Gould is an internationally acclaimed strategic branding firm. For over ten years we have designed, launched and grown sustainable brands for clients using our unique strategic process.
We love to help develop meaningful, engaging, authentic brands and creative experiences using our unique strategic toolset and creative process.
Our award-winning creative team is passionate and caring. Clients trust us because we love what we do and we value quality long-term relationships.
As a developing independent agency, Decode brings up the importance of branding strategy and how it effectively applies to multiple marketing and communication touch points, especially within the ever-changing digital environment.
A real brand dives deep into the soul with a BOLD & POLISHED experience that communicates, “I’m worth it.”
This success is founded on sound BUSINESS strategies. It’s the head and heart of marketing to the common.
It’s what sets us apart.
WE DON’T SELL PRODUCTS. WE MAKE ICONIC BRANDS.
We are passionate about helping companies
improve their overall performance and
productivity through their brand and their
people. Learn more about Berghind Joseph.
We are a full-service marketing agency that works in the best possible manner to link brands and consumers. Our approach is creative and rich with insight, and we make sure that our campaigns and activations keep your customers engaged at every step. The experiences and services we provide are Avant Garde for both you and us!
We are a team of doers who believe in learning and updating ourselves every step of the way. We believe that every day spent in ideation and creation is only going to add to our knowledge base and in-turn help us give back to our collaborators: You, our clients. We strongly believe that integrity is the most important thing a business should focus on, in order to flourish and provide the best services day-in and day-out. We believe that mistakes happen, but giving every attempt a 100%, assures we can bounce back faster than we fell down.
As a developing independent agency, Decode brings up the importance of branding strategy and how it effectively applies to multiple marketing and communication touch points, especially within the ever-changing digital environment.
A real brand dives deep into the soul with a BOLD & POLISHED experience that communicates, “I’m worth it.”
This success is founded on sound BUSINESS strategies. It’s the head and heart of marketing to the common.
It’s what sets us apart.
WE DON’T SELL PRODUCTS. WE MAKE ICONIC BRANDS.
We are passionate about helping companies
improve their overall performance and
productivity through their brand and their
people. Learn more about Berghind Joseph.
We are a full-service marketing agency that works in the best possible manner to link brands and consumers. Our approach is creative and rich with insight, and we make sure that our campaigns and activations keep your customers engaged at every step. The experiences and services we provide are Avant Garde for both you and us!
We are a team of doers who believe in learning and updating ourselves every step of the way. We believe that every day spent in ideation and creation is only going to add to our knowledge base and in-turn help us give back to our collaborators: You, our clients. We strongly believe that integrity is the most important thing a business should focus on, in order to flourish and provide the best services day-in and day-out. We believe that mistakes happen, but giving every attempt a 100%, assures we can bounce back faster than we fell down.
We offer our clients an array of integrated creative + digital services and business solutions that brings value to their business. We conceive and execute branding, design and digital strategies and products to increase the competitiveness and profitability of new and existing clients.
We focus on making sure the services we deliver to our clients are inline with their business objectives. We constantly monitor the digital landscape to identify opportunities for our clients and help them leverage the power of digital for their brands.
And Sydney - Customer Engagement Agency - Creds & Case StudiesAlicia Kearns
And. is a customer engagement agency offering a range of services from high-level strategy and creative through to campaign execution. We connect with, excite and engage customers across all channels - digital, social, mobile or traditional.
Check out some of our work from recent months. See something you like? Let's have a chat! Contact aliciakearns@and-sydney.com or call +61 2 9331 6880.
Amida is a contemporary, service orientated, values driven recruitment agency. We recruit talented professionals for the Property, Engineering, Construction, Sustainability, Architecture & Interior Design and Health & Safety sectors. We connect people with great companies both locally and globally using a professional but personable approach.
This is a package for professional dentists that believe in a better tomorrow and want to stand out. IQD Agency will help you increase your trust, loyalty with patients.
Solve problems with design; don't just solve design problems. Starting with a look at how design can be used to create iconic experiences; incite passionate following; and redefine the basis of competition; the presentation moves on to contrast design-centric problem-solving with traditional management approaches steeped in science.
References used in the presentation can be found at http://delicious.com/stevebaty/scad-presentation
Live tweet of the actual presentation by @daveIxD can be found at http://search.twitter.com/search?q=docscad
During May 2013 the Meld Studios team conducted a three-week long observational and contextual research project for a cafe chain in Western Australia. After 110 hours of observation in 18 locations, nearly 200 interviews, and thousands of photographs we had collected a lot of data, and learned a lot more about the conduct of field research.
