This document is a business plan for SM Nutritious Baby Soya, a company that will produce and supply baby soya products in Masaka, Uganda. The business will be located in Kyabakuza Trading Centre and produce soya in powdered form in various weights and flavors packaged in paper bags. It will target individual customers, organizations, and retail shops. The plan requests a loan to acquire equipment and start-up materials. It outlines goals such as increasing sales, opening an outlet in Mbarara, and expanding production over the first two years.

1. LOCATED AT: KYABAKUZZA TRADING CENTRE
MASAKA-MBARARA ROAD
P.O.BOX 233, Masaka Uganda
Tel: +256789952662/ +256703952664
www.smnutritious.co.ug
Email: info@smnutritious.co.ug
BUSINESS PLAN
PREPARED BY:
SSENKUMBA MAURICE
2011-B022-30067
MANAGING DIRECTOR
TEL: 0789952664-Email: mssenkumba@yahoo.com
SM NUTRITIOUS BABY SOYA

2. LOCATED AT: KYABAKUZZA TRADING CENTRE
MASAKA-MBARARA ROAD
P. O. BOX. 233, MASAKA- UGANDA
TEL: +256789952664/+256703952664
DATE: 27 /02/2013
Our ref: SM/NUTRITIOUS/O55
You ref: ------------------------
THE MANAGER
STANBIC BANK
P.O BOX 567
MASAKA UGANDA
Dear Sir/Madam
RE: APPLICATION FOR A BUSINESS LOAN
I hereby apply for a loan of UGX 20,000,000 (Twenty million shillings only)on behalf of
management of SM nutritious baby soya Co.
The proposed business will deal in producing and supply quality baby soya products to various
consumers within Masaka district and neighboring districts. This business will be located at
Kyabakuzza Trading Centre 5km from Masaka town along Masaka Mbarara road. The owners of
the business are willing to pay back the loan with the agreed interest of 24.5% in three years time
in a monthly installment of shs.691700
The loan will be unsecured loan based on the run of accounts of Ssenkumba Maurice who is the
majority shareholder in the business. We will be grateful if our application is put into
consideration without any doubt. Thanks
Yours faithfully
………………………………………..
SSENKMBA MAURICE
MANAGING DIRECTOR
SM

3. SMNUTRITIOUSBABYSOYACO.
LETTER OF DISCLAIMANT
I SSENKUMBA MAURICE do hereby confirm that this business plan is from my original
thinking, creativity and plan. All rights reserved, No part of this business plan may be
reproduced, stored in a retrieval system or transmitted in any form or by any means electronic,
mechanical photocopying, recording or otherwise without the prior written permission of the
owner.
Yours faithfully,
…………………………………
SSENKUMBA MAURICE
MANAGING DIRECTOR
SM NUTRITIOUS BABY SOYA CO.
Vision
To be the leading producer and supplier of best quality baby soya products in the whole country.
Mission
SM nutritious baby soy’s mission will be to provide high quality, cost effective, taste and
innovative baby soya products to the families in Uganda. The company will be committed to
continuously improve the product in order to meet today’s customers’ needs and the community
at large, offer comfortable employment to the employees.

4. Slogan
“Baby soya the mystery behind healthy babies”.
SWOT ANALYSIS
STRENGTHS WEAKNESSES
Quality products that meet customer standards - Inadequate experience of some staff
Availability of capital - Limited research and development
Team work within management and personnel - High labour turn over
Prompt and timely delivery - Absenteeism on the part of workers
After sales services that helps to keep our
customer with us.
- Un skilled labour force
Experience management in the field of soya
and pastry
- Low capacity to satisfy the market
Location of the business -
OPPORTUNITIES THREATS
Increasing number of retail business and
supermarkets
High possibility of expansion
Availability of cheap labour
Good transport system in Masaka district
which also connects to other neighbouring
districts of Lyantonde, Rakai, Kalungu,
Ssembabule which makes delivery easy
The increasing population of Masaka district
compared to neighbouring districts
Seasonality of raw materials
Increasing rate of inflation is a threat to our
production as far as costs are concerned
Power shortages and water in the region
Competition. This is due to increased number
of soya producing firms in the region like
Manganjo grain millers.
Increasing taxes on milling equipment and raw
materials especially soya flour, silverfish
(mukenene) .
KEY SUCCESS FACTORS
The key success factors for SM nutritious baby soya include: -
Availability of capital

