SlideShare a Scribd company logo
Turn email addresses into insights.
@birdleafio
Marketers spend a lot to get

your email address…
Your email says a lot about you…
jane.jones@hotmail.com
Demographics
Name Gender Location Age
Occupation
Job Company Prev. Employer
Education
Academic History
Skills &
Country
City
Title

Income Bracket
Seniority Level
Name

Sector

Size
Revenue
Interests and Opinions
Hobbies Interests Fav. Websites
Political Views Online Influence
Phone
Social
Contact
That’s OK if you have:
Small
List
Loads

of time
We are getting thousands of
signups every day, but we have
no idea who they are!
Can’t prioritise
WHO
to target
Can’t optimise
HOW
to target
Low
conversion,
lost revenue
Turning email addresses into insights.
Compare Customer
Types & Trends
Automatically Identify
Key Signups
Make Informed Decisions
$60m
Annual

Sales
Secondary
Logo
R
birdleaf
birdleaf
birdleaf
birdleaf
b
fidgeonkavanagh@gmail.com
Birdleaf searches over 100 services
royce-alysia@cicsco.com
marcie.rowland@hotmail.com
karlaherne@aol.com
gavandrohan@gmail.com
beccie.ohnnie@pepsi.co.uk
tonyparker@spurs.co
marissamayer@yahoo.com
janestockton@outlook.au
ed@startupslides.com
karlaherne@aol.com
shanemccarthy11@bluechief.ie
philjackson@chicago.com
tonyparker@spurs.co
elon@tesla.com
mary-tobin223@linkedin.com
ed@startupslides.com
anissairene@ulsterbank.ie
rvanbarnaveld@ladbrokes.com
sarahheffernan@hotmail.com
marymurphy@gmail.com
Secondary
Logo Brand Guidel
Reversed
birdleaf
birdleaf
birdleaf
birdleaf
birdleaf
birdleaf
Analytics & Insights
Personas Location Age Gender
Job Title Company Sector Social Profiles
Not a once off,
Daily insights
keep them
coming back
500

Email

Addresses
START-UP PRO BUSINESS
1,000

Email

Addresses
5,000

Email

Addresses
10,000

Email

Addresses
BEGINNER
$49/MONTH $89/MONTH $349/MONTH $499/MONTH
IN TRIALS
concise

courses
Customers
Cian
ScottAmil
How We Can Help
Today
Rich,Accurate Data
Real Time Reports
Data Driven Decisions
Insight Reports
Segment Marketing Messages!
Retention +21%
Open Rates +39%
Revenue +24%
Full Customer Data
InAny Tool
Send Targeted Messages
Improve Conversion Rates
Complete Profiles
$100 million
Annual Sales
Identify VIP Customers
Quickly View Segments
Target Effectively
Find The Right People
Turning email addresses into insights.
Turning email addresses into insights.
Prioritise WHO You Target
Optimise HOW
You Communicate
Increase Conversions,
Increase Revenue
cian@birdleaf.io
Discount Code: dmx15
Turning email addresses into insights.

More Related Content

Similar to Cian Brassil, Birdleaf - DMX Dublin 2016

Career Management Presentation
Career Management PresentationCareer Management Presentation
Career Management Presentation
Jim Molloy
 
ROA Employment Seminar 02/09/2010
ROA Employment Seminar 02/09/2010ROA Employment Seminar 02/09/2010
ROA Employment Seminar 02/09/2010
MeghannParlett
 
Résumé Presentation
Résumé PresentationRésumé Presentation
Résumé Presentation
addyeah
 

Similar to Cian Brassil, Birdleaf - DMX Dublin 2016 (20)

Social and email marketing
Social and email marketingSocial and email marketing
Social and email marketing
 
Connect: Contact Database Workshop
Connect:  Contact Database WorkshopConnect:  Contact Database Workshop
Connect: Contact Database Workshop
 
Resume
Resume Resume
Resume
 
resume-reading-and-writing-170319104212.pdf
resume-reading-and-writing-170319104212.pdfresume-reading-and-writing-170319104212.pdf
resume-reading-and-writing-170319104212.pdf
 
