Marketing Materials Sheryl Brown Associates Llc 03.09


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Marketing Materials Sheryl Brown Associates Llc 03.09

  1. 1. Sheryl Brown Associates, LLC 71 Merriman Rd., Stamford, CT 06905 (203) 329-4092 [email_address]
  2. 2. Who We Are <ul><li>The Firm: </li></ul><ul><li>Sheryl Brown Associates, LLC is a strategic marketing consulting firm providing both interim management and project-based business solutions </li></ul><ul><li>The Management Team: </li></ul><ul><li>Sheryl Brown, president of Sheryl Brown Associates, LLC has over 15 years of consulting & marketing experience </li></ul><ul><li>For the last 4 years, Sheryl has provided strategic consulting to Sara Lee Coffee & Tea, Massimo Zanetti Beverage, American Express, and various smaller companies </li></ul><ul><li>Before forming her own consulting firm, Sheryl held marketing positions of increasing responsibility at: </li></ul><ul><ul><li>Johnson & Johnson </li></ul></ul><ul><ul><li>Colgate-Palmolive </li></ul></ul><ul><ul><li>Unilever Bestfoods </li></ul></ul><ul><li>Sheryl holds an MBA in Marketing from the University of Virginia’s Darden School of Business Administration and a BA in Economics from Wellesley College </li></ul><ul><li>Sheryl started her career in consulting with Charles River Associates & Mercer Consulting before receiving her MBA </li></ul>
  3. 3. Mission Statement <ul><li>We add value to client organizations by providing high quality work reflecting both fact-based analysis and experienced judgment. </li></ul><ul><li>We treat our client’s brands as if they are our own – making recommendations that enhance brand equity and increase brand value for the company. </li></ul><ul><li>We seamlessly integrate ourselves into our client’s team, as required, providing intellectual horsepower coupled with unbridled dedication to produce value-added results that exceed expectations. </li></ul><ul><li>We pledge the highest standards of personal integrity, objectivity, and commitment throughout our assignment. </li></ul>
  4. 4. What We Can Do For You <ul><li>Acquisition & divestiture support </li></ul><ul><li>Advertising </li></ul><ul><li>Agency management </li></ul><ul><li>Analytics </li></ul><ul><li>Business development </li></ul><ul><li>Business & P&L management </li></ul><ul><li>Campaign management </li></ul><ul><li>Category management </li></ul><ul><li>Consumer insights/market research </li></ul><ul><li>Consumer promotion </li></ul><ul><li>Ethnic & regional marketing </li></ul><ul><li>Innovation & new product development </li></ul><ul><li>Marketing strategy & planning </li></ul><ul><li>Project management </li></ul><ul><li>Trade marketing & promotion </li></ul><ul><li>Training & development </li></ul>
  5. 5. What Makes Us Different <ul><li>Breadth of category and brand experience </li></ul><ul><li>Scope of capabilities & skills </li></ul><ul><li>Holistic approach and integration of marketing programs </li></ul><ul><li>Relationship building across client organizations </li></ul><ul><li>Ability to work cross-culturally </li></ul><ul><li>Language capabilities (Fluency in French) </li></ul>
  6. 6. Brand Experience <ul><li>We’ve worked across some of the best known brands in the packaged goods and financial services arenas: </li></ul>Personal/Household Care <ul><ul><li>Argo </li></ul></ul><ul><ul><li>Kingsford’s </li></ul></ul><ul><ul><li>Karo </li></ul></ul><ul><ul><li>Golden Griddle </li></ul></ul><ul><ul><li>Bertolli </li></ul></ul><ul><ul><li>Chock full o’Nuts </li></ul></ul><ul><ul><li>Hills Brothers </li></ul></ul><ul><ul><li>MJB </li></ul></ul><ul><ul><li>Carefree </li></ul></ul><ul><ul><li>Mennen </li></ul></ul><ul><ul><li>Palmolive </li></ul></ul><ul><ul><li>Niagara </li></ul></ul>Food/Beverage Financial Services <ul><ul><li>American Express </li></ul></ul>