This presentation looks at the research objectives, research plan, our experiences in the field, and reflect on the extent to which we successfully captured – and were able to communicate – what we saw, heard, smelled, touched and felt.
What I’ve learned about research interviews from talk showsMeld Studios
Kimberley's 10 Minute talk from UX Australia 2014 looked at how we can learn a lot about uncovering deep insights in research interviews by mimicking the techniques of talk show hosts such as Ira Glass, Terry Gross and Jennie Brockie.
Kimberley is a senior designer with Meld Studios.
We offer our clients an array of integrated creative + digital services and business solutions that brings value to their business. We conceive and execute branding, design and digital strategies and products to increase the competitiveness and profitability of new and existing clients.
We focus on making sure the services we deliver to our clients are inline with their business objectives. We constantly monitor the digital landscape to identify opportunities for our clients and help them leverage the power of digital for their brands.
And Sydney - Customer Engagement Agency - Creds & Case StudiesAlicia Kearns
And. is a customer engagement agency offering a range of services from high-level strategy and creative through to campaign execution. We connect with, excite and engage customers across all channels - digital, social, mobile or traditional.
Check out some of our work from recent months. See something you like? Let's have a chat! Contact aliciakearns@and-sydney.com or call +61 2 9331 6880.
Amida is a contemporary, service orientated, values driven recruitment agency. We recruit talented professionals for the Property, Engineering, Construction, Sustainability, Architecture & Interior Design and Health & Safety sectors. We connect people with great companies both locally and globally using a professional but personable approach.
This is a package for professional dentists that believe in a better tomorrow and want to stand out. IQD Agency will help you increase your trust, loyalty with patients.
Solve problems with design; don't just solve design problems. Starting with a look at how design can be used to create iconic experiences; incite passionate following; and redefine the basis of competition; the presentation moves on to contrast design-centric problem-solving with traditional management approaches steeped in science.
References used in the presentation can be found at http://delicious.com/stevebaty/scad-presentation
Live tweet of the actual presentation by @daveIxD can be found at http://search.twitter.com/search?q=docscad
During May 2013 the Meld Studios team conducted a three-week long observational and contextual research project for a cafe chain in Western Australia. After 110 hours of observation in 18 locations, nearly 200 interviews, and thousands of photographs we had collected a lot of data, and learned a lot more about the conduct of field research.
This presentation looks at the research objectives, research plan, our experiences in the field, and reflect on the extent to which we successfully captured – and were able to communicate – what we saw, heard, smelled, touched and felt.
What I’ve learned about research interviews from talk showsMeld Studios
Kimberley's 10 Minute talk from UX Australia 2014 looked at how we can learn a lot about uncovering deep insights in research interviews by mimicking the techniques of talk show hosts such as Ira Glass, Terry Gross and Jennie Brockie.
Kimberley is a senior designer with Meld Studios.
The questions we ask ourselves at the idea generation stage of design play a critical role in the nature of the ideas generated. Bold questions beget bold ideas; and incrementalism begins in the same way.
In this talk Steve Baty will look at how problem framing and reframing can impact the ideas teams generate, and how problem statements can be ‘tuned’ to better deliver feasible concepts within your organisation. We’ll look at some recent examples from the work at Meld Studios as well as some well-known case studies from around the world.
Customers First: Designing for differentiation, conversion and loyaltyMeld Studios
Janna DeVylder spoke at TravelTech 2013
description:
Customer First: Giving customers an excellent experience should be at the heart of every great travel business. This session looks at website user experience, differentiation, conversion and loyalty.
Service Design typically looks at customer relationships outside the organization, yet a growing body of work is showing the value of service design when applied to the fundamental services that exist within an organization. Internal service units such as IT, HR, Finance and Procurement are ripe for reinvention, and Service Design is an ideal toolkit to approach the task.
This talk will look at how the notion of ‘customer-centredness’ is impacting internal business functions, and the role Service Design can take in reinventing these traditional, siloed functions.
UX Australia 2016 - State Library of Victoria Service Redesign - Chris O'Brie...Meld Studios
More and more projects are looking to integrate digital and physical service environments, delivering a cohesive experience to customers as they interact with the organisation across many different channels.
