The document summarizes a summer sweepstakes promotion that will be run on the Old Orchard Facebook page in June. Facebook fans will be able to enter to win prizes like Frisbees, flip flops, and grocery store coupons by interacting with a sweepstakes app on the Old Orchard Facebook page and sharing it with friends. The sweepstakes will be administered by Lambert, Edwards & Associates for a cost of $600 and include installing the app, messaging, selecting winners, and distributing prizes.

1. Summer Sweepstakes
Strengthening the social following at Facebook.com/OldOrchard, Lambert, Edwards & Associates will launch a Summer
Sweepstakes giving away free Frisbees, flip flops, T-shirts and grocery store coupons for savings on Old Orchard products.
For the entire month of June, existing and new Facebook fans will interact with a Sweepstakes app residing directly on the
Old Orchard Facebook page. This flexible app will visually support the sweepstakes with “summer” imagery and a call to
action to “Win Summer Essetials” from Old Orchard. Facebook fans will be able to quickly and easily “Share” the
promotion with their friends on Facebook driving new page “Likes” and visibility to the Old Orchard brand Facebook page.
Fans will be able to invite their Facebook friends to participate.
Additionally, we’ll support this campaign via Twitter postings driving to the sweepstakes app.
At a realistic cost of just $600 LE&A will administer and execute all details related to the installation of the sweepstakes
app, all associated messaging, random selection of winners and distribution of prizes.
See the screen shots of examples of similar sweepstakes which were successfully launched by LE&A staff.

2. VIP Movie Event
Client: BIGGBY Coffee
One random winner was selected to win
a family four-pack of tickets to a movie
premier and opportunity to meet actors
on the red carpet.

3. You Could Be Published!
Client: Zondervan
A multiphase campaign where over 250
user submitted devotions about
parenting/mothers were submitted
from fans on Facebook. 5 winners were
selected to be published in the
NIV Mom’s Devotional Bible releasing
Spring 2013.

4. FREE Quest Study Bibles
Client: Zondervan
Ten randomly selected winners received
copies of the newly released NIV Quest
Study Bible. A $64.99 value!