  7. 7. What People Say About Us <ul><li>“ Sheryl gives me complete peace of mind in that I know that once she has been briefed on a project, she will complete the work independently, on-time and error-free. Sheryl’s resourcefulness and ability to network throughout the organization has been a real asset to the Delta SkyMiles ® Business Credit Card team. Regardless of what challenge is thrown Sheryl’s way, Sheryl identifies the right resource to engage and resolves the issue. In many instances, her intellectual curiosity and perseverance have made her a valuable subject matter expert within our team. Sheryl demonstrates keen attention to detail and a desire to produce high-quality work. She has been able to leverage her significant marketing experience to take on diverse assignments, ranging from creative development and campaign execution to budgeting and business analysis. She continually strives to improve Cardmember experience in all that she does.” </li></ul><ul><li> --- Laura Schwarz, Marketing Director – American Express </li></ul><ul><li>“ Sheryl has made a significant contribution to our team during her tenure with us. Not only did she come up to speed on a complex process very quickly, but she has always been proactive in identifying opportunities for improvements as well as contributing to strategic decisions. She brings a great deal of marketing expertise as well as a sincere desire to do top quality work and drive key issues to resolution in a fast paced, dynamic working environment. Because of her strong performance and her ability to get things done, she assumed a leadership role for a diverse cross-functional team managing one of our key business functions. Sheryl is absolutely a pleasure to work with and her expertise, strong work ethic, integrity, and sense of humor have made her a true asset to our team.” </li></ul><ul><ul><li>--- Aldine Shamir, Marketing Director – American Express </li></ul></ul>
  8. 8. What People Say About Us <ul><li>“ Sheryl came to our organization with a wealth of marketing experience and helped us develop systems and processes to better manage our brands. Sheryl quickly assessed the situation and helped us institute a more structured approach to everything from our briefings through to analyses of our promotional elements, budget management process, and creating templates for the brand planning process. She quickly went up the learning curve, integrated into the team and became a very valuable member of the team.” </li></ul><ul><ul><li>--- Dee Fortson, Marketing Director – Sara Lee </li></ul></ul><ul><li>“ Sheryl brings a broad spectrum of experience in various aspects of marketing – brand management, market research, new product development, consumer and trade promotions, and brand budget management. Her versatility in these areas was very helpful to us, especially during periods of transition and when we were understaffed over a significant period of time. It is a pleasure to work with Sheryl, as she tackles any project diligently. Sheryl has a great ability to pick up a project and carry it through to conclusion. The depth and breadth of her experience can be very valuable to an organization that needs the marketing discipline, whether a marketing department needs to be established or needs to be strengthened.” </li></ul><ul><ul><li>--- Esperanza Carrion, Senior Director of Marketing – Massimo Zanetti Beverage USA (formerly Sara Lee Coffee & Tea) </li></ul></ul>
  9. 9. What People Say About Us <ul><li>&quot;We commissioned Sheryl to undertake a product pick-up and market review for one of our clients. She was efficient, enthusiastic and insightful both in the execution of the task and interpretation of the data. I would not hesitate to recommend her.&quot; </li></ul><ul><ul><li>--- David Goudge, Managing Director – Brand Development </li></ul></ul><ul><li>“ Sheryl possesses a great ability to translate her packaged goods experience to the start-up biotech arena in which Galactica Pharmaceuticals operates. She was able to creatively leverage her skills, identifying consumer insights, which improved our ability to effectively market the organization to potential investors. Additionally, she added significant value, as she worked with us to create a first-rate presentation for those investors.” </li></ul><ul><ul><li>--- Lawrence Brown, CEO – Galactica Pharmaceuticals, Inc. </li></ul></ul>
  10. 10. How to Contact Us <ul><li>Contact us at: </li></ul><ul><li>Sheryl Brown Associates, LLC </li></ul><ul><li>71 Merriman Rd. </li></ul><ul><li>Stamford, CT 06905 </li></ul><ul><li>(203) 329-4092 (office) </li></ul><ul><li>(203) 898-5595 (cell) </li></ul><ul><li>[email_address] </li></ul>