The State Library of Victoria attracts nearly two million visitors a year and even more than that through its online channels and phone-based services. It has a rich history and plays a central role in the cultural life of Victoria.
In 2014 the Library underwent a comprehensive re-design of its service delivery, working closely with Meld Studios over a thirteen week period. During the project the team embarked on a series of activities aimed at understanding the service context of this institution. Along the way, the team not only learned about the Library, it also learned a few lessons about large-scale service design projects.
Two models of design-driven innovation - UX AustraliaSteve Baty
The drive for innovation in products and services and a culture of ‘fail early; fail often’ has bred a desire for very early prototypes. This approach lends itself to an entire industry tackling a problem or for the venture capitalists funding them. It can be broadly characterised as hypothesis-led. It is much less appropriate or advantageous for an individual project team within an established industry attempting to reinvent an existing product/service category. For these teams, an insight-led approach in which multiple concepts are developed in parallel is more appropriate.
This presentation will give an introduction to each of these two dominant models of design-driven innovation. It will look at the advantages and disadvantages of each; and look at the issue of localised optimal solutions and what this means for innovation.
Ux australia talk 2014 : Reflections of a story tellerMeld Studios
Stories create engagement. I’ve been in positions where a story needs to be told, or a story needs to emerge. I’ve also had to tell this story knowing nothing, or knowing everything. In this talk, I’ll share my insights around what to think about when telling your own story.
Reimagining enterprise IT: Shifting from technology provider to experience en...Meld Studios
In order for organisations to truly become experience-centric, it is critical for IT to shift its role as well. IT has impact on all aspects of how an organisation operates, and this in turn has direct impact on how well the business can deliver value to itself and to customers.
Customer and staff experience are at the heart of this shift, as experience is often the only differentiator in an increasingly commodified product and service environment.
We’ll explore what an experience-enabling IT function looks like, within shaping experience strategy down to supporting and maintaining the experience-led environment of today. This is a critical (and often-overlooked) part of any organisation becoming, and staying, experience-led.
Presentation given at UX Australia 2014 in Sydney by Iain Barker, Meld Studios.
AUDIO of the talk is available here: http://uxaustralia.com.au/uxaustralia-2014/beyond-digital-presentation
Description:
Organisations are turning to people with design sensibilities to inform and lead significant changes within their businesses. UX practitioners have the necessary design sensibilities, but few are applying themselves to these new challenges.
Iain Barker is co-founder and principal at Meld Studios. He spent 13 years working in the design of digital things before spending the last 7 years applying his skills to non-digital design challenges.
In this presentation he shares his experiences, describes the challenges and opportunities, and provides guidance to help you get started on a similar journey.
More details available over at the UX Australia site.
Supporting Your Internal Communications with ProteusChappy Cottrell
Learn how we at Proteus can help support you and your company with your employee engagement & internal communications. You'll learn how we have helped some major brands from Lloyds Banking Group and Great Western Railway to Ryder & Minster Law
The Advaita group is a design-centric innovative organization focused on solving real problems. We are specialized in branding, marketing material, and other such design services which help our clients reach new heights.
For more information visit: https://advaitagroup.in/
The Advaita group is a design-centric innovative organization focused on solving real problems. We are specialized in branding, marketing material, and other such design services which help our clients reach new heights. Our services are essential for established businesses as well as startups to make their presence in the existing market. Our vision is to make this happen and increase our value as an agency in the process
We thrive on the adrenaline rush of unconventional thinking to grow ideas that inspire change. Adrena Media Limited produce the most creative, memorable, and effective communications possible for our clients to succeed. Our seasoned, talented and versatile staff is involved in every aspect of the creative and procedural development process. We bring a fresh approach
and maximum return to any marketing effort, focusing on producing exceptional results as a top priority.
Creative professionals with passion
Arte is a boutique design agency specialising in innovative communication solutions. We have a proven ability to translate complex issues in a simple, engaging way.
Blending creativity, first-rate writing with a precise understanding of exactly what the client is looking for, Arte consistently delivers on our clients communication objectives.
Arte’s eye for detail and team approach means it can comfortably tackle any assignment to meet your business objectives.
International Digital Solutions (IDS) is a leading group of dedicated agencies specializing in the field of digital business development.
IDS is the parent of four agencies that are established in Egypt and serve clients across the Middle East and the Arab world.
IDS does everything related to digital development, ranging from digital marketing solutions, training and conferences, applications development, on-line media production, and much more.
