Succesvolle innovatie op eigen kracht in het digitale tijdperk. Clinic voor Beeckesteijn Business School 13 januari Leusden.

1. VOORBIJ DE START-UP MANIA
Succesvolle innovatie op eigen kracht in het digitale tijdperk
Jan-Willem van Beek - Greenberry
Leusden 13 januari 2017

2. Voorbij de Start-up mania
1. Startups: zin en onzin
2. Corporates: maar wat als je groot bent?
3. Succesvol innoveren in 10 stappen

10. Withplungingstockpricesandanewlyfiled
bankruptcyfiling,somearewonderingifthisis
JULY 12, 1854
George Eastman born.
c. 1907
1850 2012
1888
The name‘Kodak’is born. Eastman
came up with the word because he
liked the letter K, and the name was
unique and easy to remember.The
company’s slogan was“You press the
button, we do the rest.”
1914
Construction begins on
Kodak’s headquarters
in Rochester, NY.
1937
Kodaslide top-loading slide
projector is introduced.
1878
Eastman displays
the effectiveness of
gelatin-based dry
plate photography.
EASYSHARE
Kodak’s collection of digital cameras,
all-in-one inkjet printers, accessories and
online services fall under the EasyShare brand.
KODACHROME
The first color still film, Kodachrome revolutionized the
industry.The film used a subtractive color method. Kodak
halted production of the Kodachrome line of film in 2009.
1988
Kodak employment
peaks at 144,000.
1989
The Kodak Fun Saver
one-time-use camera
is introduced.
2001
The EasyShare system
is unveiled, offering a
new line of digital
cameras and docking
stations.
1907
Kodak employment
hits 5,000 worldwide.
1928
16 mm Kodacolor
film allows amateur
cinematographers to
shoot color movies.
1935
Kodachrome debuts,
becoming the first successful
amateur color film.
1962
Kodak’s consolidated
sales surpass the $1
billion mark.
1950
An 18’x 60’Kodak
Colorama display screen
is installed in the Grand
Central Station terminal.
Dismantled in 1989, it
featured many iconic
photos over the years.
1975
Kodak invents the world’s
first digital camera.
1963
Kodak’s Instamatic
cartridge camera was
introduced. High demand
for the cameras meant
more than 50 million were
produced before 1970.
1981
Company sales exceed
$10 billion worldwide.
1881
Eastman joins with
financial backer
Henry Strong to form
Eastman Dry Plate Co.
FEBRUARY 1900
The Kodak Brownie is
introduced.
The patent, filed by
George Eastman, for
the Brownie camera.
1997
Stock prices hit an
all-time high at $94.
SEPTEMBER 2011
Stock prices plunge to
54 cents per share.
JANUARY 2012
Kodak files for Chapter
11 bankruptcy.
AUGUST 2011
The InternationalTrade Commission
issues a split decision in a billion
dollar patent dispute between
Kodak and Apple and RIM.
c. 1935
1960 1971 1987
2006
KODAKWORLD
HEADQUARTERS
Rochester, NY
KODAK GRAPHIC
COMMUNICATIONS
Rochester, NY
KODAK JAPAN
Tokyo
KODAK CHINA
ShanghaiKODAK INDIA
Mumbai
EASTMAN GELATINE
CORPORATION
Peabody, Mass.
QUALEX
Durham, NC
ATLANTA
BRANCH
Atlanta, Ga. 2.3”
.78” 3.9” CanonOther
In total, Kodak holds a hefty portfolio of 11,000 patents. In this analysis of Kodak’s
digital imaging patents, 69 percent of patents were found to be of great interest to
potentital buyers.Transfer patents are those patents currently caught up in complex
prosecutionbattlesandpoolpatentsarepatentsoflittleinteresttopotentialbuyers.
Several technology companies have large interest in the Kodak IP portfolio .
PATENTS
Most Commercial
Pool
Kodak’s
Patent
Kodak’s
Patent
16 mm Kodacolor
film allows amateur
cinematographers to
1935 1962
BROWNIE
The Brownie was the first affordable camera
produced for the masses. Its introduction in 1900
allowed for the birth of the hobby of photography.
The camera sold for $1, with film costing 15 cents.
KODACHROME
The first color still film, Kodachrome revolutionized the
KODACHROMEKODACHROMEKODACHROMEKODACHROMEKODACHROMEKODACHROMEKODACHROMEKODACHROMEKODACHROMEKODACHROMEKODACHROMEKODACHROMEKODACHROMEKODACHROMEKODACHROMEKODACHROMEKODACHROMEKODACHROMEKODACHROMEKODACHROMEKODACHROMEKODACHROMEKODACHROMEKODACHROMEKODACHROMEKODACHROMEKODACHROMEKODACHROMEKODACHROMEKODACHROMEKODACHROMEKODACHROMEKODACHROMEKODACHROMEKODACHROMEKODACHROMEKODACHROMEKODACHROMEKODACHROMEKODACHROMEKODACHROMEKODACHROMEKODACHROMEKODACHROMEKODACHROMEKODACHROMEKODACHROME
EASYSHARE
Kodak’s collection of digital cameras,Kodak’s collection of digital cameras,
all-in-one inkjet printers, accessories andall-in-one inkjet printers, accessories and
OLYMPICS
DIGITAL
For more than a century, Kodak has been a
supporter of the Olympic Games. After the
2008 Summer Games in Beijing, Kodak ended
its classification as a top-tier sponsor. It was
also designated the “official photography
sponsor”for several of the Games.
Kodak holds a small portion of the digital
cameramarket.Thecompany’slineofEasyShare
cameras includes point-and-shoot pocket-sized
cameras and several with larger lenses.
EMPLOYMENT
STOCK PRICES

