10 things I hate about digital marketing - Jerry Daykin, Global Partner at Carat, spoke a DMX Dublin 2016

1. 10 THINGS I HATE ABOUT DIGITAL
MARKETING
@jdaykin at DMX Dublin

2. @jdaykin

3. MAGIC & WIZZARDS
1
@jdaykin

4. “TRADITIONAL MEDIA CHANNELS ARE
STILL TANKS & PLANES, BUT DIGITAL
DRAGONS ARE POWERFUL ADDITIONS”
1
@jdaykin

5. ENGAGEMENT AS
AN OBJECTIVE
2
@jdaykin

6. “THOSE WHO ENGAGE MIGHT SPEND
TWICE AS MUCH, BUT THE ALTERNATIVE
IS IMPACTING TWENTY TIMES AS MANY
PEOPLE”
2
@jdaykin

7. MARKETER’S
EXPECTATIONS OF
PEOPLE
3
@jdaykin

8. “DON’T ASK ‘WHAT CAN I GET
CONSUMERS TO DO?’ – DEAL WITH THE
FACT THEY WONT DO VERY MUCH”
3
@jdaykin

9. THE BATTLE FOR
ORGANIC REACH
4
@jdaykin

10. “ARGUING ABOUT 1%, 10% OR 100% OF
A SMALL NUMBER OF FOLLOWERS IS
POINTLESS WHEN YOU NEED TO REACH
10,000%”
4
@jdaykin

11. CHASING THE NEXT
BIG THING
5
@jdaykin

12. “USERS OF NEW SOCIAL NETWORKS &
TECHNOLOGY ARE THOSE MOST LIKELY
TO ALREADY BE HEAVY USERS OF
EXISTING PLATFORMS”
5
@jdaykin

13. TARGETING &
‘WASTAGE’
6
@jdaykin

14. “USE DIGITAL MEDIA TO BE RELEVANT
TO MORE PEOPLE, NOT VISIBLE TO
FEWER”
6
@jdaykin

15. PROGRAMMATIC
COMPLEXITY
7
@jdaykin

16. “PROGRAMMAGIC ISN’T A CHANNEL IT’S
A TECHNOLOGY, AND DONE RIGHT IT’S
CREATIVELY PROGRAMAGIC”
7
@jdaykin

17. REAL TIME
MARKETING
8
@jdaykin

18. “REAL TIME MARKETING IS A
SLEDGEHAMMER APPROACH TO BEING
RELEVANT, AND AN OVERLY
COMPETETIVE ONE AT THAT”
8
@jdaykin

19. BAD DIGITAL
MARKETING
9
@jdaykin

20. @jdaykin

21. PIXELS, NOT
PEOPLE
10
@jdaykin

22. 10 THINGS I HATE ABOUT DIGITAL
MARKETING
@jdaykin at DMX Dublin