Take a stroll through the yesteryears of optimization and peek into what the future of optimization has in store for us. Hiten Shah presents "The Future of Optimization" during the 2014 Virtual Optimizely Experience.
This document provides a general framework for early stage sales at startups. It discusses the importance of proving product-market fit and iterating based on customer feedback. It recommends hiring salespeople who are relationship builders and challengers. The document outlines a hiring framework based on "tours of duty" rather than lifetime employment. An ideal sales candidate is always learning. It also provides overviews of sales strategies, processes, methodologies, and tools that can be used at startups.
JOYRIDES | The Lean Startup-Inspired Tool to 10x Your BusinessHien Lam
While most agencies are willing to gamble on the traditional sales approach of wasting countless hours in writing and revising proposals, Hien Lam, co-founder of Ohm Works, believes there’s a better way. He calls his lean-inspired concept “Joyrides,” which involves short-term, lower-cost workshop experiments with clients that validate ideas before anyone writes a line of code or crafts a page of marketing material. He’ll share how anyone, regardless of industry, can put this concept to use to de-risk projects, validate customer vision, and build trust with clients.
Piero Contezini explains the process of attracting users and turning these users into customers. Piero encourages building a network of individuals by collecting e-mail addresses and phone numbers, and following up on these individuals to complete a user funnel. All of this is done with traction as the ultimate goal; getting your product to gain attention in a crowded marketplace.
This content was produced for the 2015 Curitiba Fall semester of the Founder Institute by Founder Institute mentor Piero Contezini, CEO of Asaas and passionate entrepreneur. Follow Piero on Twitter to learn more:
https://twitter.com/piero_contezini
[GrowthHacker Conference '16] Elena Verna VP Growth at SurveyMonkey: Product ...GrowthHackers
In this presentation, Elena Verna VP Growth at SurveyMonkey, talks about Product Experience Usability to Improve Growth
Watch the full video at: www.Growthhackers.com
This presentation discusses getting a product to product-market fit. It emphasizes starting with the customer by observing their needs through jobs, pains, and gains. The presenter recommends designing solutions that address only the most essential customer needs to constrain solutions and increase scalability. Unique value propositions should be defined by how customers view solutions versus competitors. Validating ideas with customers through experiments and metrics is important before significant investment. The presentation outlines next steps of achieving problem-solution fit, then product-market fit, and ultimately business model fit through a scalable financial model.
From 0 to 100 Trial Signups per Month, Without ContentSaaStock
From 0 to 100 trial signups per month can be achieved with no content by building a list of perfect customers for your product, creating a free and useful product for this audience using existing resources, and tracking key metrics like email sequences sent, new leads, and new customers. Continuous improvement is needed by refining the website, re-engaging unresponsive leads, and targeting others in contacted companies.
The deck I used at the first Los Angeles Customer Success Professionals Meetup to outline my personal journey into to world of Customer Success, and some lessons I learned a long the way.
The document provides an overview of tools and software that can help get a company's first customers. It discusses thinking like a marketer by setting goals and KPIs. It also covers building landing pages, using Google Analytics for data and analytics, researching competitors, and using social media and influencer outreach tools for word-of-mouth marketing. Specific tools mentioned include Instapage, Unbounce, and Launchrock for building landing pages, and Semrush, Majestic, and Google Alerts for competitor and industry research.
This document provides a general framework for early stage sales at startups. It discusses the importance of proving product-market fit and iterating based on customer feedback. It recommends hiring salespeople who are relationship builders and challengers. The document outlines a hiring framework based on "tours of duty" rather than lifetime employment. An ideal sales candidate is always learning. It also provides overviews of sales strategies, processes, methodologies, and tools that can be used at startups.
JOYRIDES | The Lean Startup-Inspired Tool to 10x Your BusinessHien Lam
While most agencies are willing to gamble on the traditional sales approach of wasting countless hours in writing and revising proposals, Hien Lam, co-founder of Ohm Works, believes there’s a better way. He calls his lean-inspired concept “Joyrides,” which involves short-term, lower-cost workshop experiments with clients that validate ideas before anyone writes a line of code or crafts a page of marketing material. He’ll share how anyone, regardless of industry, can put this concept to use to de-risk projects, validate customer vision, and build trust with clients.
Piero Contezini explains the process of attracting users and turning these users into customers. Piero encourages building a network of individuals by collecting e-mail addresses and phone numbers, and following up on these individuals to complete a user funnel. All of this is done with traction as the ultimate goal; getting your product to gain attention in a crowded marketplace.
This content was produced for the 2015 Curitiba Fall semester of the Founder Institute by Founder Institute mentor Piero Contezini, CEO of Asaas and passionate entrepreneur. Follow Piero on Twitter to learn more:
https://twitter.com/piero_contezini
[GrowthHacker Conference '16] Elena Verna VP Growth at SurveyMonkey: Product ...GrowthHackers
In this presentation, Elena Verna VP Growth at SurveyMonkey, talks about Product Experience Usability to Improve Growth
Watch the full video at: www.Growthhackers.com
This presentation discusses getting a product to product-market fit. It emphasizes starting with the customer by observing their needs through jobs, pains, and gains. The presenter recommends designing solutions that address only the most essential customer needs to constrain solutions and increase scalability. Unique value propositions should be defined by how customers view solutions versus competitors. Validating ideas with customers through experiments and metrics is important before significant investment. The presentation outlines next steps of achieving problem-solution fit, then product-market fit, and ultimately business model fit through a scalable financial model.
From 0 to 100 Trial Signups per Month, Without ContentSaaStock
From 0 to 100 trial signups per month can be achieved with no content by building a list of perfect customers for your product, creating a free and useful product for this audience using existing resources, and tracking key metrics like email sequences sent, new leads, and new customers. Continuous improvement is needed by refining the website, re-engaging unresponsive leads, and targeting others in contacted companies.
