I have 20 years experience in automotive industry Spesialties : sales channel develop, marketing strategy and PR communication

1. General Qualification :
Pass Photo
Resume Summary
Name : Yusuf Wibisono SE
Address : Jl. Duta Harapan 7 No 58 Perum Duta Harapan,
Bekasi Utara
Telephone : .0813 1507 2222.
E-mail : yusuf.wibisono@gmail.com
Latest Position : Marketing and Fleet Manager
Year s of Work Experience : 1994 - 2016
Latest Job Function : planing and strategy markeitng / fleet user, expanding sales channel
Latest Industrial Sector : Tyre manufacture
Highest Education : Master Degree
Personal Particulars
Place / Date of Birth : Madiun, 9 Mei 973
Gender : Male.
Age : 42.
Marital Status : Maried
Hobby : Reading , Cycling, motorsport
Living Location : Bekasi
Postal Code : 17123
Number of Children : ...1....daughter.....................................................................
Nationality : Indonesia
YUSUF WIBISONO
0813 1507 2222
yusuf.wibisono@gmail.com
- 20 years experience in Automotive industry
- Specialties in Sales Channel, Marketing Strategy and PR communication
- Business Strategies Development as well as expanding sales channel
- Direct & indirect B2B and B2C channel business operation
Award and Achievement :
- 2012 Excellence Award by CMO Marketing Hankook Head Quarter
- 2013 Rekor Bisnis Award by MNC and Sindo Group
- 2014 Marketing Award Category Best Campaign by Marketing Magazine
- 2014 Marketing Award Category Best Innovate Product by Marketing Magazine

2. Profesional Experince
Main Responsibi(ities :
Develop creative communication for brand and product to have the exposure on
selected media
Create and maintain good relationship with media agency in various communication
channels ( print, advertising, website, TV or radio )
Selecting effective Above The Line (ATL) and Below The Line (BTL) activities in efficient
way
Managing the media agency and event organizer for Below The Line (BTL) activities
Developing social media activities (twitter and facebook) to strengthen marketing
campaign and activities
Developing product presentation for product launches
Organizing of public affairs and corporate events
Advise on and handling topical and reputation-sensitive issues which might relate to
media
Developing and maintaining Corporate website
Create and maintain a good relationship within Government and others respective
institution
Managing Hankook Masters Indonesia with all members nationwide
Handling CSR activities, Media Realation, Marketing Communication
Project Manager for Hankook Marketing Activities
Fleet and TBR strategy developing
Distributor recruiting and sales expanding (TB and PCR)
Accomplishment:
Successfully maintaining PR value still on top of the others premium brand in Indonesia
by creating highly valuable news for the media
> Successfully execution of joint promo program with another premium brands
Successfully running the first Hankook participate in Indonesian Motorshow September
2012
Chief of Driving Experience event for prime customers, media and stake holders
Managing the Product Launching and Corporate Events
. Successfully lead the international event for introducing new products
Project leader for implementation of "Joyride & Media Workshop" program in relation with
media engagement and PR activities
Successfully developing social media activities and launch of non-corporate website to
support marketing campaign and activities
YUSUF WIBISONO
0813 1507 2222
yusuf.wibisono@gmail.com
HANKOOK TYRE CO LTD
FLEET & MARKETING MANAGER
2012 - present
Publication

