This document discusses sources and methods of collecting primary data. It defines primary data as being collected specifically for the research purpose, while secondary data was previously collected by others. Primary data methods include surveys using questionnaires, observation both as participants and non-participants, and controlled experiments. Surveys can be done by telephone, in-person, mail, or email. Observation allows collecting data through human, mechanical, electrical or electronic means. Experiments apply treatments to controlled units to collect data in fields like sciences.