The Next Idea Food and Restaurant Forecast 2019 Robert Ancill
The Next Idea (TNI) anticipates 2019 to be a uniquely pivotal year as the restaurant and food terrain adjusts itself towards an increasingly confident, exploratory, and discerning consumer.
Summary of the 52 key global insights to have come from the Future Agenda programme. 50 workshops in 25 different locations around the world engaged with some of the best minds to discuss the big issues for the next decade. Book and new website coming in November 2010
TASTING COLORS & EXPLODING DRINKS: Future beverage trends from New York City ...sparks & honey
Beverages have always played a fundamental role in society, from the quintessential “social” tissue, to providing energy and nutrition, to offering plain and simple fun. There is a beverage for every occasion, need, ritual, and generation, and we continue to reimagine what we make, as well as why and how we make them.
Will future beverages be able t o elicit on-demand emotions? Will packaging be zero waste? Will beverages be liquid a t all? These are the questions that Makers in molecular mixology, biolabs, and food-tech startups are asking themselves today. Their answers will no doubt drive our future.
To better understand what’s ahead, sparks & hone y recently partnered with PepsiCo’s Creator team—a catalyst group on a mission to explore the edges of culture & co-create innovative experiences across the cultural landscape—and Toronto-based i&j to create a pop-up lab a t World Maker Faire in New York City. The lab was designed to learn from Makers through moderated discussions, surveys, and hands-on experimentation. This report offers five trends based on our experience with NYC Makers. There is no question that when it comes to the future, we turned to the right community to collaborate and imagine a new world of beverages.
Future of Resources - Insights from discussions building on an initial persp...Future Agenda
The initial perspective on the Future of Resources kicked off the Future Agenda 2.0 global discussions taking place through 2015. This summary builds on the initial view and is updated as we progress the futureagenda2.0 programme. www.futureagenda.org
Comprised of 21 countries, Latin America is a land of enormously diverse peoples, climates and geographies. Yet across the region we find two commonalities — what people eat and their high trust in the food and beverage industry.
Explore the Food and Beverage trends in Latin America.
Seen Presents. Get Ready to Reconnect : Live Experience Post Covid-19Harriet Jones
We anticipate what the live events landscape will look like post Covid-19 and assess how brands can ensure that they’re best prepared to attract and engage their audiences.
Verbraucher weltweit werden beim Lebensmittelkauf von zwei übergeordneten Konsumtrends beeinflusst: Dem Wunsch nach einer nachhaltigen, ressourcensparenden Ernährungsweise und der Sehnsucht, den eigenen Individualismus auf dem Teller auszudrücken. Rund um diese Meta-Trends hat die Kommunikationsagentur Edelman.ergo im Rahmen der „Internationalen Grünen Woche“ 16 globale Lebensmitteltrends veröffentlicht.
The Next Idea Food and Restaurant Forecast 2019 Robert Ancill
The Next Idea (TNI) anticipates 2019 to be a uniquely pivotal year as the restaurant and food terrain adjusts itself towards an increasingly confident, exploratory, and discerning consumer.
Summary of the 52 key global insights to have come from the Future Agenda programme. 50 workshops in 25 different locations around the world engaged with some of the best minds to discuss the big issues for the next decade. Book and new website coming in November 2010
TASTING COLORS & EXPLODING DRINKS: Future beverage trends from New York City ...sparks & honey
Beverages have always played a fundamental role in society, from the quintessential “social” tissue, to providing energy and nutrition, to offering plain and simple fun. There is a beverage for every occasion, need, ritual, and generation, and we continue to reimagine what we make, as well as why and how we make them.
Will future beverages be able t o elicit on-demand emotions? Will packaging be zero waste? Will beverages be liquid a t all? These are the questions that Makers in molecular mixology, biolabs, and food-tech startups are asking themselves today. Their answers will no doubt drive our future.
To better understand what’s ahead, sparks & hone y recently partnered with PepsiCo’s Creator team—a catalyst group on a mission to explore the edges of culture & co-create innovative experiences across the cultural landscape—and Toronto-based i&j to create a pop-up lab a t World Maker Faire in New York City. The lab was designed to learn from Makers through moderated discussions, surveys, and hands-on experimentation. This report offers five trends based on our experience with NYC Makers. There is no question that when it comes to the future, we turned to the right community to collaborate and imagine a new world of beverages.