5. The business is blessed with readily available capital. This capital comprises of share capital
contributed by the owners of the business and loan that the business intends to get from the bank,
this therefore means that the business stands a high chance of expanding and become a
successful business.
Availability of market
There is readily available market for the product given the fact that the growth and success of the
business depends on the customer base, there is a high believe among the owners of the business
that their business is bound to succeed because the fertility rate in Uganda is very high.
Motivation of staff
The business intends to motivate its staff through giving them bonuses for pushing extra sales
and a certain percentage of the profits shall also be used to motivate the staff. However this will
be based on the profits made during the year and the percentage will be agreed upon basing on
the same profits made therefore shall not be fixed.
Time management
The business owners look forward to enforcing strict time mainly by staff to ensure that there is
timely delivery of the product to the customers when they need them. This will apply to
corporate organizations like Institutions of higher learning, schools, canteens, clubs, telecom
companies among others.
Opportunity:
There is an increasing market for the product since more people are giving birth in Uganda
today, this means that there is high opportunity for expansion of the business in the future.
Cheap raw materials
The raw materials needed by this business is relative affordable in terms of purchasing. These
raw materials include; soya peas, powdered milk, Nkejje among others.
EXECUTIVE SUMMARY

6. SM Nutritious baby soy
P.O.BOX. 233,Masaka Uganda.
Tel: 256789952664
Website: www.smnutritious.co.ug
Email: info@ smnutritious.co.ug
Back ground of the business:
SM nutritious baby soy will be a private limited company formed under the partnership act of
1890.
SM nutritious baby soy limited is a new venture that will deal in the production of quality and
nutritious baby soy to satisfy customer needs especially the families with babies. The company
will provide convenient and affordable quality baby soy mainly to the residents of the former
Masaka region and the whole of East Africa.
The business will start its operations in November, 2013 after acquiring the share capital of
shs.40000000= and a loan from Stanbic bank of shs.20000000= to buy the necessary equipment
and the starting raw materials.
Product characteristics:
The company will produce baby soy weighing 250g, 500g, and 1000g. The soy will be yellowish
in colour because of the ingredient that will be used in the processing of the baby soy and these
will include; soya beans flour, nkejje, silverfish among others.
The baby soy will be packed in paper bags with a brand name on top so as to differentiate our
products from those of other competitors like maganjo and kayebe.
Market characteristics:
The baby soy will be produced for the children between 7 months to 5 years of age both low,
middle and high income earners.

7. Operation plan:
Management Team:
The company will employ skilled, semi-skilled and unskilled labour.
The management team of SM nutritious baby soy will be as follows:
The board of directors will constitute of Ssenkumba Maurice with a bachelor’s degree in
business administration and management and Nankumba Anne with a bachelor’s degree in
procurement and logistics who are concurrently the managing director/ human resource manager
and finance manager/ marketing officer respectively.
MR. Kato Paul as the production manager he has a bachelor’s degree in foods and nutrition.
4 Casual labourers; packaging and loading the soy products with a minimum requirement of
ordinary certificate.
Competitor assessment:
Basing on the survey carried out by the managing director the company is operating in a
relatively competitive market where there’s competition from locally made baby soy by
companies like Kayebe sauce packers and Maganjo grain millers and also some small scale
businesses like Balalo soy packers however these are not so threatening to the business since
they produce in small quantities and also take a very small portion of the market.
Capital requested:
The shareholders will provide Ugx 40000000= and Ugx 20000000= will be secured as a loan
from stanbic bank. The business also has an acre of land with established premises that will be
used to operate the business.
Collateral:
The business will repay the loan in monthly installments for 3 years at an interest rate of 24.5 per
cent. The monthly installment of Ugx 691700= will be paid by the business and in case the
business fails to pay the loan within the agreed time, it has 1 acre of land with a land title in
Kyabakuza which is valued at Ugx 30000000= and it will be used as collateral security.

