Ted Rheingold, CEO and founder of Dogster, Inc., gave a presentation at SmashSummit in 2010 about executing with conventional brands. The presentation discussed building a better product or service, providing excellent customer service, envisioning the brand relationship, working with large established brands like General Motors, dealing with consensus processes within brands, focusing on legacy over short term gains, and speaking plainly to brands about opportunities. The presentation also included a section on brands Dogster has worked with.

1. Executing with Conventional Brands SmashSummit - 2010 Ted Rheingold CEO & Founder, Dogster, Inc. blog.dogster.com @tedr @dogster @catster

2. A Better Mousetrap

3. Your Service Rocks

4. How You Envision the Brand Relationship

5. One Does Not Simply Walk Into General Motors

6. What it Will Often Looks Like

7. Consensus Process

8. Your Legacy?

9. Do It!

10. Executing with Conventional Brands SmashSummit - 2010 Ted Rheingold CEO & Founder, Dogster, Inc. blog.dogster.com @tedr @dogster @catster

11. End of Presentation

12. Most Brands Aren’t Trying to Become Awesome, They Just Don’t Want to Screw Up

13. Brands We’ve Worked With

14. Speak in Plain English