Future of Resources - Insights from discussions building on an initial persp...Future Agenda
The initial perspective on the Future of Resources kicked off the Future Agenda 2.0 global discussions taking place through 2015. This summary builds on the initial view and is updated as we progress the futureagenda2.0 programme. www.futureagenda.org
Comprised of 21 countries, Latin America is a land of enormously diverse peoples, climates and geographies. Yet across the region we find two commonalities — what people eat and their high trust in the food and beverage industry.
Explore the Food and Beverage trends in Latin America.
Seen Presents. Get Ready to Reconnect : Live Experience Post Covid-19Harriet Jones
We anticipate what the live events landscape will look like post Covid-19 and assess how brands can ensure that they’re best prepared to attract and engage their audiences.
Verbraucher weltweit werden beim Lebensmittelkauf von zwei übergeordneten Konsumtrends beeinflusst: Dem Wunsch nach einer nachhaltigen, ressourcensparenden Ernährungsweise und der Sehnsucht, den eigenen Individualismus auf dem Teller auszudrücken. Rund um diese Meta-Trends hat die Kommunikationsagentur Edelman.ergo im Rahmen der „Internationalen Grünen Woche“ 16 globale Lebensmitteltrends veröffentlicht.
Sustainability In Experiential - No Longer A Nice To Have - A NecessityHarriet Jones
At Seen Presents we’re passionate about reducing the environmental impact of live experiences. This guide combines our understanding of consumer behaviour and environmentally conscious production practices to show you how to deliver a sustainable live experience.
GMG 2011 Garden Trends Report updated release September 10, 2010Garden Media Group
Garden Media Group's 2011 Garden Trends Report, Suzi McCoy released the top garden and outdoor living trends at the 2010 GWA Annual Symposium in Dallas, TX September 10, 2010.
Hamutal (Tula) Schieber recently talked about Food Trends at a conference. A version of this presentation is available here:
It is true that speed or ease of preparation, convenience, taste, indulgence and health are not new trends. But each of these considerations has changed significantly in the last decade and especially after the Coronavirus Pandemic, and we reviewed how consumers perceive them. Furthermore: who influences consumers today? How do consumers decide what is healthy and what is a treat, whether to make a meal or buy it, whether to go to a store or buy online? What external factors influence the choice of brands and packaging - such as trends, social media, independent production, craftsmanship, ethics, sustainability, contribution to society?
This Trend report is the result of our Vigilantes work that constantly monitor the consumer behavior and product innovations to post it everyday on our magazine: L-1452.com
In The Next Outlook 2019 we describe various trends in the behaviour of consumers and organisations that are most relevant to companies and institutions in the coming years. Trends company management need to be aware of in order to keep customers satisfied and to attract new ones in this new world, tomorrow as well as today.
5 Reasons Why We Need A New Perspective on Consumption.Ajinkya Pawar
The concept of 'Sustainable Consumption' came from the simple insight about the limits of our ecology to sustain our burgeoning population; as one African elder summarized the meaning of sustainable consumption - 'Enough. for all. forever.'
However, what is enough? Is their a limit to nature's ability to provide and our ability to find newer uses? Are we (humans) really capable of 'controlling' the nature? If we are a part of nature too, what 'should be' the limit to our curiosity?
Questions of ecology and consumption are defining our zeitgeist today. However, before hoping to arrive at the 'holy grail' of sustainability, we need to understand the context of consumption.
Globalization, 24*7 media and technological advances have fundamentally altered the way we consume products, services and information.
In these series of 4 articles, I will look at 4 key perspectives that would drive the sustainable agenda.
Here's the first one. :)
Jarrett Franklin Shared Latest Report of Food + Drink: Trends and futuresJarrett Franklin
Go through the presentation shared by Jarrett Franklin and know about the latest trends and future of foods and drinks. Stay tuned with Jarrett Franklin at twitter https://twitter.com/jarretfranklin9
Rosa Belinda Sanchez Shared a Presentation about Trend Report on Food and DrinkRosa Belinda Sanchez
Checkout this 20 pages presentation shared by Rosa Belinda Sanchez. This presentation is based on food and drink trend and future. Get in touch with Rosa Belinda Sanchez on twitter https://twitter.com/MOM_RosaSanchez
Introducing our 2015 FMCG trend report. We have looked at all the recent global and local trends on the FMCG category across the Consumer and Food Services industry. Enjoy!
