This document summarizes a presentation on intrinsically motivating design. It discusses the presenter's background in design research and their work on developing a concept map to visualize the role of motivation in design. The presentation explores how understanding motivation can help designers create more engaging products and systems by considering what energizes and directs user behavior. It aims to develop a framework illustrating the value of intrinsic motivation and its relationship to established models of design and use.
Oscar Tena's portfolio from 2008-2011 focused on lines and their role in architectural representation and design. It included projects from courses in architectural representation, design, and a workshop that explored lines and their ability to edit, explain, experience, and discover design ideas. Tena posed the question "What isn't creative about a line?" and explored how lines can represent visual fields, depths, and imaginary concepts through diagrams, drawings, and computer models in an iterative design process.
Gaining Empathy with your Users - the RTFM of User ExperienceRick Boardman
This document provides tips for talking to users to gain insights through user research. It recommends triangulating multiple research methods like interviews, usability tests, and analytics. Early research should involve talking to many types of people to discover user needs before iterating on prototypes. The key is letting participants do most of the talking while observing their behaviors and responses. Insights should be tracked across users to identify themes to drive product evolution. User research is an ongoing process of learning about users to continuously improve the product.
Transcoding: A Technique to Transform Digital ContentVideoguy
This document discusses transcoding, which is the process of adapting or customizing digital content for different user environments and preferences. Transcoding involves modifying content without changing its representation, such as selecting a subset for small screens, or translating content to a different representation, such as converting HTML to WML. It allows content to be delivered to a wide range of devices and users by accounting for their constraints and preferences.
The document provides information about Studio 54 Hospitality, an African hospitality services company. It outlines the company's vision, principles of exceeding guest expectations, driving revenue, shareholder satisfaction, and maximizing profit. It introduces the three director positions - Dylan Herman for sales and marketing, Gary Clayton for food and beverage, and Mark Enslin for operations. It describes each director's experience and responsibilities. The document also describes feasibility assistance Studio 54 can provide for new hospitality projects prior to opening.
El documento habla sobre la sobrepoblación y sus consecuencias. Define la sobrepoblación como una densidad de población que empeora el medio ambiente, reduce la calidad de vida o hace descender la población. Explica que la sobrepoblación no es tanto un problema de espacio como de limitación de recursos y puede causar la extinción de especies. Proporciona una tabla con los 15 países más poblados del mundo.
El documento proporciona información sobre la impresora multifunción inalámbrica DCP-J140W de Brother. Ofrece funciones de impresión, copia y escaneado a color a una velocidad de hasta 33 páginas por minuto en monocromo y 27 páginas por minuto en color. Se puede conectar a través de WiFi y también incluye una aplicación para imprimir y escanear desde dispositivos móviles. Cumple con estándares medioambientales como Energy Star y Blue Angel.
Catalogo de la colección 2013 de productos y tarjetasUNICEF Ecuador
La Unión Europea ha acordado un embargo petrolero contra Rusia en respuesta a la invasión de Ucrania. El embargo prohibirá las importaciones marítimas de petróleo ruso a la UE y pondrá fin a las entregas a través de oleoductos dentro de seis meses. Esta medida forma parte de un sexto paquete de sanciones de la UE destinadas a aumentar la presión económica sobre Moscú y privar al Kremlin de fondos para financiar su guerra.
The document provides reviews and commentary from multiple individuals about the book "Understanding Water and Terrorism". The reviews praise the book for being a useful and important resource for both concerned citizens and professionals. They note that the book opens vital discussions about protecting water supplies and infrastructure. The document also provides biographical information about the author, H. Court Young, who has decades of experience in water systems and policy.
Oscar Tena's portfolio from 2008-2011 focused on lines and their role in architectural representation and design. It included projects from courses in architectural representation, design, and a workshop that explored lines and their ability to edit, explain, experience, and discover design ideas. Tena posed the question "What isn't creative about a line?" and explored how lines can represent visual fields, depths, and imaginary concepts through diagrams, drawings, and computer models in an iterative design process.
Gaining Empathy with your Users - the RTFM of User ExperienceRick Boardman
This document provides tips for talking to users to gain insights through user research. It recommends triangulating multiple research methods like interviews, usability tests, and analytics. Early research should involve talking to many types of people to discover user needs before iterating on prototypes. The key is letting participants do most of the talking while observing their behaviors and responses. Insights should be tracked across users to identify themes to drive product evolution. User research is an ongoing process of learning about users to continuously improve the product.
