Market for Identities - Yael Navaro-Yashin The New Middle Class and Joys of Suburbia - Sencer Ayata Parties are the Answer - Alison J. Clarke Object as Image: the Italian Scooter Cycle - Dick Hebdige Textual strategies Plastic Tactics - Kendall R. Philips Theories and Practices of Product Design - Elizabeth Shove Toward a Theory of Social Practices - Andreas Reckwitz Towards a Theory of Consumption - Jean Baudrillard Why Clothing is not Superficial - Daniel Miller Classes and Classifications - Pierre Bourdieu Philosophy of Fashion - Georg Simmel The Practice of Everyday Life Critical Everyday Life Sociologies — Problematizing the Everyday