The deck I used at the first Los Angeles Customer Success Professionals Meetup to outline my personal journey into to world of Customer Success, and some lessons I learned a long the way.
The document provides an overview of tools and software that can help get a company's first customers. It discusses thinking like a marketer by setting goals and KPIs. It also covers building landing pages, using Google Analytics for data and analytics, researching competitors, and using social media and influencer outreach tools for word-of-mouth marketing. Specific tools mentioned include Instapage, Unbounce, and Launchrock for building landing pages, and Semrush, Majestic, and Google Alerts for competitor and industry research.
[WMD2016] Trinity Ventures >> Steven Dupree "How do I spend my first $10K on ...500 Startups
The document provides a checklist for how to spend the first $10k for a startup. It recommends (1) investing in zero-cost acquisition channels like SEO, content, and social media; (2) targeting "active seekers" who are actively looking for your product rather than push marketing; (3) learning from competitors' successful strategies; (4) gathering feedback from early customers; (5) starting small with testing paid channels; (6) addressing hurdles preventing conversion; and (7) learning from failed tests to improve future experiments. The overall advice is to maximize learning and ROI with small, incremental tests in the early stages.
What do you do when all your marketing results stink? Sometimes you have a problem that is underpinning all of your marketing efforts. This presentation talks about testing you can do to see if you have a problem with your underlying positioning and strategy.
Alina Vandenberghe (Chili Piper) - Another Romanian Founded SaaS Company on t...Techsylvania
This document summarizes an interview with Alina, the co-founder and CXO of Chili Piper, a company that provides an inbound conversion platform. Some key points:
- Alina is originally from Romania and co-founded Chili Piper in 2016 with her French husband in Brooklyn, NY. They bootstrapped for 3 years before raising $3M, then $15M and $33M more.
- Chili Piper's solution qualifies, routes, and connects inbound leads instantly through a concierge-style system, doubling conversion rates.
- Their success involved niche blue ocean strategy, bull's-eye marketing targeting influencers, and focusing on dollar retention rates.
- The company is
The document discusses implementing a product-led growth (PLG) strategy for sales. Some key points discussed are:
- A PLG approach focuses on attracting the right customers by making the product a lead generation tool and letting customers come to you.
- A "swarm" sales approach will not work and speed is not always your friend - it is better to focus on supporting, converting, and retaining customers.
- The goal should be getting customers to recommend your product rather than just making a sale.
- Sales should not be overcomplicated and compensation plans need to be set up correctly to encourage a bottoms up approach focused on the product.
These are the proven sequence of steps you can follow to guarantee your success when you're starting a small business online.
And If you haven't any website yet to grow your business online, Create your own amazing eCommerce website at theme jungle - the complete online solution.
In this talk I cover the 3 principles for growth marketing - Walk in Their Shoes, Assume You're Wrong, and Follow the Evidence.
Growth Marketing is a process of customer-centric rapid experimentation across a range of marketing activities to discover the most impactful way to grow a venture.
See more at: http://jeremiahgardner.com/blog/customer-centric-growth-marketing/#sthash.9FHRkUZe.dpuf
A lot of Customer Success leaders charged with building programs are new to the discipline. This presentation provides a high-level view of how to build a Customer Success strategy, program and team from the ground up.
The document provides 60 marketing tips ranging from improving your online presence and branding to networking and client engagement strategies. Key tips include developing a unique identity that defines you, creating compelling marketing materials, maintaining an accessible online presence through blogging or podcasting, and brainstorming ways to provide useful news and information for your clients and community. The overall message is the importance of having a clear marketing strategy and plan that utilizes various online and offline tactics.
The document discusses analytics and segmentation. It explains that analytics has three objectives: insight, prediction, and optimization. Insight provides a deeper understanding of the present, prediction uses current knowledge to discover what will happen next, and optimization turns analytics into actions. The document then discusses decisions around whether customers are making or losing money and what behaviors need to change to make money. It provides an example residential customer segment that has relatively high costs to serve but generates high revenue and is loyal. It outlines elements of a segmentation model including customer demographics and behaviors like unit price, refunds, logins, and products used.
Jeff Szczepanski outlines three phases for building a sales team: 1) Proving product value by getting early customers and testing pricing, 2) Understanding the sales process as reps start closing deals independently, and 3) Scaling the organization through skills development and an agile sales process similar to software development. Some key practices include separating performance from results, empowering reps to run their own businesses, and developing skills through coaching rather than directives. The overall message is that sales management should parallel agile software practices of continuous improvement, team autonomy, and a focus on skills rather than quotas.
The document provides tips on how to reduce leaks in a company's sales pipeline and increase conversions. It discusses defining the typical stages of a sales pipeline from initial contact to close, outlining the current sales process, and getting rid of unqualified opportunities. It emphasizes the importance of consistent follow-up, measuring progression through each stage, following up quickly, and differentiating between leads and qualified leads. The key recommendations are to storyboard the sales process, nurture prospects with content towards becoming customers, and measure leakage throughout the funnel.
2015 was an exciting year for HubSpot. In addition to launching several new products, the HubSpot marketing platform expanded to five new languages and got a major facelift designed to make marketer's daily lives easier. For businesses not ready to buy a robust marketing platform, we also introduced Leadin, a freemium app that allows you to capture leads and get lead intelligence on any website. You’ll find all of this and more in our 2015 HubSpot INBOUND Keynote Address.
[Webinar] How to Really Use NPS For Growth Customer Guru
1. The webinar discusses how to effectively use Net Promoter Score (NPS) for business growth.
2. It emphasizes focusing on understanding the reasons behind customer ratings rather than just the ratings themselves to gain more actionable insights.
3. The webinar recommends segmenting NPS data and designing customer-centric initiatives based on feedback to improve experiences for promoters and detractors.