In this edition of Trends Across the Planet, we take a look at sustainable fashion pods where VR and a digital tailor can help you try on clothes, smart fridges which keep your fruit fresh and a whole lot more!
Happy reading!
Sustainability In Experiential - No Longer A Nice To Have - A NecessityHarriet Jones
At Seen Presents we’re passionate about reducing the environmental impact of live experiences. This guide combines our understanding of consumer behaviour and environmentally conscious production practices to show you how to deliver a sustainable live experience.
GMG 2011 Garden Trends Report updated release September 10, 2010Garden Media Group
Garden Media Group's 2011 Garden Trends Report, Suzi McCoy released the top garden and outdoor living trends at the 2010 GWA Annual Symposium in Dallas, TX September 10, 2010.
Hamutal (Tula) Schieber recently talked about Food Trends at a conference. A version of this presentation is available here:
It is true that speed or ease of preparation, convenience, taste, indulgence and health are not new trends. But each of these considerations has changed significantly in the last decade and especially after the Coronavirus Pandemic, and we reviewed how consumers perceive them. Furthermore: who influences consumers today? How do consumers decide what is healthy and what is a treat, whether to make a meal or buy it, whether to go to a store or buy online? What external factors influence the choice of brands and packaging - such as trends, social media, independent production, craftsmanship, ethics, sustainability, contribution to society?
This Trend report is the result of our Vigilantes work that constantly monitor the consumer behavior and product innovations to post it everyday on our magazine: L-1452.com
In The Next Outlook 2019 we describe various trends in the behaviour of consumers and organisations that are most relevant to companies and institutions in the coming years. Trends company management need to be aware of in order to keep customers satisfied and to attract new ones in this new world, tomorrow as well as today.
5 Reasons Why We Need A New Perspective on Consumption.Ajinkya Pawar
The concept of 'Sustainable Consumption' came from the simple insight about the limits of our ecology to sustain our burgeoning population; as one African elder summarized the meaning of sustainable consumption - 'Enough. for all. forever.'
However, what is enough? Is their a limit to nature's ability to provide and our ability to find newer uses? Are we (humans) really capable of 'controlling' the nature? If we are a part of nature too, what 'should be' the limit to our curiosity?
Questions of ecology and consumption are defining our zeitgeist today. However, before hoping to arrive at the 'holy grail' of sustainability, we need to understand the context of consumption.
Globalization, 24*7 media and technological advances have fundamentally altered the way we consume products, services and information.
In these series of 4 articles, I will look at 4 key perspectives that would drive the sustainable agenda.
Here's the first one. :)
Jarrett Franklin Shared Latest Report of Food + Drink: Trends and futuresJarrett Franklin
Go through the presentation shared by Jarrett Franklin and know about the latest trends and future of foods and drinks. Stay tuned with Jarrett Franklin at twitter https://twitter.com/jarretfranklin9
Rosa Belinda Sanchez Shared a Presentation about Trend Report on Food and DrinkRosa Belinda Sanchez
Checkout this 20 pages presentation shared by Rosa Belinda Sanchez. This presentation is based on food and drink trend and future. Get in touch with Rosa Belinda Sanchez on twitter https://twitter.com/MOM_RosaSanchez
Introducing our 2015 FMCG trend report. We have looked at all the recent global and local trends on the FMCG category across the Consumer and Food Services industry. Enjoy!
In this edition of Trends Across the Planet, we take a look at sustainable fashion pods where VR and a digital tailor can help you try on clothes, smart fridges which keep your fruit fresh and a whole lot more!
Happy reading!
A lot is happening in the food sector. Our white paper "Edibles - tasting the future of food and drinks" describes the most relevant shifts within the food industry at this moment. This whitepaper not only introduces you to the concepts of phygital flavors, ethical appetites, elevated animalistics and habitual hijacking, but also shows their impact on your brand.
Whitepaper by Fitzroy Amsterdam
By the year 2050, the world’s population is projected to swell to 9 billion. 80% of us will be urban-dwellers. Demand from developing countries for a wider range of foods is on the rise. Experts estimate that we will need new farmland larger than the size of Brazil to produce enough to meet the demands of growing populations.
Food security therefore represents one of the single biggest challenges of our future, with environmental, economic, political, and lifestyle implications.
How will we fix our broken and unsustainable systems of industrial food production to serve the needs of an ever-growing planet? In what ways will we rethink food via new practices and new technologies? This latest report from the Institute for Customer Experience considers how we are re-imagining our food practices in order to project anew our collective, global future.
