The Changing Face of Sales Part One

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This is an overview of a 3day learning programme created for the progressive consultancy Raison d'Etre to holistically and authentically approach the development of sales skills across their global spa teams.

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The emphasis has shifted from ‘selling to people’ to ‘making people feel that they want to buy’

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“ People will forget what you said, people will forget what you did, but people will never forget how you made them feel” Maya Angelou

Presented, discussed and panelled on 24 May 2019 at 6th IMH Brand Congress in Nicosia, Cyprus. Summary: Today, branding often lacks relevance for people ever faster moving in an attention-focused world. Helping people become better in what they do is easy. Earning trust is the challenge, going well beyond sentimentalities or postures. As in real life, advocacy and common experience replace attractiveness as the digital space matures. But to achieve this in structure and scale to drive a business, new ways of scoping are needed, too.

Scott Paul Utah Digital Marketing Conference 2019 Learn more at: utahdmc.org We will discuss the evolution of influencer marketing over the last decade and what works today that didn’t work last year. We will show you how you can recruit your customers to be your best advocates and reach more people than influencers in an authentic way. Learn Tips and tricks on free and paid tools to start influencer marketing program at your company today.

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