Audiences Northern Guide Lucy Conlan
Audiences Northern Guide Lucy  ConlanAudiences Northern Guide Lucy  Conlan
Audiences Northern Guide Lucy Conlan
 
E mail marketing
E mail marketingE mail marketing
E mail marketing
 
David craig
David craigDavid craig
David craig
 
Career Management Presentation
Career Management PresentationCareer Management Presentation
Career Management Presentation
 
Why Demographics Matter in Email
Why Demographics Matter in EmailWhy Demographics Matter in Email
Why Demographics Matter in Email
 
ROA Employment Seminar 02/09/2010
ROA Employment Seminar 02/09/2010ROA Employment Seminar 02/09/2010
ROA Employment Seminar 02/09/2010
 
Leveraging LinkedIn
Leveraging LinkedIn Leveraging LinkedIn
Leveraging LinkedIn
 
Résumé Presentation
Résumé PresentationRésumé Presentation
Résumé Presentation
 
Principles Of Effective Email Marketing
Principles Of Effective Email MarketingPrinciples Of Effective Email Marketing
Principles Of Effective Email Marketing
 
Think shapes mail casino marketing
Think shapes mail casino marketingThink shapes mail casino marketing
Think shapes mail casino marketing
 
You control Your Deliverability
You control Your DeliverabilityYou control Your Deliverability
You control Your Deliverability
 
Deliverability - it's in your control
Deliverability - it's in your controlDeliverability - it's in your control
Deliverability - it's in your control
 
PR Outreach Tips 'n' Tricks
PR Outreach Tips 'n' Tricks PR Outreach Tips 'n' Tricks
PR Outreach Tips 'n' Tricks
 
How to Find Your Next Job Workshop - Day 2
How to Find Your Next Job Workshop - Day 2How to Find Your Next Job Workshop - Day 2
How to Find Your Next Job Workshop - Day 2
 
Imagine The Possibilities
Imagine The PossibilitiesImagine The Possibilities
Imagine The Possibilities
 
You Had Me At Hello - Connecting With Customers in a Tech Savvy World
You Had Me At Hello - Connecting With Customers in a Tech Savvy WorldYou Had Me At Hello - Connecting With Customers in a Tech Savvy World
You Had Me At Hello - Connecting With Customers in a Tech Savvy World
 

More from DMX Dublin

More from DMX Dublin (20)

Shenda Loughnane, Dentsu Aegis Network Ireland : Why Commerce is No Longer A ...
Shenda Loughnane, Dentsu Aegis Network Ireland : Why Commerce is No Longer A ...Shenda Loughnane, Dentsu Aegis Network Ireland : Why Commerce is No Longer A ...
Shenda Loughnane, Dentsu Aegis Network Ireland : Why Commerce is No Longer A ...
 
Robert Flavin & Eoghan Phelan, V360 : Retail Reimagined: The Furture of Shopp...
Robert Flavin & Eoghan Phelan, V360 : Retail Reimagined: The Furture of Shopp...Robert Flavin & Eoghan Phelan, V360 : Retail Reimagined: The Furture of Shopp...
Robert Flavin & Eoghan Phelan, V360 : Retail Reimagined: The Furture of Shopp...
 
Sarah Probert & Viven McKechnie, pt78 : The First 5 Steps to Creating a Marke...
Sarah Probert & Viven McKechnie, pt78 : The First 5 Steps to Creating a Marke...Sarah Probert & Viven McKechnie, pt78 : The First 5 Steps to Creating a Marke...
Sarah Probert & Viven McKechnie, pt78 : The First 5 Steps to Creating a Marke...
 
Jennie McGinn, Sister The Agency : What Luxury Brands Can Teach You About E-C...
Jennie McGinn, Sister The Agency : What Luxury Brands Can Teach You About E-C...Jennie McGinn, Sister The Agency : What Luxury Brands Can Teach You About E-C...
Jennie McGinn, Sister The Agency : What Luxury Brands Can Teach You About E-C...
 