How to Find, Influence & Convert More Prospects Into CustomersHeinz Marketing Inc
The document provides tips for finding, influencing, and converting more prospects into customers. It recommends engaging prospects early through content published across various channels like blogs and social media. The content should focus on understanding prospects' needs and problems. Sales and marketing should work together with a customer-centric approach, treating initial contacts as interviews to understand customer priorities and aligning solutions accordingly. An effective pipeline manages leads at different stages through targeted automated content to move prospects along while differentiating the business and without direct selling.
The document discusses how software companies can improve their growth strategies by focusing more on retention and monetization of existing customers rather than over-focusing on acquisition. It notes that improving retention and monetization levers each by 1% can have 2-4x more impact on growth than improving acquisition. However, many companies do not truly understand their buyers or test assumptions, instead focusing primarily on acquisition. The document advocates developing quantified buyer personas, having more customer development conversations, and testing assumptions to better understand what customers value and are willing to pay for. This will allow companies to improve retention, monetization, and overall balanced growth.
Lloyed Lobo (Boast.AI) - The Art of GrowthTechsylvania
This document discusses strategies for product growth. It recommends focusing on understanding customers' needs, validating ideas by charging early, nailing down 1-2 distribution channels, providing an "aha moment" to acquire users, and making the product sticky to retain them. Key tips include setting aggressive goals, serving one audience exceptionally well with one product initially, and not focusing on funding but on building something people want to use and pay for. Validation should follow a process of achieving paying customers, retention, and scalable economics.
Wiktor Schmidt is the CEO of Netguru, a software consulting and development company based in Poland. In his presentation, he discusses how Netguru grew from a small startup to a company with over 150 employees and 18M PLN in revenue in 2015. He outlines how they initially focused on just selling and processing inbound leads through basic tools like email and Trello. Over time, they implemented a CRM system like Salesforce and refined their sales process using techniques from books on predictable revenue, sales management, and the challenger sale model. Schmidt recommends attendees read these books and download his presentation slides for tips on building a structured sales process.
Double or Triple Your Profit in 90 Days or Less!
Watch the presentation on YouTube:
https://www.youtube.com/watch?v=B0SHiOqExcU&t=86s
Discover 4 Quick and Easy formulas for doubling your profits in Any Economy.
Join our Free 4-Part Video Course for all the videos and tools. All the materials I'm giving are complete, full length versions, and should vastly expand your business profits. THESE ARE NOT TEASER ITEMS!
1. Discover the most effective system for increasing your profits.
2. Discover 4 Quick and Easy formulas for doubling your profits in Any Economy
3. Learn the underlying cause of almost all cash flow and profit problems and how to fix it
For more details about the Step by Step 4-Part Video Course
YouTube: https://youtu.be/B0SHiOqExcU
Complete Course: https://thebusinesssniper.com/free-4-...
Every growing business Needs more leads . Here at The Lead Makers it's our job to make sure you have a supply of Targeted prospects to help you grow your business. Call us at The Lead Makers today. 330-227-4101
You don't have a budget. You're time poor. You need to market your app. Where do you start? That's where Jonesy's 5 Step guide to App Marketing can help you.
- The document provides tips and lessons learned from TechTarget's experience with A/B and multivariate testing over the past 6 years.
- The first tip is to run multiple test waves as results from initial tests can inform additional iterations, such as a registration test that saw a 30% lift from the first test and 60% lift from a second dynamic display test.
- The second tip is to combine quantitative metrics with qualitative user research and feedback to better understand "why" certain changes are successful and inform additional tests, as was done with a site redesign that showed positive metrics but also user frustration with navigation that required changes.
- Other tips included viewing many different metrics that provide context beyond the main success metric, ensuring
[WMD2016] Trinity Ventures >> Steven Dupree "How do I spend my first $10K on ...500 Startups
The document provides a checklist for how to spend the first $10k for a startup. It recommends (1) investing in zero-cost acquisition channels like SEO, content, and social media; (2) targeting "active seekers" who are actively looking for your product rather than push marketing; (3) learning from competitors' successful strategies; (4) gathering feedback from early customers; (5) starting small with testing paid channels; (6) addressing hurdles preventing conversion; and (7) learning from failed tests to improve future experiments. The overall advice is to maximize learning and ROI with small, incremental tests in the early stages.
What do you do when all your marketing results stink? Sometimes you have a problem that is underpinning all of your marketing efforts. This presentation talks about testing you can do to see if you have a problem with your underlying positioning and strategy.
Alina Vandenberghe (Chili Piper) - Another Romanian Founded SaaS Company on t...Techsylvania
This document summarizes an interview with Alina, the co-founder and CXO of Chili Piper, a company that provides an inbound conversion platform. Some key points:
- Alina is originally from Romania and co-founded Chili Piper in 2016 with her French husband in Brooklyn, NY. They bootstrapped for 3 years before raising $3M, then $15M and $33M more.
- Chili Piper's solution qualifies, routes, and connects inbound leads instantly through a concierge-style system, doubling conversion rates.
- Their success involved niche blue ocean strategy, bull's-eye marketing targeting influencers, and focusing on dollar retention rates.
- The company is
The document discusses implementing a product-led growth (PLG) strategy for sales. Some key points discussed are:
- A PLG approach focuses on attracting the right customers by making the product a lead generation tool and letting customers come to you.
- A "swarm" sales approach will not work and speed is not always your friend - it is better to focus on supporting, converting, and retaining customers.
- The goal should be getting customers to recommend your product rather than just making a sale.
- Sales should not be overcomplicated and compensation plans need to be set up correctly to encourage a bottoms up approach focused on the product.
These are the proven sequence of steps you can follow to guarantee your success when you're starting a small business online.
And If you haven't any website yet to grow your business online, Create your own amazing eCommerce website at theme jungle - the complete online solution.
