Data driven culture & infrastructure from the ground up

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This document discusses building a data-driven culture and infrastructure from the ground up. It describes an R&D and IT consultancy firm that works with Silicon Valley startups. The firm has a hardcore big data analytics team in Kazan. It outlines how different roles on a data-driven team, like product managers, engineers, and data scientists, interact with data and metrics. It also presents different levels of infrastructure for handling and analyzing data, from micro to big systems, involving technologies like Kafka, Spark, Redshift, and Hadoop.

Technology

Data-driven culture & infrastructure
from the ground up
January 2017

Data-driven culture and infrastructure from the ground up
Agenda
● R&D and IT consultancy firm
● Clients - Silicon Valley Startups from Round A to Round D
● Hardcore Big Data Analytics team in Kazan

Data-driven culture and infrastructure from the ground up
January 2017
People driven

Data-driven culture and infrastructure from the ground up
Excel driven
January 2017

Data-driven culture and infrastructure from the ground up
BI driven
January 2017

Data-driven culture and infrastructure from the ground up
Data Driven Team
January 2017
Product Manager
Owners
Engineer UI Data Scientist
Sales/Marketing DevOps Customer

Data-driven culture and infrastructure from the ground up
Data Driven Team
January 2017
Product
Metrics
Ad-hoc reports
Reports

Data-driven culture and infrastructure from the ground up
Data Driven Team
January 2017
Product
Metrics
Ad-hoc reports
Reports
Engineer
Alerts, Errors
Metrics

Data-driven culture and infrastructure from the ground up
Data Driven Team
January 2017
Product
Metrics
Ad-hoc reports
Reports
Owners
Revenue trends
Prescriptions
Insights
Engineer
Alerts, Errors
Metrics
Data Scientist
Scripts
Models
UX
Usage Patterns
A/B tests

Data-driven culture and infrastructure from the ground up
Data Driven Team
January 2017
Product
Metrics
Ad-hoc reports
Reports
Customer
Dashboards
Personalization
Insights
Reports
Owners
Revenue trends
Prescriptions
Insights
Engineer
Alerts, Errors
Metrics
DevOps
Alerts, Errors
Metrics
Monitoring
Data Scientist
Scripts
Models
Marketing
BI tools
A/B test
UX
Usage Patterns
A/B tests

Data-driven culture and infrastructure from the ground up
● Product Managers - SQL
● Engineers - Production, Product, Metrics, SOFT SKILLS
● UX - Marketing, Analytics
● Sales Engineer
● Business - BI, Reports, Metrics
January 2017
New Cross Skills - Evangelism

Data-driven culture and infrastructure from the ground up
Infrastructure

Data-driven culture and infrastructure from the ground up
● You could not just BUY it
● It’s not a Data Warehouse
● It’s not easy at all
January 2017
Myths

Data-driven culture and infrastructure from the ground up
High Level
January 2017
App Servers
Production
database
Logs
Storage
BI
Prescriptions
Application Data Infrastructure Visualisation

Data-driven culture and infrastructure from the ground up
Micro
January 2017
App Servers
Production
database Logs agg/
Papertrail
Keen.io
Clicdata
Datadog
Prometheus
Application Data Infrastructure Visualisation
GA

Data-driven culture and infrastructure from the ground up
Small
January 2017
App Servers
Production
database
Log agg/
Papertrail
S3
Clicdata
Interana
Looker
Datadog
Prometheus
Application Data Infrastructure Visualisation
Slave replica

Data-driven culture and infrastructure from the ground up
Medium
January 2017
App Servers
Prod
Log stream S3
Clicdata
Interana
Looker
Datadog
Prometheus
Application Data Infrastructure Visualisation
Slave
replica
ETL RedShift
Ad-hoc SQL

Data-driven culture and infrastructure from the ground up
Medium
January 2017
App Servers
Prod
AWS Kinesis S3
Clicdata
Interana
Looker
Datadog
Application Data Infrastructure Visualisation
Slave
replica
AWS
Lambda RedShift
Ad-hoc SQL

Data-driven culture and infrastructure from the ground up
Medium
January 2017
App Servers
Prod
Kafka S3
Clicdata
Interana
Looker
Datadog
Prometheus
Application Data Infrastructure Visualisation
Slave
replica
Spark
Streaming RedShift
Ad-hoc SQL

Data-driven culture and infrastructure from the ground up
Big
January 2017
App Servers
Prod
Tableau
Clicdata
Interana
Looker
Application Data Infrastructure Visualisation
Slave
replica
ETL/Spark/Streaming
RedShift
Ad-hoc SQL
Hadoop/Parquet Impala
Spark SQL
Data Science

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California, 94301
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Data driven culture & infrastructure from the ground up

1. Data-driven culture & infrastructure from the ground up January 2017

2. Data-driven culture and infrastructure from the ground up Agenda ● R&D and IT consultancy firm ● Clients - Silicon Valley Startups from Round A to Round D ● Hardcore Big Data Analytics team in Kazan

