The Design for Innovation (D4I) process aims to enhance business productivity through improved decision-making, drawing on best practices from Jim Collins' work. It offers a structured framework for performance improvement audits, stakeholder assessments, and strategic roadmaps to achieve better results. Key benefits include stakeholder benchmarking, capability identification, and customized audits to maximize value creation opportunities.

1. The Design for Innovation
(D4I) Process
Performance Improvement
Audit, Guide and Roadmap
We help companies achieve better
results by making better decisions
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2. What does this mean?
• We increase your business productivity
without reducing your production capability
• In other words… we help you achieve
more with what you already have
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3. The D4I Process is based on best
practice principles drawn from Jim
Collin’s work in “Good to Great”.
"Breakthrough results come about by a
series of good decisions, diligently
executed and accumulated, one on top
of the other"
- Jim Collins, in Good to Great
"Transformation is a process of buildup
followed by breakthrough, broken into
three broad stages: disciplined people,
disciplined thought, and disciplined
action"
- Jim Collins, in Good to Great
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4. We EXAMINE Best Practice Discipline
ONE-ON-ONE WITH
FIRST STAKEHOLDERS
DIMENSION
[INTERNAL]
Assess current data from business
AMALGAM
SECOND
DIMENSION
[EXTERNAL]
Assess current data outside business
THIRD
DIMENSION GAP ANALYSIS
[BEST Compare against World Best Practice Tools provided
PRACTICE]
by D4I
PRAGMATIC FILTER:
What are the restraints unique to the 3D DATA-BLEND
business that need to be factored? [D4I TOOLS]
BASE POINT FOR FUTURE STRATEGIC DIRECTION 6
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5. [5] [1]
STAKEHOLDER STAKEHOLDER
CONTRIBUTIONS WANTS & NEEDS
TO SUSTAIN FOR PROVIDING
CAPABILITIES CONTRIBUTIONS
We EMBED
Best Practice
[4] Discipline [2]
CAPABILITES STRATEGIES
TO OPERATE TO SATISFY
& ENHANCE STAKEHOLDER
PROCESSES WANTS & NEEDS
[3]
CRITICAL
PROCESSES
TO EXECUTE
STRATEGIES
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6. Design for Innovation provides a simple yet deeply insightful framework for making
better decisions and achieving better results by design, on a continuous basis
Stakeholder Perspectives Examined:
• Investors
• Customers
• Intermediaries
• Employees
• Suppliers
• Regulators
• Communities
• Pressure Groups
• Alliance Partners
• Other Stakeholders
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7. What the D4I framework offers
• Comprehensive performance
improvement audit
• Audit results summary
• Value Creation SWOT
• Value Management SWOT
• Value Innovation SWOT
• Better Decision-Making
Guide to interpret results
• Roadmap for Implementing
the Audit’s findings
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8. Here are some of the Benefits you Receive:
Key Deliverables:
[5] [1] 1. Business Performance
STAKEHOLDER STAKEHOLDER Benchmark Assessment
CONTRIBUTIONS WANTS & NEEDS Report
TO SUSTAIN FOR PROVIDING 2. Business Performance
CAPABILITIES CONTRIBUTIONS Roadmap identifying critical
pathways to Best Practice
3. Identify and prioritize info-
We EMBED gathering, info-measurement,
management actions, and
Best
outcomes required for
maximum value-creation
4. Identify and prioritize critical
[4]
CAPABILITES
Practice [2]
STRATEGIES
needs, gaps and shortfalls to
address
TO OPERATE
& ENHANCE
Discipline TO SATISFY 5. Reassign and optimize existing
STAKEHOLDER assets and resources to
PROCESSES WANTS & NEEDS maximize value-creation
opportunities
6. Set monthly targets and
measures to manage and
[3] monitor
CRITICAL
7. Qualify improvements, and
PROCESSES quantify value gains
TO EXECUTE
STRATEGIES
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9. Here are some of the Benefits you Receive:
Key Deliverables (Continued):
8. Customized audit caters to [5] [1]
your strategic priorities and STAKEHOLDER STAKEHOLDER
functional requirements CONTRIBUTIONS WANTS & NEEDS
TO SUSTAIN FOR PROVIDING
9. Surveys compiled to address
CAPABILITIES CONTRIBUTIONS
your specific needs
10. Survey results consolidated
and summarized in the final
report We EMBED
11. We take responsibility for
setting up interviews and Best
distributing surveys to all the
stakeholders [4] Practice [2]
12. Our recommendations draw CAPABILITES STRATEGIES
upon the full wealth of
resources, capabilities,
TO OPERATE
& ENHANCE
Discipline TO SATISFY
STAKEHOLDER
wisdom and experience we PROCESSES WANTS & NEEDS
possess
13. Quality of all work is
guaranteed [3]
14. References and testimonials CRITICAL
will be provided on request PROCESSES
TO EXECUTE
STRATEGIES
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10. Most significant gains:
• Focus on what matters • Improve your productivity
most and get the best without destroying your
results possible capability to do so:
• Measure what matters – Avoid sacrificing capability
most and constantly for profitability
monitor and improve your – Maximize the current and
potential profitability of all
progress your existing customers
• Discover how your and prospects
decisions are – Attain continuous improve-
interconnected and ment with best practices
influence your overall – Create new opportunities
effectiveness: for better for generating wealth
and for worse – Achieve better results by
making better decisions
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11. Please contact us for
more details
info@designforinnovation.com
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