8. Start up requirement schedule:
particulars Ugx shs
Shareholder’s capital 40000000
Bank loan 20000000
Total capital 60000000
Use of capital
Registration 250000
Supplies/ raw materials 26000000
Milling machine 3000000
Office equipments 4000000
Other production machines 5000000
Advertisements 3500000
Transport 4000000
Electricity 500000
Salaries and wages 3000000
Packing materials 400000
Mixer 1200000
Miscellaneous expenses 3000000
Total expenses 58350000
Balance c/d 1650000
CHAPTER THREE
DESCRIPTION OF THE BUSINESS
1.0 Introduction
The name of the company is SM nutritious baby soy. SM is a name after the proprietor and
the majority share holder of the company Ssenkumba Maurice. It will be a family business
so that it can be passed on to grand children hence its survival for centuries.
1.1 Location of the Business

9. SM will be located in Kyabakuza trading centre 5km along Masaka- Mbarara high way in
Kimanya Kyabakuza sub -county, Masaka district making it an ideal location for our business.
The business will be located at Kyabakuza trading centre along Masaka Mbarara road because
Kyabakuza trading is a populated town economically growing so there is an opportunity of
setting up a baby soy company due to increasing number of schools, institutions, organizations,
banking facilities, population among others that will provide market for our products.
Availability of security is another factor that we shall consider while locating our business. We
shall locate our business at Kyabakuza trading centre because of assured security due to presence
of a police station in the area.
More so, availability of good transport and communication network will enable easy
transportation of both the raw materials to the production plant and transportation of the finished
products to the market areas and good communication networks will ease communication to both
the suppliers of raw materials and customers.
Another factor we considered while choosing the location is the availability of power and water
which are very important aspect in establishing a baby soy company. Mainly power will be used
for running machines and lighting respectively. The growing size of the population due to
increased birth rate among the people in the area and the increasing number of immigrants within
Masaka district and neighboring districts of Lwengo, Lyantonde, Rakai and Sembabule at large.
This will offer ready market for SM products hence choosing such location.
1.1.2 History of the Business
SM nutritious baby soy will be a private limited company formed under the partnership act of
1890.
SM nutritious baby soy limited is a new venture that will deal in the production of quality and
nutritious baby soy to satisfy customer needs especially the families with babies. The company
will provide convenient and affordable quality baby soy mainly to the residents of the former
Masaka region and the whole of East Africa.

10. The business will start its operations in November, 2013 after acquiring the share capital of
shs.40000000= and a loan from Stanbic bank of shs.20000000= to buy the necessary equipment
and the starting raw materials.
1.1.3 Description of the Product
The company will mainly produce baby soy in 1000gm, 500gm and 250gm respectively. The soy
will be in powdered form and yellowish in colour due to the ingredients that will be used, the soy
will be packed in paper bags that will be branded with the company logo so as to identify it from
the products of the competitors. The ingredient that will be used in the processing of the baby
soy will include; soya beans flour, nkejje, millet and silverfish among others.
The baby soy will be at first for babies of the age of 7months to 5 years but after two years of
operation the company will start to produce soy for elderly people so as to increase on its sales
and also capture a bigger market share.
1.1.4 Market segmentation
The baby soy will be produced for all classes namely the low, high, and middle income earners.
Our market will be divided into three categories which include;
The individual customers, these will include among others the house wives and this will be
mainly through our door to door campaign of making people aware of our products.
Organisations, these will include schools especially kindergartens and nurseries, orphanage
centers, hospitals and child study centers (Sunday schools).
And our last market segment will be retail shops and supermarkets both within and outside
Masaka town and the supermarkets will include smart shoppers, downtown, and Tabulabyansi
among others.
1.1.5 Characteristics of the product
The baby soy will be packed in 1000gm, 500gm and 250gm respectively. The soy will be in
powdered form and yellowish in colour due to the ingredients that will be used, the soy will be

