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SQFI 26 August 2010


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SQFI 26 August 2010

  1. 1. Where to from here forprimary production standards?<br />Jane LovellTQA Australia<br />AUSTRALIA<br />
  2. 2.
  3. 3. Primary production standards<br />Beyond food safety<br />Based on my experiences<br />primarily horticultural <br />market not regulation<br />Not a technical presentation<br />Using environmental assurance as example<br />
  4. 4. HEAD<br />HEART<br />STOMACH<br />
  5. 5. Head<br />Multiple systems<br />Multiple audits<br />Multiple labels<br />Trying to connect producers and consumers <br />Trying to prove trust and responsible practices<br />
  6. 6. Eurofruit February 2010 No 426<br />
  7. 7. Multiple systems<br />“The fresh produce trade has come under such huge pressure from ethical and environmental lobby groups during the last two decades that the need to convey a huge number of different qualifications to the general public has potentially left the consumer faced with more trademarks and labels than he or she perhaps knows what to do with.” <br />Mike Knowles, Eurofruit Feb 2010<br />
  8. 8. Multiple systems<br /><ul><li>Expect more audits because the customersexpect more</li></ul>Johnathan Sutton, Tesco Asia and Oceania<br />
  9. 9. Multiple systems<br />Environmental assurance<br />Freshcare Environmental<br />SQF <br />Best Farms<br />Global G.A.P.<br />FMS<br />Property Management Planning<br />Sustainable Farms Tasmania<br />Enviroveg<br />
  10. 10. Multiple systems<br />Carbon footprinting<br />PAS 2050 – Carbon Trust, Planet Ark<br />ISO 14067<br />GHG Protocol WRI/WBCSD<br />Aeon – “Global Warming Prevention Declaration”<br />Casino – preparing for mandatory environmental labelling in France<br />EC – role of carbon footprinting in European climate polich<br />Greenpeace – pilot labelling in Austria with organic as best case standard<br />
  11. 11. Multiple systems<br />Ethical audits<br />Woolworths ethical audits<br />Coles ethical questionnaire<br />Fairtrade<br />SQFI Ethical sourcing module<br />Rainforest Alliance<br />Water footprinting<br />
  12. 12. Result<br />More unhappy growers<br />Confused consumers<br />More work for “us”<br />“Thank goodness it’s Friday”<br />Difficulty attracting and retaining talented trainers, auditors etc<br />Efficient?<br />Sustainable?<br />
  13. 13. Stomach<br />No food<br />No systems<br />Survival and subsistence<br />Who cares about connection with producers..... we’re hungry!<br />
  14. 14. No food – no systems<br />“for most people in....the rest of the developing world, gaining nourishment – by growing it, trying to find work to earn money to buy it, or simply stealing it – is a struggle every single day.” <br />Tony Fry, Griffith Review 2010<br />
  15. 15.
  16. 16. No food – no systems<br />Local, national and international impacts of climate change<br />Shift in supply : demand balance in developed countries<br />Consumers might not want so many assurances or labels if they are hungry<br />
  17. 17. No food – no systems<br />Water shortages - Murray-Darling<br />1958 Murray-Darling was the centre of “the transfiguration of a continent by irrigation science...” <br />Ernestine Hill ‘Water into Gold’<br />Early 1990’s toxic blue-green algae outbreak covering a thousand kms of the river<br />
  18. 18. No food – no systems<br /><ul><li>“Interstate sales of horticultural products are set to increase with projected supply shortages of a range of products caused by water shortages in eastern Australia”</li></ul>Department of Agriculture and Food, WA, 2009<br />
  19. 19. No food – no systems<br />“It is critically important that WA horticultural producers retain a dominant position in the domestic market into the future to be able to capture opportunities that will emerge over thenext decade. ...opportunities that will arise from global food shortages.......”<br />Department of Agriculture and Food, WA, 2009<br />
  20. 20. Result<br />Increased risk – food safety, environmental degradation, hunger<br />Consumer not worried about how food is produced<br />Loss of control of production<br />Civil unrest<br />Unsustainable<br />
  21. 21. Heart<br />Best practice comes first<br />‘United’ systems approach – recognition and equivalence<br />Single certification opens multiple doors<br />Reconnection between producers and consumers <br />Increased trust and goodwill along the supply chain<br />
  22. 22. Compelling best practice<br />Certification is a painless by-product of what is already happening on farm<br />Single label, easily recognisable by consumers<br />Reduction of system turf wars<br />Multiple rewards - financial, environmental, social<br />
  23. 23. Compelling best practice<br />Focus on best management practice implementation<br />Multi-issue approach with appropriate expertise<br />Problem – solution efficiently packaged<br />
  24. 24.
  25. 25. Compelling best practice<br />“ the second pillar of effective relationships is trust...” <br />Greg Foran, Woolworths Ltd NSW<br />“ trust is the life blood of an organisation” <br />Stephen Covey<br />
  26. 26. Result<br />Sustainable primary production<br />Single certification / label<br />Supply chain partners trusted and valued<br />Goodwill abounds, high emotional bank accounts, resilience<br />Sustainable<br />Efficient<br />
  27. 27. Which future?<br />We decide, whether consciously or not<br />
  28. 28. Success depends on compatibility of cultures, empathy for each other’s businesses, acceptance of each others expectations, mutual trust and motivation to develop relationships<br />Major agrifood business, 2010<br />
  29. 29. Thanks<br />Jane Lovell<br /><br />