Mind Methods Marketing 2015

www.mindmethods.com.au© Mind Methods
Think.
“We take a mindful approach
to delivering relevance through
conscious marketing.”
Focussed, intelligent,
captivating marketing.
LEAD FOR GOOD
Ethics & Equality
KEEP IT REAL
Honest & Transparent
OUR
VALUES
OUR
VALUES
OUR
VALUES
WORK TOGETHER
Community & Family
PASSIONATE
Positive & Collaborative
OUR
VALUES
BE HAPPY
Health & Balance
STRIVE FOR BEST
Quality, Value & Excellence

www.mindmethods.com.au© Mind Methods
Marketing Mix
One-Stop Shop
End-to-End Solutions
Marketing Team Outcome Driven Progressive
Progressive
Thought Leadership
Enable
Group Differentiate
Capabilities Best-Practice Solutions
Trusted Network
Approachable
Experts
Scientific Approach
Passionate
Roll up our sleeves Hard Work
Smart
Energetic
TAGS:
Mind Methods
Who we are
Passionate sales and marketing
professionals, where clients enjoy the
benefits of dealing with one company
for their sales and marketing needs.
Your outsourced marketing team!
1

Committed Senior Team
Adrian brings a strong strategic mindset along with
a persistent focus on delivering initiatives that add
measurable value in line with key organisational
objectives.
Adrian has developed and managed numerous
business and consumer (B2B/B2C) marketng
initiatives across the marketing mix. Additionally,
he possesses solid experience in account
management, business development and sales
strategy.
Organisations include:
• BT Financial Group (Westpac)
• BT Investment Management
• MLC Investments (NAB)
• GE Capital Finance (London)
• University of Western Sydney
Simon has worked with a number of leading
Australian brands in FMCG, Entertainment & Retail,
developing and managing numerous business and
consumer (B2B/B2C) initiatives.
Simon brings extensive planning, research and
project management skills and has also previously
donated his time to Kidney Health Australia
through championing a national campaign to raise
awareness on the importance of the need for an
increase in organ donors within Australia.
• The Clorox Company
• Sony Pictures
• Universal Pictures
• Barbeques Galore
• Anglicare
Nathan brings extensive experience spanning a
long list of Australian and Global brands across a
range of industries, delivering outstanding brand,
design, print & digital solutions.
Nathan has been delivering brand strategy
since 2000, helping his clients envisage their
brand and effectively communicate their brand
essence. Nathan’s unique approach to visual
communica7on has produced outstanding results
for leading brands.
• Nike
• Sydney University
• Luxottica
• John Frieda
• Sunglass Hut
Senior management team own 100%
of the company. We are committed,
involved and here for the long haul.
Adrian Cachia
Founder &
Strategic Director
Simon Tokic
Founder &
Communications Director
Nathan Lee
Founder &
Creative Director

Uniquely Boutique
Our expert team brings extensive
experience and industry-leading
talent to drive the growth of brands
and deliver outstanding results.
“A revolutionary agency
who have walked in your
shoes. As marketers
we add value through
collaboration.”
BRIDGE THE AGENCY GAP
AGENCY
EXPERTISE
& TALENT
CORPORATE
EXPERIENCE
& DISCIPLINE

Complete Marketing Expertise
We bring together powerful strategy,
creative and digital to engage your
audience through relevant content
across all channels.
Clients
Strategic Marketing
Switched-on sales and marketing
professionals with multi-industry
experience. We utilise intelligent
marketing planning, effective project
management and smart communication
techniques to deliver results.
Brand & Creative
With blue chip brand experience, we develop and
position brands to shine through smart strategy,
messaging and vivid creative. We optimise a brand’s
user experience across all formats.
Digital, Online & Social
From smart digital selection through to captivating
design and content, our focus is on your target
audience. Our market-leading expertise across all
digital platforms ensures powerful solutions and
quantifiable results.
Content & Communications
Our unique approach and omni-channel methodology
delivers outstanding campaign outcomes and results.
We deliver integrated marketing communications to
increase awareness and drive sales.

Traditional marketing VS the Mind Methods approach
We work as part of your business, not an external supplier
Senior manager presence with juniors managing client
Traditionally shorter-term focused
Project campaign implementation
Limited understanding of client overall business strategy
Limited understanding of client industry dynamics
Output focused
(website, graphic design, campaign)
Focus on campaign/project strategy/brief
Narrow specialty focus
(generally communications)
Strengths in narrow specialty
(online, print, research)
All time is billable, efficient or inefficient
Project updates via account managers
(emails, meetings)
Project delivery focused
Boutique with owners and senior staff across all clients
Passionate about short and long-term results
Strategy, planning, project and campaign implementation
Extensive client side experience with a strategic business focus
Focus on client industry research and understanding
Strategy, operations, efficiency & output focused
(holistic, marketing and brand plans, communications plans)
Focus on top-line business, marketing and campaign specific objectives
Integrated marketing approach
(where possible across marketing mix)
Strength in business, marketing & sales strategy
(driving all projects across marketing mix)
Only efficient time is billed and measured with a results focus
Transparent project management process
(online project updates, emails & meetings/workshops)
We really care about the success of your business!
Traditional Marketing Services The Mind Methods Effect

Mind Methods
Who you are
2
Mind Methods has worked with
brands from diverse industries.
Here are some examples of the types
of organisations we work with...

