This document outlines the key points from a presentation on using social media. It discusses facts and figures about major social media platforms and their founders. Some reasons provided for using social media include networking with people, direct marketing reach, promoting events, distributing content, and helping with search engine optimization. Concerns about not using social media included that employees and customers want it and that it can make customer relationship management easier.
The Executive Service Corps Affiliate Network conference in Sarasota, FL explored social media as a way to engage with new and potential clients and volunteers. Presentation given by the Community Foundation of Sarasota County.
Online reputation management using social media | Wendy Soucie ConsultingWendy Soucie
Wendy Soucie , social media strategist (www.wendysoucie.com) presented Managing your online reputation at the March 2011 Business Womens Expo held in Madison WI.
Key Issue Presentation for the Big Jump Conference 31st March 2011 - The Future of Marketing and Social Enterprise by Herb Kim. Herb Kim is a leading player in the digital revolution in the UK. In this presentation he reveals the journey his extraordinary event Thinking Digital took to become a serious platform for leaders in future and emerging technology and the marketing tricks he learned along the way.
De vereniging klantvriendelijkbouwen.nl bouwt ongeveer 10% van de 50.000 woningen per jaar. Ik hield een verhaal hoe je social media kunt gebruiken om klanten te inspireren en samen betere producten te maken zodat huis meer thuis wordt.
a quick set of online engagement and feedback examples from or about local public services... find more of this kind of stuff plus a bit of write up at socialgov.posterous.com
Presented at the Community Foundation of Sarasota County on June 28, 2011, the Nonprofit Social Media Recipe introduces the right space, recipe, raw materials, taste testing and seasoning you need to make a great social media meal for your organization.
The Executive Service Corps Affiliate Network conference in Sarasota, FL explored social media as a way to engage with new and potential clients and volunteers. Presentation given by the Community Foundation of Sarasota County.
Online reputation management using social media | Wendy Soucie ConsultingWendy Soucie
Wendy Soucie , social media strategist (www.wendysoucie.com) presented Managing your online reputation at the March 2011 Business Womens Expo held in Madison WI.
Key Issue Presentation for the Big Jump Conference 31st March 2011 - The Future of Marketing and Social Enterprise by Herb Kim. Herb Kim is a leading player in the digital revolution in the UK. In this presentation he reveals the journey his extraordinary event Thinking Digital took to become a serious platform for leaders in future and emerging technology and the marketing tricks he learned along the way.
De vereniging klantvriendelijkbouwen.nl bouwt ongeveer 10% van de 50.000 woningen per jaar. Ik hield een verhaal hoe je social media kunt gebruiken om klanten te inspireren en samen betere producten te maken zodat huis meer thuis wordt.
a quick set of online engagement and feedback examples from or about local public services... find more of this kind of stuff plus a bit of write up at socialgov.posterous.com
Presented at the Community Foundation of Sarasota County on June 28, 2011, the Nonprofit Social Media Recipe introduces the right space, recipe, raw materials, taste testing and seasoning you need to make a great social media meal for your organization.
30 Leraren in de Haagse regio kunnen 11 inspirerende bijeenkomsten bijwonen. Dit initiatief heet ‘De Haagse Lucifer’ - het wil een vuurtje aansteken - en de gemeente Den Haag steunt het.
Ik mocht op 11 november komen praten over de veranderende wereld waarin we leven en wat dit betekent voor o.a. het onderwijs.
De Derde Kamer Bijeenkomst Emmen - 17 september 2015Ronnie Overgoor
De vijf ondernemersclubs uit de regio Zuidoost Drenthe (Commerciële Club Emmen, Industriële Vereniging Coevorden, Ondernemerskring Emmen, Ondernemers Vereniging Borger Odoorn en Industriekring Schoonebeek en) organiseren ieder jaar op de donderdag na Prinsjesdag een bijeenkomst voor ondernemers in de regio Zuidoost-Drenthe onder de titel 'De Derde Kamer'. Deze bijeenkomst wordt jaarlijks door zo’n 200 ondernemers bezocht en staat gereserveerd in de agenda’s van vele ondernemers! De Derde Kamer kent jaarlijks een actueel thema.
Ik mocht dit jaar mijn verhaal doen!
6. Sergey Brin
Co-founder of Google
Founded in 1997
37 Years old
Personal capital 17.5 billion
24000 Employees
$ 7.29 Billion Profit (Q4)
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12. Mark Zuckerberg
Founder facebook
Founded in 2004
26 Years old
Personal capital $ 7 Billion
More than 0.5 billion users
8% Total US traffic
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13. The online world is created by young internet
entrepreneurs, not by the corporates.
Conclusion One
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14. The biggest media companies don’t create
media themselves, that’s been done by us.
Conclusion Two
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15. It’s a new playing field
Conclusion Three
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19. Marketers Europe
Source: http://www.alterian.com/resources/research/Alterian-Annual-Survey-Results-2010/
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20. About you
Although social media is seen by 47% of those surveyed as providing significant
ROI in the promotion of an event, 69% of respondents do not have the means
to measure its impact.
While exhibition and event marketers continue to look for innovative digital
media to engage audiences, interestingly, e-mail marketing (85%) is perceived
as the tactic that provides the greatest ROI in the marketing of an event.
Source: Center for Exhibition Industry Research
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21. Do you have a cohesive digital marketing strategy for your events?
Source: Digital + Exhibiting Marketing Insights 2010 - by Ceir
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22. Are you able to quantify the ROI for your social media tactics?
Source: Digital + Exhibiting Marketing Insights 2010 - by Ceir
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23. Source: comscore.com
The world is getting mobile connected
Tablets and Smartphones: More than 50% of all computers are no computers anymore
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24. Monitor more than 22.000 Dell-related topic posts
Daily mentions of Dell on Twitter alone have greater reach than combined ciculation op top 12 daily newspapers
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25. Percentage of companies who have acquired a customer from that channel
Differences between btb and btc
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26. Source: Inbound Marketing Summit
In next 3 years, social media will start to drive more value than seo
E-mail marketing under pressure - Interruptive / Deliverability issues / Careful with permissions
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27. Most ‘liked’ Facebook page types
Convention Centers - Position #21
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28. Why not use Social Media?
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71. And it’s replaced by VRM
it’s cheaper and easier; everybody updates his data, shares interests and tells what he/she is doing
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94. Financial: Has revenue or profit
increased or costs decreased?
Brand: Have consumer attitudes
about the brand improved?
Risk Management: Is the
organization better prepared to note
and respond to attacks or problems
that affect reputation?
Digital: Has the company enhanced
its owned and earned digital assets
Define success metrix
Source: Forrester
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96. Ideally in the form of a dedicated individual who
can keep dialogue flowing and seed productive
conversations. Continuous new content and
engagement tactics are required to grow the
vibrant community necessary for achieving buzz
around your event.
Don’t underestimate the effort required
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97. Use the internet as source for research
There’s no excuse for ignorance
Sunday, February 6, 2011
98. Use the internet as source for research
social media strategy filetype:pdf / slideshare.net
Sunday, February 6, 2011