Paying for media content through a pay wall seems to be a daft idea. Why pay for stuff that is free elsewhere? That's not to say people won't pay for content, look at the success of iTunes and app stores. Their success is due at least in part to the ease of making payments. We see challenge. For consumers there’s just too much noise in the Digital Landscape. It’s random, raw, repetitive. And for content providers, in this Digital Land of the Free, where’s the revenue? So here's the idea. So here’s an idea. People won’t pay for most content (why should they? It’s free somewhere else isn’t it?) But they will pay for some content. Our hypothesis is that there is a market for content that is original, timely, novel, exclusive, unique or has quality and authority… that is relevant to me. With that in mind, we present a model underpinned by a media broker, where content is priced according to its relevance.
Agile practitioners talk about the customer but who do they really mean? This presentation argues that the customer is not the person who is sponsoring the project - the 'product owner', the customer is the person whose life is touched by the product. It concludes with some recommendations for engaging the real customer in the process. It was presented at Qcon a couple of years ago, I narrate it here - http://video.google.co.uk/videoplay?docid=-8408360027459704260
Slides from the presentation I gave on Agile Experience Design. Look at the first slide. Someone delivered that. Someone signed it off. Someone had to use it. And they cried. It needn't be like that. This is how to make delightfully designed software faster. Test, learn, fail fast, succeed at speed.
Creating value with Content: the Future Of Marketing & Advertising, by Gerd L...Gerd Leonhard
These are the slides from my presentation in Sydney, August 18, see http://bit.ly/l6NZH
From the event description: "Futurist Gerd Leonhard will talk about the key trends and developments from around the globe, depict the most likely scenarios in the next 3-5 years, and describe opportunities that will arise from the global change to a networked and fully converged ecosystem of Content & Media, Marketing and Advertising"
Some high-lights:
* We are only beginning to understand the huge shift from disconnectePicture 20d to connected 'consumers'
* Connected people act / consume / behave / communicate VERY differently
* Mobile broadband-powered content sharing is going to reset the content industries
* The disruption has only just begun
* Captive consumers are rapidly vanishing
* Advertising and marketing as we knew it is no longer going to work
* Advertising IS CONTENT
Next Generation Internet Marketing-Transformational Customer ExperienceCustomer Centria
With the rapid evolution of technology, the virtual world will soon become indistinguishable from the real one, with virtual experiences gaining equal importance. The presentation expounds that it is imperative for companies to create pleasant and engaging virtual experiences for the consumers, in order to create a bond with them.
analysis of why we are entering into an era where art and picture framing is a lucrative business opportunity and how our new concepts and innovations are disruptive giving us a unique competitive advantage
Agile practitioners talk about the customer but who do they really mean? This presentation argues that the customer is not the person who is sponsoring the project - the 'product owner', the customer is the person whose life is touched by the product. It concludes with some recommendations for engaging the real customer in the process. It was presented at Qcon a couple of years ago, I narrate it here - http://video.google.co.uk/videoplay?docid=-8408360027459704260
Slides from the presentation I gave on Agile Experience Design. Look at the first slide. Someone delivered that. Someone signed it off. Someone had to use it. And they cried. It needn't be like that. This is how to make delightfully designed software faster. Test, learn, fail fast, succeed at speed.
Creating value with Content: the Future Of Marketing & Advertising, by Gerd L...Gerd Leonhard
These are the slides from my presentation in Sydney, August 18, see http://bit.ly/l6NZH
From the event description: "Futurist Gerd Leonhard will talk about the key trends and developments from around the globe, depict the most likely scenarios in the next 3-5 years, and describe opportunities that will arise from the global change to a networked and fully converged ecosystem of Content & Media, Marketing and Advertising"
Some high-lights:
* We are only beginning to understand the huge shift from disconnectePicture 20d to connected 'consumers'
* Connected people act / consume / behave / communicate VERY differently
* Mobile broadband-powered content sharing is going to reset the content industries
* The disruption has only just begun
* Captive consumers are rapidly vanishing
* Advertising and marketing as we knew it is no longer going to work
* Advertising IS CONTENT
Next Generation Internet Marketing-Transformational Customer ExperienceCustomer Centria
With the rapid evolution of technology, the virtual world will soon become indistinguishable from the real one, with virtual experiences gaining equal importance. The presentation expounds that it is imperative for companies to create pleasant and engaging virtual experiences for the consumers, in order to create a bond with them.
