Cyber extension is an agricultural information exchange mechanism that utilizes interconnected computer networks and telecommunication means to facilitate information sharing. It allows information to be continuously available, rich in content, and instantly accessible internationally. The cyber extension communication model cuts steps from traditional processes and takes a receiver-oriented approach to disseminating information and enabling feedback in order to save users time, money, and effort while serving multiple purposes.

1. CYBER EXTENSION COMMUNICATION
Atika Rusli

2. Cyber Extension
(Wijekoon et al: 2009)
■ Cyber extension is an agricultural information exchange
mechanism over cyber space, the imaginary space behind
the interconnected computer networks through
telecommunication means
■ It utilizes the power of networks, computer communications
and interactive multimedia to facilitate information sharing
mechanism

3. The working of the Cyber Extension
Communication (CEC) model
(Adekoya: 2007)

4. Potential Adventages of CEC Model
(Sharma: 2004)
■ Continuously available
■ Information rich
■ Offer instant international reach
■ Cut steps from traditional process
■ Receiver-oriented approach
■ Activism
■ Individualism
■ Message
■ Feedback
■ Save money, time and effort
■ Multiplicity of purpose

5. http://cybex.pertanian.go.id/
e.g.

6. http://cybex.ipb.ac.id/
e.g.

7. Reference
■ Adekoya, A.E. 2007. Cyber extension communication: A strategic model for
agricultural and rural transformation in Nigeria. Journal of Food, Agriculture &
Environment Vol.5 (1) : 366-368. 2007
■ Sharma, V P. 2004. Cyber Extension: The Extension Approach for New Millennium.
MANAGE, Hyderabad. Available online at www.manage.gov.in
■ Wijekoon, R. Shantha Emitiyagoda, M.F. M. Rizwan, R.M.M. Sakunthalarathanayaka,
H.G. Anurarajapa. 2009. Cyber Extension: An Information and Communication
Technology Initiative for Agriculture and Rural Development in Sri Lanka.
http://www.fao.org/fileadmin/user_upload/kce/Doc_for_Technical_Consult/SRI_LA
NKA_CYBER_EXTENSION.pdf. [26 September 2009].