In this talk I cover the 3 principles for growth marketing - Walk in Their Shoes, Assume You're Wrong, and Follow the Evidence.
Growth Marketing is a process of customer-centric rapid experimentation across a range of marketing activities to discover the most impactful way to grow a venture.
See more at: http://jeremiahgardner.com/blog/customer-centric-growth-marketing/#sthash.9FHRkUZe.dpuf
A lot of Customer Success leaders charged with building programs are new to the discipline. This presentation provides a high-level view of how to build a Customer Success strategy, program and team from the ground up.
The document provides 60 marketing tips ranging from improving your online presence and branding to networking and client engagement strategies. Key tips include developing a unique identity that defines you, creating compelling marketing materials, maintaining an accessible online presence through blogging or podcasting, and brainstorming ways to provide useful news and information for your clients and community. The overall message is the importance of having a clear marketing strategy and plan that utilizes various online and offline tactics.
The document discusses analytics and segmentation. It explains that analytics has three objectives: insight, prediction, and optimization. Insight provides a deeper understanding of the present, prediction uses current knowledge to discover what will happen next, and optimization turns analytics into actions. The document then discusses decisions around whether customers are making or losing money and what behaviors need to change to make money. It provides an example residential customer segment that has relatively high costs to serve but generates high revenue and is loyal. It outlines elements of a segmentation model including customer demographics and behaviors like unit price, refunds, logins, and products used.
Jeff Szczepanski outlines three phases for building a sales team: 1) Proving product value by getting early customers and testing pricing, 2) Understanding the sales process as reps start closing deals independently, and 3) Scaling the organization through skills development and an agile sales process similar to software development. Some key practices include separating performance from results, empowering reps to run their own businesses, and developing skills through coaching rather than directives. The overall message is that sales management should parallel agile software practices of continuous improvement, team autonomy, and a focus on skills rather than quotas.
The document provides tips on how to reduce leaks in a company's sales pipeline and increase conversions. It discusses defining the typical stages of a sales pipeline from initial contact to close, outlining the current sales process, and getting rid of unqualified opportunities. It emphasizes the importance of consistent follow-up, measuring progression through each stage, following up quickly, and differentiating between leads and qualified leads. The key recommendations are to storyboard the sales process, nurture prospects with content towards becoming customers, and measure leakage throughout the funnel.
2015 was an exciting year for HubSpot. In addition to launching several new products, the HubSpot marketing platform expanded to five new languages and got a major facelift designed to make marketer's daily lives easier. For businesses not ready to buy a robust marketing platform, we also introduced Leadin, a freemium app that allows you to capture leads and get lead intelligence on any website. You’ll find all of this and more in our 2015 HubSpot INBOUND Keynote Address.
[Webinar] How to Really Use NPS For Growth Customer Guru
1. The webinar discusses how to effectively use Net Promoter Score (NPS) for business growth.
2. It emphasizes focusing on understanding the reasons behind customer ratings rather than just the ratings themselves to gain more actionable insights.
3. The webinar recommends segmenting NPS data and designing customer-centric initiatives based on feedback to improve experiences for promoters and detractors.
How to Find, Influence & Convert More Prospects Into CustomersHeinz Marketing Inc
The document provides tips for finding, influencing, and converting more prospects into customers. It recommends engaging prospects early through content published across various channels like blogs and social media. The content should focus on understanding prospects' needs and problems. Sales and marketing should work together with a customer-centric approach, treating initial contacts as interviews to understand customer priorities and aligning solutions accordingly. An effective pipeline manages leads at different stages through targeted automated content to move prospects along while differentiating the business and without direct selling.
The document discusses how software companies can improve their growth strategies by focusing more on retention and monetization of existing customers rather than over-focusing on acquisition. It notes that improving retention and monetization levers each by 1% can have 2-4x more impact on growth than improving acquisition. However, many companies do not truly understand their buyers or test assumptions, instead focusing primarily on acquisition. The document advocates developing quantified buyer personas, having more customer development conversations, and testing assumptions to better understand what customers value and are willing to pay for. This will allow companies to improve retention, monetization, and overall balanced growth.
Lloyed Lobo (Boast.AI) - The Art of GrowthTechsylvania
This document discusses strategies for product growth. It recommends focusing on understanding customers' needs, validating ideas by charging early, nailing down 1-2 distribution channels, providing an "aha moment" to acquire users, and making the product sticky to retain them. Key tips include setting aggressive goals, serving one audience exceptionally well with one product initially, and not focusing on funding but on building something people want to use and pay for. Validation should follow a process of achieving paying customers, retention, and scalable economics.
Wiktor Schmidt is the CEO of Netguru, a software consulting and development company based in Poland. In his presentation, he discusses how Netguru grew from a small startup to a company with over 150 employees and 18M PLN in revenue in 2015. He outlines how they initially focused on just selling and processing inbound leads through basic tools like email and Trello. Over time, they implemented a CRM system like Salesforce and refined their sales process using techniques from books on predictable revenue, sales management, and the challenger sale model. Schmidt recommends attendees read these books and download his presentation slides for tips on building a structured sales process.
Double or Triple Your Profit in 90 Days or Less!
Watch the presentation on YouTube:
https://www.youtube.com/watch?v=B0SHiOqExcU&t=86s
Discover 4 Quick and Easy formulas for doubling your profits in Any Economy.
Join our Free 4-Part Video Course for all the videos and tools. All the materials I'm giving are complete, full length versions, and should vastly expand your business profits. THESE ARE NOT TEASER ITEMS!
1. Discover the most effective system for increasing your profits.
2. Discover 4 Quick and Easy formulas for doubling your profits in Any Economy
3. Learn the underlying cause of almost all cash flow and profit problems and how to fix it
For more details about the Step by Step 4-Part Video Course
YouTube: https://youtu.be/B0SHiOqExcU
Complete Course: https://thebusinesssniper.com/free-4-...