11. packed in paper bags that will be branded with the company logo so as to distinguish it from the
products of the competitors.
The ingredient that will be used in the processing of the baby soy will include; soya beans flour,
Nkejje, millet, rice and silverfish among others.
The soy will vary from brand name which will include baby soy millet, baby soy Nkejje, baby
soy rice, and baby soy maize.
Since the product will be produced and packed in different flavors that is; nkejje, rice, millet and
maize it will attract more people to buy the product basing on their tastes preferences. However
the weakness of this product is that it will go bad easily because there will be no preservatives.
Also since the product will be packed in paper bags its likely to be prone to weather conditions
especially coldness which will spoil the soy.
These weaknesses will be solved by first packaging the soy in polythene papers then put them in
paper bags. The weakness of lack of preservatives will be solved through supplying in small
numbers so that my customers especially retail shops and super markets are not over stocked.
1.1.6 Risks expected to occur
Since the major source of energy there is a possibility of fire out break due to short circuit.
However the management will install fire extinguishers so that in case of fire out break the
extinguishers are used to stop it from destroying the company machines.

12. There is a risk of duplication especially from the small producers who produce poor quality
products which may tarnish the image of the company. The company will solve this risk through
monitoring the products in market so as to identify the duplicated products.
There is a risk of workers especially those in the production department to get some accidents
like cuts and wounds from the production machines. This will be solved through providing
protective gears like groves, gum boots, helmets, nose masks and overalls
Theft is also expected to be among the risks especially on the production plant so as to steal the
production equipments like grinders and mixers. The risk will be solved through hiring a security
guard to safe guard the company premises.
1.1.7 Future Prospects
SM nutritious hopes to start up outlets in the towns of Masaka, Lyantonde, Kalisizo and
Kampala and this will help the company to multiply its sales which in turn will lead to its
development and growth.
The company also hopes to expand the product line through introducing products for the elderly
and also all ages of people also the company hopes to start producing maize and rice flour.
There’s also a hope of producing to the outside world like Kenya, Tanzania and Southern Sudan.
The company also hopes to produce animal feeds most especially the pigs since the spoiled baby
soy can be eaten by the pigs also the maize brand will be used as animal feeds.
1.1.8 Goals and milestones
SM nutritious baby Soy Company expects to achieve the following during its year of production.
During the first year of operation SM nutritious company expects to be known by most of the
people around the former Masaka region and this will help the company to increase its sales at
10 percent per month.

13. During the second year of operation the company expects to open up an outlet in Mbarara and
this will help the company to increase and product awareness among the people of Mbarara
Lyantonde and Bushenyi.
The company also expects to expand it premises through buying land from the neighbors and this
will increase its production and storage capacity and hence the growth and development of the
company.
The company also expects to buy land so that it starts to plant its own raw materials like maize,
soya beans and millet. This will increase the production capacity of the company and also reduce
on the costs of production.
1.1.9 Uniqueness of the business
The company will be providing credit facilities to its trustworthy customers like schools,
institutions, hospitals and supermarkets this will attract more people to buy the products of the
business.
Given the fact that the business will be producing different flavors like millet, maize, nkejje, and
rice it will attract more people to buy its products due to the variety that will be produced unlike
its competitors who only have at most two flavors.
In the pack of 1000gm I will add 10gm and this will attract more customers to our products and
also reduce the prices by 100 ugx for every category compared to my competitors and this will
attract more customers to my product.
MARKET ANALYSIS
1.2 Market segmentation
The baby soy will be produced for all classes namely the low, high, and middle income earners.
Our market will be divided into three categories which include;

