OnePiece are the original onesie lifestyle
brand from Norway.
Since 2007 they have made the ultimate
chill-out wear for the self-proclaimed
slackers of the world.
Whose fans include the likes of Justin
Bieber, P Diddy & One Direction.
In 2014, OnePiece wanted to find a way to
give back to their millions of fans all over
the world.
By creating a fun moment with their fans,
whilst raising money for a good cause.
So we created a day dedicated to their loyal
global community.
A website was created to tell
people about how to get
involved.
By sharing on Twitter, Facebook or
Instagram - OnePiece would donate $0.10
to charity Fuck Cancer.
We also auctioned off a handprinted onesie
from One Direction’s Liam Payne on eBay.
And created a limited edition onesie to buy,
where all profits went to the charity.
We drove awareness of the
day itself through social media
Provided social media assets
for fans to get involved.
On the day itself, fans all over the world
took part in the day.
Even a few well known faces…
And through a total of 37,213 shares on
social media
We raised over $17,000 for Fuck Cancer
With #OnePiece2Work reaching a potential
audience of 73,500,000 people
Whilst gaining over 13,000 new fans
!
harkable.com
OnePiece - #OnePiece2work Case Study
OnePiece - #OnePiece2work Case Study
OnePiece - #OnePiece2work Case Study
OnePiece - #OnePiece2work Case Study
OnePiece - #OnePiece2work Case Study
OnePiece - #OnePiece2work Case Study
OnePiece - #OnePiece2work Case Study
OnePiece - #OnePiece2work Case Study
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OnePiece - #OnePiece2work Case Study

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#OnePiece2Work on 23rd May 2014 was a day dedicated to celebrating the slacker in all of us and together for one day to go to work in your favourite casual clothing item, your OnePiece, whilst doing your bit to raise awareness for a great cause. Here is our case study of the campaign.

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OnePiece - #OnePiece2work Case Study

  1. 1. OnePiece are the original onesie lifestyle brand from Norway.
  2. 2. Since 2007 they have made the ultimate chill-out wear for the self-proclaimed slackers of the world.
  3. 3. Whose fans include the likes of Justin Bieber, P Diddy & One Direction.
  4. 4. In 2014, OnePiece wanted to find a way to give back to their millions of fans all over the world.
  5. 5. By creating a fun moment with their fans, whilst raising money for a good cause.
  6. 6. So we created a day dedicated to their loyal global community.
  7. 7. A website was created to tell people about how to get involved.
  8. 8. By sharing on Twitter, Facebook or Instagram - OnePiece would donate $0.10 to charity Fuck Cancer.
  9. 9. We also auctioned off a handprinted onesie from One Direction’s Liam Payne on eBay.
  10. 10. And created a limited edition onesie to buy, where all profits went to the charity.
  11. 11. We drove awareness of the day itself through social media
  12. 12. Provided social media assets for fans to get involved.
  13. 13. On the day itself, fans all over the world took part in the day.
  14. 14. Even a few well known faces…
  15. 15. And through a total of 37,213 shares on social media
  16. 16. We raised over $17,000 for Fuck Cancer
  17. 17. With #OnePiece2Work reaching a potential audience of 73,500,000 people
  18. 18. Whilst gaining over 13,000 new fans
  19. 19. ! harkable.com

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