Lezione di Giulio Gaudiano intitolata "Da dove si inizia per creare un Business Digitale?" per la Digital Business School ( http://youmediaweb.com/dbs )

1. Cosa stai facendo qui?

2. Una startup.

3. Cos’è una startup?

4. La startup è un’organizzazione temporanea,
che ha lo scopo di cercare
un business model scalabile e ripetibile.
- Steve Blank

5. Customer
development
Product
development

6. Customer discovery first captures the founders’ vision and turns it
into a series of business model hypotheses.Then it develops a plan to
test customer reactions to those hypotheses and turn them into facts.
Customer validation tests whether the resulting business model is
repeatable and scalable.If not,founders should return to customer
discovery.
Customer creation is the start of execution.It builds end-user
demand and drives it into the sales channel to scale the business.
Company building transitions the organization from a startup to a
company focused on executing a validated model.
Customer Development 4-steps process - Steve Blank

7. Da dove inizio?

8. Da una metafora.

10. Business model

11. Business model
Brand
Contenuti
Relazioni

12. Business model
Brand
Contenuti Relazioni

14. Business model
Brand
Contenuti Relazioni

15. Business model
Brand
Contenuti Relazioni

16. Business model
Brand
Contenuti Relazioni

17. Scalabilità

18. Transition
Startup Company