DATA SCIENCE AT NETFLIX
Principles for
Speed & Scale
MICHELLE UFFORD
REV 2019
148.9 million
Q1 2019 subscriber count
15%
of the
total downstream traffic
across the entire
INTERNET
billboard
row categories,
row order
titles,
title ordering
Systems &
Tooling.
Components of Scalability.
Simplicity
and / or
Flexibility.
Components of Scalability.
Accessibility.
Components of Scalability.
Specialization.
Components of Scalability.
Full-stack unicorn.
Dream team of specialists.
data
scientists
data
engineers
data viz
engineers
quantitative
analysts
product
managers
research
scientists
analytics
engineers
executivessoftware
engineers
algorithm
engineers
Data Products
Data Insights
business
analysts
technical
pgm mgr
INSIGHTS
DATA
ML
scientists
Business
&
Product
Product
Product Content Studio
Finance Marketing Personalization
Autonomy.
Components of Scalability.
Content.$12 billion
2018 content spend
[1]
[2]
SETTINGS
< INJECT ETL SCRIPT >
[3] RUN AUDITS
[4] PUBLISH
INPUT PARAMS
ERROR MSG & LOGS
EVALUATION RESULTS
EVENT LOG
alert
service
The Paved Path.
Culture.
Components of Scalability.
Netflix Culture:
Freedom & Responsibility
Thank you!
techblog.netflix.com
research.netflix.com
jobs.netflix.com/culture
@NetflixData
linkedin.com/in/mufford @MichelleUfford