Cloud Ad, E-ducate, Media P & AppS!de are four super dynamic agencies operating under the flag of IDS, all striving to achieve one simple objective - to deliver digital development excellence.
Stotra Media [a venture of Aalyshia Global LLP] is a new experienced integrated marketing and advertising agency which can also be aptly termed as a full service marketing agency in the realm of tech enabled, experiential, digital and interactive marketing. Our forte lies in the seamless convergence of consumer engagement offline, BTL, events, online, social media marketing, with a comprehensive range of integrated solutions that combine brand strategy, creativity, consumer insight, engagement, design and technology to deliver measurable results for your brand. Stotra Media is India’s leading integrated marketing agency and our services include event management, mobile application development, website design and development, experiential, digital, mobility and interactive marketing.
Transforming Brand Perception and Boosting Profitabilityaaryangarg12
In today's digital era, the dynamics of brand perception, consumer behavior, and profitability have been profoundly reshaped by the synergy of branding, social media, and website design. This research paper investigates the transformative power of these elements in influencing how individuals perceive brands and products and how this transformation can be harnessed to drive sales and profitability for businesses.
Through an exploration of brand psychology and consumer behavior, this study sheds light on the intricate ways in which effective branding strategies, strategic social media engagement, and user-centric website design contribute to altering consumers' perceptions. We delve into the principles that underlie successful brand transformations, examining how visual identity, messaging, and storytelling can captivate and resonate with target audiences.
Methodologically, this research employs a comprehensive approach, combining qualitative and quantitative analyses. Real-world case studies illustrate the impact of branding, social media campaigns, and website redesigns on consumer perception, sales figures, and profitability. We assess the various metrics, including brand awareness, customer engagement, conversion rates, and revenue growth, to measure the effectiveness of these strategies.
The results underscore the pivotal role of cohesive branding, social media influence, and website usability in shaping positive brand perceptions, influencing consumer decisions, and ultimately bolstering sales and profitability. This paper provides actionable insights and strategic recommendations for businesses seeking to leverage branding, social media, and website design as potent tools to enhance their market position and financial success.
Expert Accessory Dwelling Unit (ADU) Drafting ServicesResDraft
Whether you’re looking to create a guest house, a rental unit, or a private retreat, our experienced team will design a space that complements your existing home and maximizes your investment. We provide personalized, comprehensive expert accessory dwelling unit (ADU)drafting solutions tailored to your needs, ensuring a seamless process from concept to completion.
You could be a professional graphic designer and still make mistakes. There is always the possibility of human error. On the other hand if you’re not a designer, the chances of making some common graphic design mistakes are even higher. Because you don’t know what you don’t know. That’s where this blog comes in. To make your job easier and help you create better designs, we have put together a list of common graphic design mistakes that you need to avoid.
Hello everyone! I am thrilled to present my latest portfolio on LinkedIn, marking the culmination of my architectural journey thus far. Over the span of five years, I've been fortunate to acquire a wealth of knowledge under the guidance of esteemed professors and industry mentors. From rigorous academic pursuits to practical engagements, each experience has contributed to my growth and refinement as an architecture student. This portfolio not only showcases my projects but also underscores my attention to detail and to innovative architecture as a profession.
Dive into the innovative world of smart garages with our insightful presentation, "Exploring the Future of Smart Garages." This comprehensive guide covers the latest advancements in garage technology, including automated systems, smart security features, energy efficiency solutions, and seamless integration with smart home ecosystems. Learn how these technologies are transforming traditional garages into high-tech, efficient spaces that enhance convenience, safety, and sustainability.
Ideal for homeowners, tech enthusiasts, and industry professionals, this presentation provides valuable insights into the trends, benefits, and future developments in smart garage technology. Stay ahead of the curve with our expert analysis and practical tips on implementing smart garage solutions.
Book Formatting: Quality Control Checks for DesignersConfidence Ago
This presentation was made to help designers who work in publishing houses or format books for printing ensure quality.
Quality control is vital to every industry. This is why every department in a company need create a method they use in ensuring quality. This, perhaps, will not only improve the quality of products and bring errors to the barest minimum, but take it to a near perfect finish.
It is beyond a moot point that a good book will somewhat be judged by its cover, but the content of the book remains king. No matter how beautiful the cover, if the quality of writing or presentation is off, that will be a reason for readers not to come back to the book or recommend it.
So, this presentation points designers to some important things that may be missed by an editor that they could eventually discover and call the attention of the editor.