Seven core drivers of consumer behaviour that will shape g.docxedgar6wallace88877
Seven core drivers of
consumer behaviour that
will shape global markets
over the next 10 years.
Consumer
Trends 2030
20
30
As experts in what
consumers want and
why, we’re best suited
to accurately predict
the future of consumer
behaviour and what
that means for brands.
This year, we’re taking a
bold approach with our
predictions about the future
of global consumer markets
by incorporating seven key
factors that drive consumer
spending decisions:
wellbeing, surroundings,
technology, rights, identity,
value, and experiences.
Grounded by these seven
drivers of consumer
behaviour, and backed
by our robust consumer
and market data, we layer
economic, demographic,
technological, political,
and sociological (to name
a few) data sets to analyse
the impact that internal
and external environmental
change has on consumer
motivation and choice, and
the behaviour that comes
from that.
From there, we observe and
identify crucial connections
between developments,
patterns, and disruptions
in consumer behaviour.
We put this into context to
better understand what
it means for – and how it
could inspire – our clients’
business decisions across
industries, categories,
demographics, and amid
global themes.
It’s an approach that’s
uniquely Mintel. The
combination of consumer
and market data,
predictive analytics, expert
recommendations, and
action-oriented insights will
enable you to make better
business decisions.
While extensive, what
you’ll read here isn’t
exhaustive. For full and
in-depth insight and
analysis of the Mintel
Trends 7 Drivers, please
visit mintel.com and get
in touch.
Consumer
Trends 2030
20
30
Editor’s Note:
Matthew Crabbe
Director of Mintel
Trends, APAC
Gabrielle Lieberman
Director of Mintel Trends
and Social Media
Research, Americas
Simon Moriarty
Director of Mintel
Trends, EMEA
Contents
PAGE 6
Wellbeing
Seeking physical and
mental wellness.
PAGE 18
Surroundings
Feeling connected
to the external
environment.
PAGE 44
Rights
Feeling
respected,
protected, and
supported.
PAGE 56
Identity
Understanding
and expressing
oneself and one’s
place in society.
PAGE 68
Value
Finding
tangible,
measurable
benefits from
investments.
PAGE 80
Experiences
Seeking and discovering stimulation.
PAGE 30
Technology
Finding solutions through
technology in the physical
and digital worlds.
Wellbeing
Seeking physical and mental wellness.
01
W
e
llb
e
in
g
01
6
Wellbeing is no longer
about simply wanting
to look after oneself in
broad terms, nor is it
about the extremes of a
total lifestyle change or
commitment to an intense
regime. Instead, a holistic
approach is becoming a
key motivator of consumer
behaviour, underpinned by
convenience, transparency,
and value. People are
becoming more familiar
with, and questioning,
products and ingredients
that promise previously-
niche or unheard of
solutions. At the same.
En la siguiente presentación encontrará cifras a 2015 del food service en Colombia, tales como: crecimiento del PIB, empleo, inflación, precio del dólar, entre otras.
Similar to Helen King, Bord Bia : Seeing Around Corners - Accelerating Food & Drink Brand Growth (20)
Bernie Butler & Laura O'Sullivan, Good4U: There's Always Free Cheese in the M...DMX Dublin
Bernie Butler & Laura O'Sullivan, Good4U: There's Always Free Cheese in the Mousetrap: The Importance of Maintaining your Brand Identity at DMX Dublin 2019
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
11. 2-3%
$22bn
5-6 %
Bain and Company estimate for organic revenue growth for FMCG
groups in 2020, against market expectations of 5%
Sales transferred from large to smaller companies in North America
between 2011 and 2016, says Boston Consulting Group
Nestle’s annual growth target which it recently abandoned. It
recorded growth of 2.4% in 2017.
Source: www.ft.com
23-26% Share of consumer goods market held by smaller companies
between 2011 and 2016, according to BCG & IRI.
