Danny Zulfikar Ibrahim is seeking a new job opportunity. He has over 15 years of experience in sales, marketing, and fisheries extension work. Currently he is a Sales Area Coordinator at PT. Sinar Niaga Sejahtera distributing and marketing food products. Previously he worked in fisheries extension assisting farmers and as an area representative for an outsourcing company. He holds a Bachelor's degree in Fish Processing Technology.
Case Study Report (ENT300) - Group/Individual Assignment
I have decided to interview an entrepreneur in the food and beverage sector, and I choose a restaurant named Dapur Penyet which the founder's name is Mr. Amran Abd Hamid. This restaurant offers an assortment of Indonesian cuisine food.
The purpose of doing this report is to understand the business operation and understand how a small business can become a big one. The name of the business is symbolic of Indonesian famous dish which is Ayam Penyet. However, they also offer various types of food such as Iga Bakar which is a rib, Gado-Gado, Bakso, etc. This business help to fulfill customer demand for Indonesian food in Malaysia.
The company of this business named Resepi Arena Sdn. Bhd. start their operation in 2010. This business form is a Private Limited Company owned by Mr. Amran and his partner. The HQ of this business is located at Alam Damai, Kuala Lumpur but the outlet that I have interviewed is located in Sunway Carnival Mall in Seberang Jaya, Pulau Pinang.
On the whole, every business will go through ups and downs before they become successful. It depends on how the leader leads their team to go through the obstacles and improve their products and services quality to fulfill the consumer's desires.
Shanti Juniors School offers preschool Franchise with different offices like educator preparing, substance and educational module, marking, showing helps, Regular visits by Academic Expertise, prepared Inputs, Traffic Builders.
Case Study Report (ENT300) - Group/Individual Assignment
I have decided to interview an entrepreneur in the food and beverage sector, and I choose a restaurant named Dapur Penyet which the founder's name is Mr. Amran Abd Hamid. This restaurant offers an assortment of Indonesian cuisine food.
The purpose of doing this report is to understand the business operation and understand how a small business can become a big one. The name of the business is symbolic of Indonesian famous dish which is Ayam Penyet. However, they also offer various types of food such as Iga Bakar which is a rib, Gado-Gado, Bakso, etc. This business help to fulfill customer demand for Indonesian food in Malaysia.
The company of this business named Resepi Arena Sdn. Bhd. start their operation in 2010. This business form is a Private Limited Company owned by Mr. Amran and his partner. The HQ of this business is located at Alam Damai, Kuala Lumpur but the outlet that I have interviewed is located in Sunway Carnival Mall in Seberang Jaya, Pulau Pinang.
On the whole, every business will go through ups and downs before they become successful. It depends on how the leader leads their team to go through the obstacles and improve their products and services quality to fulfill the consumer's desires.
Shanti Juniors School offers preschool Franchise with different offices like educator preparing, substance and educational module, marking, showing helps, Regular visits by Academic Expertise, prepared Inputs, Traffic Builders.
1. Danny Zulfikar Ibrahim
Cell : 08122-7383-901
E-Mail : <danny_yk2001@hotmail.com>
Personal Information:
Full Name : Danny Zulfikar Ibrahim
Date Of Birth : July 18th
, 1981
Address : Jl. Karya Pembangunan No.8
Linkungan XII, Kelurahan Pangkalan
Mansyur, Kecamatan Medan Johor, Medan, Provinsi Sumatera
Utara
Working Experience:
9/2015- present SAC (Sales Area Coordinator)
PT. Sinar Niaga Sejahtera (Member of tudung Group)
Key Responsibilities:
• Distributing Suntory-Garudafood product at traditional and
modern market.
• Break Down Target and schedule visits salesman.
• Evaluate on-the-job performance of sales team wtih PICA
(problem, identification, Correction, and Action Plann).
• Assist sales team in achieving sales targets
• Handle customer complaints, questions and issues and make the
right program for the field.
• Monitor local competitors
• Ensure items are in stock and maintain inventory.
