Data preprocessing is crucial for data mining and includes data cleaning, integration, reduction, and discretization. The goals are to handle missing data, smooth noisy data, reduce inconsistencies, integrate multiple sources, and reduce data size while maintaining analytical results. Common techniques include filling in missing values, identifying and handling outliers, aggregating data, feature selection, normalization, binning, clustering, and generating concept hierarchies. Preprocessing addresses issues like dirty, incomplete, inconsistent or redundant data to improve mining quality and efficiency.