Derek O'Sullivan, Crua Outdoors : Self-Pity Is The Most Destructive Of All Na...
Derek O'Sullivan, Crua Outdoors : Self-Pity Is The Most Destructive Of All Na...Derek O'Sullivan, Crua Outdoors : Self-Pity Is The Most Destructive Of All Na...
Derek O'Sullivan, Crua Outdoors : Self-Pity Is The Most Destructive Of All Na...
 
John Carney, OpenJaw : How Marketers Can Harness The Power Of Big Data
John Carney, OpenJaw : How Marketers Can Harness The Power Of Big DataJohn Carney, OpenJaw : How Marketers Can Harness The Power Of Big Data
John Carney, OpenJaw : How Marketers Can Harness The Power Of Big Data
 
Dara Brady, Ryanair : How to Swim In a Sea of Data
Dara Brady, Ryanair : How to Swim In a Sea of DataDara Brady, Ryanair : How to Swim In a Sea of Data
Dara Brady, Ryanair : How to Swim In a Sea of Data
 
Leonie Lynch, Juspy : A Lovely Bunch Of Ladies
Leonie Lynch, Juspy : A Lovely Bunch Of LadiesLeonie Lynch, Juspy : A Lovely Bunch Of Ladies
Leonie Lynch, Juspy : A Lovely Bunch Of Ladies
 
Bernie Butler & Laura O'Sullivan, Good4U: There's Always Free Cheese in the M...
Bernie Butler & Laura O'Sullivan, Good4U: There's Always Free Cheese in the M...Bernie Butler & Laura O'Sullivan, Good4U: There's Always Free Cheese in the M...
Bernie Butler & Laura O'Sullivan, Good4U: There's Always Free Cheese in the M...
 
Karen O'Neill, Beekon : Walking The Tightrope From Corporate World To Entrepr...
Karen O'Neill, Beekon : Walking The Tightrope From Corporate World To Entrepr...Karen O'Neill, Beekon : Walking The Tightrope From Corporate World To Entrepr...
Karen O'Neill, Beekon : Walking The Tightrope From Corporate World To Entrepr...
 
Helen King, Bord Bia : Seeing Around Corners - Accelerating Food & Drink Bran...
Helen King, Bord Bia : Seeing Around Corners - Accelerating Food & Drink Bran...Helen King, Bord Bia : Seeing Around Corners - Accelerating Food & Drink Bran...
Helen King, Bord Bia : Seeing Around Corners - Accelerating Food & Drink Bran...
 
Nicci Daly, Irish Women's Hockey International : Unlock Your Potential: Engag...
Nicci Daly, Irish Women's Hockey International : Unlock Your Potential: Engag...Nicci Daly, Irish Women's Hockey International : Unlock Your Potential: Engag...
Nicci Daly, Irish Women's Hockey International : Unlock Your Potential: Engag...
 
Nicci Daly, Irish Women's Hockey International : Unlock Your Potential: Engag...
Nicci Daly, Irish Women's Hockey International : Unlock Your Potential: Engag...Nicci Daly, Irish Women's Hockey International : Unlock Your Potential: Engag...
Nicci Daly, Irish Women's Hockey International : Unlock Your Potential: Engag...
 
Emily Ross, Inkvine Consultants : From Frying Pan to Fire: Finding Your Caree...
Emily Ross, Inkvine Consultants : From Frying Pan to Fire: Finding Your Caree...Emily Ross, Inkvine Consultants : From Frying Pan to Fire: Finding Your Caree...
Emily Ross, Inkvine Consultants : From Frying Pan to Fire: Finding Your Caree...
 
