The document summarizes a study on customer perceptions of two major footwear brands in Bangladesh: Bata and Apex. It outlines the objectives of the study which were to compare factors like quality, durability, price, design, and value between the two brands. It provides a brief company profile of each brand and defines customer perception. The methodology section notes a sample size of 123 respondents. Several data analysis sections analyze the demographics of the respondents and their feedback. Some respondents said Apex's quality makes them loyal while others felt Bata provides long-lasting value. The study aimed to understand customer preferences between the two leading footwear companies in Bangladesh.

1. Customer Perception towards two
giant footwear companies of
Bangladesh: BATA and APEX
Course Instructor: Abu Reza M Muzareba
Adjunct Faculty, Faculty of Business Studies
Bangladesh University of Professionals

2. Marketing Samurai
Member Roll No.
Md. Adib Ibne Yousuf M17232003
Masrur Alvee M17232033
Taposh Ranjan Sarker M17232043

3. Topics we covered
Objectives of study
Company Profile
Methodology
Data Analysis
Data Interpretation
Findings

4. Taposh Ranjan Sarker
M17232043

5. Objective of the study
The broad objective of the report is to find customer perception between the
two top competitors Bata and Apex in the footwear industry.
• Explaining a comparative study on independent variables like quality,
durability, variety, image, price, design, reliability, assurance and perceived
value etc.
• To identify the price to product quality ratio comparing two competitors.
• To analyze market competitive structure of the footwear industry regarding
Bata and Apex
• To provide some necessary findings according to the identifiable outcomes.

6. Company Profile

7. Customer Perception
Customer Perception is a marketing concept that tells us what customers
think about a brand or a company or its offerings. It can be positive or negative
feelings, perceptions, inhibitions, predispositions, expectations or experiences
that a customer has.
• Factors:
i. Brand
ii. Prices
iii. Usability
iv. Senses
v. Promotion
vi. Quality
vii. Reputation
viii.Customer Service
ix. Features

10. Md. Adib IbneYousuf
M17232003

11. DATA ANALYSIS
Sample Size: 123

12. Gender
Among 123 respondents, 76 male (61.8%) and 47 female (38.2%)
participated on this survey in online.

13. Age Group
Among 123 respondents, 10 (8.1%) belong to 18-21 years, 103 (83.7%)
belong to 22-29 years, 9 (7.3%) belong to 30-45 years and 1 (0.9%) belong
to 46 & above age group.That means, majority respondents are from
young generation.

14. Level of Education
Among 123 respondents, 63 (51.2%) are from Post-Graduation and 54
(43.9%) are from Graduation. A few students from High School and
MPhil/PhD also participated; their population is 6 (4.9%).

15. Occupation
Most of the respondents are Student; it is about 65 persons (52.8%).
Rest of the respondents are 42 (34.1%) Private job holders,
Businessman, Self-employed, Unemployed and Govt. Job holder.

16. Marital Status
101 (82.1%) single respondents participated on survey.
Rest of them is married.

17. Monthly Income
55 (44.7%) respondents earn BDT. 10,000 and below and
51 (41.5%) respondents earn BDT. 10,000-40,000. Rest
of the respondents [17 (13.1%)] are earn BDT 40000 and
above

20. Masrur Alvee
M17232033

26. Customers Feedback
• “Overpriced brands don’t work for me. Being a student I look for
something durable and reasonable priced. Designs and Colors
matter to me. I'm quite stylish.”
• “I purchase apex because I trust its quality. Once I purchased Bata. But my
perception about Bata is now, it is nothing but waste of money. Even I do not
enter the shop of other shoes. Only I choose Apex. But if I somehow find that
the quality of Apex is deteriorating I will be switched to another brand.”
• “Bata is serving more than two decades in our country with their best quality
footwear. I can’t even think my day without BATA”