3. Profesional Experince
Main Responsibilities :
Develop yearly strategic business plan and timely implementation to ensure and
maintain the market share all group PCR / TBR
Reporting to the Regional Top Management regarding to sales accomplishment and
monthly sales forecast.
Maintain a relationship with Fleet / Big User Management in order to have a mutual
business
benefits.
Keep maintenance PR activities, brand awareness, brand image of BS
Conduct The Training session in class or at customer's premises.
Managing the Automotive Engineer which is supporting the day to day operation for
Quality Assurance and Customer Satisfaction & Service.
> Penetrating the new account in major Japanese automobiles manufacturers.
> Successfully driving The Operation Concentration Project phase I & II for major fleet in
relation with new commercial product.
> Creating and implementing product training module for both consumer and commercial
products range.
.
PT Bridgestone Tire Indonesia
Manufacturer of Bridgestone tire in Indonesia
Marketing & Sales Division
Position Held : Retail Sales Development & Sales Volume
Main Responsibilities :
Analyzing market and develop plan of distribution expansion based on Strategy Sales &
Marketing Process/Market potential.
Identifying and quantifying potential for improvements, monitoring distributor results
versus predetermined targets and action plans to improve results.
Implementing of a retail partnership program.
Developing the proper training modules base on training needs analysis.
Managing media relation, marcomm activities
Accomplishment:
. Project Leader; Authorized Branded Outlet development program.
> Successfully lead The New Product Launch in 5 big cities
> Coaching Retail Business Management; developing the retail outlet through selected
training program.
Actively conduct Sales Training for major fleet, shops and fleet penetration.
)0. Successfully lead and deliver "Caravan Tour" part and 2 in conjunction with brand
development process
YUSUF WIBISONO
0813 1507 2222
yusuf.wibisono@gmail.com
BRIDGESTONE TYRE
SALES & MARKETING ast MANAGER
2000 - 2011

4. Profesional Experince
Main Responsibilities :
set up new plant for Marlboro during accuisition from Bentoel
responsible to arrange expatriate IT stuff
YUSUF WIBISONO
0813 1507 2222
yusuf.wibisono@gmail.com
PHILIP MORRIS INTL
GENERAL AFFAIR SUPPORT
1998 - 2000
ASTRA INTERNATIONAL AUTO 2000
SALES SUPERVISOR
1996 - 1998
Main Responsibilities :
Selling Brand New Toyota, Lexus in group of Toyota Astra Motor.
Measure Customes Satisfaction Index in Nationwide.
Reporting market share to GHQ.
New Product Launching
Supervising sales force to achieve monthly target
Accomplishment:
> Achieve Higest CSI 1995-1996
> Best Team Leader 1995
> Six Position Walk Arround Contest in Surabaya
Training and Course
Bridgestone Thailand :
Sales Channel Developing PCR
New Product Launching
Bridgestone Japan :
Retail sales expansion
Distributorship
CRM
Hankook GHQ Korea :
Beyond Customer Service
Managing regional sales

5. Training and Course
YUSUF WIBISONO
0813 1507 2222
yusuf.wibisono@gmail.com
Becoming a Highly Effective Leader Training by Dunamis Institute, Jakarta
MarkPlus Institute of Marketing
New Product Launch Strategies; Workshop by Hermawan Kartajaya, Jakarta
Six Sigma Green Belt Training
Continuous Improvement System for Non-Manufacturing by; PT BSIN
MarkPlus Institute of Marketing
Professionals Salesmanship; one day training by Paul Patty, Jakarta
MarkPlus Institute of Marketing
Beyond Customer Service; Managing Brand, Service and Process for Profit; Workshop by
Hermawan Kartajaya, Jakarta
Franklin Covey
The 7 Habits of Highly Effective People, Training by Dunamis Associated, Jakarta
MarkPlus Institute of Marketing
New Product Development That Works, Workshop by Hermawan Kartajaya, Jakarta
LPPM Institute of Management
Trainer's Training, by LPPM Institute of Management, Jakarta.
P&R Learning Associate
Telephone Courtesy Training, by P&R Training Consultant, Jakarta.
ITPM Information Technology Project Management
Project Management for Project Manager, training by BSIN, Jakarta
Neville-Clarke
Understanding The ISO 9000:2000 Series, one day inhouse Training, by Neville Clarke,
Jakarta
CRM Consultant
Time Management, one day course, by CRM Consultant, Jakarta
Formal Education
- 1996 Widya Gama University Malang
- 1992 Senior High School 1 Madiun
- 1989 Yunior High School 1 Madiun