This document discusses measuring and reporting on community carbon emissions and progress towards reduction goals. It addresses the need to focus data collection on the most useful metrics, improve data frequency and granularity, and ensure communities can easily access and understand the information. It also emphasizes using positive language and visuals when communicating with communities to normalize reduction activities and portray progress as rewarding. Selling the message in a simple, story-based way that avoids complex terms and scales metrics in a meaningful way is important for motivating community action.