24. “I want moments of discovery
and delight that enhance my
day, sharing exciting stories and
spaces with others…
25. Story
Culture
We see a global proliferation of consumers as
storytellers and curators of their day-to-day lives,
sharing streams of mini moments with their online
networks
Sensory
Experiences
Advancing technologies enhance and add
entertainment to moments of consumption,
playing with the senses and perceptions of reality
Food Fusions
Intensifying multiculturalism in urban areas is
leading to breakthrough culinary hybrids at both
high-end and in the mainstream
Peer-to-peer
Engagement
Consumers access and exchange all kinds of
experiences through platforms that enable peer-
to-peer in all realms of their lives
Multipolar
World
Growing economies and connectivity in
certain markets is opening up new worlds
of experience and excitement to new
markets of consumers
Growing Digital
Connectivity
New pools of consumers get connected,
Qatar has at least 2.3 million cell phones in
a country of around 2 million people where
34% of consumers own a tablet.2
Changing Lifestages &
Household Structures
Globally, more Millennials will be pursuing
a variety of unique lifestyle paths and are
deferring getting married. In China, the
average age women are getting married in
2015 was 27, vs 20 in 1950. 3
26. Story
Culture
We see a global proliferation of consumers as
storytellers and curators of their day-to-day lives,
sharing streams of mini moments with their online
networks
Sensory
Experiences
Advancing technologies enhance and add
entertainment to moments of consumption,
playing with the senses and perceptions of reality
Food Fusions
Intensifying multiculturalism in urban areas is
leading to breakthrough culinary hybrids at both
high-end and in the mainstream
Peer-to-peer
Engagement
Consumers access and exchange all kinds of
experiences through platforms that enable peer-
to-peer in all realms of their lives
Multipolar
World
Growing economies and connectivity in
certain markets is opening up new worlds
of experience and excitement to new
markets of consumers
Growing Digital
Connectivity
New pools of consumers get connected,
Qatar has at least 2.3 million cell phones in
a country of around 2 million people where
34% of consumers own a tablet.2
Changing Lifestages &
Household Structures
Globally, more Millennials will be pursuing
a variety of unique lifestyle paths and are
deferring getting married. In China, the
average age women are getting married in
2015 was 27, vs 20 in 1950. 3
27. We see a global proliferation of consumers as storytellers and
curators of their day-to-day lives, sharing streams of mini
moments with their online networks
STORY
CULTURE
28. Virgin Red “Keys to the Kasbah” takes consumer
engagement to the next level with set missions
and tasks to win prizes.
Virgin invited consumers to undertake "secret agent"
missions and complete tasks, capturing efforts via
video to win a stay at the Kasbah Hotel. Consumers
became characters in the campaign’s story,
unlocking different rewards by completing tasks and
engaging with the brand online. It shows a new type
of marketing where consumers no longer accept
being talked to but want to take part in an experience
& the full story behind a brand they are interacting
with.
The Body Shop leveraged the sharing of day-to-
day clips using vegan influencers in order to
reach their desired audience.
Embedding their skin product in casual story
snippets of the lives of influencers revealed the
effectiveness and ease of the vegan products –
which required no editing to look good.
More than 500 million
Instagram users open the app
every day, and 300 million of
them are watching Stories daily.
Story Culture
30. Advancing technologies enhance and add entertainment to
moments of consumption, playing with the senses and perceptions
of reality
SENSORY
EXPERIENCES
31. Whisky River in Black Rock Bar
Guests drink from a "river of whisky"
contained in an old oak tree.
The venue adds a different label each
week to one of the “rivers”, creating an
ever-evolving house blend.
Geolocation podcasts, Echoes
Echoes invites everyone from around
the world, from global travellers to
street artists, to share stories from the
communities they live in for anyone to
download and listen to whilst immersed
in the physical space the podcasts
relates to.
Sensory Experiences
Creating a fully immersive and stimulating
experience around the food, Quince in
San Francisco serves ‘A Dog in Search of
Gold”. It consists of chestnut crisps,
celeriac, porcini and ricotta truffle, served
on an iPad playing a video of a dog
searching for truffles.
33. “I want to have a positive impact
on my society and the
environment, and take pride in
that sustainable way of living…
34. Supply Chain Laid
Bare
Consumers will expect brands to operate ethically
and have a net positive impact within their supply
chain. Increasingly powerful and accurate
technologies will provide proof of this from
independent sources.