“No marketing staff
or capability”
“Limited strategic
marketing capability”
“Gaps in strategic
marketing capability”
“Strategic marketing
teams at full capacity”
20+80+A 40+60+F 60+40+I80+20+KStrategy, Planning, Implementation & Review
Strategy & Planning Implementation & Review
Unique Organisational Needs
Our support is tailored to suit your
unique marketing resources, systems,
tools and processes.

20+80+A 40+60+F 60+40+I 80+20+K
Our Diverse Clients
Our clients vary from industry to
organisation size. They all have one
thing in common; ambition!
12d Model

We Support You
Our offerings are tailored to support
you in your unique role and to help
you deliver your objectives.
Funded Start-up Small SME Mid-Large SME Large Organisation
Serious Start-up’s
that want long-term
commercial success
Smaller businesses
that want proactive,
fast, results-driven
solutions
Medium and Larger
SMEs who are highly
ambitious and
seeking continued
growth
Large organisations
looking for additional
resources to achieve
better results
Founder
Investor
Owner
Employee
Marketing Manager
CEO / Board
Marketing Manager
MD / CEO

Funded Start-up Small SME Mid-Large SME Large Organisation
Priscilla Poon
Founder
Shikkuu Guides
Ann King
Founder & Director
Sage Colour & Style
Karl Landers
Partner & Director
Kingsway Compounding
Stefan Strano
Head of Marketing
Club Plus Super
By developing a deep
understanding of what makes
us tick, they were able to offer
solutions that completely hit
the mark and are highly valued
across our business in a very
short period of time.
They offer something truly
unique in the market. They
have set us up with a solid
foundation that will benefit us
over the long-term.
My goal was to raise the profile
of my business within a highly
competitive industry. The
team helped my brand reach
another level. I am now busier
than I have ever been.
“ “ ““I launched an innovative
start-up and Mind Methods
helped me with setting up the
marketing tools to successfully
take my brand to the
UK/Europe market.
We Succeed Together
Our clients vary in roles and
responsibilities. They all have one
thing in common, ambition.

Mind Methods
How we do it
We understand your current situation,
tools and resources to help clearly
define your objectives and build
structured plans to achieve them.
3
collaboration flexible structure discovery shared vision business objectives needs analysis
thorough understanding marketing principles integrated marketing sales fundamentals project life cycle
process development activity review best solution high quality holistic view tailored approach
TAGS:

PROCESS
1 situation analysis
2 strategy development
3 solution activity
4 results analysis
Process
“We deliver consistent quality”
Meticulous and
Proven Process
“Our process is thorough
and provides the
necessary structure
required to consistently
deliver quality outcomes
within time and budget”

Collaboration
“We make it easy to work together”
A guide
B project
C consultant
D department
E partner
Flexible and Dynamic
Client Relationships
“We work with you in
the way that you prefer
and are flexible to evolve
the relationship as your
business grows – an
extension of your team.”

Methodology
“We are always thorough”
We take a thorough
approach to all projects
“We gain a deep
understanding of your
business needs and
objectives, your products
and services, your target
markets, segments,
competitors and industry”

Mind Methods
What we do
4
We investigate your options for
implementation, source the most
appropriate solutions and implement
them effectively to execute your plans.
brand strategy online strategy marketing communications marketing collateral sales strategy
market research projects competitor analysis campaign management communication plan
strategic partnerships reporting & analysis launch campaigns product campaigns media relations
TAGS:

We link to your business objectives
“Business objectives
drive your marketing
objectives”
“Marketing objectives
will depend on your
brand strategy”
“Brand strategy will
enable your marketing
activities”
“Marketing activities will
deliver your brand and
communications strategies”
Business
Objectives
Marketing
Objectives
Brand
Strategy
Marketing
Activity
Communications Strategy
Product and Pricing Strategy
Channel and Distribution Strategy

YOUR ORGANISATION
Brand
Design
Print & Digital
Digital, Mobile & Online
Marketing Communications
Sales Strategy
CRM
Market Research
Marketing Insights
Z
Creative
Strategies
X
Communication
Strategies
C
Customer
Strategies
We deliver omni-channel capability

