Smart Social Summit 2017 | Johnson & Johnson | Carrie Sloan

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Spreading social love moments, Carrie Sloan from Johnson & Johnson walks us through engaging your loyal customers and elevating them through recognition, amplification, surprise, and digital outreach. Through social media, our abilities to connect with our consumers have dramatically improved and marketers have a duty to be a force for good in the digital landscape.

Carrie Sloan
VP, Content Lab Director
Spreading the Social Love

Everyday Social Love
“They Totally Made My Day!”

‘The Big Day’ Social Love
Something Borrowed, Something Green? The Bride Loves Listerine

SPREADING THE SOCIAL LOVE
A Special Delivery for the Big Day

SPREADING THE SOCIAL LOVE
The bride’s brother was psyched.

SPREADING THE SOCIAL LOVE
They carefully assembled it …

SPREADING THE SOCIAL LOVE
And then took the
time to write a quick
poem, that Kamil
could read aloud at
the wedding.

SPREADING THE SOCIAL LOVE
Kamil was thrilled …

‘Let’s Save Lives’ Social Love:
Cassidy’s Story
She Survived Stage IV Cancer at Age 4 –
and Came Home Wanting to Help the World

SPREADING THE SOCIAL LOVE
It’s too bad we can’t measure net sentiment in actual smiles or tears.
While Cassidy’s won hearts and minds, the metrics didn’t hurt either.
Her video was one of our top 10 videos of the year, with a paid
engagement rate of 33%.
In other words, one in 3 people who saw her story were moved
enough to stop scrolling.
And, ultimately, isn’t that the goal?

Smart Social Summit 2017 | Johnson & Johnson | Carrie Sloan

Presentation: Curate, Captivate, Resonate: Engaging The Right Audience Visually with Pinterest Presented by: Amanda Pehrson, Social Media Manager, Crocs, Inc. The rapid growth of social marketing has allowed brands to act as publishers, creating supporting content that supports the mindset and daily interests of their consumers. Pinterest in particular creates fun opportunities for brands to create collectable, visually compelling content that resonates with consumers throughout their busy days. Brands of all sizes will learn how to find, engage, and inspire audiences through compelling Pinterest campaigns and content. www.bdionline.com

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In February of 2019, Hershey's charged SheSpeaks with a executing a Valentine's Day campaign designed to drive interest and purchase of Hershey's Lava Cake Kisses and Pot of Gold Chocolate at Walmart. The campaign surpassed goals and delivered sales and a strong ROI. Here's the skinny on the "Sweet" Campaign Results: - 94 MM impressions - 9 MM people reached - 397,243 program engagements - Increase of + 6.0% YoY Sales Growth - 44% growth for Pot of Gold - Lava Kisses #2 New Chocolate item at retailer - Increase in Overall sell through: 89.4% vs LY 88.8% Learn more about this effective influencer marketing campaign in the attached presentation to Association of National Advertiser members.

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Social is the new starting point for how we discover and share news with our friends. Brands now have a unique opportunity to connect and engage users by creating social content that users want to see and most importantly, share. Andy showed why EQ matters more than IQ in social advertising and why distribution is just as important as creating quality content. View the video of this presentation here: http://www.iabaustralia.com.au/events-training/recent-events-and-training/item/1512-iab-native-advertising-seminar

Princess case descriptionYour Social

It's no longer enough to balance supply and demand. Consumers today crave next-level ease of use, efficiency, and unexpected innovation. This has bred a disruptive marketplace: what does that mean for your marketing strategy? The answer, at least in part, is to invite your customer to be a part something beyond your product or service. Join marketers from companies disrupting industries and those innovating from the inside as they share how they think about marketing strategy.

Smart Social Summit 2017 | 2020 Your Tomorrow | Rod Favaron

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Spredfast CEO Rod Favaron kicks off Smart Social Summit 2017 with a deeper look on the complex social landscape we've built today and how tomorrow's innovation is right around the corner. We discuss here the key insights that will allow today's marketers to pioneer social innovation tomorrow by leveraging the social tools of today. Video link: https://www.spredfast.com/summit/videos/2020-your-tomorrow

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Content marketing is king and a majority of marketers—52%—worldwide agree that video content boasts the most ROI. That makes video, whether 360, live, vertical, or traditional, the most in-demand form of consumer engagement. So how do you unlock this ROI and monetize video? From creative considerations to the consumer experience, this session will explore what it takes to connect with your audience via this content powerhouse.

Smart Social Summit 2017 | Buying on Belief: Brands that Do Good, Do Well

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Consumers today prefer to purchase from socially responsible brands. But the trend goes beyond preference into principles: 57% of consumers will boycott a brand that doesn’t share their social beliefs. Brands have become far more than just a logo or product—brands must be human in order to connect and relate with consumers. How do you address an issue that consumers care about while still staying authentic to your DNA? Join these brands as they share how they’ve paired a compelling cause with their line of work to create good for the world and good for their business.

Smart Social Summit 2017 | When Social Insights Drive Strategy Shifts: Making...

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Numbers are just numbers until we put them to action. As marketers, we’re tasked with not only delivering messages that connect with our customers, but showing bottom-line value while doing so. How do you transform a social media data point into a tangible marketing ROI for your business? These social media experts will share how they’ve taken their deepest social insights and converted them into game-changing decisions for their business strategy.

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[Report] Content: The New Marketing Equation, by Rebecca Lieb

Altimeter, a Prophet Company

Content marketing requires a shift in company culture, resources, budgets, partners and strategy. Rebalancing is critical to achieve these goals. The choice is whether to rebalance now, or later when the battle for attention may become even more difficult than it currently is. This report from Altimeter Group introduces a five-step content maturity model, complete with real-world case examples, to guide organizations from “standing” to “running” with their content strategy. A self-audit tool, content channel review, and actionable recommendations are also included.

Smart Social Summit 2017 | Tomorrow's Customer Experience is Happening Today:...

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We’ve heard Seth Godin’s famous assertion, “Content marketing is the only marketing left.” But “content marketing” now means a world of interactivity, immersive experiences, user-generated content, technological innovation and more. How are you balancing your consumers' needs with your need to stand out? Join these content marketing experts as they share their secrets and content marketing strategies for successful content marketing today and tomorrow.

Smart Social Summit 2017 | Can data solve the world water crisis? We think so...

Spredfast

Charity Water has raised $250 million and become one of America's most trusted nonprofit brands by using social media to create a deep sense of connection between donors and beneficiaries. Chief Global Water Officer, Christoph Gorder, shares a fascinating view into a grassroots movement built on transforming abstract data into meaningful human experiences. Video link: https://www.spredfast.com/summit/videos/charity-water-keynote

Smart Social Summit 2017 | Value Now | Virginia Miracle

Spredfast

Spredfast's newest product releases are revolutionizing the social media landscape. Spredfast's Chief Customer Officer, Virginia Miracle, takes us through several recently released breakthroughs in Spredfast's social media platform that have the power to accelerate your business, increase your ROI, and let you truly make the most of social media marketing. Video link: https://www.spredfast.com/summit/videos/value-now

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