Mirjana Dimitriadis has over 15 years of experience in retail management, merchandising, and sales in Australia and Denmark. She is fluent in English and Serbian with basic skills in Russian, Greek, and Danish. Her career includes roles as an Export Area Manager for Australian Bodycare in Denmark, Visual Merchandiser for H&M, and Customer Service Sales Manager and Sales Supervisor for major Australian department stores Myer and David Jones. She holds a Diploma in Fashion and Textiles from Serbia and has completed management and retail training programs.

1. Mirjana Dimitriadis
Address: Lollandsgade 46, 1, 5000 Odense C, Denmark.
Nationality: Australian/Serbian
Date of birth: 7th March
Status: Married
Email: mdcv@hotmail.co.uk
Mobile: + 45 30 42 44 78
Languages: Fluent English & Serbian. Basic in Russian, Greek and Danish
Interests: Interior Design, Fashion, Languages, International Travel, Art, Shoe Design.
WORK EXPERIENCE– Denmark
July ’07 - Jun ‘08 Export Area Manager (AUSTRALIAN BODYCARE Vissenbjerg, Fyn)
Australian Bodycare is a subsidiary of the publicly listed company Midelfart Sonesson.
Midelfart Sonesson, headquartered in Malmo, Sweden, develops, manufactures and markets health and beauty products.
The company has 400 employees in the Nordic countries. Australian Bodycare is a leading supplier of personal care
products based on the highest quality of natural active ingredients, and specifically the essential oil of Tea Tree.
The role of Area Manager was strengthening Australian Bodycare's market position world-wide. The Area Manager
manages existing international export businesses by optimizing their performance, lines of distribution, budgets, event
planning and product training. The position reports to the retail executive management in Sweden.
My key responsibilities were negotiating, sourcing and securing new accounts, as well as supporting international key
accounts, setting-up new subsidiaries, and establishing a foothold in new markets.
Oversees directly global expansion and business development.
- Developing and executing business plans and strategies.
- Identifying new locations worldwide.
- Negotiating terms and conditions in accordance with financial benchmarks.
- Developing, managing and training a new team of distributors.
- Negotiating wholesale contracts.
*Oversees indirectly operations in ABC.
- Adapting visual merchandising guidelines.
- Adapting shipping and logistics.
- New product development.
- Product allocation.
*Above responsibilities are executed in cooperation with respective departments.
May 2007 Visual Merchandiser (HENNES & MAURITZ Kolding, Denmark)
One month freelance contract merchandising store and window displays in preparation of the “Kylie Minogue” launch.

2. Relevant Employment Profile – Australia
2005-2006 Customer Service Sales Manager (MYER PTY LTD Perth, Western Australia)
The Australian Department Store Myer is a market leader in Australian retailing and is continually transforming to better
serve its customers and their needs. Myer’s ability to appeal to a broad market, from high-end fashion and glamour
cosmetics to daily home and electrical needs, has been the driving point for Myer’s success in the department store
industry. Myer has a larger number of stores nationally than any other department store chain in Australia, and its goal
for the near future is to increase the number to 80.
My role was managing and coordinating sales teams (60+ employees) in the flagship department store.
Responsible for overseeing every aspect of the business and people development. In charge of multy million dollar
portfolios included cosmetics, accessories, footwear and handbags departments. Reports to the Store/State Manager.
Primary business responsibilities included:
- Sales and Customer Service
- Budget Forecasting and Target Considerations
- Inventory Control and Stock take
- Event Planning and Implementing Merchandise standards
Plus daily Communications with: Buyers, Vendors, State Managers, Visual Merchandisers, and Loss Prevention.
Staff management included:
- Continual training of new and experienced sales staff in basic attitudes, sales skills, procedure and product knowledge
- Performance Assessment and Discharge of staff with unsatisfactory performance levels within company policy
- Communication with sales people on a regular basis, keeping them informed of all matters affecting their work
- Maintains discipline and promotes conflict resolution
- Directed the activities of the sales team, and creation of individual and team staff sales targets
- Recruited quality people following approved selection procedures
- Motivated and led each of the sales people to achieve their full potential
- Counseled sales people after failures, and gave recognition where due for a job well done.
2004-2006 Sales Supervisor (DAVID JONES LTD Claremont, Western Australia)
David Jones is an operator of up-market department stores, offering a wide range of international and domestic brands.
The department stores trade in six Australian states/territories and are located close to major population centres in the
capital cities of and in major regional centre’s in NSW and QLD. David Jones operates 36 department stores. David Jones
has managed to pull away from the middle market by repositioning as a 'House of Brands'.
As Sales Supervisor, I undertook coordination of sales teams through the provision of support and liaison between Sales
Manager, Sales Team and Sales Support Teams. Encouraged excellent customer service and increased sales. In charge of
Merchandising, event planning and Designer Fashion launches.
Responsibilities included:
- Sales and Customer Service
- Inventory Control and Stock take
- Event Planning and launch of new Import collection (Max Mara)
- Implementing Merchandise standards
Staff management included:
- Continual training of new and experienced sales staff in basic attitudes, sales skills, procedure and product knowledge
- Performance Assessment coaching of staff with unsatisfactory performance levels within company policy,
- Communicated with sales people on a regular basis keeping them informed of all matters affecting their work
- Conflict resolution and maintained disciplinary procedures
- Motivated and led each of the sales people to achieve their full potential, following David Jones “5 star service” vision
- Encouraged sales people after failures and gave recognition where due for a job well done.

3. 2001 - 2004 Area / State Manager (SIMONA Perth, Western Australia)
SIMONA is a family/owned fashion house with 250 employees and an annual turnover approaching EUR 160 million
(2007). Headquarters are based in Sydney Australia.
As Regional Manager for all of Western Australia, responsibilities included inventory control, merchandising standards,
sales, staff training and event planning.
2000 – 2001 Australian Designer Sales (AHERNS Perth, Western Australia)
Solo in charge sales person for Australian Designer like Collette Dinnigan, Trent Nathan, Jane Lamberton, etc...
2000 Concession Manager STREET ONE (AHERNS Perth, Western Australia)
EDUCATION AND QUALIFICATIONS
1986 - 1990 DIPLOMA , Fashion and Textiles
O.C Veljko Vlahovic
Mladenovac
Serbia
2004-2005 SALES MANAGEMENT DEVELOPMENT PROGRAM
MANAGEMENT COURSES AND TRAINING
2006: Health and Safety (MYER)
2006: Visual Merchandising (MYER)
2005: Team Building & Leadership Program (David Jones)
2005: Holding Meetings and Writing a Management Report (David Jones)
2005: Managing and Motivating a team to increase sales and ensure efficiency (DAVID JONES)
2004: Fraud / Loss Prevention Training (DAVID JONES)
2004: FIRE WARDEN Training (DAVID JONES)
2002: 40 STEPS OF EXCELLENCE IN CUSTOMER SERVICE - RETAIL TRAINING (Sydney Headquarters)