analysis of why we are entering into an era where art and picture framing is a lucrative business opportunity and how our new concepts and innovations are disruptive giving us a unique competitive advantage
Software is changing the way traditional business operate. People how have smartphones in their pockets - a supercomputer that is 25,000 times more powerful and the minicomputers of the 1960. This is changing people's behaviour and how people shop and use services. The organizational structure created in the 20th century cannot survive when new digital solution are being offered.
Jo Caudron spoke about managing digital transformation in Real Estate at CIB Vastgoedcongres 2015.
No sector is safe from disruption, you have to start acting today to transform your company for a digital-first future.
For those not familiar with South by Southwest (SXSW) is a 10 day conference with 3 focus areas around film, interactive and music festivals that take place every spring (usually in March) in Austin, Texas. Attached is a 2011 SXSW 2011 Review from an agency owner perspective on what take aways are worth learning about and what Apps are worth checking out.
Not sure exactly the year this was created - 2000 or 2001 - it was an internal Agency presentation explaining what we did in the interactive division.
Favorite bits are the stuff on interactive brand and digital customer.
Why Social is key to drive your Digital Innovation StrategyGerrie Smits
My talk at Social Media Summit 2015. Social is a Canary in the Coalmine. We can learn from the effects it has had on communications as well as from the culture that the social media companies cultivate.
Driving agility into your customer experiencemarc mcneill
Presentation given at the Customer Experience Management for Banking and Financial Services conference in London.
* Discover how lean and agile thinking delivers customer driven innovation at speed
* Learn how to build the voice of the customer into your delivery process
* Understand how to rapidly respond to changing customer expectations across multiple customer touch-points
Presents eight ideas for agility, moving out of IT and into the realm of experience design.
Software is changing the way traditional business operate. People how have smartphones in their pockets - a supercomputer that is 25,000 times more powerful and the minicomputers of the 1960. This is changing people's behaviour and how people shop and use services. The organizational structure created in the 20th century cannot survive when new digital solution are being offered.
Jo Caudron spoke about managing digital transformation in Real Estate at CIB Vastgoedcongres 2015.
No sector is safe from disruption, you have to start acting today to transform your company for a digital-first future.
For those not familiar with South by Southwest (SXSW) is a 10 day conference with 3 focus areas around film, interactive and music festivals that take place every spring (usually in March) in Austin, Texas. Attached is a 2011 SXSW 2011 Review from an agency owner perspective on what take aways are worth learning about and what Apps are worth checking out.
Not sure exactly the year this was created - 2000 or 2001 - it was an internal Agency presentation explaining what we did in the interactive division.
Favorite bits are the stuff on interactive brand and digital customer.
Why Social is key to drive your Digital Innovation StrategyGerrie Smits
My talk at Social Media Summit 2015. Social is a Canary in the Coalmine. We can learn from the effects it has had on communications as well as from the culture that the social media companies cultivate.
Similar to How to monetise in the world of free (20)
Driving agility into your customer experiencemarc mcneill
Presentation given at the Customer Experience Management for Banking and Financial Services conference in London.
* Discover how lean and agile thinking delivers customer driven innovation at speed
* Learn how to build the voice of the customer into your delivery process
* Understand how to rapidly respond to changing customer expectations across multiple customer touch-points
Presents eight ideas for agility, moving out of IT and into the realm of experience design.