• Coaching, training, counselling, and discipline sales team.
Accomplishments:
• At Medan Area (11 month): Handled Team Sales Depo,
Successfully achieving target 102 % in 2014 with 20% growth
from last year.
• Langkat Area (6 month): Handled Sub-dis, Succesfully
recovery Sub-dis AR collection 100% with better policy,
distribution, and built new system at sub-dis.
• Siantar Area (6 Month): Handled sub-dis, Succesfully achieving
target 103% first kwartal, built new system at subdis in order to
2. make distribution running well, minimize infiltration product
with right marketing promo to outlet under sub-dis.
6/2012 – Agust 2014 Marine and Fisheries Ministry
Fisheries Extensionist
Key Responsibilites:
• Support farmers growth by developing the people potential of
the group for their Fish Cultivation Business assisted by
government grants.
• Helping fish farmers for the capital access as mediator between
bank and the farmers.
• Helping fish farmers in administration, self-capital and
cooperative institution by giving counseling ”How To Make
Independence Of The Fish Farmers”.
• Accompanying, supervising, evaluating, and reporting progress
in harnessing farmer community grants from the government to
the amoiunt of IDR 65 million for each group to develop fish
farming.
Accomplishments:
• Successfully assisted the farmers in the use of direct assistance
from the government in efficiently (15 days).
• Successfully assisted the farmers in accessing capital from
banks. Access to bank credit has been disbursed to farmers of up
to IDR 3.1 billion.
• Successfully assisted the farmers in raising funds to develop
fisheries Cultivation Business to establish ”Mircofinance
Institutions Fisheries”
2/2010 – 9/2011 PT. SOUCI INDOPRIMA (Out-Source Company)
Area Representatif Jambi
Key Responsibilites:
• Supervising, evaluating, and reporting Employee performance.
Company Employees consisted of: Collector, labor sorting, sales
funding were placed in Banking like: BNI Syariah, Mandiri,
BTPN, and Danamon.
• Make an offer in the field of services to institutions.
Accomplishments:
• Successfully gave the company progress of employees, in
2/2010 number of employees were 12 people, in 9/2011 became
50 people.
• Make the employees recieved the best performance record of
collector in 2011 of BTPN Bank.
• Successfully kept the employees performance in ”Zero Fraud”.
3. Eduaction and Qualification:
9/2000 – 5/2009 Faculties Of Agriculture, Gadjah Mada University, Yogyakarta
• Bachelor Of Science, Major in Fish Processing Technology
• Graduated satisfactory (GPA 2.78).
1996 – 1999 High School “SMUN 5 Medan”
1993 – 1996 Junior High School “ SMPN 1 Jaharun”
1987 – 1993 Elementary School “ SDN Polisi 5 Bogor”
Organizational Experience:
5/2001 – 10/2004 Administration Departement, Student Executive Board,
Faculty Of Agriculture UGM, Yogyakarta
6/2002 – 8/2003 Staff Of Music Departement, Arts and Creativity Organization,
Faculty Of Agricuture UGM, Yogyakarta
Professional Traning/Course/Workhsop:
8/2012 “Financial Consultant Bank Partners” Marine and Fisheries
Departement Of Province North Sumatra.
Dedicated program for extensionist to enable them to offer and
accompanying Credit Banking for Fish Farmers.
3/2002 “Leadership and Management Training” Student Executive
Board, Faculty Of Agriculture UGM, Yogyakarta
11/2000 “Regional Agrocomplex Leadership and Management
Training” Student Executive Boar, faculty Of Agriculture
UGM, Yogyakarta
Departing From Awareness To Success.
Other Skills:
• English ( fluent both oral and written)
• Computer Literacy (Mircrosoft Office, Macintosh OS)
References:
• Muhammad Farid (HOA-Nestle) – 081376544223
• Haslan Damanik (Area Sales Head) at PT. SNS – 081265778556
• Jalu Dananjaya – Consumer Insight Manager at Bentoel Group : 08179800131