So you want to make a Viral? - Along Came A Spider, DMX Dublin 2016
So you want to make a Viral? - Along Came A Spider, DMX Dublin 2016So you want to make a Viral? - Along Came A Spider, DMX Dublin 2016
So you want to make a Viral? - Along Came A Spider, DMX Dublin 2016
 
Why Influencer Marketing is the Future - Conor O'Flaherty, DMX Dublin
Why Influencer Marketing is the Future - Conor O'Flaherty, DMX DublinWhy Influencer Marketing is the Future - Conor O'Flaherty, DMX Dublin
Why Influencer Marketing is the Future - Conor O'Flaherty, DMX Dublin
 
Gamification: Add motive to everything - Sean Ahern, Impulsation - DMX Dublin...
Gamification: Add motive to everything - Sean Ahern, Impulsation - DMX Dublin...Gamification: Add motive to everything - Sean Ahern, Impulsation - DMX Dublin...
Gamification: Add motive to everything - Sean Ahern, Impulsation - DMX Dublin...
 
Focused growth - Tom Betts, FT at DMX Dublin 2016
Focused growth - Tom Betts, FT at DMX Dublin 2016Focused growth - Tom Betts, FT at DMX Dublin 2016
Focused growth - Tom Betts, FT at DMX Dublin 2016
 
Dan Kirby & Rick Grundy, Techdept - DMX Dublin 2016
Dan Kirby & Rick Grundy, Techdept - DMX Dublin 2016Dan Kirby & Rick Grundy, Techdept - DMX Dublin 2016
Dan Kirby & Rick Grundy, Techdept - DMX Dublin 2016
 
Cara Shields, iProspect - DMX Dublin 2016
Cara Shields, iProspect - DMX Dublin 2016Cara Shields, iProspect - DMX Dublin 2016
Cara Shields, iProspect - DMX Dublin 2016
 

Recently uploaded

Relatório da OMS / Unicef / IBFAN sobre a situação do Código Internacional de...
Relatório da OMS / Unicef / IBFAN sobre a situação do Código Internacional de...Relatório da OMS / Unicef / IBFAN sobre a situação do Código Internacional de...
Relatório da OMS / Unicef / IBFAN sobre a situação do Código Internacional de...
Prof. Marcus Renato de Carvalho
 
Unlocking Success: The Leading SEO Reseller Services in India
Unlocking Success: The Leading SEO Reseller Services in IndiaUnlocking Success: The Leading SEO Reseller Services in India
Unlocking Success: The Leading SEO Reseller Services in India
PitchPineMedia1
 
Search Engine Marketing - Competitor and Keyword research
Search Engine Marketing  - Competitor and Keyword researchSearch Engine Marketing  - Competitor and Keyword research
Search Engine Marketing - Competitor and Keyword research
ETMARK ACADEMY
 
Blue and Yellow Illustrative Digital Education Presentation (1).pptx
Blue and Yellow Illustrative Digital Education Presentation (1).pptxBlue and Yellow Illustrative Digital Education Presentation (1).pptx
Blue and Yellow Illustrative Digital Education Presentation (1).pptx
ayush20231
 
Liquid Staking: An Overview for Beginners in 2024
Liquid Staking: An Overview for Beginners in 2024Liquid Staking: An Overview for Beginners in 2024
Liquid Staking: An Overview for Beginners in 2024
nehapardhi711
 

Recently uploaded (20)

Relatório da OMS / Unicef / IBFAN sobre a situação do Código Internacional de...
Relatório da OMS / Unicef / IBFAN sobre a situação do Código Internacional de...Relatório da OMS / Unicef / IBFAN sobre a situação do Código Internacional de...
Relatório da OMS / Unicef / IBFAN sobre a situação do Código Internacional de...
 
The_Canvas_of_Creative_Mastery_Newsletter_May_2024_Version
The_Canvas_of_Creative_Mastery_Newsletter_May_2024_VersionThe_Canvas_of_Creative_Mastery_Newsletter_May_2024_Version
The_Canvas_of_Creative_Mastery_Newsletter_May_2024_Version
 
ThinkNow 2024 Consumer Financial Wellness Report
ThinkNow 2024 Consumer Financial Wellness ReportThinkNow 2024 Consumer Financial Wellness Report
ThinkNow 2024 Consumer Financial Wellness Report
 
Unlocking Success: The Leading SEO Reseller Services in India
Unlocking Success: The Leading SEO Reseller Services in IndiaUnlocking Success: The Leading SEO Reseller Services in India
Unlocking Success: The Leading SEO Reseller Services in India
 
A quick journey across brands, industries and people.
A quick journey across brands, industries and people.A quick journey across brands, industries and people.
A quick journey across brands, industries and people.
 
