SlideShare a Scribd company logo
“Self-pity is the most destructive of all narcotics.”
Tents & Hammocks USED TO suck…
Solving my own problem….
Crua Outdoors - The best night's sleep you can have in the wild
Traditional sources of revenue and
investment NOT available
Unless we were able to promise ‘Tech
Unicorn’ status within 5 years…!
Crua Outdoors - The best night's sleep you can have in the wild
Brick and Mortar, well, didn’t want to know
Crua Outdoors - The best night's sleep you can have in the wild
Segment contracting, and
products too big and bulky
God helps those…..
eCommerce
Crua Outdoors - The best night's sleep you can have in the wild
Crowdfunding
Kickstarter & Indiegogo = (Pre)sales
Seedrs = Equity
Crua Outdoors - The best night's sleep you can have in the wild
Crua Koala
Crua Outdoors - The best night's sleep you can have in the wild
This will be our way forward
Self Sufficiency is much more
effective than dependency – no
points for self-pity
Crua Outdoors - The best night's sleep you can have in the wild
“The best night’s sleep you can have in the wild”
Anyone???
PS: Seedrs coming soon…

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Derek O'Sullivan, Crua Outdoors : Self-Pity Is The Most Destructive Of All Narcotics 

  • 1. “Self-pity is the most destructive of all narcotics.”
  • 2. Tents & Hammocks USED TO suck… Solving my own problem…. Crua Outdoors - The best night's sleep you can have in the wild
  • 3. Traditional sources of revenue and investment NOT available Unless we were able to promise ‘Tech Unicorn’ status within 5 years…! Crua Outdoors - The best night's sleep you can have in the wild
  • 4. Brick and Mortar, well, didn’t want to know Crua Outdoors - The best night's sleep you can have in the wild Segment contracting, and products too big and bulky
  • 5. God helps those….. eCommerce Crua Outdoors - The best night's sleep you can have in the wild
  • 6. Crowdfunding Kickstarter & Indiegogo = (Pre)sales Seedrs = Equity Crua Outdoors - The best night's sleep you can have in the wild
  • 7. Crua Koala Crua Outdoors - The best night's sleep you can have in the wild
  • 8. This will be our way forward Self Sufficiency is much more effective than dependency – no points for self-pity Crua Outdoors - The best night's sleep you can have in the wild
  • 9. “The best night’s sleep you can have in the wild” Anyone??? PS: Seedrs coming soon…