Every growing business Needs more leads . Here at The Lead Makers it's our job to make sure you have a supply of Targeted prospects to help you grow your business. Call us at The Lead Makers today. 330-227-4101
You don't have a budget. You're time poor. You need to market your app. Where do you start? That's where Jonesy's 5 Step guide to App Marketing can help you.
- The document provides tips and lessons learned from TechTarget's experience with A/B and multivariate testing over the past 6 years.
- The first tip is to run multiple test waves as results from initial tests can inform additional iterations, such as a registration test that saw a 30% lift from the first test and 60% lift from a second dynamic display test.
- The second tip is to combine quantitative metrics with qualitative user research and feedback to better understand "why" certain changes are successful and inform additional tests, as was done with a site redesign that showed positive metrics but also user frustration with navigation that required changes.
- Other tips included viewing many different metrics that provide context beyond the main success metric, ensuring
Developing leadership skills; winning employee engagement public program cour...iTrainingExpert
This 2-day training program aims to help managers identify drivers of employee engagement and build a culture of engagement in their organization. The program will cover understanding engagement, alignment between employees and organization, identifying engagement drivers, developing persuasive influencing skills, and creating an engaged workforce. Participants will learn practical techniques to foster engagement across different generations through activities, case studies, and role plays led by the experienced trainer Philip Tan.
The killer path to successful CRO - by PRWD's Paul RoukeOptimizely
In this fast paced webinar, Paul Rouke (Founder PRWD) shares a wide range of tips, techniques and real world stories on developing a business defining optimisation strategy and culture. Sharing the four pillars for growth, see where you’re weakest and what you can do to accelerate the impact you are getting through data and research driven optimisation.
Key learnings:
+ Understand the four critical areas to get right for long term growth through CRO
+ Understand how company culture influences the impact of CRO - and the power of being open minded
+ The what, why and when of iterative versus innovative testing for your business
+ 3 case studies of tests which have changed a client’s proposition or approach to testing
Paul Rouke is an international speaker, writer and trainer on CRO and UX, as well as Founder & Director of Optimisation at PRWD, a specialist Conversion Rate Optimisation agency based in the UK.
KYLE DUFORD, ECOMMERCE DIRECTOR, CHROME INDUSTRIES
PETER MCLACHLAN, FOUNDER AND CPO, MOBIFY
SEAN OLIVER, HEAD OF PRODUCT MARKETING, OPTIMIZELY
Did you know that U.S. smartphone users check their devices more than 150 times per day? That's once every 6.5 minutes. Consumers are spending more time on their smartphones now than they ever have before. As a result, delivering delightful experiences that span web and mobile has never been more important.
Peter McLachlan, Co-Founder and Chief Product Officer at Mobify, and Kyle Duford, eCommerce Director at Chrome Industries, explain in practical terms how to build a unified web and mobile optimization strategy. Learn how to set up a team to manage a cross-device optimization plan, and hear their best practices on how to make the most of mobile.
The document discusses marketing strategies for mobile apps, including the marketing mix of product, place, price, and promotion. It provides examples and case studies of how to effectively market apps through understanding the value proposition, distribution platforms, pricing models, and promotional techniques. Specific strategies covered include highlighting an app's benefits, leveraging major app stores and mobile platforms, optimizing prices across regions, and using paid advertising and offline marketing campaigns.
A visual guide to inbound marketing with tips on how to grow your business.
This is a bonus addition to the newly released 2nd edition of "Inbound Marketing" the book by Brian Halligan and Dharmesh Shah
1. The document discusses a software tool called Stories that helps businesses manage data and detect trends through "stories", which are summaries of key business situations, events, and performance metrics.
2. Stories integrates with business data to provide analytics and insights that help users focus on the most important opportunities and issues.
3. The tool aims to cut through noise and clutter in business data to make it easier for executives to make decisions and drive growth.
This document discusses democratizing analytics by providing self-service business intelligence tools for all employees. It argues that data is now everywhere and insights should be available to everyone, not just data scientists and analysts. The presented solution aims to give self-service analytics and reporting abilities to all user types from employees to customers and partners at scale.
The Beginner's Guide to Conversion Rate OptimizationMWI
If you want your marketing efforts to get reflected in your revenue, take a look at these 12 ways Conversion Rate Optimization can turn traffic into leads and sales.
Agile marketing is a self-organizing process that provides maximum value to users through prioritization, transparency, predictability, and accountability. An agile marketing team is cross-functional, typically consisting of 5-9 members from roles like social media, writing, design, and analytics. The process focuses on rapidly delivering value to customers through short development cycles called sprints, where teams work through a backlog of user stories to deliver features.
The document discusses growth hacking, which is a process of rapid experimentation across marketing channels and product development to identify efficient ways to grow a business. It involves generating ideas, prioritizing them, executing them, analyzing the results, and learning from them. An effective growth team consists of experts in product/business, data analysis, technology, and marketing. Their goal is to achieve optimal product-market fit through small, incremental wins rather than few large ones.
Future Female MeetUp 14.9.2017: Growth Hacking by Truly Future Female
The document discusses growth hacking, which is a process of rapid experimentation across marketing channels and product development to identify efficient ways to grow a business. It involves generating ideas, prioritizing them, executing them, analyzing the results, and learning from them. An effective growth team consists of experts in product/business, data analysis, technology, and marketing. Their goal is to achieve optimal product-market fit through small, frequent wins rather than few large ones.
A primer to growth hacking. Starts with the story of one of the web's most legendary growth hacks, then gets into what growth hacking is and how you can put it to work for your company. Originally presented at Growth Hacking Asia Singapore in Nov 2014
This session will discuss dynamic shopping features for affiliate websites: banners vs. dynamic content, duplicate content, SEO & conversion impact, and merchant relationship impact, and reporting.