Transcoding: A Technique to Transform Digital ContentVideoguy
This document discusses transcoding, which is the process of adapting or customizing digital content for different user environments and preferences. Transcoding involves modifying content without changing its representation, such as selecting a subset for small screens, or translating content to a different representation, such as converting HTML to WML. It allows content to be delivered to a wide range of devices and users by accounting for their constraints and preferences.
The document provides information about Studio 54 Hospitality, an African hospitality services company. It outlines the company's vision, principles of exceeding guest expectations, driving revenue, shareholder satisfaction, and maximizing profit. It introduces the three director positions - Dylan Herman for sales and marketing, Gary Clayton for food and beverage, and Mark Enslin for operations. It describes each director's experience and responsibilities. The document also describes feasibility assistance Studio 54 can provide for new hospitality projects prior to opening.
El documento habla sobre la sobrepoblación y sus consecuencias. Define la sobrepoblación como una densidad de población que empeora el medio ambiente, reduce la calidad de vida o hace descender la población. Explica que la sobrepoblación no es tanto un problema de espacio como de limitación de recursos y puede causar la extinción de especies. Proporciona una tabla con los 15 países más poblados del mundo.
El documento proporciona información sobre la impresora multifunción inalámbrica DCP-J140W de Brother. Ofrece funciones de impresión, copia y escaneado a color a una velocidad de hasta 33 páginas por minuto en monocromo y 27 páginas por minuto en color. Se puede conectar a través de WiFi y también incluye una aplicación para imprimir y escanear desde dispositivos móviles. Cumple con estándares medioambientales como Energy Star y Blue Angel.
Catalogo de la colección 2013 de productos y tarjetasUNICEF Ecuador
La Unión Europea ha acordado un embargo petrolero contra Rusia en respuesta a la invasión de Ucrania. El embargo prohibirá las importaciones marítimas de petróleo ruso a la UE y pondrá fin a las entregas a través de oleoductos dentro de seis meses. Esta medida forma parte de un sexto paquete de sanciones de la UE destinadas a aumentar la presión económica sobre Moscú y privar al Kremlin de fondos para financiar su guerra.
The document provides reviews and commentary from multiple individuals about the book "Understanding Water and Terrorism". The reviews praise the book for being a useful and important resource for both concerned citizens and professionals. They note that the book opens vital discussions about protecting water supplies and infrastructure. The document also provides biographical information about the author, H. Court Young, who has decades of experience in water systems and policy.
Marketing Measurement - Measure to Manage! Shaun Quigley
The document discusses the importance of measurement and metrics in marketing. It notes that many marketers currently cannot effectively measure key metrics like conversion rates and ROI. It then provides definitions for common measurement terms like metrics, benchmarks, KPIs and KPDs. The rest of the document outlines 10 commandments for effective measurement, including having clear objectives, integrating short and long-term metrics, fusing data into the marketing process, and making measurement a part of the organizational culture.
Este documento proporciona información sobre nuevos alimentos y biotecnología de alimentos. Explica que la biotecnología de alimentos incluye técnicas que usan organismos vivos para producir o modificar alimentos. También define conceptos clave como alimentos funcionales, probióticos, prebióticos y transgénicos. El objetivo es informar a los consumidores sobre estas cuestiones emergentes relacionadas con la alimentación.
Testing HTML5 Games - HTML5 Game Dev Meetup AMS July 2015Michael Crassweller
An introduction to QA testing for HTML5 Game Developers. Talking about what QA does, struggles unique to HTML5 games that you don't have with native games, and some tips & tricks to test your game without having a dedicated QA team with dozens of test devices
Presented to the HTML5 Game Dev Amsterdam Meetup on July 16, 2015
The document describes several marketing campaigns Jonathan initiated and managed for 3Com Corp. in the UK public sector. It includes campaigns in GovernmentIT magazine featuring articles and advertisements, end user product advertisements in multiple languages, a "Switch to 3Com" channel marketing campaign with various collateral, an education user campaign targeting different education levels, and a joint end user campaign with Axis including an email, website and exhibition participation. Jonathan's managers provide quotes praising his skills, dedication, reliability and ability to deliver results for 3Com.
Amena es el tercer operador de telefonía móvil en España y parte del grupo AUNA. Utiliza una plataforma de integración de aplicaciones (EAI) para descentralizar los procesos empresariales y centralizar el conocimiento, lo que permite ofrecer nuevos servicios de forma rápida y controlar riesgos. El EAI imita el sistema nervioso humano para orquestar de manera flexible los diferentes sistemas de la compañía.