14. The individual customers, these will include among others the house wives and this will be
mainly through our door to door campaign of making people aware of our products.
Organisations, these will include schools especially kindergartens and nurseries, orphanage
centers, hospitals and child study centers (Sunday schools).
And our last market segment will be retail shops and supermarkets both within and outside
Masaka town and the supermarkets will include smart shoppers, downtown, and Tabulabyansi
among others.
1.2.1 Product strategy
SM nutritious baby Soy Company will use the following market mix to achieve its intended
objectives.
Price; The business will intend to use a competitive based pricing strategy to cater for business
objectives and market position to generate revenue. We don’t intend to charge very high price
even when our products will be of a n excellent quality compared to our competitors’.
On the market 1000gm, 500gm and 250gm cost shs. 12000, shs. 6500, and shs.2000 respectively
Product; At SM we shall deal in production of baby soy for babies between 7 months and 5
years but as time goes on we will diversify our production to cater for all the classes of people
(the elderly, children and the youth). The soy will be in weights of 1010gm, 505gm and 255gm.
The soy will be in powdered form and yellowish in colour packed in polythene and paper bags
outside beautifully branded with the company logo and description “Baby soya the mystery
behind healthy babies”.
Given the fact that the weight will exceed slightly above my competitors then it means that with
no doubt the product will meet customer’s expectations of value for money since they will be
buying more at a relatively cheaper price compared to our competitors’.
Place; SM Nutritious Baby Soy Company will be located in Kyabakuza trading center along
Masaka Mbarara road this place is strategic since the travelers will be able to see our company

15. and this will provide publicity to our product hence increasing product awareness among the
people which in turn will lead to increased demand for our product.
Promotion; At SM we believe that advertisement plays a very big role to the sales of the
company so the company has put aside big sums of money so as to create awareness among the
potential customers and increase its sales thus its growth and development.
The share holders will also use social functions like attending funeral ceremonies, burials, church
functions and this will help the company to gain acceptance and fame among the people. The
word of mouth advertising via quality output is a strong selling point. So the company hopes to
employ a group of foot sales representative and this will promote personal contact between the
public and the company and hence attract more people to our products.
Occasional community donations and production gifts to outstanding community figures will
also help us in achieving our objective of being in touch with our clients. We will also take the
product to the consumers and let them sample the product to help create brand awareness.
Also adverts will be taken to local radio stations which will include central broad casting
services (CBS), radio Buddu and Bukedde. These adverts will create awareness among the
public and this will attract more people to buy our product.
Advertisement schedule on the Radios
Radio station Time Programme Cost (ugx)
CBS fm 7:30 am-8:00 am Kalisoliso 450000
Bukedde fm 1:00 pm- 3:00 pm Akafa omukuto 300000
Buddu fm 1:00pm Ekyemisana 250000

16. We shall also use flyers, posters and brochures as a means of developing customer awareness
about our product. Graphic materials like posters, flyers and brochures create awareness among
the potential customers who can read and those that cannot read will be reached through radio
adverts. A copy of the brochure and business card is shown in the appendices.
Pricing strategy
The business will intend to use a competitive based pricing strategy to cater for business
objectives and market position to generate revenue. We don’t intend to charge very high price
even when our products will be of a n excellent quality compared to our competitors’.
On the market 1000gm, 500gm and 250gm cost shs 13000, shs 6500, shs,2000 but ours will be
slightly lower by shs.100 on all the three categories.
Distribution strategy
Promotional strategy
At SM we believe that advertisement plays a very big role to the sales of the company so the
company has put aside big sums of money so as to create awareness among the potential
customers and increase its sales thus its growth and development.
The share holders will also use social functions like attending funeral ceremonies, burials, church
functions and this will help the company to gain acceptance and fame among the people. The
word of mouth advertising via quality output is a strong selling point. So the company hopes to
employ a group of foot sales representative and this will promote personal contact between the
public and the company and hence attract more people to our products.
Occasional community donations and production gifts to outstanding community figures will
also help us in achieving our objective of being in touch with our clients. We will also take the
product to the consumers and let them sample the product to help create brand awareness.