Top 5 Indian Style Modular Kitchen DesignsFinzo Kitchens
Get the perfect modular kitchen in Gurgaon at Finzo! We offer high-quality, custom-designed kitchens at the best prices. Wardrobes and home & office furniture are also available. Free consultation! Best Quality Luxury Modular kitchen in Gurgaon available at best price. All types of Modular Kitchens are available U Shaped Modular kitchens, L Shaped Modular Kitchen, G Shaped Modular Kitchens, Inline Modular Kitchens and Italian Modular Kitchen.
1. Information in this document may be privileged. It is intended for the addressee client only. If you have received it in error, please notify the sender immediately
and delete it from your system. You should not otherwise copy it, retransmit it or use or disclose its contents to anyone. Thank you for your co-operation.
Gould.Sydney
info@gould.sydney
(+61) 1300 887 937
32 105774196
4C / 4 Belgrave St. Kogarah
Sydney NSW 2217, Australia
B-02-13 Gateway Kiaramas,
No. 1 Jalan Desa Kiara, Mont Kiara,
50480 Kuala Lumpur, Malaysia
WEB
EMAIL
PHONE
ABN
GOULD.SYDNEY
GOULD.ASIA
sydney
2. Strategic Branding
Gould is an internationally acclaimed strategic
branding firm. For over ten years we have designed,
launched and grown sustainable brands.
Islamic Insight
We are uniquely placed to craft and successfully
launch brands in the emerging Muslim lifestyle
markets & Global Islamic Economy.
Creative Partnership
Our award-winning creative team is passionate and
caring. Clients trust us because we love what we do
and we value quality long-term relationships.
4. 1 : D I S C O V E R
Our first priority is to understand you and your aspirations at a deep
level. We want to know your story, your vision and the impact your
brand can make in the world. Our entire strategic process is about
developing and launching your ideas in a meaningful, memorable and
sustainable way.
Workshop: We lead an interactive session using an innovative Brand
Strategy Canvas to identify and explore your key opportunities and
challenges. This is a unique toolset developed by our team based
on extensive real world experience and our success developing and
launching global brands. This is our first opportunity to identify where
and how strategic design thinking will add value to your ideas.
Research: In-depth exploration to supplement the discussion from
the brand strategy session. We dive deep into understanding your
customer segments, your industry, key partners, competitors and
co-opetition. Guided by human-centred design thinking, interviews and
observation, we put ourselves in the shoes of your key stakeholders to
understand and gain insights from many points of view.
Brainstorm: As a creative team, we distill all elements and findings
from the Discovery process into a series of iterative brainstorms. Our
diverse, experienced team ensures fresh, creative thinking that informs
purposeful brand strategy, visual identity and creative messaging.
5. 2 : I M A G I N E
Strategic design is informed by research, workshops, interviews, and
brainstorming conducted by experienced creative professionals on our
team. Our process involves a consideration of business objectives and
the thinking that will define foundations for building an iconic brand well
into the future.
Development: Anchored by our findings in the Discovery phase, our
team will begin to imaginatively shape and craft concepts for brand
strategy, visual identity, and creative messaging.
Presentation: Our strongest ideas are packaged and communicated
in a clear, practical format. We present a series of options showing
exactly how we intend to develop your idea to a globally loved brand.
The presentation involves a series of exciting original concepts,
mockups, messaging, design thinking concepts, as well as key
communication styles to engage your audiences at an emotional level.
Refinement: With your feedback, the best ideas are evolved and
refined until we have arrived at a unique, remarkable, and memorable
creative solution that addresses all the strategic criteria and
project objectives.
6. 3 : C R E AT E
Your brand is defined by the experience your clients and customers have
along their journey. Strategic design proactively addresses all of these
touchpoints and is guided by empathy for user experiences.
Touchpoints: At this stage of the process, we align our creative ideas
around brand strategy, visual identity and messaging with the direct,
practical needs and expectations of your clients and customers. Our
role is to help surprise and delight anyone who interacts with your
brand.
Assets: We define and craft a comprehensive series of branded
creative deliverables. For each project this involves a unique set of
design work to match strategic objectives and customer journeys. It
will involve dozens of digital and print, online and offline branded
assets to ensure every experience is consistent and impressive.
These are supplied as unlocked InDesign templates, enabling your
designers to edit and produce high quality material following the newly
established brand guidelines.