Kristopher B. Jones, President & CEO, Pepperjam Network (Twitter @pepperjamceo) (Moderator)
Mike Allen, President, Shopping-Bargains.com, LLC (Twitter @mta1)
Anthony Bajoras, President & Co-Founder, m o v e software
Sal Conca, Senior Media Manager, NETexponent
Jessie Jones, CEO & Founder, PopShops.com
Generative AI has revolutionized the digital landscape, empowering marketers with accelerated efficiency, enhanced creativity and streamlined processes. While AI is a remarkable tool, it requires human understanding and expertise to drive it. In this presentation, global marketer and AI Futurist, Jennifer Jones-Mitchell will explain the language and mind of AI tools to help attendees understand how to craft prompts that deliver unique and compelling content. Jennifer will also will show marketers practical ways they can infuse generative AI into their work to amplify campaign success and operationalize marketing efficiencies.
Introduction to Internet Marketing Success, Modiin 2009Gidon Ariel
The document provides guidance on building a successful online business. It discusses developing high-quality content related to your business concept, attracting targeted traffic through search engine optimization and building relationships. The key steps are to: 1) identify a niche and develop content around it, 2) drive relevant traffic to your site through search and relationships, 3) provide value to visitors without direct sales pitches to build trust, and 4) eventually monetize through various income streams like affiliate marketing. Choosing a niche you're passionate about and following a proven process of content-traffic-relationship building is emphasized as the path to online business success.
This document provides information on developing a business idea. It discusses sources of business ideas such as identifying unmet needs in society. The business idea can be for manufacturing, retail, or services. The process of generating ideas involves scanning the external environment to identify changing trends and customer needs and then using techniques like drawing on one's skills or improving existing products to come up with ideas. Once ideas are generated, the document recommends selecting ideas with the highest chance of success by examining factors like one's strengths, weaknesses, interests and knowledge.
Can I Buy An Essay Now Oelbert GymnasiumoelbertAngela Gibbs
This document provides a 5-step process for requesting an assignment writing service from HelpWriting.net:
1. Create an account with a password and valid email.
2. Complete a 10-minute order form providing instructions, sources, deadline, and sample work.
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Your Annual Marketing Department ToolkitBrad Lloyd
The document provides an overview of various marketing tasks and strategies that can help grow a business easier, faster and smarter. It discusses 54 different annual marketing tasks including sending postcards, newsletters, and reactivation campaigns. It also covers topics like lead generation, content marketing, sales funnels, copywriting, referrals, and sales scripts. The overall message is that implementing the right combination of marketing strategies can help attract more customers, increase profits and free up time for business owners.
APEC presentation on best-practice website development; both the planning, and the build. Topics include: usability, traffic and metrics, content management, design and copyright.
100 slides = 2 years of daily reading + project experiments + midnight webinar + online/offline courses. This slide is designed for complete beginners to gain an overview and learn more about Digital Marketing / Growth Hacking in the shortest time. And also for marketers to be more user-centric.
Similar to Virtual Optimizely Experience 2014 - Hiten Shah - The Future of Optimization (20)
Clover Rings Up Digital Growth to Drive ExperimentationOptimizely
Monil Shah from Clover presented on how Clover uses experimentation to drive digital growth. Clover started with walk experiments to test small changes and validate hypotheses. They then increased their experiment velocity by prioritizing high impact experiments and defining success metrics upfront. Clover also developed processes to conclude experiments early if clearly winning or losing, and to iterate based on experiment learnings. Clover evangelized experimentation across the company by finding executive sponsors, involving multiple teams, and educating and incentivizing experimentation.
Make Every Touchpoint Count: How to Drive Revenue in an Increasingly Online W...Optimizely
Chris Stein is a lead consultant who helps enterprises determine ROI forecasts, pricing strategies, timelines, and resource needs. He has experience as a product manager for fintech SaaS solutions and has managed core product development. Some of his past roles include leading BPO and change management projects, spearheading agile project management processes, and inspiring customers to build experimentation as a strategic part of their business at Optimizely. Chris provides strategic consulting in digital experience optimization, program structures, and experiment-driven product development for enterprise customers.
Learn the real best practices and pitfalls of experimentation based on scientific research and insights. Hazjier is co-author of three studies on experimentation with Harvard Business School and his work is covered in the book Experimentation Works. This talk will dive into the best practices of experiment design, the role of hierarchy in experimentation teams, and the value of experimentation.
Atlassian's Mystique CLI, Minimizing the Experiment Development CycleOptimizely
Mystique CLI is an Atlassian developed CLI for Optimizely Web. It is a multi-phase project that is currently focusing on improving the development cycle for growth engineers. Currently, Mystique is the standard for developing web experiments at Atlassian, and is capable of a wide variety of operations utilizing Optimizely's REST API. This includes creating, updating, testing, and duplicating experiments/personalization campaigns, as well as "promoting" these entities between Optimizely projects for different environments (e.g. from QA => Prod). It has significantly reduced manual overhead and decreased development time by up to 95% for particular actions.
Autotrader Case Study: Migrating from Home-Grown Testing to Best-in-Class Too...Optimizely
Autotrader's Product and Engineering teams were ahead of the curve many years ago when they built a home-grown solution for leveraging feature flags to support server-side testing. Over the years, the industry eventually caught up and surpassed this proprietary tooling and the team had a choice to make: Re-invest into the local solution or completely retool. In this case study, Scott Povlot, Principal Technical Architect, and Seth Stuck, Director of R&D Analytics, will discuss their journey in selecting and then migrating to their next generation of experimentation tooling. They will discuss selection criteria, pros and cons, and outline how they were able to make the migration to Optimizely successful and lessons learned along the way.