11. 01 Startups: zin en onzin

12. Een startup is een vorm, maar ook een manier van denken.
Oscar Kneppers - Rockstart
Thema

15. meer dan 220
innovatie hotspots

16. een starter is geen startup
Rabobank 2016: Meer startende sterren: het toenemende belang van startups in Nederland

17. 1 op de 10 startups is succesvol
2016 ING Economisch Bureau

18. verwachte groei startups
Rabobank 2016: Meer startende sterren: het toenemende belang van startups in Nederland

20. Martec’s Law
change
time
technological
change
organizational
change

21. Martec’s Law
change
time
technological
change
organizational
change
a more agile
organization

22. Martec’s Law
change
time
technological
change
organizational
change
reset trajectory

23. 02 Corporates:
Maar wat als je groot bent?

24. If everything seems under control, you’re just not going fast enough.
Michael Andretti - racing driver
Thema

25. 1 . S E A R C H V S . E X E C U T E

29. 2 . L E V E N S D U U R V A N C O R P O R A T E S

30. Innosights: Corporate longetiivty 2016

31. 1965: 33 jaar
1990: 20 jaar
2026: 14 jaar
Innosights: Corporate longetiivty 2016

32. 3 . V E R A N D E R I N G I S L A S T I G T E Z I E N

33. competitive
rivalry
Buyerpower
Threat of
new entry
Threat ofsubstitution
Supplier
power
P O R T E R ’ S 5 F O R C E S M O D E L

35. 4 . O U T S I D E - I N V S . I N S I D E - O U T

36. Innovating customer journeys as a competitive advantage
Source: Harvard Business Review 2015 (Competing on Customer Journeys)

40. “Companies fall prey to active inertia —responding to
even the most disruptive market shifts by accelerating
activities that succeeded in the past.”
Source: Harvard Business Review 1999 (Why good companies go bad )

41. Innosights: Corporate longetiivty 2016

42. 03 Succesvol innoveren
in 10 stappen

43. If you don’t cannibalize yourself, someone else will
Steve Jobs
Thema

44. Ontwikkel een kansrijke innovatie in 10 stappen
1: Bepaal je dreamteam
2: Vind en herken de disruptie in je markt
3:Stel je innovatiekalender samen
4: Scherp je belangrijkste innovatievraagstuk aan.
5: Maak het concreet: van inzicht naar prototype
6: Bepaal je aannames en definieer hypotheses
7:Test: Shortcut naar de gebruiker
8: Fail fast: accepteer je failures
9: Pivot: verbeter je product
10: Scale up krijg intern draagvlak voor je innovatie
en draag je product over

45. Ontwikkel een kansrijke innovatie in 10 stappen
1: Bepaal je dreamteam
2: Vind en herken de disruptie in je markt
3:Stel je innovatiekalender samen
4: Scherp je belangrijkste innovatievraagstuk aan.
5: Maak het concreet: van inzicht naar prototype
6- Bepaal je aannames en definieer hypotheses
7:Test: Shortcut naar de gebruiker
8: Fail fast: accepteer je failures
9: Pivot: verbeter je product
10: Scale up krijg intern draagvlak voor je innovatie
en draag je product over

46. 1 . B E P A A L J E D R E A M T E A M

47. 10 types of corporate innovation programs
1. Dedicated innovation team
2. Innovation centre of excellence
3. Intrapreneur program
4. Open innovation
5. Innovation tours
6. Innovation outpost
7. External accelerator
8. Technology education
9. Investment
10. Acquisition

48. 3 . S T E L J E I N N O V A T I E K A L E N D E R S A M E N

49. Managing your innovation portfolio 2012 Harvard Business Review

50. Managing your innovation portfolio 2012 Harvard Business Review

51. Managing your innovation portfolio 2012 Harvard Business Review

52. 7 . T E S T : S H O R T C U T N A A R G E B R U I K E R S

54. Desirability test
3 dagen

55. Desirability test Usability test
3 dagen 2 maanden

56. Desirability test Usability test live product
3 dagen 2 maanden 1/2 jaar

57. Samenvattend
1. Starups zijn hot., nemen risico’s en falen vaak. Ze spelen flexibel in op technologie en hebben
een sterke focus op eindgebruikers
2. Grote organisaties zijn gericht op executeren, hun levensduur loopt terug, veranderingen in het
concurrentieveld zijn lastiger te zien, en zijn vaak inside-out gericht.
3. Succesvol innoveren vraagt om een passende organisatie voor innovatie, een juiste innovatie mix
en snel falen en verbeteren.

58. DANKJEWEL
Jan-Willem van Beek - Greenberry
nl.linkedin.com/in/janwillemvanbeek
twitter.com/janwillem
www.greenberry.nl