Dan Kirby & Rick Grundy, Techdept - DMX Dublin 2016

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Innovation in Action: 5 Lessons from John Lewis' Monty's Magical Toy Machine. Dan Kirby and Rick Grundy, Co-Founders at Techdept.

Marketing

INNOVATION IN ACTION
Rick Grundy
CTO
Techdept
@RichardGrundy
Dan Kirby
CEO
Techdept
@TheDanKirby

Rick Grundy
CTO
Techdept
@RichardGrundy
Dan Kirby
CEO
Techdept
@TheDanKirby

AWARDS
and media.
*155 media articles across
national, consumer lifestyle, technology and
regional media
Reach of over 279 million globally
Multi-award nominated,
and key part of Gold win at Cannes Lions.
*
*

1. Clear vision
2. No Walls
3. Success needs failure
4. Buckle up
5. Open your mind

Before
The Paddington break through
After

“If you always do what you’ve always
done, you’ll always get what you’ve
always got.”
HENRY FORD

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Dan Kirby & Rick Grundy, Techdept - DMX Dublin 2016

1. INNOVATION IN ACTION Rick Grundy CTO Techdept @RichardGrundy Dan Kirby CEO Techdept @TheDanKirby

2. Rick Grundy CTO Techdept @RichardGrundy Dan Kirby CEO Techdept @TheDanKirby

4. MONTY’S MAGICAL TOY MACHINE

6. AWARDS and media. *155 media articles across national, consumer lifestyle, technology and regional media Reach of over 279 million globally Multi-award nominated, and key part of Gold win at Cannes Lions. * *

7. INNOVATION!

8. 5 STEPS to innovation success…

9. 1. Clear vision 2. No Walls 3. Success needs failure 4. Buckle up 5. Open your mind

10. 1. CLEAR VISION

11. MAKE A CHILD’S TOY COME TO LIFE

12. Complex and demanding consumer.

13. Complex technical challenge.

14. A big team with multiple stakeholders.

15.

16. 2. NO WALLS

17.

18. 3. SUCCESS NEEDS FAILURE

19. Treat failure like a scientist.

20. Before Grover Kinect alpha After

21. Before Scary hand scanner bear After

22. Scary bear rigging

23. Before The Paddington break through After

24. Before After Photogrammetry

25.

26. 4. BUCKLE UP

27. Expect a bumpy ride!

28.

29.

30. 5. OPEN YOUR MIND

31.

32. 5 STEPS to innovation success…

33. 1. Clear vision 2. No Walls 3. Success needs failure 4. Buckle up 5. Open your mind

34. “If you always do what you’ve always done, you’ll always get what you’ve always got.” HENRY FORD

35. INNOVATION IN ACTION Rick Grundy CTO Techdept @RichardGrundy Dan Kirby CEO Techdept @TheDanKirby

Dan Kirby & Rick Grundy, Techdept - DMX Dublin 2016

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