This document presents the results of the WetFeet Talent Insider View student survey conducted in 2013. Over 6,000 students from various Singaporean educational institutions participated. The survey asked students about their career interests, goals and ideal employers. Key findings include that the most important career goals for many students were being competitively challenged and having work-life balance. When considering employers, aspects like company culture, job characteristics and reputation were most attractive. Popular ideal employers varied by field of study, with companies like Google, Singapore Airlines and A*STAR being highly ranked across different fields. The document concludes by thanking students for their participation and inviting them to participate in future surveys.

1. WETFFEET TALENT INSIDER VIEW - OFFICIAL RESULTS
STUDENT SURVEY 2013 Powered by UNIVERSUM

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University reports can be based on the total number of respondents from all main fields of study, or may
be specific to a main field of study. This particular report is specific to: All main field of studies.
ABOUT US
UNIVERSUM (www.universumglobal.com) is the global leader in
Employer Branding and Talent Research. For the past 25 years we
have been helping the world’s leading companies to strengthen their
Employer Brands. We serve more than 1.200 clients, including the
majority of Fortune 100 companies, and we work with more than 1.800
top universities across the world.
OUR MISSION is to be the meeting place
for talent and employers. Through our
research, strategic consulting and media
solutions, we provide students with
information about employers and help
companies to better understand, attract,
recruit and retain top talent.
WETFEET is our great career help website
where students get career help and can
learn more about career paths, companies
and industries (www.wetfeet.com).

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University reports can be based on the total number of respondents from all main fields of study, or may
be specific to a main field of study. This particular report is specific to: All main field of studies.
Who took part in the WetFeet Talent Insider View?
Over 6000 students from
various educational institutions
took part from Singapore.
Nearly half a million students
took part in the Universum
Student Survey 2013 in more
than 28 countries.
100 000+
460 000+
Global
Singapore
Asia Pacific Region
APAC
6 012
From Singapore to Hong
Kong, China, Japan, India and
Australia, over 100 000
students told us what they
want from their future.

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Average academic performance:
out of 10
6,5
Year of graduation:
Who took part in the WetFeet Talent Insider View?
21,6
National University of Singapore SIM University
Nanyang Technological University Singapore Polytechnic
Singapore Management University Nanyang Polytechnic
INSEAD Ngee Ann Polytechnic
SIM Global Education Temasek Polytechnic
Educational Institutions:
Average age in years:
2%
24% 23%
28%
21%
1.5% 0.5%
2012 2013 2014 2015 2016 20172018 or later
Nationality:
Singaporeans
International
Students
Male vs. Female:
51% 49%

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Salary Expectations – Annual Salary Before Tax
Salary expectations Male vs. Female
38,139
42,038
SGD
SGD
Main Field of Study
Salary in
SGD
Business/Commerce 39,187
Engineering/Natural Sciences 40,620
IT 44,108
Humanities/Liberal Arts/Education 37,726
Law 57,000
Health/Medicine 39,674
How do your expectations compare to other students in Singapore?

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• Below is a list of nine possible career goals. Which are most important to you? Please select a maximum of three alternatives
Career goals
24%
14%
25%
20%
14%
23%
32%
64%
48%
0% 10% 20% 30% 40% 50% 60% 70%
To be a leader or manager of people
To be a technical or functional expert
To be competitively or intellectually challenged
To be entrepreneurial or creative/innovative
To be autonomous or independent
To have an international career
To be dedicated to a cause or to feel that I am serving a greater good
To have work/life balance
To be secure or stable in my job
What’s your top career goal? Do you also strive for work-life balance?

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• How would you rate the relative importance of these aspects when choosing your Ideal Employer? Please divide 100 points between
the alternatives in accordance with importance
• Which attributes do you perceive as the most attractive? Please select a maximum of three alternatives
• This table shows the most attractive of the 40 attributes, taking into account the overall importance
of the driver categories to the students. This analysis gives a summarised 360 degree view of what
influences employer attractiveness.
What is most important to you in a job and employer?
People & Culture
The social environment of the workplace.
Job Characteristics
Your perception of the content and demands of the job.
Remuneration & Advancement Opportunities
Monetary compensation & benefits, now and in the future.
Employer Reputation & Image
The perception of an employer as an organisation.
1
2
3
4
A friendly, creative and dynamic work environment , leaders who will support
my development, meritocracy… People & Culture! Is this also the most
important to you?

