The Profitable
                            Provider
                                   Brett Dillon
                        RESNET Conference 2011, Orlando FL


                         Quality    Passion    Knowledge



Friday, March 4, 2011
Profit   Costs   Models   Planning




Friday, March 4, 2011
The Myth of the Entrepreneur
                          •   Because I’m good at
                              what I do, I can make
                              more money working
                              for myself!




Friday, March 4, 2011
Reality Check!
               •        Every year                         Year 1: 600,000 in business
                        over
                                                           Year 5: 200,000 in business
                        1,000,000
                        businesses                          Year 10: 40,000 in business
                        are started

                           The reason for the failure rate is the assumption of the
                         entrepreneur that if they understand the technical work of a
                        business, they understand a business that does that technical
                                                     work.




Friday, March 4, 2011
Do You Own a Business or a
                                 Job?


                        •   Works for wages       • Works for profit
                        •   Does the work         • Manages work
                                                  • Plans growth
                        •   Plans the work



                            The difference is your perspective!



Friday, March 4, 2011
How much MONEY
                          do you want?
                         • Overhead
                         • Profit
                         • Labor Costs
                         • How much do you charge?

Friday, March 4, 2011
How much TIME do
                           you spend?

                         • Estimate time needed
                          • Adjust with experience
                         • Use sales goal


Friday, March 4, 2011
Time, Quality & Money
                        Time = Quality

                        Time = Money

                        Money = Quality

                        Knowledge = Power

                        Power = Work / Time




Friday, March 4, 2011
Time, Quality & Money
                        K = W / T = > T, < K

                        K = W / M = > M, < K

                        K = W / Q = > Q, < K

                        P = W / T = > T, < P

                        P = W / M = > M, < P

                        P = W / Q = > Q, < P




Friday, March 4, 2011
Profit


                        • Profit = Revenues - Costs




Friday, March 4, 2011
Costs
                        •   Accreditation Fee       •   Legal

                        •   Software Licensing      •   Marketing

                        •   Labor                   •   Professional Development

                        •   Burden of Labor         •   Vehicles

                        •   Taxes                   •   Fuel

                        •   Insurance               •   Shipping

                        •   Rent                    •   Financing

                        •   Travel                  •   Equipment




Friday, March 4, 2011
Revenue
                        •   Sales
                             •   Who is buying?
                             •   What are they buying?
                             •   Why should they buy?
                             •   Why should they buy from me?
                             •   How are they buying?
                             •   When are they buying?




Friday, March 4, 2011
Consultant
                        • 1,030 hours/yr
                        • (annual overhead + profit) / 1,030
                          = overhead charge rate
                        • overhead charge rate + Labor
                          Cost = hourly rate
                        • Estimated time for job x hourly rate
                         • Adjust with experience


Friday, March 4, 2011
Cost-Based

                        • Costs / profit margin = sales price
                        • Cost Plus




Friday, March 4, 2011
Performance-Based
                        •   Maximizes shared value creation
                        •   Creates more space between value to
                            client & costs to do business
                        •   Communicate value to clients
                        •   Be unfair
                             •   Context
                             •   Delivery




Friday, March 4, 2011
Friday, March 4, 2011
Profit




Friday, March 4, 2011
Friday, March 4, 2011
5 Forces
                        • Rivalry among Existing
                          Competitors
                        • New Entrants
                        • Power of Suppliers
                        • Power of Clients
                        • Threat of Substitutes

Friday, March 4, 2011
4 Profitability Factors
                        • Growth rate
                        • Technology & innovation
                        • Government support or
                          interference
                        • Complementary products &
                          services


Friday, March 4, 2011
Internal Capabilities

                          • How can you approach new
                            markets?
                          • What processes are going to be
                            used in daily business?




Friday, March 4, 2011
Brett Dillon
                         www.ibsadvisorsllc.com
                            @thebrettdillon
                            @ibsadvisorsllc
                        info@ibsadvisorsllc.com
                             210-448-1106




Friday, March 4, 2011

The Profitable Provider

  • 1.
    The Profitable Provider Brett Dillon RESNET Conference 2011, Orlando FL Quality Passion Knowledge Friday, March 4, 2011
  • 2.
    Profit Costs Models Planning Friday, March 4, 2011
  • 3.
    The Myth ofthe Entrepreneur • Because I’m good at what I do, I can make more money working for myself! Friday, March 4, 2011
  • 4.
    Reality Check! • Every year Year 1: 600,000 in business over Year 5: 200,000 in business 1,000,000 businesses Year 10: 40,000 in business are started The reason for the failure rate is the assumption of the entrepreneur that if they understand the technical work of a business, they understand a business that does that technical work. Friday, March 4, 2011
  • 5.
    Do You Owna Business or a Job? • Works for wages • Works for profit • Does the work • Manages work • Plans growth • Plans the work The difference is your perspective! Friday, March 4, 2011
  • 6.
    How much MONEY do you want? • Overhead • Profit • Labor Costs • How much do you charge? Friday, March 4, 2011
  • 7.
    How much TIMEdo you spend? • Estimate time needed • Adjust with experience • Use sales goal Friday, March 4, 2011
  • 8.
    Time, Quality &Money Time = Quality Time = Money Money = Quality Knowledge = Power Power = Work / Time Friday, March 4, 2011
  • 9.
    Time, Quality &Money K = W / T = > T, < K K = W / M = > M, < K K = W / Q = > Q, < K P = W / T = > T, < P P = W / M = > M, < P P = W / Q = > Q, < P Friday, March 4, 2011
  • 10.
    Profit • Profit = Revenues - Costs Friday, March 4, 2011
  • 11.
    Costs • Accreditation Fee • Legal • Software Licensing • Marketing • Labor • Professional Development • Burden of Labor • Vehicles • Taxes • Fuel • Insurance • Shipping • Rent • Financing • Travel • Equipment Friday, March 4, 2011
  • 12.
    Revenue • Sales • Who is buying? • What are they buying? • Why should they buy? • Why should they buy from me? • How are they buying? • When are they buying? Friday, March 4, 2011
  • 13.
    Consultant • 1,030 hours/yr • (annual overhead + profit) / 1,030 = overhead charge rate • overhead charge rate + Labor Cost = hourly rate • Estimated time for job x hourly rate • Adjust with experience Friday, March 4, 2011
  • 14.
    Cost-Based • Costs / profit margin = sales price • Cost Plus Friday, March 4, 2011
  • 15.
    Performance-Based • Maximizes shared value creation • Creates more space between value to client & costs to do business • Communicate value to clients • Be unfair • Context • Delivery Friday, March 4, 2011
  • 16.
  • 17.
  • 18.
  • 19.
    5 Forces • Rivalry among Existing Competitors • New Entrants • Power of Suppliers • Power of Clients • Threat of Substitutes Friday, March 4, 2011
  • 20.
    4 Profitability Factors • Growth rate • Technology & innovation • Government support or interference • Complementary products & services Friday, March 4, 2011
  • 21.
    Internal Capabilities • How can you approach new markets? • What processes are going to be used in daily business? Friday, March 4, 2011
  • 22.
    Brett Dillon www.ibsadvisorsllc.com @thebrettdillon @ibsadvisorsllc info@ibsadvisorsllc.com 210-448-1106 Friday, March 4, 2011