Innovating against
waste
War on waste takes on new life and meaning as
cutting edge innovation helps environmentally
friendly alternatives hit the mainstream
Local Action
With global longevity increasing and changing
population status quo, consumer and government
focus on taking proactive measures to live better,
not just longer intensifies
Eco-Status
Consumer behaviour is fundamentally reshaped
by a new wave of sustainable brands that are
premium in look and feel, and are markers of
status
Increasing Environmental
Pressure
120 million more hectares of
natural habitat need to be
converted to farmland to meet
demand for food by 2050. 1
Rise of Protectionism and
Nationalism
From January 2018 China has
banned imports of plastic waste
from other countries.2
Rapid Urbanisation
Cities are responsible for 67% of
the total global energy
consumption and more than
70% of greenhouse gas
emissions
35. Using an existing by-product in agriculture
- Piñatex is a natural textile made from
pineapple leaf
Creating additional income streams for
farming communities as well as a
sustainably sourced, high-fashion material
Eliminating waste from the consumption
cycle - Plastic Eating Enzymes
Scientists in Japan & the UK have created a
mutant enzyme that breaks down plastic
drinks bottles
36. “I want to eat, drink and live to
optimise my body’s systems, to
feel better than well today and
tomorrow…
37. Redefining
of old age
In the US, over 60s will hold 24% of total
income by 2020. 2
Health as Systems
We increasingly understand dour body as
interrelated systems, and seek to improve them with
diet, from the inside-out, and through external, tech-
enabled stimulation.
Expert
Enhancement
Democratised information leads to an increase in
‘expert’ voices when it comes to health. Consumers
are reaching for tech-enabled, personalised and
verified solutions for enhancing their diet and
wellbeing.
Optimising
Age
With global longevity increasing and changing
population status quo, consumer and government
focus on taking proactive measures to live better,
not just longer intensifies.
Engineering
Goodness
Increasing consumer expectation for alternatives to
products perceived to be unhealthy is driving the
growth of solutions reshaping our overall diet.
Growing digital
connectivity
The number of connected wearable
devices worldwide is expected to jump
from 325 million in 2016 to over 830 million
in 2020.1
Rise of lifestyle diseases
One fifth of all adults in the world will be
obese by 2025 3
1 in 6 people in the past week experienced
a common mental health problem.
Rediscovering
Natural
Health-savvy consumers and innovators are
discovering and extracting the true wellness benefits
of natural ingredients, giving certain products a
surge of popularity or a new lease of life.
38. “I want to use my time to be as
productive and sociable as
possible, flowing from one thing
to the next - and helped, not
hindered, by tech…
39. The picture can't be displayed.
Delivery 2.0
Direct-to-consumer takes on new meaning as
goods can find their way to any convenient, and
changing, personal location, not just personal
address
Flexi-food
Eating and drinking occasions reshape and shift to
suit consumers who seek to maximise their days
(and nights), forcing rapid change for food & drink
manufacturers and channels
Techlash
A counter-subtrend in many ways: Consumers
become more averse to using technology and
sharing their personal information, seeking
meaningful and human connections to maximise
living
Invisible Digital
Algorithm-based living means less exciting
purchase decisions are easily outsourced for
consumers
Growing digital
connectivity
75.4bn different connected devices
worldwide expected by 2025.1
Changing lifestages and
household structures
By 2040, there will be an increase of
25% in single person households
in the UK.2
Rapid urbanisation
Between 2016 and 2030, the number
of cities with 500,000 inhabitants or
more is expected to grow by 80% in
Africa and 30% in Asia.3
Living Workplace
The blurring between places for work, retail and
social life leads to a reimagining of the workplace
as an enjoyable and lifestyle-enhancing
destination
40. Algorithm-based living means less exciting purchase decisions are
made automatically, and physical retail automates the point of
purchase so consumers can live seamlessly
INVISIBLE
DIGITAL
41. Smart bins mean an end to
household shortages
GeniCan attaches to your bin and
scans items when you throw them
away before saving them onto your
shopping list or ordering them directly
through Amazon Dash
Invisible Digital
The amount of smart devices
connected to the internet is predicted
to increase to 75.44 billion in 2025
from 15.41 billion in 2015 Microchips which function as swipe
cards and payment methods
SJ Railways in Sweden accept tickets
on a microchip embedded into your
hand, which can be read with a
smartphone
43. A counter-subtrend in many ways: consumers become more
averse to using technology and sharing their personal information,
seeking meaningful and human connections and moments of
digital detox
TECHLASH
44. Android apps encourages
consumers to take control of their
digital lives
Google launched its digital wellbeing
initiative to help consumers understand
their tech usage and take control of it
Backlash against targeting and
tracking mean consumers want to be
forgotten
Qwant is a search engine that applies
strict neutrality rules to search results,
they do not use cookies or tracking
devices to establish profiles around
users
Techlash
In 2018, the World Health Organisation
officially recognised digital gaming
addiction as a mental health disorder.