Zillow + Optimizely: Building the Bridge to $20 Billion RevenueOptimizely
Join Jason Tabert, Senior CRO Marketing Specialist, and learn how Zillow is using Optimizely’s experimentation, personalization and integrations to help grow their revenue to $20 billion by helping their customers cross the real estate chasm from despair to delight.
The Future of Optimizely for Technical TeamsOptimizely
Optimizely has been reimagining the future of progressive delivery and experimentation, improving every part of the platform to empower technical teams to build, ship, and iterate faster. Learn about the latest enhancements to Optimizely Full Stack and the Optimizely Data Platform, and get a sneak peek at the upcoming roadmap.
Empowering Agents to Provide Service from Anywhere: Contact Centers in the Ti...Optimizely
The coronavirus pandemic has pushed contact center leaders to accelerate technology adoption and empower their teams to work remotely. Join this session with State Farm, Salesforce, and Optimizely to learn how contact centers can adapt quickly and successfully in the time of COVID.
Our new normal has accelerated eCommerce trends by 4-6 years. The Optimizely team shares how experimentation can help retailers fast forward their online sales strategy with Microsoft Dynamics 365 Commerce.
Building an Experiment Pipeline for GitHub’s New Free Team OfferingOptimizely
In April 2020, GitHub announced a new Free for Teams plan. Behind the scenes, the engineering team was also setting up an experiment pipeline and an integration with Optimizely. In this session, we will take a peek at the process of setting up the integration, learning about the behavior of this new Free for Teams customer segment, and the next steps for this experiment pipeline.
AMC Networks Experiments Faster on the Server SideOptimizely
Speeding up innovation only matters if it helps you drive positive outcomes. At AMC, experimentation enables the product and platform teams to challenge their assumptions, maximize impact, and evaluate ideas as painted door tests before investing in significant development. A commitment to test everything across 9 platforms fueled their search for the most scalable solution.
In this session, you'll learn how to:
Leverage server-side testing to experiment quickly
Scale across web, mobile, and OTT applications
Determine when client-side testing is more efficient
Evolving Experimentation from CRO to Product DevelopmentOptimizely
An obsession with data, efficiency, and delivering incredible customer experiences are just a few things that the CNN Consumer Science and Software Engineering teams have in common. Simple A/B testing practices evolved into a culture of experimentation, sparking new development practices across the organization. Learn how they drive results across their entire platform from websites to mobile apps.
Overcoming the Challenges of Experimentation on a Service Oriented ArchitectureOptimizely
Growing from an early stage startup to a national leader in financial literacy is no small feat, and there are a ton of lessons that we have learned at Greenlight as we have grown. Long gone are the days where we would ship something and cross our fingers hoping that it makes some kind of impact on our customers. Now we’re in a world where we can learn ahead of time how much impact a feature will have on the business, before we even launch! In today’s conversation, we’ll discuss how we use Optimizely’s feature flags in our microservice architecture using Optimizely Agent while keeping user IDs and context synchronized.
This session will cover:
How we set up Optimizely Agent and use it in a kubernetes deployment
How we created a user-aliasing service
How we access Optimizely both on the frontend and in the backend services.
How to build a full stack feature
How to manage the rollout using Optimizely’s feature flags
How The Zebra Utilized Feature Experiments To Increase Carrier Card Engagemen...Optimizely
A/B testing is an essential element in any product managers playbook. However having the freedom and flexibility to customize testing based on what the data is saying often requires a lot of time and effort, particularly when it comes to engineering resources. Optimizely offers a flexible approach to experimentation through the use of feature testing, which provides more customization options without the additional development effort typically required to implement these feature optimizations. Megan Bubley, a Senior Product Manager at The Zebra, will share her experience working with Optimizely’s feature tests to create a results page where users can compare multiple auto insurance options driven by actual user needs, as well as her experience customizing the experience based on device platform.
Making Your Hypothesis Work Harder to Inform Future Product StrategyOptimizely
At Treatwell, each experiment goes beyond improving a single business metric. Experimentation works to evolve their product while enriching customer insights in order to deliver the best digital experience to their users. Join Laura Howard, Lead Product Manager, and Dennis Meisner, Senior Product Analyst, to learn their secret to making their hypothesis work harder and how getting their hypothesis right has improved Treatwell’s funnel progression and order health, as well as helped them make critical decisions on their product experience.
Kick Your Assumptions: How Scholl's Test-Everything Culture Drives RevenueOptimizely
Amy Vetter, Consumer Experience Manager, Direct To Consumer, Europe, will walk you through some of the tests that she and her team run across the Scholl brand. Amy will highlight surprise learnings and how to remove the fear of failing. The team is empowered to test everything possible that will allow the customer to get the best experience and also support the brand’s goal for more revenue and customer data.
At Charles Schwab, they have a mantra of viewing the world through their client’s eyes. When it comes to building digital experiences and running experiments, winning isn’t just about moving metrics, it’s also about improving customer experience. Sara Tresch, SVP of Digital Services at Schwab will be discussing how Schwab designs products and experiments with a client-first mindset.
Shipping to Learn and Accelerate Growth with GitHubOptimizely
Will 2020 mark the shift to a remote-first world in the long run? For GitHub, a distributed workforce is nothing new. Join Sha Ma, VP of Engineering, and Gregory Ceccarelli, Director of Data Science, to learn how they built and scaled a successful experimentation program. They'll share their experience implementing Optimizely across timezones, a remote workforce, and a new business model.
In this session, you'll learn how to:
Optimize UX for a freemium business model
Use data to deliver customer-centered products
Scale experimentation and accelerate growth
Test Everything: TrustRadius Delivers Customer Value with ExperimentationOptimizely
When done right, experimentation can help you validate the product you’re building and create winning customer experiences. And it doesn’t take a big engineering team to make this happen.