Imagine it is 2007, there is no Apple, you are a new entrant developing a product that will go head to head with Nokia’s flagship phone the N95. You are the product manager who is responsible for the success of the product. You are focused upon beating Nokia; you’ve made it your business to intimately know the N95, you can recite the list of features it has from memory. You have a meeting with your design team and they break the news. They tell you the spec they have come up with.
“Let me get this straight” you say. “You are telling me that the phone you are proposing we take to market will have no Card slot, no 3G, no Bluetooth (headset support only), no decent camera, no MMS, no video, no cut and paste, no secondary video camera, no radio, no GPS, no Java…”
“Yup” the team say.
How do you feel?
Ditch the feature list that you’ve fixated upon in your quest to beat your competitors flagship product?
Only the brave would avoid the tick box mentality and strive for feature parity as a minimum requirement. Would you really throw out 3G, GPS and a decent camera; the real innovations in the market place?
The first generation of iPhone was released in June 2007, three months after Nokia’s flagship handset the N95. On paper, when you compare the phone features side by side, it is a sorry looking list. As a product manager would you rather have the iPhone or the N95 on your resume?
Customer driven innovation: Making it happen!marc mcneill
People talk about innovation but how do you make it happen? How do you engage your customers in the process; how do you rapidly move beyond ideas on the whiteboard to actually implementing them; how do you introduce tests and learn to continuously improve, or provide comfort in failing fast?
Combining agile software development and design thinking, it is possible to go from concept to cash at speed, placing the customer at the heart of the process.
This presentation introduces some of these ideas and practical ways of making customer-driven innovation happen.
Airline digital channels: Starting the conversationmarc mcneill
What are the customer touchpoints for an airline in the future? How will customers use web 2.0 and different channels to interact with the airline, before, during and after flying? This presentation may not give all the answers, but is designed to get you thinking. Thinking in terms of customer journeys rather than cold features and functionality. http://www.dancingmango.com/blog/2009/01/13/what-is-the-storywhat-is-the-story/ for me details
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
Buy Verified PayPal Account
Looking to buy verified PayPal accounts? Discover 7 expert tips for safely purchasing a verified PayPal account in 2024. Ensure security and reliability for your transactions.
PayPal Services Features-
🟢 Email Access
🟢 Bank Added
🟢 Card Verified
🟢 Full SSN Provided
🟢 Phone Number Access
🟢 Driving License Copy
🟢 Fasted Delivery
Client Satisfaction is Our First priority. Our services is very appropriate to buy. We assume that the first-rate way to purchase our offerings is to order on the website. If you have any worry in our cooperation usually You can order us on Skype or Telegram.
24/7 Hours Reply/Please Contact
usawebmarketEmail: support@usawebmarket.com
Skype: usawebmarket
Telegram: @usawebmarket
WhatsApp: +1(218) 203-5951
USA WEB MARKET is the Best Verified PayPal, Payoneer, Cash App, Skrill, Neteller, Stripe Account and SEO, SMM Service provider.100%Satisfection granted.100% replacement Granted.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
2. Social and media used to be separate Personal Impersonal Free Pay Once upon a time, not long ago, people consumed media that was broadcast to them and they would pay for it. Social interactions were face to face and completely separate
3. People talked, media broadcast People talked to people. It was completely personal (not to mention free). Media broadcast, and that was completely impersonal. And paid for. How else would they make their money? Not paid for Paid for Personal Impersonal
4. Digital has changed things – everything is free Personal Impersonal SMS eMail Free Free Free Free Digital has changed that model. People have won; everything is completely free. There’s an online dialogue (the vision of the Cluetrain Manifesto is becoming reality). Everyone is talking. Never mind it is completely noisy
5. But it is also noisy With all these sources of these content it is getting noisy. The poor people are getting overwhelmed. A headache for them?