Results: Our major deliverable is the Brand Strategy & Guidelines
document. This presentation captures all the thinking, strategy,
messaging, technical guidelines, research and creative design work that
has been developed throughout the project. It is supported by original
unlocked Indesign files & templates which become your platform for
any ongoing design work.
Unlike most other brand development firms, we also provide full transfer
of copyright so all assets and files produced are 100% owned by you upon
project completion.
7. 4 : L A U N C H
We help launch your brand’s newest direction by sharing the campaign
we have crafted for you through our established platforms and networks
that have a substantial reach. This will help boost your campaign by
reaching a ready-made audience.
Well Connected: Our team has developed significant goodwill through
quality relationships and online social networks that can be activated
to launch new brands, products and ideas to considerable effect by
personal association and recommendation where appropriate.
9. CASE STUDY
E T I H A D A I R WAY S
BRIEF: Creative campaigns, newsprint advertising,
online/digital advertising, airport signage,
promotional graphics. Strategic ideas and concepts
for range of Etihad internal & public communication.
CLIENT: “Peter and his creative team are great
to work with. They always impress me with their
dedication, reliability and creativity”
Jon Spring. Asia Pacific Marketing Manager, Etihad Airways
10. CASE STUDY
T H O M S O N R E U T E R S
BRIEF: Original creative campaigns, advertising
content, print & digital / social media marketing
CLIENT: “It is a great pleasure working with the
Gould team, they have always proven to competent,
timely, and very responsive to our needs. We
also have always been impressed with the level
of creativity in their Islamic-based designs, and
coordination from the project managers. In spite of
the scope of the project, they treated each project
with the same level of professionalism and detail.
We will continue to work with Gould and highly
recommend working with the them for any type of
creative design project.”
Ammar Radhi, Thomson Reuters, UAE
11. IMPORTANT FIGURES
HADITHOFTHEDAY.COM
15,000 USE THE
HOTDAPP EVERYDAY
UNIQUE 350,000+
WEBSITE VISITORS
A MONTH
OVER 3,100,000
FACEBOOK FANS ALONE
OVER 1.3
MILLION
PAGE VIEWS
A MONTH
OVER
82,000
TWITTER
FOLLOWERS
OVER 40,000 EMAIL
SUBSCRIBERS
HADITHOFTHEDAY.COM
OVER 3 MILLION MEMBERSWORLD
WIDE
0.5mMembers in the
Americas
0.8mMembers in
Europe
0.2mMembers in
UK
0.1mMembers in
Oceania
0.2mMembers in
Africa
1.4mMembers in
Asia & the
Middle East
1 IN EVERY 500 MUSLIMS WORLDWIDE IS A HOTD MEMBER!
7
CASE STUDY
H A D I T H O F T H E D AY
BRIEF: Branding strategy, messaging, online & offline
creative campaigns and marketing collateral
CLIENT: “Peter and his creative team have been our
strategic partners for nearly 4 years. We started
working together when our content was reaching 2-3
million people per week and now with his strategic
advice and creative direction we are reaching over 30
million people per week.
Their work for us is literally seen by tens of millions
of people all over the world. Peter has also helped
launch other successful projects outside of HOTD
and we look to many more collaborations in the
future Insha’Allah.”