17. Also adverts will be taken to local radio stations which will include central broad casting
services (CBS), radio Buddu and Bukedde. These adverts will create awareness among the
public and this will attract more people to buy our product.
Advertisement schedule on the Radios
Radio station Time Programme Cost (ugx)
CBS fm 7:30 am-8:00 am Kalisoliso 450000
Bukedde fm 1:00 pm- 3:00 pm Akafa omukuo 300000
Buddu fm 1:00pm Ekyemisana 250000
We shall also use flyers, posters and brochures as a means of developing customer awareness
about our product. Graphic materials like posters, flyers and brochures create awareness among
the potential customers who can read and those that cannot read will be reached through radio
adverts. A copy of the brochure and business card is shown in the appendices.
Forecasted promotional costs
particulars Cost per unit Time Cost(ugx)
CBS FM 450000 2 months 900000
Bukedde fm 300000 3months 900000
Buddu fm 250000 3months 750000
Brochure and flyers 200000 5 months 200000
Door to door 150000 5 months 750000
Total 3500000
Market research
Sales and revenue forecast
Forecasted market share

18. Marketing plan
SM products will be truly unique in the market place. The look, feel and taste of its baby
soy when compared with the competitor’s will over score their quality and value . Our
product line will react to the needs and desires of the customer , thereby encouraging
repeated and word of mouth sales .
Our market share will be driven by three models as shown below;
Share preference ; This will be increased through quality products, relatively low prices in
relation to our competitors and promotional changes through intensive advertisements on
radio stations, posters and many other forms of advertisements..
Share of voice ; This will be through our door to door campaign as this will increase awareness
among the people as far as SM products are concerned and this will attract more be to buy our
products and leave the products of our competitors. Thus, share of voice will increase our sales
and hence capturing a bigger market share.
Share of distribution; this will be increased through more intensive distribution.

19. Sales and distribution
The schools will be supplied once a week with 20kgs and they will be valued at shs. 12000
Hospitals will be supplied once in two weeks with 15kgs and they will be at shs. 12000
Retail shops atleast 10 shops in Masaka town will be supplied with at least 3kgs packs, 5kgs in
packs of 500gms and 5kgs in packs of 250 gms and they will be valued at shs.12000, shs 6400
and shs.2000 respectively. These shops will be supplied once in a month.
Supermarkets will be estimated to be 5 and they will be supplied with 10kgs (4kgs in1kg packs,
3kgs in 500gms packs and 3kgs in 250gms packs) at the same price as retail shops.
List of customers
 The individual customers especially households in the nearby villages
 Organisations, these will include schools especially kindergartens and nurseries, orphanage
centers, hospitals and child study centers (Sunday schools).
 Retail shops and supermarkets both within and outside Masaka town and the supermarkets
will include smart shoppers, downtown, and Tabulabyansi among others.
Competition and competitive age
Basing on the survey carried out by the managing director the company is operating in a
relatively competitive market where there’s competition from locally made baby soy by
companies like Kayebe sauce packers and Maganjo grain millers and also some small scale
businesses like Balalo soy packers however these are not so threatening to the business since
they produce in small quantities and also take a very small portion of the market.