3. Data-driven culture and infrastructure from the ground up January 2017 People driven

4. Data-driven culture and infrastructure from the ground up Excel driven January 2017

5. Data-driven culture and infrastructure from the ground up BI driven January 2017

6. Data-driven culture and infrastructure from the ground up Data Driven Team January 2017 Product Manager Owners Engineer UI Data Scientist Sales/Marketing DevOps Customer

7. Data-driven culture and infrastructure from the ground up Data Driven Team January 2017 Product Metrics Ad-hoc reports Reports

8. Data-driven culture and infrastructure from the ground up Data Driven Team January 2017 Product Metrics Ad-hoc reports Reports Engineer Alerts, Errors Metrics

9. Data-driven culture and infrastructure from the ground up Data Driven Team January 2017 Product Metrics Ad-hoc reports Reports Engineer Alerts, Errors Metrics UX Usage Patterns A/B tests

10. Data-driven culture and infrastructure from the ground up Data Driven Team January 2017 Product Metrics Ad-hoc reports Reports Engineer Alerts, Errors Metrics Data Scientist Scripts Models UX Usage Patterns A/B tests

11. Data-driven culture and infrastructure from the ground up Data Driven Team January 2017 Product Metrics Ad-hoc reports Reports Owners Revenue trends Prescriptions Insights Engineer Alerts, Errors Metrics Data Scientist Scripts Models UX Usage Patterns A/B tests

12. Data-driven culture and infrastructure from the ground up Data Driven Team January 2017 Product Metrics Ad-hoc reports Reports Owners Revenue trends Prescriptions Insights Engineer Alerts, Errors Metrics Data Scientist Scripts Models Marketing BI tools A/B test UX Usage Patterns A/B tests

13. Data-driven culture and infrastructure from the ground up Data Driven Team January 2017 Product Metrics Ad-hoc reports Reports Owners Revenue trends Prescriptions Insights Engineer Alerts, Errors Metrics DevOps Alerts, Errors Metrics Monitoring Data Scientist Scripts Models Marketing BI tools A/B test UX Usage Patterns A/B tests

14. Data-driven culture and infrastructure from the ground up Data Driven Team January 2017 Product Metrics Ad-hoc reports Reports Customer Dashboards Personalization Insights Reports Owners Revenue trends Prescriptions Insights Engineer Alerts, Errors Metrics DevOps Alerts, Errors Metrics Monitoring Data Scientist Scripts Models Marketing BI tools A/B test UX Usage Patterns A/B tests

15. Data-driven culture and infrastructure from the ground up Data Driven Team January 2017 Product Metrics Ad-hoc reports Reports Customer Dashboards Personalization Insights Reports Owners Revenue trends Prescriptions Insights Engineer Alerts, Errors Metrics DevOps Alerts, Errors Metrics Monitoring Data Scientist Scripts Models Marketing BI tools A/B test UX Usage Patterns A/B tests

16. Data-driven culture and infrastructure from the ground up ● Product Managers - SQL ● Engineers - Production, Product, Metrics, SOFT SKILLS ● UX - Marketing, Analytics ● Sales Engineer ● Business - BI, Reports, Metrics January 2017 New Cross Skills - Evangelism

17. Data-driven culture and infrastructure from the ground up Infrastructure

18. Data-driven culture and infrastructure from the ground up ● You could not just BUY it ● It’s not a Data Warehouse ● It’s not easy at all January 2017 Myths

19. Data-driven culture and infrastructure from the ground up High Level January 2017 App Servers Production database Logs Storage BI Prescriptions Application Data Infrastructure Visualisation

20. Data-driven culture and infrastructure from the ground up Micro January 2017 App Servers Production database Logs agg/ Papertrail Keen.io Clicdata Datadog Prometheus Application Data Infrastructure Visualisation GA

21. Data-driven culture and infrastructure from the ground up Small January 2017 App Servers Production database Log agg/ Papertrail S3 Clicdata Interana Looker Datadog Prometheus Application Data Infrastructure Visualisation Slave replica

22. Data-driven culture and infrastructure from the ground up Medium January 2017 App Servers Prod Log stream S3 Clicdata Interana Looker Datadog Prometheus Application Data Infrastructure Visualisation Slave replica ETL RedShift Ad-hoc SQL

23. Data-driven culture and infrastructure from the ground up Medium January 2017 App Servers Prod AWS Kinesis S3 Clicdata Interana Looker Datadog Application Data Infrastructure Visualisation Slave replica AWS Lambda RedShift Ad-hoc SQL

24. Data-driven culture and infrastructure from the ground up Medium January 2017 App Servers Prod Kafka S3 Clicdata Interana Looker Datadog Prometheus Application Data Infrastructure Visualisation Slave replica Spark Streaming RedShift Ad-hoc SQL

25. Data-driven culture and infrastructure from the ground up Big January 2017 App Servers Prod Tableau Clicdata Interana Looker Application Data Infrastructure Visualisation Slave replica ETL/Spark/Streaming RedShift Ad-hoc SQL Hadoop/Parquet Impala Spark SQL Data Science

26. www.squadex.com 125 University Avenue, Suite 290, Palo Alto, California, 94301 Questions, details? We would be happy to answer!

Data driven culture & infrastructure from the ground up

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Data driven culture & infrastructure from the ground up