This document summarizes a lecture given on network cultures and the principle of notworking. It discusses three main topics:
1) The relationship between multitude, networks and culture, arguing that culture should be viewed as a resource rather than a commodity.
2) The rise of collaboration and "free cooperation" through tools like wikis and peer-to-peer networks.
3) Elements of an emerging theory of "organized networks" drawing from theorists like Hardt and Negri who see networks as the dominant organizational form in today's digital age.
Este documento presenta cinco casos de crisis reputacionales ocurridas en empresas peruanas en 2011 y analiza los aprendizajes de cada caso. El primer caso analiza la respuesta inadecuada de UVK Multicines a acusaciones de racismo. El segundo examina cómo un escándalo político afectó la reputación de Supermercados Wong. El tercer caso cubre cómo Supermercados Peruanos no estuvo preparado para las quejas de clientes durante las fiestas de fin de año. El documento concluye resaltando la importancia de gestionar adecu
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Este documento presenta una gran variedad de plantas suculentas en formas y colores diferentes. Comienza con una selección de flores y luego muestra numerosas fotos de plantas suculentas como cactus, aloe, crassula, echeveria y euphorbias. Explica que aunque las euphorbias parecen cactus, no lo son. El documento concluye presentando más imágenes y nombres de plantas suculentas.
La casa diseñada por Massi Ferrachi para Ibermaison se caracteriza por la simplicidad, elegancia y búsqueda de la belleza en la reducción de elementos. Ubicada en lo alto de una colina en Ibiza, los espacios de la casa respiran una sofisticación despojada gracias a su integración con el paisaje mediterráneo circundante y el uso de formas, volúmenes y materiales minimalistas pero expresivos.
El documento describe los diferentes tiempos verbales en español, incluyendo el modo indicativo, potencial o condicional, subjuntivo e imperativo. Explica cada tiempo verbal con ejemplos de la conjugación de los verbos "cantar" en cada persona.
Monitoring and Evaluation system for PFES: Key findings and policy recommenda...CIFOR-ICRAF
This presentation by Pham Thu Thuy, Karen Bennet, Vu Tan Phuong and Le Ngoc Dung shows the key findings for M&E for Environmental Service, Social Impact, PFES contract and financial flows.
La Generación del 27 agrupa a un grupo de poetas españoles que surgieron en la década de 1920. Fueron influenciados por el Modernismo y las vanguardias artísticas europeas. Cultivaron diversos estilos como el neopopularismo, el gongorismo y el surrealismo. Destacan poetas como Rafael Alberti, Federico García Lorca, Luis Cernuda y Gerardo Diego, quien desarrolló la teoría del creacionismo. La guerra civil marcó el fin de esta generación, con el exilio o la muerte de muchos de
O documento fornece informações sobre a Editora Saber Ltda., incluindo sua diretoria, equipe, contatos e detalhes sobre a publicação da revista Saber Eletrônica. A edição atual celebra o alto número de downloads da edição digital e anuncia eventos relacionados à eletrônica embutida que serão realizados nos próximos meses.
The Design Thinking division at the University of St. Gallen has been successfully helping companies innovate since 2008. They use the human-centered Design Thinking process pioneered by Stanford to understand user needs through prototyping. The iterative process involves defining problems based on research, ideating solutions, prototyping ideas rapidly, and getting user feedback to refine solutions. The division guides students and companies through this process to generate new business opportunities.
This document discusses design prototyping and provides examples of different prototyping methods. It emphasizes that prototyping allows users to experience designs directly through simulations, which helps explore and evaluate designs better while obtaining feedback. Prototypes of varying levels of fidelity can be used at different stages, from early ideation to testing final designs. Experience prototyping in particular simulates integrated touchpoints across time and space. Traditional examples discussed include architecture, products, and interactions, while methods presented involve roleplaying, paper prototyping, and journey mapping.
This document provides an overview of systems thinking concepts for imagineers. It discusses key intentions in knowledge production like predicting nature versus appreciating different perspectives. Various research lenses are presented ranging from reductionism to post-modernism. The document then covers topics like feedback mechanisms, preferred system states, and identifying sweet spots for intervention. It provides examples from game theory to demonstrate social behaviors. The challenges of systems thinking are acknowledged, like breaking out of linear thinking. Overall, the document serves as an introduction to applying systems thinking principles to address complex problems.
