Jameson First Shot is an initiative by Jameson whiskey to support emerging filmmakers and the art of storytelling. It provides a platform for young filmmakers to hone their craft under the guidance of accomplished directors and tell their unique stories. The program helps filmmakers find audiences and build their communities through online partnerships and events. Now in its tenth year, Jameson First Shot continues Jameson's long tradition of supporting storytellers and celebrating filmmaking.

1. “JAMESON FIRST SHOT: HOW DIGITAL
SUPPORTS THE ART & CRAFT OF
STORYTELLING’

2. 2009
Extending
participation
for new
filmmakers2007
Headline
Sponsor
2002
Headline
Sponsor
2008
Extending
participation
for amateur /
new filmmakers
2011 +
Giving film
makers their
first shot…
with
TriggerStreet
and
Kevin Spacey
2010
Immersive
experiences
where films
come to life
EVOLUTION OF JAMESON & FILM

3. We support a community
of storytellers and
celebrate the craft
of film making
INCLUSIVITY AND PARTICIPATORY

4. Stories = Content
the foundation to engage
in a conversation with
Consumers and build
a relationship with them
STORYTELLING & PASSION FOR CRAFT AT THE HEART OF
JAMESON BRAND DNA

5. WHAT IS JAMESON FIRST SHOT?

6. Insert video called: What is First Shot

7. Giving filmmakers an opportunity to hone their
craft, and a platform to tell their unique stories,
with the support and guidance of the world’s
most accomplished filmmakers.
A UNIQUE PLATFORM FOR YOUNG FILM MAKERS TO TELL
THEIR STORIES

12. IT’S NOT JUST ABOUT THE WINNING FILMS
 FIND YOUR AUDIENCE
 FIND THE RIGHT MEDIA PARTNERS & PLATFORM TO
REACH THEM
 BUILD YOUR COMMUNITY
 IDENTIFY THE RIGHT CONTENT FOR THEM
 IT’S NOT JUST ONLINE

13. Insert video called: The Jameson First Shot
Weekender

14. ADD VALUE TO YOUR AUDIENCE
KNOW YOUR ROLE AS THE BRAND
- JAMESON ENABLES & FACILITATES THE
FILM MAKER
- NOT BRAND FIRST, AUDIENCE FIRST

15. Insert video called: The Jameson First Shot Building your Audience

16. 16
YOU TUBE & VIMEO PARTNERSHIPS

17. Source: Jameson Whiskey YouTube Channel
YOUTUBE.COM/JAMESON WHISKEY
+16,792,453
Channel Views
+17,478
Subscribers

18. 18

19. WHAT TO EXPECT IN 2016

20. Insert video called: Maggie Gyllennhal to start in..

21. KEVIN SPACEY
“I CONTINUE TO BELIEVE IN OPPORTUNITY FOR THOSE
STARTING OUT IN THE BUSINESS AND HAVE BEEN
HONORED TO BE PART OF JAMESON FIRST SHOT”

22. CONTINUE THE STORY ON:
@JAMESONWHISKEY
@JAMESONWHISKEY
@JAMESONFIRST SHOT
@JAMESONIRISHWHISKEY
@JAMESONWHISKEY
JAMESONFIRSTSHOT.COM

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SLAINTE