20. Assessment of competitors
The leading producer in this industry is Maganjo and this is because the company has existed for
a longer period and according to the survey the company was started in 1979 this has helped it to
acquire experience and trust from the public. However, this company has some weakness
operational and management operations which need improvement.
Other competitors like NUMA, Kayebe, Balalo and East African Baby Soy are not so much
known by the people though they have stayed in the market for quite long time so if SM makes
intensive advertisements it can easily out compete them.
Also given the fact that most of the companies are situated in Kampala it will be easy for SM to
take over the Masaka region and its neighbouring districts within a very short time due to
relatively cheaper costs of reaching these areas compared to the competitors who are far from
Masaka.
MANUFACTURING / OPERATIONAL PLAN
Location of the Business
SM will be located in Kyabakuza trading centre 5km along Masaka- Mbarara high way in
Kimanya Kyabakuza sub -county, Masaka district making it an ideal location for our business.
The business will be located at Kyabakuza trading centre along Masaka Mbarara road because
Kyabakuza trading is a populated town economically growing so there is an opportunity of
setting up a baby soy company due to increasing number of schools, institutions, organizations,
banking facilities, population among others that will provide market for our products.
Production characteristics
The company is going to use the following raw materials for its production;
 Soya beans, this is the primary ingredient in any baby soy recipe. Soya beans cotain
carbohydrates and proteins. These will be crushed by the milling machine which will
transform them into powdered form and then they will be mixed with other materials to
produce the baby soy. They will be got from the areas of Kabale, and Kisoro among
others plus the local farmers around.

21.  Millet, will also be grinded to powder form and will be mixed with other components to
come up with the baby soy. They will be got from Kabale, Tororo, Butaleja and Soroti
among others.
 “Nkejje,” this will be got from Lambu and Bukakata.
 Maize, will be got from Mayuge and Kiboga districts and also from the local farmers
around. Maize will be used because it contains proteins and carbohydrate which provide
energy to the children and also the proteins help in brain growth of the children
 Cassava, will be got from Soroti, Arua and also from the local farmers. The cassava will
be mainly used because it contains starch which makes the body strong.
 Powdered milk from Kampala by Sameer industries and Fresh diaries ltd.
 Water,
Equipment used
In order for SM to start operating there number of equipments needed ranging from grinders to
mixers.
Below is the equipments schedule that SM requires to start operating
equipment description cost
mixer Vollrath 40757 20 Qt. mixer
 Two timer with
automatic changeover
from low to high speed
500000
Grinder Model: Shaughan
Brand: JAC
2500000
Shiver H3R- 356 56”x 96” stainless 300000
Computer Dell corei3 1200000
Milling machine 2600000
The manufacturing process
When the soya beans, cassava and maize are collected from the store they have to be put on the
shiver so that stones and other dirty materials are removed so that they do not destroy the milling
machine, then the soy beans, maize and cassava are put into the milling machine and turned into

22. flour which is collected in the sacks and taken to the mixer so that it can be combined with other
materials like milk, millet.
For the case of millet and “Nkejje” these are put into the grinder so that they are crushed to
powder as this makes them easily dissolved in the flour of soy and maize together with cassava.
Once that has been done then the different powdered materials are taken to the mixer and this
dissolve the different flour so that once recipe is produced with the combination of all the
ingredients.
Then once this is all done then the recipe is packed into the plastic bags which are then put into
the paper bags which are branded with our company logo of SM nutritious baby soy. However
before the sealing of the different packs they have to be put on a measurement so as to ensure
uniformity in the weights of our products and also gain trust of our customers through correct
measurements of our products.
Costs and analysis
The company will need shs 26000000= to buy the necessary raw materials which will include
soya beans, cassava(dried), millet, nkejje, maize, water and powdered milk among other.
particulars Cost per unit units Total cost
Soya beans 2500 4000kgs 10000000
maize 600 2500kgs 15000000
millet 400 2000kgs 800000
cassava 900 2000kgs 1800000
nkejje 2000 2000kgs 4000000
Powdered milk 3500 2000kgs 7000000
water 500000
others 3000000
Total 25600000

