Validation of startup ideas is always a challenge. It defines the road ahead and also helps you build your strategy for growing the business.

1. HOW TO VALIDATE YOUR IDEA
OF A STARTUP

2. To create a valuation story and then exit
the business
To make it a success which can be
measured in the form of profit and
bottom line and create a significance to
society.
Does it make any difference in the
minds of VC’s
How does one measure if the startup is
moving from a success to significance?
How would you define successful
startup and significant impactful startup?
Some of the questions which also need to
be answered are:
WHAT IS YOUR
ULTIMATE GOAL
OF
A STARTUP

3. How do you decide if your idea is right or
wrong? In other words does your ideas has
potential to grow in a successful startup.
VALIDATION OF A
IDEA FOR
STARTUP
In order to simplify this I have designed a
validity matrix box which will make it easier
to identify the type of idea.
Each idea will logically fall in one of the boxes
of the validity matrix and will take a probable
route while evolving in due course.
Once the idea box is identified the next
slides will help you to visualize the potential
road map of the idea. This would then help
you to do more research in the areas of
scalability. Growth etc.

4. VALIDITITY
MARTIX FOR YOUR
STARTUP
IDEA
Idea
It is addressing
existing pain point.
Make consumer
aware of the pain
point.
Create a convenient
market place and
reduce the customer
effort.
Show him a simplest
way of performing a
task and thereby create
a need.

5. ROADMAP AHEAD -
IDEA ADDRESSING
A EXISTING PAIN
POINT
The idea should compel the consumer
to be able to identify himself with the
product or service.
The idea will meet the competitors
early on.
The idea of the product or service
should be a differentiator.

6. ROADMAP AHEAD -
MAKE HIM AWARE OF THE
PAIN POINT AND CREATE
A NEED FOR YOUR
PRODUCT OR SERVICE –
In absence of any solution consumer
will believe that there is no better way to
do it. This amount to innovation.
Create a product or service which will
show him a better way to do it.

7. Create a product or service which is
scalable.
Ideate a product which would be
simple yet effective to use or avail it.
It should be easily available and
available for mass consumers.
ROADMAP AHEAD -
SHOW CUSTOMER THE
SIMPLEST WAY OF DOING IT
AND THEREBY CREATING A
NEED FOR THE SOLUTION –

8. It should give him access to compare,
experiment, try and decide.
It should reduce his efforts, time and
should be simple to source or avail.
It should cut across geographies to give
him flexibility of buying or availing from
his place.
ROADMAP AHEAD -
CREATE A CONVENIENT
MARKET PLACE OR
TECHNOLOGY TO REDUCE
HIS EFFORTS –

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