1. Copyright 2012 MCAPR
MCA
2119 Landings Drive
Mountain View, Calif. 94043
Tel +1.650.968.8900 | Fax +1.650.968.8990
For more information, visit www.mcapr.com or email info@mcapr.com

2. service, tech-centric communications firm
– global in reach and headquartered in
Silicon Valley.
MCA is a different kind of communications
agency on many levels. We’re known for
creative and impactful programs that drive
sales, increase valuation and build global
brand. We work harder and faster, out-
think the competition and execute
CREATE. INFLUENCE. INSPIRE.
ecosystem, and on both sides of the B2B and B2C fence. We work with leading and
emerging brands in some of the most demanding markets that impact the consumer
electronics value chain.
We know the success of every relationship depends upon making the right choice.
MCA partners with organizations at all stages of growth, designing and delivering a full
spectrum of communications programs to reach the contacts that matter most, in the
most effective way. Our clients include:
 Start-ups that need to quickly raise their profile with customers, partners, recruits
and investors
 Sector leaders who need to embark on a strategy of product or geographic
diversification
 Global brands, which need an infusion of fresh ideas, experience and energy to
revitalize their communications program
Communications: Part Art, Part Science
flawlessly. Ranked among the top local
Silicon Valley firms, we customize each
client program, blending the best of
traditional communications and new media
strategies.
Whether you need product publicity, crisis
communications, social media, consumer
campaigns, investor relations, content
creation or event management, we deliver
a wide range of services to help meet your
goals.
Semi-
conductors
MEMS
Electronic
Displays
Embedded
Electronics
LEDs
High-Tech
Security
Solutions
Alternative
Energy
Copyright 2012 MCAPR
Now in its third decade, MCA is a full-
We’re passionate about deep technology. We play in all areas of the technology

3. Copyright 2012 MCAPR
CONNECT. DIFFERENTIATE. EXCEED.
product or service will only get you so far.
The difference is in what you say and how
you say it.
With so much at stake, being passive about
controlling your brand is a risky proposition.
Whether you’re actively communicating or
not, your audiences have perceptions that
are either true or false. Communicating
strategically allows you to shape your
messages to tell your story in the most
compelling and accurate way. And it
ensures that you’re proactively managing
messages – about your business, your
markets and relevant trends – instead of
letting your competitors do the talking.
A successful communications program is
more than just increasing coverage and
raising visibility. At MCA, our campaigns
enable companies to hit their stride as they
expand their market footprint, enter new
market sectors, exploit new technologies,
and, most importantly, create sustainable
competitive advantages in the
marketplace.
Let’s face it – without powerful
communications, you can’t meet your
bottom line business objectives.
With MCA, you get:
 A team that possesses an in-depth understanding of product, corporate,
marketing and financial communications
 A broad range of capabilities under one roof – without
reinventing the wheel and draining your internal resources
 Communications support that scales up or down quickly as your needs change
 An objective, credible third-party perspective from subject matter experts
 A well-established global network available around the clock
 Preparation for the unthinkable by utilizing crisis communications best
practices
ACCESS. AMPLIFY. ACCELERATE.
the most efficient way of reaching your communications goals is finding the right
partner to help you carry the torch and keep your program moving forward.
In today’s crowded marketplace, a cool
We know you wear many hats. Short of cloning yourself and your internal team,

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FRESH. INNOVATIVE. MEANINGFUL.
experience, it’s that one size doesn’t fit all.
To meet this challenge, we’ve developed our own communications
methodology called Impact 360, which leads clients through an audit, planning,
execution and measurement cycle. This process gets to the heart of what
makes you stand out from your competitors, ensuring messages are crystal
clear, plans are meticulous, implementation is smooth and evaluation is
meaningful.
MCA’s all-star team determines your company’s unique challenges and then
recommends a powerful mix of global PR and communications strategies — not
necessarily the safest or the most obvious.
Our guiding philosophy is to deliver results that exceed expectations, not
budgets. We develop creative campaigns that implement your messages using
innovative tactics and technologies designed to advance your business
objectives.
FLEXIBLE. AGILE. EFFICIENT.
are often driven by the need to appease
investors. At MCA, we’re not restricted
by a corporate parent, so we answer to
no one but our clients. This flexibility
allows us to focus on the bigger picture,
quicker execution and visible results –
whatever it takes to get the job done
right.
We work with companies of all sizes and
all budgets, on both an ongoing or
project basis. Every client is a big fish
in our pond, so you won’t get lost.
With MCA, you get more mileage from
the same financial investment because
we don’t have multiple layers of
infrastructure and other inefficiencies
to eat away at your budget. We
anticipate your needs and we can react
swiftly to roll out new services as your
business evolves.
If there’s one thing we’ve learned in our decades of communications
Larger agencies can be bureaucratic and