23. ORGANISATION PLAN
The organisation plan or management plan is intended to stipulate how the management will be
in our organisation right from the board of directors to the casual labouers.
Board of Directors
SM nutritious baby soy will be started by two people who will contribute share capital of shs.
40000000(forty million)
Madam Nankumba Annet and Mr. Ssenkumba Maurice will be the two people to start SM
nutritious baby soy and hence the directors of the company.
Mr. Ssenkumba Maurice is 25 years of age and pursuing a Bachelors degree in Business
Administration and Management from Uganda Martyrs University, Nkozi. He has 3 years of
experience in management since he has been working as the assistant manager of Radio Buddu.
Mr. Ssenkumba who is the proprietor of SM will be also the managing director of the company
due to the vast experience he holds from the field of management and business administration
He will also act as the human resource manager during the first year of operation so as to cut the
costs of hiring the human resource manager.
Madam Nankumba Annet, who is 35 years old, will be the finance and marketing officer during
the first year of operation. She has a Bachelors degree in commerce from Makerere business
School (MUBS). Madam Nankumba has vast experience in the field of finance since she has
been working as the chief finance officer of MK electro watts for 10 years.
Management personnel
Managing director: as earlier mentioned Mr. Ssenkumba Maurice will work as the managing
director and human resource manager during the first year of operation of SM nutritious baby
Soy Company.

24. Finance manager: the finance and marketing officer will be Madam Nankumba Annet and she
will be charged with overseeing the entire accounting and marketing departments of the
company as early as its first years of operation.
Production manager: Kato Paul will be the production officer/ manager and he will be charged
with overseeing the entire production department. He has a bachelors degree in foods and
nutrition and has worked with Kayebe sauce packers as the assistant productions manager for 4
years.
Job description and specification
Board of Directors  Degree in any
business related
course
 Professional
course like charted
institute of
management(CIM
A) an added
advantage.
 Experience of
3years in a
recognized
organisation
 High degree of
public relations
 Overseeing the
management
 Make decisions on
behalf of the
company
 Making informed
future forecasts for
the company
Managing director  Degree in any
business related
course
 Professional
course like charted
institute of
management
(CIMA) an added
advantage.
 Minimum of 2
years of working
experience
 High level of
integrity, and
willingness to
mentor and advise
others.
 Making major
decisions on
behalf of the
company
 Advisisng the
management on
the course of
action to take
Financial manager  Degree in any
business related
 Strong and well
vast with the latest
 Making financial
projections for the

25. course with
accounting
 A professional
accounting course
like CPA, ACCA
accounting
principles
 Experience of 2
years
 Must be a computer
literate.
company
 Preparing the
necessary financial
statements as
required by the
management
Marketing manager  Degree in any
business related
course majoring in
marketing
 Any professional
course is an added
advantage
 High degree of
public relations
 Experience of 3
years in a related
field
 Searching for new
market for the
organisation.
 Advising th
management on the
marketing
techniques to use so
as to capture a
bigger market share
Production manager  Degree in foods and
nutrition
 Good supervising
skill
 Experience of at
least 2 year I a
related field.
 Baby soy making
skills
 Maintaining the
quality of the
products.
 Supervising of
workers during the
production process
Human resource
manager
 Degree in any
business related
course
 Social and
approachable
 Experience of
two years
 Recruiting of
workers
 Interviewing and
rewarding
employees
 Punishing poor
performers
Casual labourers  Minimum ordinary
level certificate
 Punctual at work
 Strong and
energetic
 loading and
offloading of
materials

26.  helping the
production manager
during the
production process
Security guard  minimum of
ordinary certificate
 minimum 1 year
experience
 criminal free
records
 safe guarding the
company premises.
Staff personnel schedule
Job title Number Qualification Age Experience
Casual labourers 4 Ordinary level 20-35 1 year
Security guard 1 Ordinary level 25- 50 1 year
cleaner 1 Primary level 19-30 None