BRAND
Brand Plan
Brand Development
Logo Design
Corporate Identity
Brand Guidelines
Collateral Alignment
Collateral Design
DESIGN
Concept Design
Graphic Design
Layout Design
Illustration
Photography
PRINT & DIGITAL
Print Management
POS Design
Signage and Large Format
Website Design
Digital Publications
GUI Design
DIGITAL, MOBILE & ONLINE
Website Development
Business Applications
Online Applications
Online Marketing (SEO/SEM)
Social Media Strategy
E-Commerce
Multimedia (Web Video, Podcast, Webinar)
Web Hosting
Domain Registration
MARKETING COMMUNICATIONS
Direct Marketing
Advertising
Trade / Industry Marketing
Newsletters / White Papers
Marketing Collateral
Seminars
Sponsorships
PR / Media Relations
Print Media
Case Studies
Testimonials
Client Projects
SALES STRATEGY
Presentations
Reporting
Events
Pipeline and Distributor
CRM
CRM Development
CRM Architecture
CRM Development
Sales Data Integration
Customer Segmentation
Data Analysis
Insights
Customer Targeting
Post Implementation Review (PIR)
MARKET RESEARCH
Industry Analysis
Competitor Analysis
Product / Pricing Analysis
Target Market Analysis
Customer Analysis (Surveys / Analytics)
Online Research / Surveys / Reports
MARKETING INSIGHTS
Industry Insights
Competitor Insights
Customer Insights
Product/Pricing Insights
Campaign Insights
CREATIVE STRATEGY COMMUNICATION STRATEGY CUSTOMER STRATEGY
We deliver omni-channel capability

Strategy & Planning
Strategy & Planning
Project & Campaigns Ongoing Marketing Retainers
Implementation
You choose what and how

Mind Methods
Case studies
5
Mind Methods has worked with
brands from diverse industries.
Here are some key brands that
our team has worked on...

The objective:
Officially rebrand a University
Faculty and run an integrated
marketing campaign to
launch new courses
Take the client’s current Brand ideas and bring them
to life for a successful new brand launch.
Rebrand a traditionally conservative University Faculty
to appeal to a new student generation
Launch and fulfil enrolments of three new courses and
one revamped bachelors degree during
Run an integrated campaign during key influencing
decision period of school leavers in the months of
December, January and February
Generate awareness of new courses, to ensure faculty
products are listed as preferences
Encouraging student applications for these new
faculty courses
Client:
The University of Sydney
Case Study 1

Methods:
Mind Methods worked as the Marketing
Department for FHS, working closely with the
department head to deliver the desired results.
Mind Methods agreed to work exclusively on this
project with Sydney University.
Solutions:
• Direct Mail
• Research & Insights
• Print Advertising
• Online Marketing
• Presentation Templates
• Events Management
• Point of Sale
• Brand Development
Client:
Case Study 1

Client:
Results:
1. Successful multi-channel campaign
2. Successful rebranding (on/off-line)
3. Deep insights through research
4. Target course enrolments
Case Study 1

The objective:
Officially launch a new mobile
application product brand
for an Australian based IT
Consultancy
Take the client’s current Brand ideas and bring them
to life for a successful new brand launch.
Design and build an efficient multi-website solution for
the Parent Company and their new product.
Ensure additional website functionality for producing
a range of future product sites over the long-term.
Enhance the parent company’s online presence whilst
achieving long-term cost and design efficiencies.
Create innovative and effective product sales
collateral to use as part of an overall launch strategy.
Client:
Colab Consulting
Case Study 1

Methods:
Mind Methods worked on a project agreement with
the Parent Company, working closely with Senior
Management to identify, plan and deliver the
desired solutions.
Solutions:
• Brand enhancement
• Mobile Application interface (App GUI)
• Website solution sourcing
• Website copywriting
• Multi-site design/layout, development
• Multisite hosting, testing & support
• Launch sales collateral
• Product Sales Collateral
Client:
Colab Consulting
Case Study 1

Client:
Colab Consulting
Case Study 2
Results:
1. Successful New Brand
enhancement and launch
2. Cutting-edge New Brand
Product Website
3. Cost efficient multi-site
structure for future products
4. Effective and Unique Product
Sales Collateral

The objective:
To refresh and redefine the
brand through a well defined
online and social media
strategy
Develop the short to medium term marketing plan
Refresh the brand to be more in line with the target
market and developing the initial set of brand
guidelines
Logotype strategy to ensure longevity and ease of
usage on all mediums
Design mobile friendly website with content
management (CMS) functionality
Launch Sage Colour and Style into social media
Initiate new email marketing framework
Develop collection of business collateral pieces
Client:
Sage Colour & Style
Case Study 3

Methods:
Mind Methods is working with the client as
their marketing department developing an initial
marketing program which is being implemented
in the form of multiple projects over the medium
term.
Solidifying the brand and the overall online
strategy was the main focus in the short term.
Solutions:
• Marketing Plan
• Brand Development
• Logo Design
• Target Market Analysis
• Competitor Analysis
• Website Design
• Social Media Strategy
• Email Marketing
• Marketing Collateral
• Collateral Alignment
• Workshops
Client:
Sage Colour & Style
Case Study 3

Client:
Sage Colour & Style
Results:
1. Developed 18 month marketing plan
2. Successful brand refresh
3. Deep insights through research
4. New CMS website integrated with
social media and onsite SEO
5. Blog integration with social media
6. Social media and strategy workshops
7. Development of email marketing
portal with templates
8. Key business collateral redeveloped
with refreshed brand
Case Study 3

Mind Methods Marketing 2015

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