45. “I want to express the views and
values of myself and my
community, and have that
uniqueness and creativity
respected and celebrated…
46. 46
Identity spectrums
‘Deaveraging’ becomes an essential approach for
meeting the diverse needs of consumers who
identify with a broad variety of gender identities
Closing Gender
Gaps
Women represent an increasingly disruptive,
collective force, overturning cultural norms whilst
creating affirmative new forms of culture and
community
Polarising Politics
Political identities become polarised within groups,
as volatility and protectionism prevent openness to
other points of view
Access &
involvement
Tapping into consumer creativity, collaboration is
on the rise, as individuals want active involvement
in, and the chance to make their mark on, their
community and on the goods they consume
Multipolar world
Emerging and Developing markets’
GDPs are predicted to grow by 7.4%
CAGR form 2018-2025, compared to
3.89% CAGR for developing countries.
Economic empowerment
of women
In China, 55% of new internet
businesses are founded by women.
Rise of Protectionism
The world’s top 60 economies have
adopted more than 7,000 protectionist
trade measures since the financial
crisis of 2008
Cultural grafting
Individuals select and amplify elements of their
heritage and culture to forge their identity,
drawing on countless other influences and
inspired by global connectedness
47. ‘Deaveraging’ becomes an essential approach for meeting the
diverse needs of consumers who identify with a broad variety of
gender identities
IDENTITY
SPECTRUMS
48. Global brands challenge perceptions of normal
and do away with labels in 2018 comms
McCain chips challenge traditional views of
consumers through their adverts investigating
‘What’s normal?’
Smirnoff shouts ‘labels are for bottles, bottles are for
people’
Male cosmetics lines in South Korea
Korean men in their 20s use an average of 13
cosmetic products a month…
AmorePacific and Skinfood are capitalising on
demand, and amongst varied target audiences from
urbanites to army personnel
Identity spectrums
2017 saw the first baby
receive no legal gender
designation, with official
documents stating ‘U’,
meaning ‘unspecified’ or
‘undefined’.
(CNN, 2017)
12% of Millennials
in the US identify as
transgender or in
some way gender
non-conforming
(Accelerating Acceptance, 2017)
49. Consumer creativity is on the rise, as individuals want active
involvement in, and the chance to make their mark on, their
community and on the goods they consume
ACCESS &
INVOLVEMENT
50. Whisky company lets consumers
blend their own scotch through DIY
kit or the online portal
Different degrees of on- vs offline
personalisation available
Google creates new medium for
artists to paint in, bringing about
renewed interest in fine art
Tilt brush lets consumers paint in 3D
space with virtual reality. A room
becomes a canvas and imagination a
colour palette, and users can walk
around their art creations.
Access &
Involvement
4 in 10 millennials
globally are actively
seeking opportunities
to co-create products
with companies
51.
52. WHAT DOES A SUCCESSFUL BUSINESS
OR BRAND LOOK LIKE IN 2025?
IT TAKES A FRESH LOOK AT
AGE AND LIFESTAGE
Food and drink can be the key to
unlocking and activating the natural
wellness our own body systems can
achieve in different periods of our life.
IT IS JUST AS GOOD AT
MARKETING TO ALGORITHMS
AS TO HUMANS
Making algorithms more likely to choose one
brand over another in lower engagement
categories
IT NUDGES CONSUMERS
TOWARDS MORE CONSCIOUS
CONSUMPTION
Via setting an example when it comes to
transparency, becoming partners with brands
with a similar ethos and purpose, and openly
supporting public initiatives
IT AVOIDS WASTE AT ALL
COSTS, AND LOVES GIVING IT
NEW VALUE
With significant investment into innovating
alternative packs, or even products that
require fewer materials, and sees opportunity
in the waste of others
IT IS AN EXCITING CHARACTER
IN A CONSUMER STORY, NOT
THE STORY ITSELF
Creating a Story online is not only easy, but
effective: one in five Stories generates a
direct message from followers.
IT USES VR/AR TO UNLOCK
WORLDS AROUND THE BRAND
From first encounters in retail settings to
virtual second life for packaging, and virtual
loyalty programs, enabling brands with AR &
VR taps into consumer desire for experience.
53. Seeing Around Corners –
Accelerating Food and Drink
Brand Growth
Helen King, Director of Strategic Insight & Planning
The Thinking House, Bord Bia