The document announces a two-day management development program on "Managing Brands in Turbulent Times" to be held on March 12-13, 2021 at IBS Business School in Mumbai. The program aims to help participants understand how to manage brands effectively in today's uncertain environment through traditional and non-traditional methods. It will cover topics like brand management scenarios, using digital marketing techniques, e-commerce practices, and designing brand portfolios. Experienced brand and marketing experts will facilitate the sessions through case studies and discussions.

1. IBS Business School- Mumbai
Announces
A two-day Management Development Program on:
Managing Brands in Turbulent Times
Best Practices using Traditional & Non Traditional formats
Programme Dates : MARCH 12 & 13 , 21015
Venue:
IBS Business School-Mumbai
Technology Street
Hiranandani Gardens,
Powai , Mumbai-400076
TEL No - 40434343
For details and participation contact:
Prof Rita Ragnekar- Prof Prakash Pandit
Associate Dean Program Coordinator
Tel .No (022)40434321 (D) Tel.No (022) 40434407(D)
Mob.No. 9819643167 Mob.No.9821494947
E-Mail: ritar@ibsindia.org E-Mail:ppandit@ibsindia.org

2. MESSAGE FROM PROF.Y.K.BHUSHAN
IBS Business School, Mumbai has been consistently recognised as a leading B-school and a
preferred choice of the students and recruiter community. The research and publications of
IBS have been widely acknowledge both nationally and internationally . Over the last few
years IBS has been actively involved in training and knowledge dissemination through its in-
company programmes and has delivered more than 100 programmes which have benefitted
more than 200 participants.
we are proud to present our next Management Development Programme on
For Junior/Middle Management Professionals such as Product Managers, Brand Managers
and other Marketing executives who are required to handle product & brands in a highly
competitive and volatile market.
the details of the programme are presented below. This program blends conceptual
understanding and applications of very experienced & proven Brand Management specialist
using hands-on approach. We are sure this will enhance your competitive advantage in
business and enable you to build an effective workforce.
IBS Business School Mumbai invites you to nominate your delegates/participation to the
program. We look forward to a synergistic and fruitful association with your esteemed
organization for this and many forthcoming programs in the months ahead.
Best wishes,
Y.K.Bhushan
Senior Advisor & Campus Head
IBS Business School, Mumbai
MANAGING BRANDS IN TURBULENT TIMES.
BEST PRACTISESUSING TRADITIONAL& NON TRADIONAL
FORMATS

3. INTRODUCTION
In these hyper connected word of VUCA brands, there
is a
crying need for brands to be more interactive. these
turbulent times require very visionary approach to brand
building to be adopted by marketers. There are number
of issues which brand managers have to face in today's
uncertain marketing environment like:
IBS, Mumbai is conducting a two day MDP on "Managing Brands in Turbulent Times "
which will cover all aspects of an effective and relevant Brand Strategy in an uncertain
marketing environment
Seize this opportunity to gain valuable insights into the cutting edge practices in Brand
management and develop marketing g strategies to stay ahead in dynamic and turbulent
environments.
MANAGING BRANDS IN TURBULENT TIMES.
BEST PRACTISESUSING TRADITIONAL& NON TRADIONAL
FORMATS
Is Branding getting commoditized in today's marketing world?
Are traditional branding methods losing out its non-traditional formats?
As a brand manager do you feel challenged in the fast changing digital environment?
Are "global" brands stealing a march over "local" brands?
In the current Hyper-Competitive environment, are you to the look for "ideal" solutions for the
Marketing problems?

4. PROGRAM OBJECTIVES:
This Action Oriented Program Will Help
Participants
To understand how brands are losing out to
mass customisation
to accomplish branding objectives through
effective usage of e commerce
To manage scarce marketing resources for
maximum impact in the market place.
To develop a holistic approach towards Brand
Management in rapidly changing and dynamic
Scenarios.
THE PROGRAM WILL BROADLY
COVER THE FOLLOWING TOPICS:
Brand management Current Scenarios and
Evolution.
How to the "heard" above the Brand "clutter" in
today's markets.
Effective use of Digital Marketing techniques in
Brand Management.
E Commerce best practices in the area of
Branding.
To design and implement an ideal "Portfolio of
Brand" for your organization.
Individual case study and problem solving through
discussion
HOW WILL THE WORKSHOP BE CONCLUDED?
This action packed workshop will be conducted through experience sharing and insightful case study by
proven and experienced Brand, Digital Marketing and E tail marketing Experts
PROGRAM FACILITORS
Prof .Y.K.Bhushan : Senior Advisor & Campus Head, IBS Business School, Mumbai
Prof. Isaac Jacob : Professor Marketing K.J Somaiya Institute of Management and Research
Mr. Pankaj : Ex-President , TATA Tele Services and Senior Brand and Media Professional
Mr. Jayanto Karmakar : Head,Digital Marketing , Bombay Dyeing
Mr. Raj Kamal Pandey : Senior Manager,Adfactors
Mr. Ravi Banarjee : Senior Marketing Professional. EX-Dale Camegie
Prof.Hemant Purandare : Dean Academics IBS Business School, Mumbai & Senior Brand Professional
Prof. Amarjeet Patpatia : Former -COO MID DAY and Senior Adjunct Professor ,IBS Business School, Mumbai
Dr. Pritee Saxena : Dean-Placement,IBS Business School, Mumbai and Senior Brand Professional
Prof .Prakash Pandit : Senior Faculty, IBS Business School, Mumbai and Senior Brand Professional
REGISTRATION FEES
Participation Fee : RS 8500/- + Service tax@12.36
IBS Alumnus/PH.D scholars : RS 6500/- + Service tax@12.36
Registration fees include
Lunch, Refreshments,course Material
and MDP Kit