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Data Driven
                       Innovation



Friday, 4 March 2011
Simon Grice



Friday, 4 March 2011
@simongrice




Friday, 4 March 2011
Netpoll?
                              BusinessConnections


                                     PersonalMail




                       1990                                2000   2010




Friday, 4 March 2011
Friday, 4 March 2011
Friday, 4 March 2011
We productise ideas.




Friday, 4 March 2011
With and for ...




Friday, 4 March 2011
mashupevent.com




Friday, 4 March 2011
@mashupevent

          82 events
          6 conferences
          18 workshops
          5321 members
Friday, 4 March 2011
innovation




Friday, 4 March 2011
innovation


        noun: the action or process of
        innovating.; the introduction of
        novelties; the alteration of what is
        established by the introduction of
        new elements or forms.

Friday, 4 March 2011
innovation



        noun: product development.




Friday, 4 March 2011
So ...


                       data driven innovation


     data driven product development


Friday, 4 March 2011
Product development.




Friday, 4 March 2011
Data driven product
         development.




                          Data



Friday, 4 March 2011
Data.
        Historical data
         Planning data
         Infrastructural data
         Operational data
          Useage data
Friday, 4 March 2011
Historical data




Friday, 4 March 2011
Historical data




Friday, 4 March 2011
Historical data




Friday, 4 March 2011
Planning data




Friday, 4 March 2011
Infrastructural data




Friday, 4 March 2011
Operational data




Friday, 4 March 2011
Useage data




Friday, 4 March 2011
These are not unrelated: what’s
        happened in the past will often
        guide what’s planned for the
        future.

        Today’s operational information
        becomes tomorrow’s history.
        And so on.
Friday, 4 March 2011
Data source.

                • social media (friends, likes, tags etc.)
                • website (useage, click stream, search etc.)
                • sales data
                • content tags
                • time/speed/location data
                • identity data
                 • supplier, customer, partner
Friday, 4 March 2011
Data source.
                • sentiment data
                • sensors
                • mobile devices
                • databases
                • applications
                • individuals
                • interaction costs
                • time/number of interactions
Friday, 4 March 2011
Sensors.




Friday, 4 March 2011
Social.




Friday, 4 March 2011
Intention.




Friday, 4 March 2011
Crowdsourced.




Friday, 4 March 2011
Crowdsourced.




Friday, 4 March 2011
Crowdsourced.




Friday, 4 March 2011
Influence data.




Friday, 4 March 2011
Visualisation.




Friday, 4 March 2011
Publishing.




Friday, 4 March 2011
Friday, 4 March 2011
Negative feedback loops.




Friday, 4 March 2011
Unintended consquences.




Friday, 4 March 2011
Rise of the machines ?
        Innovation

                       • Product development
                       • Data can guide the creative process
                       • Ownership, creativity and passion are key
                       •

Friday, 4 March 2011
Finding the signals.




Friday, 4 March 2011
Creativity & vision remain key.




Friday, 4 March 2011
Extracting meaning.




Friday, 4 March 2011
Extracting meaning.

             • Data can feed into process in multiple phases.
             • Identify relevant data to feed process.
             • Create and manage feedback.
             • Creativity remains key.


Friday, 4 March 2011
Ideas & creating value.

             • Updating supply chains.
             • Realtime website layouts.
             • Fashion trends.
             • Film and video consumption.
             • Publishing & content.
             • Transport logistics.
             • Dynamic user interfaces.
Friday, 4 March 2011
Summary.

             • Innovation = Product Developement
             • Data is everywhere and growing.
             • Identify relevant data.
             • Develop processes that incorporates data.
             • Don’t lose your vision.
             • Don’t beleive *everything* you read.

Friday, 4 March 2011
Thank you.
                       simon@ideas.org


Friday, 4 March 2011
Friday, 4 March 2011
Friday, 4 March 2011

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Data Driven Innovation