Search Engine Marketing - Competitor and Keyword research
Search Engine Marketing  - Competitor and Keyword researchSearch Engine Marketing  - Competitor and Keyword research
Search Engine Marketing - Competitor and Keyword research
 
Metropolis of Dreams metaverse virtual city
Metropolis of Dreams metaverse virtual cityMetropolis of Dreams metaverse virtual city
Metropolis of Dreams metaverse virtual city
 
BLOOM_May2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_May2024. Balmer Lawrie Online Monthly BulletinBLOOM_May2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_May2024. Balmer Lawrie Online Monthly Bulletin
 
Blue and Yellow Illustrative Digital Education Presentation (1).pptx
Blue and Yellow Illustrative Digital Education Presentation (1).pptxBlue and Yellow Illustrative Digital Education Presentation (1).pptx
Blue and Yellow Illustrative Digital Education Presentation (1).pptx
 
Liquid Staking: An Overview for Beginners in 2024
Liquid Staking: An Overview for Beginners in 2024Liquid Staking: An Overview for Beginners in 2024
Liquid Staking: An Overview for Beginners in 2024
 
SAUDI ARABIA MARKET OVERVIEW-PARTICLE BOARD.docx.pdf
SAUDI ARABIA MARKET OVERVIEW-PARTICLE BOARD.docx.pdfSAUDI ARABIA MARKET OVERVIEW-PARTICLE BOARD.docx.pdf
SAUDI ARABIA MARKET OVERVIEW-PARTICLE BOARD.docx.pdf
 
Core Web Vitals SEO Workshop - improve your performance [pdf]
Core Web Vitals SEO Workshop - improve your performance [pdf]Core Web Vitals SEO Workshop - improve your performance [pdf]
Core Web Vitals SEO Workshop - improve your performance [pdf]
 
A Guide to UK Top Search Engine Optimization
A Guide to UK Top Search Engine OptimizationA Guide to UK Top Search Engine Optimization
A Guide to UK Top Search Engine Optimization
 
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User Journeys
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysMastering Multi-Touchpoint Content Strategy: Navigate Fragmented User Journeys
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User Journeys
 
All Over Conclusion Digital Marketing / Digital Marketing Benefits
All Over Conclusion Digital Marketing / Digital Marketing BenefitsAll Over Conclusion Digital Marketing / Digital Marketing Benefits
All Over Conclusion Digital Marketing / Digital Marketing Benefits
 
The Rise of AI in Digital Marketing in 2024
The Rise of AI in Digital Marketing in 2024The Rise of AI in Digital Marketing in 2024
The Rise of AI in Digital Marketing in 2024
 
Digital Marketing Training In Bangalore
Digital Marketing Training In BangaloreDigital Marketing Training In Bangalore
Digital Marketing Training In Bangalore
 
Awesome Free Global Opportunity Online Mining Crypto Currency On Your Mobile...
Awesome Free Global  Opportunity Online Mining Crypto Currency On Your Mobile...Awesome Free Global  Opportunity Online Mining Crypto Currency On Your Mobile...
Awesome Free Global Opportunity Online Mining Crypto Currency On Your Mobile...
 
A chronological journey of jobs and responsibilities.
A chronological journey of jobs and responsibilities.A chronological journey of jobs and responsibilities.
A chronological journey of jobs and responsibilities.
 
SMM Cheap - No. 1 SMM panel in the world
SMM Cheap - No. 1 SMM panel in the worldSMM Cheap - No. 1 SMM panel in the world
SMM Cheap - No. 1 SMM panel in the world
 

Cian Brassil, Birdleaf - DMX Dublin 2016