Digital Marketing Spotlight: Lifecycle Advertising Strategies.pdf
Matt Candy, IBM - DMX Dublin 2016
1. Designing for Differentiation:
Matt Candy
Vice President & European Leader
IBM Interactive Experience
Customer Experience in the Cognitive Age
@matthewcandy @ibminteractive
7. Charles and Ray Eames moved fluidly between the
mass-production of objects for everyday use and the
transmission of ideas in anticipation of the global
‘information age’. They were driven by philosophical
ideals that valued knowledge, discovery and
discipline; embraced the potential of technology and
science for the common good; and saw no
separation between life and work.
46. The importance of curation will increase
Implications for Experience Design
Taking insight into action through a wider lens of experience
47. The importance of curation will increase
Implications for Experience Design
Taking insight into action through a wider lens of experience
Design teams will need to change
49. Openness will be the theme of the day
Embracing customer disruption will be key
Implications for Marketers/Business
50. Openness will be the theme of the day
Embracing customer disruption will be key
New People & changes to culture
Implications for Marketers/Business
51. “Our machines should be nothing more
than tools for extending the powers
of the human beings who use them.”
- Thomas J Watson Jr.
52. “In the future, every decision that
mankind makes is going to be
informed by a cognitive system
like Watson
and our lives will be better for it.”
- Ginni Rometty, Chairman,
President and CEO of IBM