The average lifespan of an email is around 2 seconds whereas direct mail has an impressive lifespan of 17 days. To go a step further and leave a longer lasting impression on your recipient, why not include some sort of promotional item? This will really impress the recipient and show them that you care. Also, when it comes to following up, you have a specific item to reference as a conversation starter.

1. TEN PROMOTIONAL ITEMS TO USE IN
YOUR NEXT DIRECT MAIL CAMPAIGN

2. The average lifespan of an email is around
2 seconds whereas direct mail has an
impressive lifespan of 17 days.
To go a step further and leave a longer
lasting impression on your recipient, why not
include some sort of promotional item? This
will really impress the recipient and show
them that you care. Also, when it comes to
following up, you have a specific item to
reference as a conversation starter.

3. Make sure that you don’t
send something that would
end up upsetting or
offending anyone. Take
Fortune’s blog as an
example.
On the other hand, if done
right it will go down a treat
with your target audience
and they will remember
your company and brand
every time they use your
item. Check out Quality
Logo Products blog to see
what we mean.
Stuck on some ideas? We
have your back as this blog
will run through our
favourite ideas.

4. BRANDED OBJECTS
Have a think of what everyday objects you use. What can’t you
live without? Once you have thought of this object, why not get
it branded with your logo and tag line, then send it out to your
target audience. Every time they use it they will be reminded of
your company.
e.g. A new hairdresser that has moved close by, might send out
branded hairbrushes.

5. MICROFIBER
PRODUCTS
Microfiber products are a great thing to
get in on. There’s a crazy statistic that
we look at our phones every 7 minutes
on average.
It doesn’t take long until screens are
full of finger marks. A branded
microfiber mobile phone screen
cleaner would go down a treat… go a
step further and include spray too!
Have a think of other microfiber
cleaning products, anything else that
you could do that relates to your
company?

6. SEASONAL ITEMS
What we love about the UK is the different seasons we
get. Yes, Summer could be better, but there’s definitely
a change when it is Spring, Autumn and Winter. Use the
change in seasons to your advantage, for example in
winter you could send out hand warmers or in the
summer handheld fans.
Have a think of other seasonal times e.g. Easter,
Christmas, Summer Holidays. Your target audience
could be families? Over the summer holidays why not
send out a little toy that keeps the children entertained?
Or at Easter, why not send out branded treats?

7. CALENDARS
Did you know that the average home has not 1 or 2
but 4 calendars? In addition to this people look at
them around 4 to 5 times a day? By sending out
branded calendars, just think how many times they
could be reminded of your company… a lot!
If you are planning on hosting a local event, why not
include the date in the calendar? You have sent
something of value meaning they would be more
inclined to come and check out your event.

8. USB STICKS
Sending USB Sticks is never a bad shout, as people could always do
with them!
You could even go a step further and attach some information about your
company such as a PDF eBook.
There is a trend in people using web keys. Whilst they would cost more
than a USB stick, they’re impressive and you can send people directly to
a web page.

9. FOOD GIFTS
Who doesn’t like food?! The options are
endless too, you could send out branded
packets of sweets, a bar of chocolate, or
even go all out with a cream tea etc. Make
sure you make it look professional and
spend a little extra of the packaging and
wrapping.

10. PRODUCT SAMPLES
Everyone loves a product sample! They come
in really handy. How many times has a sample
of shampoo and conditioner saved the day
when packing for a long weekend?
Samples are a great way to make the recipient
feel valued. Especially if you send something
personal to them e.g. they could be a gym goer
and you have sent them a new protein bar to
try. Don’t be afraid to ask for feedback.

11. 3-DIMENSIONALS
Sending 3-dimensional objects will make
you stand out and be more memorable.
Why not persuade them to share what they
have made over social media with a
hashtag?
This is a great example of mixing
traditional and digital marketing methods
together. Targeting them offline and then
moving them online to carry on with the
conversation.

12. GADGETY ITEMS FOR YOUR
PHONE
Why not impress recipients and send out
some cool branded gadget for their
phone e.g. finger loops, stands, mini
lenses etc.
Again, persuade them to share it over
social media with a hashtag… people
will see the buzz and soon everyone will
want one!

13. UMBRELLAS…
When is it not raining in the UK? Even
when the trusty weatherman says there
will be glorious sunshine, it always
seems to end up being wet! Use the
UK’s dodgy weather to your advantage
and get some umbrellas branded up
and sent out!
There are even umbrellas that uncover
a message or change colour when they
get wet!

14. Get imaginative and start
sending out promotional items.
Just remember the golden rule,
don’t offend and be sure to add
value!

15. THANK YOU