Omar, Founder, Hadith of the Day, UK
12. hotel
car park
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ﺍﻟﻔﻨﺪﻕﺍﻟﻔﻨﺪﻕ
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exit
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b
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d
e
f
a
b
c
d
e
f
1 2 3 4 5 6 7 8
1 2 3 4 5 6 7 8
PETTING ZOO االليفة الحيوانات حديقة
Camels )(الجمال االبل
Ostriches النعام
Farm Animals المزرعة حيوانات
Pets األليفة الحيوانات
BIRD PARK الطيور حديقة
Pheasants التدرج طائر
Falcons الصقور
Owls البوم
Cockatoos الكوكاتو طائر
Parrots الببغاوات
FLAMINGO PARK الفالمنجو حديقة
Cranes )(الكركي الكرين طيور
Pelicans البجع
Flamingos النحام طيور
SNAKES ALLEY الثعابين قسم
Pythons الثعابين
Anaconda االناكوندا
PRIMATE PARADE )..(القرود الرئيسيات
Monkeys القرود
Baboons الرباح
REPTILE HOUSE الزواحف بيت
Lizards السحالي
Pythons الثعابين
Gecko الجيكو سحلية
Water Dragon الماء تنين
Tortoises البرية السالحف
THE AQUARIUM االسماك حديقة
Fish السمك
Sharks القرش أسماك
Stingrays الالسع الراي سمك
GIRAFFE PARK الزرافات حديقة
Giraffes الزرافات
Zebras الوحشية الحمر
Deer األيل
Gazelles الغزالن
WILDLIFE PARK البرية الحيوانات حديقة
Cheetahs الفهود
Bears الدببة
Crocodiles التماسيح
Elephants الفيلة
Lions األسود
Leopards النمور
Gazelle الغزال
Arabian Oryx العربية المها
Tigers النمور
SEA LION SHOW البحر أسد عرض
Sea Lion البحر أسد
THE FARM المزرعة
Legend
FUN GAMES AMUSEMENT PARK
ALDAR GARDEN RESTAURANT
& PARAMIZA CAFE
HERITAGE VILLAGE
KIDS DRIVING SCHOOL
Cafe
المقهى
Laundry
الغسيل وحدة
Activity Area
األنشطة منطقة
Prayer Room
الصالة غرفة
Veterinary Clinic
البيطرية عيادة
Creche
الحضانة دار
Animal Feeding
الحيوانات طعام
Restaurant
المطعم
Hairdresser
الشعر تصفيف
Toilets
المراحيض
Dental Clinic
األسنان عيادة
باراميزا ومقهى الدار حديقة مطعم
لألطفال السواقة مدرسة
والمالهى الترفيهية األلعاب حديقة
التراث قرية
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CASE STUDY
E M I R AT E S PA R K ZO O
BRIEF: Branding, creative launch campaign, online
experience, event signage, booklets, advertising
content, social media marketing
Abu Dhabi’s popular Emirates Park Zoo required
a comprehensive rebranding strategy and creative
refresh to make the zoo more appealing to visitors.
Together with our local UAE team Sui Generis we
helped develop a brighter style with the introduction
of original characters and illustrated elements.
The ongoing project involves hundreds of signage
items in themed areas, promotional items, kiosks
and event marketing, with a website and app coming
in the near future. All items were created in both
English and Arabic.
13. CASE STUDY
5 P I L L A R S G A M E
BRIEF: Branding, multi-language packaging, creative
campaign, online experience & app development.
CLIENT: “After our first briefing with Peter and
his team we were immediately enthused by their
professionalism, knowledge and genuine interest for
our best interest as their client.
Their experience and strategic input has played
an important role in enabling us to successfully
distribute over 100,000 games in 3 languages in
over 25 countries. We continue to strengthen our
relationship with them on various other projects
and we highly recommend their services to anyone
looking to build a truly world-class product
experience.”
Ansarullah Ridwan, Founder, 5Pillars, KSA
14. t&c to the EU
conception
communications
maniére
styliste
CASE STUDY
U N I N T E R N AT I O N A L
T R A D E C E N T R E
BRIEF: Creative campaign and multi-lingual graphic
communication for capacity building and stimulating
export in textile & garment industries
CLIENT: ”I worked with Peter and his team to
design communication material for a project at the
International Trade Centre, a joint agency of the
United Nations & World Trade Organization. Our
collaboration was excellent. The team understood
the vision immediately and knew how to translate
that into a strategic, dynamic and engaging
communications campaign. Peter’s knowledge of
the Arab region helped in capturing the cultural
specificities of this region and build unique, effective
messaging.”
Mounia Meftah, Senior Project Manager, UN Geneva
15. CASE STUDY
YA S M I N M O G A H E D
BRIEF: Personal brand strategy development,
communication design, online experience, book
covers, event material and social media creative.
CLIENT: ”Working with Peter and his team has been
such an honor. Peter’s knowledge of the field has
combined style, creativity, and strategy to create a
powerful brand for me.
His commitment to top quality design has
consistently provided me with work of the highest
caliber. He is quite generous with his time and
very skilled in his craft. He takes the time to
carefully understand the vision I have and then he
incorporates that vision with his own expertise,
creating an effective product tailored to my needs. I
am blessed to be working with him and his team and
look forward to our future partnerships.
Yasmin Mogahed, US
16. CASE STUDY
A U S T R A L I A N B U R E A U
O F S TAT I S T I C S
BRIEF: Branding, communication material and
promotional campaign for the ABS’ week-long social
and sporting event for employess. The approach was
to get employees excited for a party without actually
calling it a party.