6. And copyable Anything that can be digitised can and will be copied It’s definitely a headache for the content providers. Anything that can be copied will be copied. In the world of the free, nothing can be monetised for long
7. iTunes and Kindle are plugging a hole http://www.flickr.com/photos/amymctigue/4138695618 DRM can try and plug the hole, but it is a sticking plaster. That content will eventually wiggle its way free. FREE
8. Criminalise your customers? So what are you going to do, criminalise your customers for making free your content? Whoever heard of that? Legal proceedings against your customers for enjoying your content and sharing with their friends? That’s what the record companies are doing. Time for new business models of course. In the land of the Free, where there is no physical product to be bought, what are you to do?
9.
10.
11.
12. A compelling reason to pay World of free I will pay Filtered Curated Mine Status Recognition Content that is relevant and timely, that provides an coherent and themed experiences rather than the random cacophony of the web today
13.
14. Start with content Professionally created Dedicated amateurs Customers Feeds Other sources The raw data Let’s start with the content. It’s noisy out there. There’s the professionally created content, but there is also the quality stuff that’s being turned out by dedicated amateurs - pro-ams in their bedrooms. Customers are also talking, all that social stuff, reviews, feedback, but how do you separate the wheat from the chaff? Who is a good reviewer whose review you should trust and whose is just bluster you can ignore? Any content spawns other content. Cue feeds. And needing a catch all bucket for anything we’ve forgotten, we’ll add ‘other sources’ as well.
15. Add value to the content Professionally created Dedicated amateurs Customers Feeds Other sources Enrichment That’s the content sorted, now we need to add value to it. It’s not just about aggregation, indexing filtering and all those technical solutions to the problem. Curation is the key to monetising content. Taking all the content, all those sources and turning it into something that is meaningful to me. Professionally curated Transformation Aggregation Filtering Indexing Tagging
16. Monetising the content Professionally created Dedicated amateurs Customers Feeds Other sources Media broker All that content is really little more than data. Data that has a value depending upon its meaningfulness to me. Depending upon that meaning, we can start pricing it accordingly. Remember, I will pay (a little) for content that is Original, Timely, Authoritative, Novel, Exclusive, Unique and Quality. How much I will pay depends upon the importance of those factors at any point in time. When Prince William proposes to ??? and I’m a fanatical royalist or incorrigible gossip, I will pay for that breaking news if I can be first at the water cooler to announce it. If I can back it up with a juicy photo even better. But ten minutes later, when that news is in the public domain, when it is free, it still has value but not something I will pay for. Information market pricing Data landscape
17. How I want it, when I want it Professionally created Dedicated amateurs Customers Feeds Other sources Data landscape Information market pricing PC Mobile TV Other device The last piece in this puzzle is the delivery mechanism. The ability as me as a person to consume the content when I want, where I want in the way I want. Video on demand is a start. The video following me across devices is the next step. Add geo-location, augmented reality… What comes next? It is no longer a story of content, it is a holistic experience
18.
19. Liquid pricing Old Now Unique Ubiquitous Original hackneyed Authoritative Unreliable Relevant to me I don’t care £££ 0 Information market pricing Data landscape What liquid pricing means – it’s not a binary thing, I either pay x for the content or I don’t get it. Flex the pricing depending upon what it means to me, where and when. The key with the pricing is to keep it cheap. And that means micro payments
20. Micropayments Ringtones SMS Alerts Wallpaper iTunes Apps Google adwords Games Micropayments are becoming more common Information market pricing Data landscape Micropayments are increasingly becoming the digital currency
21.
22. Micropayments Ringtones SMS Alerts Wallpaper iTunes Apps Google adwords Games Reduce mental transaction cost Make it easy to use Community Earn stuff back Pay Earn Kerchingle P aypal quidco This barrier, the mental transaction cost can be broken down by making it easy. iTunes and the Apple app store have been so successful because they make it so easy. Why stop there? Why not let the customer earn as they become curators and contributors? Time for new business models.