Merchant Presentation

1. Great opportunity for retailers
Increase customer base , reach target audience, cost effective and measurable method

2. Retailers
 Need more customers
 Need loyal and repeated customers
 Need their offers reaching the customers in a smarter way
 Unlike through expensive TV / Print Media Ads / web media
 Or any other Ads
 Even if they have membership plans / cards, they hardly attract customers
 Retailers spend more on advertising their offers
 Currently they do not have measurable mechanism if their adverts are really
paying back to them

3. Consumers
 Want more discounts / offers
 Consumers want to compare offers and do smart purchases
 Consumers can get GROUPON offers / deals

4. GAP Between Retailers & Consumers
 Retailers offers are not reaching 100% to the consumers
 Though some adverts are seen in print / TV media, consumers hardly
remember the offers at the time of real purchasing
 Consumers are not able to compare the offers
 There are NO GROUP ON offers currently offered by retailers
What is groupon offers?
If a group of consumers (a group of close friends / families / associations) go to a retailer, then more
products of consumers are sold at one shot. If groupon offers are known to the consumers then a
group of consumers can avail the offers.
Example : In real estate property, say there are 10 properties. If a 10 member group goes to the
property seller, he can sell all properties at one shot. This way he can reduce his advertising costs, his
time to sell is reduce, he realizes quick money. At the same time, all group members get the properties
at discounted price.

5. Retailers
In order to acquire customer base
 Individual stores cannot afford to spend on advertising their products and
offers
 Small chain of stores in city or in a region also cannot afford to spend on TV
and News Paper based advertisements
 Nationwide stores, spend lot of money in advertising their brand and offers
on TV and News Papers. But are their advertisements are paying them back
100% ? They do not have proper measurable mechanism to track the
success of their campaigns

6. Retailers
Whether small stores or small chain of stores or nation wide chains of stores
 Even if they advertise, how many of their advertisements are really reaching
the target audience?
 Do people really know their offers?
 Do people really compare their offers and visit them?
 Some nationwide big chains provide loyalty membership cards but their
regularly changing offers do not reach their members even if they advertise
about their offers.

7. OFFERica
Solution
Offers on your hand

8. OFFERica
Solution
Retailers’ offers reach the pockets or hands
of people (ON MOBILES)
 People will be aware of retailers’ offers
 They book offers in advance
 And they can also earn points and
become loyal customers to the retailers
Offers on your hand

9. OFFERica
 Brings all individual stores, chain of
stores and nationwide stores to a single
platform
 Enables all stores to publish offers
using a easy web control panel
 Enables customers to access the offers
related information on mobiles
 Customers know offers on their mobiles,
book offers and visit the stores
 Customers avail the offers
 Customers can also earn points for their
purchases
OFFERica
Retail 1 Retail 2 Retail 3
Customers

10. How it works ?
 OFFERica signed up with several retail
brands
 Customers download or access our app
on their mobiles
 Merchants publish their offers using a
web based software
 Merchants’ offers are available in the
apps of customers
OFFERica
Retail 1 Retail 2 Retail 3
Customers

11. How it works ?
 Customers download the app
 Customers access your offers (based
on category of the business ex:
restaurants , electronics etc)
 Customers check offers and book offers
in advance
 Customers visit stores
 Customers shop
 At the billing counter , customers show
YOUR LOYALTY app
 Billing executives, access web based
software and do the billing
 Customers not only get offer discount
but also avail points
BECAUSE OF THESE POINTS CUSTOMERS
REMAIN WITH YOUR MEMBERSHIP AND
BCOME YOUR LOYAL CUSOTMERS
OFFERica
Retail 1 Retail 2 Retail 3
Customers

12. Viral & Social Marketing in built
 Consumers can share the offer related
information of a brand on facebook,
twitter.
 Consumers also earn points by sharing
your offers on facebook
 This way, the offers become popular
and it increase the traffic to the stores OFFERica
Retail 1 Retail 2 Retail 3
Customers

13. OFFERica - Popularization
 We advertise and popularize the app in
several ways
 We spend lot of money in subscribing
and using our app
OFFERica
Retail 1 Retail 2 Retail 3
Customers

14. Technology – Software on merchant side
No costs and simple …..
 A web based administrative panel for your
management
 To publish your offers
 To know the reports of customers,
customer usage and customer points
 A web based administrative panel access
through computers at your stores
 To add customers to the offers (who
visit them)
Your loyalty business
company
Retail 1 Retail 2 Retail 3
Customers

15. Technology - Hardware on merchant side
No Costs and Simple ….
 Regular computers / Laptops
A web based administrative panel for Merchant management
Merchants’ Supervisors / Managers can access through computers / laptops
through web
 A web based panel for merchant stores
Billing executives at stores can access through their POS terminals (through
web) or you can also provide them separate tablets / phones to access the
software

16. What is needed to signup with us
You can use your existing infrastructure (computers and internet)
Nothing else!

17. Campaign
 After signing up with us, we will give you OFFERica pamphlets, you just
keep them at your billing desk, so more users can know about your
offers.

18. OFFERica target and brands
 Restaurants
 Consumer stores
 Departmental stores
 Consumer Electronics stores
 Home Appliances
 Travels
 Hotels
 Bars
 Furniture stores
 Pharmacies