CLIENT: ”Thank you for all your wonderful work and
commitment to SOCSPO. Your work and legacy I see,
proudly and fondly, through the office. It really did
achieve the positive and professional image we had
set out to achieve!”
Trinity Pollard, Australian Bureau of Statistics
17. CASE STUDY
N O O R V I TA M I N S
BRIEF: Branding, packaging, messaging, series of
creative campaigns, promotional and marketing
collateral across range of products and markets.
CLIENT: ”Peter and his team are not only creative
experts but also extraordinarily professional,
responsive and most importantly serve as strategy
business partners given their business acumen.
He and his team are a pleasure to partner with and
we would recomend them to anyone looking for
strategic thought partners.”
Mohamed Issa, Founder, Noor Vitamins, US
18. CASE STUDY
Z A K AT F O U N D AT I O N
BRIEF: Branding, messaging, local print & digital
campaign, promotional launch
CLIENT: ”Working with Peter and his creative team
was such a buzz for us, because we could see from
the outset that they understood what we wanted to
achieve.
The result was a crisp, clear and concise marketing
campaign that was a major factor in our 70% plus
increase in results over our previous year. We
had such a tight timeline, but the professionalism
and delivery to agreed actions on time, was very
impressive. No doubt about where we going for our
next campaign.”
Ismail Davids, Director, National Zakat Foundation
19. CASE STUDY
H A L A L G E M S
BRIEF: Branding, messaging, digital magazines,
creative campaign, communications & launch event
CLIENT: ”When we wanted to create an innovative,
beautiful brand, there was really only one designer
we wanted to work with: Peter Gould. Peter and his
team worked to understand the vision for our brand
and had valuable thoughts on brand strategy.
They worked with us from across the world, which
can sometimes be a challenge, but felt absolutely
seamless and easy when it came to this project.
Halal Gems Magazine now has 40,000 subscribers
after only two issues. Issue 2 was downloaded over
1,000 times in the first six hours of being released.
We know that the beautiful brand has a lot to do
with that. I would recommend Peter and his team for
anyone who wants to create a timeless, innovative
and beautiful brand.
Zohra Khaku, Founder, Halal Gems, UK
20. CASE STUDY
I S L A M I C M U S E U M O F
A U S T R A L I A
BRIEF: Creative consulting, official Museum books
& gift shop merchandise, Museum guides, marketing
collateral, signage, & exhibition support
CLIENT: ”Peter and his creative team supported
the Islamic Museum of Australia early on in its life
in terms of its design requirements. They were
incredibly professional and original. Responding to
our needs when needed, especially under tight time
constraints and pressures. A pleasure to work with.”
Moustafa Fahour, Founder, Islamic Museum of Australia
21. PREPARE FOR
• Your chance to pitch for $50k-100k funding from Qeerad
• Learn from incredible mentors and successful founders
• Outstanding networking and development opportunity
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Have a great idea for a tech startup? Qeerad presents
a unique training and mentorship program designed for you.
L A U N C H S Y D N E Y
CASE STUDY
L A U N C H Q : S Y D N E Y
Project management, facilitation, branding and design
LaunchQ:Sydney is a training workshop for startups
in Sydney, supported by online mentoring by
international mentors. Completed with a Pitch Day
where the teams present their ideas to a panel of
judges.
PARTICIPANT: “I loved how practical the program
was. I travelled interstate to make it to LaunchQ and
it was definitely worth the travel!
We were surrounded by experienced entrepreneurs
and given a chance to put into practice what we
had learnt straight away. I was also linked up with a
personal mentor who I could comfortably contact for
advice whenever I needed. Although it only ran over
a total of 4 days, the lessons learnt will stay with me
for life.”
Zulfiye, Founder, The Hijab Stylist, Australia
22. CASE STUDY
H A L A L F O O D F E S T I VA L
BRIEF: Branding, creative launch campaign, online
experience, event signage, booklets, advertising
content, social media marketing
CLIENT: ”The entire team at Gould is great to work
with. From creating a brand and logo, developing
it, creatives for campaigns and more, they are the
best in the business. Our Haloodies and Halal Food
Festival campaigns were designed by them, and a
brand story developed that is now known in many
countries.
Despite being in the UK, the time difference was
rarely a barrier as the team worked swiftly and
efficiently to deliver what was required on time. I
would highly recommend working with them for
developing a brand when you only want the best.”
Noman Khwaja, Haloodies Co Founder