TrustRadius, the most trusted review site for business technology, uses experimentation to build an online community through website and server-side experimentation. The small but mighty TrustRadius team runs experiments throughout the buyer’s journey to engage different user personas and understand outcomes in real-time.
Watch the webinar recording featuring Rilo Stark, product manager at TrustRadius, and Jack Peden, senior software engineer, to understand their data-driven experimentation strategy and how TrustRadius uses Optimizely Web and Full Stack products to tailor experiences to different customer segments and mitigate risk through A/B/N and painted door tests.
In this session, you will learn: how to embed feature flagging sitewide to deliver safer, faster releases, best practices for implementing feature flags in a services-oriented architecture, and the latest enhancements you need to help your team recover faster when ship happens.
The Steadfast and Reliable Bull: Taurus Zodiac Signmy Pandit
Explore the steadfast and reliable nature of the Taurus Zodiac Sign. Discover the personality traits, key dates, and horoscope insights that define the determined and practical Taurus, and learn how their grounded nature makes them the anchor of the zodiac.
The Role of White Label Bookkeeping Services in Supporting the Growth and Sca...YourLegal Accounting
Effective financial management is important for expansion and scalability in the ever-changing US business environment. White Label Bookkeeping services is an innovative solution that is becoming more and more popular among businesses. These services provide a special method for managing financial duties effectively, freeing up companies to concentrate on their main operations and growth plans. We’ll look at how White Label Bookkeeping can help US firms expand and develop in this blog.
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Enhancing Adoption of AI in Agri-food: IntroductionCor Verdouw
Introduction to the Panel on: Pathways and Challenges: AI-Driven Technology in Agri-Food, AI4Food, University of Guelph
“Enhancing Adoption of AI in Agri-food: a Path Forward”, 18 June 2024
During the budget session of 2024-25, the finance minister, Nirmala Sitharaman, introduced the “solar Rooftop scheme,” also known as “PM Surya Ghar Muft Bijli Yojana.” It is a subsidy offered to those who wish to put up solar panels in their homes using domestic power systems. Additionally, adopting photovoltaic technology at home allows you to lower your monthly electricity expenses. Today in this blog we will talk all about what is the PM Surya Ghar Muft Bijli Yojana. How does it work? Who is eligible for this yojana and all the other things related to this scheme?
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NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...BBPMedia1
Nathalie zal delen hoe DEI en ESG een fundamentele rol kunnen spelen in je merkstrategie en je de juiste aansluiting kan creëren met je doelgroep. Door middel van voorbeelden en simpele handvatten toont ze hoe dit in jouw organisatie toegepast kan worden.
SATTA MATKA DPBOSS KALYAN MATKA RESULTS KALYAN CHART KALYAN MATKA MATKA RESULT KALYAN MATKA TIPS SATTA MATKA MATKA COM MATKA PANA JODI TODAY BATTA SATKA MATKA PATTI JODI NUMBER MATKA RESULTS MATKA CHART MATKA JODI SATTA COM INDIA SATTA MATKA MATKA TIPS MATKA WAPKA ALL MATKA RESULT LIVE ONLINE MATKA RESULT KALYAN MATKA RESULT DPBOSS MATKA 143 MAIN MATKA KALYAN MATKA RESULTS KALYAN CHART
Cover Story - China's Investment Leader - Dr. Alyce SUmsthrill
In World Expo 2010 Shanghai – the most visited Expo in the World History
https://www.britannica.com/event/Expo-Shanghai-2010
China’s official organizer of the Expo, CCPIT (China Council for the Promotion of International Trade https://en.ccpit.org/) has chosen Dr. Alyce Su as the Cover Person with Cover Story, in the Expo’s official magazine distributed throughout the Expo, showcasing China’s New Generation of Leaders to the World.
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SATTA MATKA DPBOSS KALYAN MATKA RESULTS KALYAN CHART KALYAN MATKA MATKA RESULT KALYAN MATKA TIPS SATTA MATKA MATKA COM MATKA PANA JODI TODAY BATTA SATKA MATKA PATTI JODI NUMBER MATKA RESULTS MATKA CHART MATKA JODI SATTA COM INDIA SATTA MATKA MATKA TIPS MATKA WAPKA ALL MATKA RESULT LIVE ONLINE MATKA RESULT KALYAN MATKA RESULT DPBOSS MATKA 143 MAIN MATKA KALYAN MATKA RESULTS KALYAN CHART INDIA MATKA KALYAN SATTA MATKA 420 INDIAN MATKA SATTA KING MATKA FIX JODI FIX FIX FIX SATTA NAMBAR MATKA INDIA SATTA BATTA
Prescriptive analytics BA4206 Anna University PPTFreelance
Business analysis - Prescriptive analytics Introduction to Prescriptive analytics
Prescriptive Modeling
Non Linear Optimization
Demonstrating Business Performance Improvement
Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...Niswey
50 million companies worldwide leverage WhatsApp as a key marketing channel. You may have considered adding it to your marketing mix, or probably already driving impressive conversions with WhatsApp.
But wait. What happens when you fully integrate your WhatsApp campaigns with HubSpot?
That's exactly what we explored in this session.
We take a look at everything that you need to know in order to deploy effective WhatsApp marketing strategies, and integrate it with your buyer journey in HubSpot. From technical requirements to innovative campaign strategies, to advanced campaign reporting - we discuss all that and more, to leverage WhatsApp for maximum impact. Check out more details about the event here https://events.hubspot.com/events/details/hubspot-new-delhi-presents-unlocking-whatsapp-marketing-with-hubspot-integrating-messaging-into-your-marketing-strategy/
Tired of chasing down expiring contracts and drowning in paperwork? Mastering contract management can significantly enhance your business efficiency and productivity. This guide unveils expert secrets to streamline your contract management process. Learn how to save time, minimize risk, and achieve effortless contract management.