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• Which attributes do you perceive as the most attractive? Please select a maximum of three alternatives. • The Universum Career Profiles are based on the attributes that students selected
as attractive for their first employer. See more details in Appendix.
Representation of Students’ Career
Profiles in Singapore
What Universum Career Profile are you?

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LEADER: A student who possesses an inspiring
attitude and searches for jobs where leadership
skills are expected as well as developed. This
student is not afraid of making decisions and
taking responsibility.
What Universum Career Profile are you?
INTERNATIONALIST: A personality that is open-
minded and prefers international surroundings.
This type of student enjoys meeting new
people, travelling, and working abroad.
IDEALIST: A student who pursues ethical and
sustainable principles and values. This student is
strongly attracted to employers whose mission
and vision are in line with his/her own principles
and standards.
HUNTER: A personality that focuses on monetary
aspects. This student chases financially lucrative
and competitive jobs.
CAREERIST: A student who continuously wants
to develop. This type of student wants to follow
a promising career path within a prestigious and
meritocratic environment.
ENTREPRENEUR: A student who appreciates
working in an evolving environment, in which
he/she can solve changing and challenging
problems.
HARMONISER: A student who prefers a stable
work environment that is characterised by a
respectful and balanced management
philosophy.

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• Please select five employers from the list below for which you would most like to work - your five Ideal Employers
Top Ideal Employer Ranking | Top 20
Business & Commerce Students
Employer
2013
Ranking
Change from
2012
Employer
2013
Ranking
Change from
2012
Google 1 - Credit Suisse 11 -6
Singapore Airlines 2 1 Deloitte – MOVER & SHAKER 12 23
PwC (PricewaterhouseCoopers) 3 8 DBS 13 -3
Ernst & Young – MOVER & SHAKER 4 20 Monetary Authority of Singapore (MAS) 14 -6
J.P. Morgan 5 -1 Marina Bay Sands 15 new
Goldman Sachs 6 -4 Apple 16 new
Barclays 7 -1 OCBC Bank 17 -1
KPMG – MOVER & SHAKER 8 19 Citi 18 -4
The Walt Disney Company 9 6 Deutsche Bank 19 -12
Procter & Gamble 10 13 Resorts World Sentosa 20 new

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• Please select five employers from the list below for which you would most like to work - your five Ideal Employers
Top Ideal Employer Ranking | Top 20
Engineering & Natural Science Students
Employer
2013
Ranking
Change from
2012
Employer
2013
Ranking
Change from
2012
A*STAR 1 - Defence Science & Technology Agency 11 -5
Google 2 2 Procter & Gamble 12 2
ExxonMobil 3 -1 Microsoft 13 -1
Singapore Airlines 4 -1 Boeing 14 3
Rolls-Royce 5 - Singapore Technologies Engineering 15 -2
Shell 6 3 Samsung 16 3
GSK - GlaxoSmithKline 7 - Defence Science Organisation (DSO) 17 -7
Ministry of Education (MOE) 8 7 Ministry of Health (MOH) 18 -10
Apple 9 new Pfizer 19 5
Keppel Corporation 10 1 3M 20 -

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• Please select five employers from the list below for which you would most like to work - your five Ideal Employers
Ideal Employer Ranking | Top 20
IT Students
Employer
2013
Ranking
Change from
2012
Employer
2013
Ranking
Change from
2012
Google 1 - DBS – MOVER & SHAKER 11 43
Microsoft 2 - J.P. Morgan 12 -
Apple 3 new Cisco Systems 13 3
Facebook 4 new Goldman Sachs 14 -
IBM 5 -1 Citi – MOVER & SHAKER 15 23
Singapore Airlines 6 5 Sony 16 -7
Samsung 7 6 Credit Suisse 17 -10
Accenture 8 -3 UBS 18 12
Barclays 9 -3 HSBC – MOVER & SHAKER 19 34
Intel 10 - SingTel 20 4

13. Thank you for taking part in UNIVERSUM’s 2013 STUDENT SURVEY!
We hope to see you again in 2014! 
FOLLOW THE WETFEET COMMUNITY SINGAPORE ON FACEBOOK
Questions? Comments? Something to share?
Contact: Marielle Reussink |University Relations Manager APAC | marielle.reussink@universumasia.com