Downloaded 16 times
Uploaded byDigitasLBi Paris
CANNES REVIEW by D2NA
This document contains a list of 15 advertising campaigns from 2015, each identified by a hashtag label. For each campaign it lists the brand advertised and the number of video views in a format like "x6 x11 x6x1". The campaigns span various industries such as insurance, automotive, sports, beer, and cosmetics.
CANNES REVIEW by D2NA
- 1.
- 5.
- 6.
- 8.
- 9.
- 12.
- 13.
- 14. #Giferator Madden NFL’15 -EA Sports
- 15.
- 18.
- 19.
- 20.
- 23.
- 24.
- 25.
Editor's Notes
- #3 It’s no more the Festival of Advertising, it’s the International Festival of Creativity And this year with a spirit of the very tecky event in Austin, Texas SXSW. Because all the eyes turned to creative data, programatic, augmented reality, and personalization… It’s a massive event, with creative leaders from all over the world with Talks, conferences, shows, networking, ceremonies… 13,000 Total number of delegates for this year. Cannes lions is also a cash machine with €25 million Total revenue only for the entries awards fees. And a lot of parties, parties, parties… Thousand and thousand liters of Champagne and rosé, vodka red bull – like a Fashion Week And it’s of course the Cannes Lions competition > 40,133 entries, a huge contest ! The best campaigns from all over the world in 21 categories > for a result of 1500 Lions awards - less than 5% So you can be proud and happy when you got a Lion.
- #19 #Like AGirl A amazing campaign about Girl’s confidence and self-realization. This kind of campaign you’d like to sign it. They filmed a social experiment asking adults and young girls to do things ‘Like A Girl’… and see what happens…
- #20 #Like AGirl A amazing campaign about Girl’s confidence and self-realization. This kind of campaign you’d like to sign it. They filmed a social experiment asking adults and young girls to do things ‘Like A Girl’… and see what happens…
- #26 #MakeUp Genius There are plenty of Makeup apps based on still images but it doesn’t help the consumers to get a real advice, a real simulation. A technological / digital innovation which gives the brand a step ahead of its competitors