5. Copyright 2012 MCAPR
PASSION. VISION. EXECUTION.
and every campaign. We’re drawn from a
wide range of backgrounds but unified by
our dedication, character, attention to
detail and know-how. We’re geeks at heart
and share a passion for deep tech.
Our team’s experience ranges from
journalism to investor relations to
marketing professionals on both client and
agency sides, so we wear multiple hats
depending on client needs. Each client
receives the same access to senior counsel
and can leverage the full breadth and depth
of our collective team members, and their
associated areas of expertise. All
campaigns are supervised by a high-level
communications executive to ensure smart,
strategic direction and performance to
plan.
There are hundreds of agencies to pick
from, and while many of them do a decent
job, we believe the level of service
provided can take a good company to a
great one.
At MCA, we consistently deliver the
personal attention, responsiveness,
commitment and care that our clients
deserve. Our obsession is understanding
your business so we can communicate
your unique advantages in creative,
impactful ways. What’s more, we stay on
top of the latest big-picture
developments. The playing field can shift
quickly, and being armed with
information is vital to connecting the dots
from a client’s technology to its evolving
role within the industry ecosystem.
Knowledge, elbow grease and a
passionate enthusiasm for helping you
reach your most challenging
communications goals – that’s the MCA
difference.
intensified the importance of communicating beyond your borders. At MCA, we
have partners in every corner of the globe. Together, we take your messages and
shape them in a way that resonates with each region – placing your company
front and center in each of your markets. MCA implements campaigns on a
worldwide basis for maximum impact – programs that incorporate localized
messaging while ensuring a consistent global brand.
GLOBALIZE. CUSTOMIZE. MAXIMIZE.
Our team is the engine that powers each
Globalization is not a new concept, and the current business climate has only

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INFORM. PERSUADE. IMPACT.
MCA implements targeted high-impact communications programs
Media/Analyst
Relations
 Press & Analyst
Briefings
 Press Tours &
Conferences
 Blogger
Outreach
Events
 Seminar
Development
 Presentations
 Speaker
Placement
 Press Events
 On-site Support
 Virtual Events
 Conference
Communications
Investor
Relations
Annual &
Quarterly Reports
Financial &
Business
Press Programs
Financial
Presentations
IPO Strategy &
Support
M&A Strategy &
Support
Financial Analyst
Relations
Global Communications Strategy
 Brand Management
 Corporate Positioning & Messaging
 Strategic Counsel
 Crisis Communications
Communications Services
 Press Releases
 White Papers
 Corporate Backgrounders
 Financial, Press & Technical Fact
Sheets
 Technical & Viewpoint
Articles
 Content Creation (website,
newsletters, collateral)
 Speechwriting
 Direct-to-Customer Programs
 Social Media Programs
 Measurement & Analysis
Programs
 Product & Technology
Launches
 Start-up & Company
Launches
 Perceptual Audits
 Competitive Research
 Spokesperson Coaching
 Multi-lingual Translations
Corporate
Communications
 Community
Relations
 Employee
Relations
 Corporate Social
Responsibility
 Executive
Communications
 Public &
Government
Affairs
leveraging carefully selected projects and campaigns:

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MEASURE. ASSESS. VALIDATE.
How do you know if we’ve delivered on our promises? Simply put, we monitor ongoing
Hear
Believe
Act
Fact
Communications Cycle
execution and results to make sure that you and your management are never in the dark
about ROI.
Our specialty is delivering stellar results without nickel-and-diming you to death. And
we never sacrifice quality in an effort to save time or increase our own profits. MCA
delivers exceptional results in a cost-effective framework, so there are no budgetary
surprises.
Our metrics include message resonance, coverage analysis, campaign objective
fulfillment and business impact. It’s all about delivering meaningful, measurable results
that exceed expectations. Period.
In the end, the best measure of success is hearing your messages communicated back to
you by your target markets.