The advert aims to appeal to a young female audience by featuring polar bears, which are seen as cute. This is intended to catch viewers' attention and make them want to purchase a Coke for themselves. The advert achieves its target of appealing mainly to females by showing the polar bears interacting like a family drinking Coke together in the snow. It stands out from other ads by depicting polar bears acting in an unrealistic but eye-catching human-like manner. The Coca-Cola logo and bottles contrast well against the white background, drawing the audience's focus. At the end, familiar Coke branding elements like music and the "Open Happiness" slogan are used to remind viewers of the product.

1. What did the advert aim to do?
The adverts aim is to catch are attention, by using polar
bears , this is appealing for mainly a young female
audience, resulting them to think it is cute and they will
then remember the advert and get a coke for
themselves.
Did they achieve this?
In my opinion I think they did achieve their main target
audience of females, but they may not appeal to
everyone because boys are unlikely to think its cute or
sweet, but more females will be encouraged to then get
there own coke.
Why do you think it is an inspirational advert?
(what makes it different and stand out?)
Because it is snowing and they are all sat together as a
family , it might make you and your family want to sit
and drink coke together, I think it stands out because
they are polar bears which move like humans and this is
not a very real life situation, so it catches your eye.

2. How does your advert communicate
effectively using digital graphics? (does it
use a company logo or slogan? What
graphics catch the audience’s attention? etc)
The advert shows the polar bears having fun in the
snow, and rolling up snowmen with them all being
white, the coca cola bottle stands out a lot more
because it contrasts well with the surroundings and
focus’s all of our attention onto the coca cola
bottles.
At the end of the advert they have the coca cola well
known music playing and the slogan ‘open
happiness’ this reminds the audience of the original
coca cola and helps you relate to the advert more ,
because you are familiar with the product.
If possible find out who produced the
advert?
The producer of the advert was: Tom Ridley