Toward A Constraint-Oriented Pragmatist Understanding Of Design CreativityPeter Dalsgaard
Slides from our presentation of the paper Toward A Constraint-Oriented Pragmatist Understanding Of Design Creativity at the International Conference on Design Creativity (ICDC) in Glasgow, September 2012. The paper explores the potentials of pragmatist philosophy to enrich the discourse on design creativity in general and the concept of constraints specifically. We argue that pragmatism can inspire and inform the study of constraints in design creativity by offering a coherent and well-developed frame of understanding how designerly inquiry unfolds as a complex interplay between the designer and the resources at hand in the situation, which may continuously alternate between constraining and enabling roles, or even take on both roles simultaneously.
Civilizing information architecture_final_2013Patricia Colley
The document discusses information architecture and systems design. It notes that all designs reflect an underlying philosophy and advocates for conceptual integrity where all parts of a system reflect the same philosophies. It then discusses how information architecture involves organizing, transforming, and presenting data to provide meaningful context. The goal of information architecture is to advance social development through civilizing complex technologies and systems.
The document discusses definitions of critical and creative thinking. It defines thinking as the ability to form concepts, reconstruct experiences, and organize information to make decisions and solve problems. Critical thinking involves evaluating ideas and information, while creative thinking involves generating new ideas and being innovative. The document also discusses the importance of developing critical and creative thinking skills to solve problems, make decisions, consider different perspectives, and generate new ideas and solutions.
Marketing Measurement - Measure to Manage! Shaun Quigley
The document discusses the importance of measurement and metrics in marketing. It notes that many marketers currently cannot effectively measure key metrics like conversion rates and ROI. It then provides definitions for common measurement terms like metrics, benchmarks, KPIs and KPDs. The rest of the document outlines 10 commandments for effective measurement, including having clear objectives, integrating short and long-term metrics, fusing data into the marketing process, and making measurement a part of the organizational culture.
Este documento proporciona información sobre nuevos alimentos y biotecnología de alimentos. Explica que la biotecnología de alimentos incluye técnicas que usan organismos vivos para producir o modificar alimentos. También define conceptos clave como alimentos funcionales, probióticos, prebióticos y transgénicos. El objetivo es informar a los consumidores sobre estas cuestiones emergentes relacionadas con la alimentación.
Testing HTML5 Games - HTML5 Game Dev Meetup AMS July 2015Michael Crassweller
An introduction to QA testing for HTML5 Game Developers. Talking about what QA does, struggles unique to HTML5 games that you don't have with native games, and some tips & tricks to test your game without having a dedicated QA team with dozens of test devices
Presented to the HTML5 Game Dev Amsterdam Meetup on July 16, 2015
The document describes several marketing campaigns Jonathan initiated and managed for 3Com Corp. in the UK public sector. It includes campaigns in GovernmentIT magazine featuring articles and advertisements, end user product advertisements in multiple languages, a "Switch to 3Com" channel marketing campaign with various collateral, an education user campaign targeting different education levels, and a joint end user campaign with Axis including an email, website and exhibition participation. Jonathan's managers provide quotes praising his skills, dedication, reliability and ability to deliver results for 3Com.
Amena es el tercer operador de telefonía móvil en España y parte del grupo AUNA. Utiliza una plataforma de integración de aplicaciones (EAI) para descentralizar los procesos empresariales y centralizar el conocimiento, lo que permite ofrecer nuevos servicios de forma rápida y controlar riesgos. El EAI imita el sistema nervioso humano para orquestar de manera flexible los diferentes sistemas de la compañía.
This document summarizes a lecture given on network cultures and the principle of notworking. It discusses three main topics:
1) The relationship between multitude, networks and culture, arguing that culture should be viewed as a resource rather than a commodity.
2) The rise of collaboration and "free cooperation" through tools like wikis and peer-to-peer networks.
3) Elements of an emerging theory of "organized networks" drawing from theorists like Hardt and Negri who see networks as the dominant organizational form in today's digital age.
Este documento presenta cinco casos de crisis reputacionales ocurridas en empresas peruanas en 2011 y analiza los aprendizajes de cada caso. El primer caso analiza la respuesta inadecuada de UVK Multicines a acusaciones de racismo. El segundo examina cómo un escándalo político afectó la reputación de Supermercados Wong. El tercer caso cubre cómo Supermercados Peruanos no estuvo preparado para las quejas de clientes durante las fiestas de fin de año. El documento concluye resaltando la importancia de gestionar adecu
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Este documento presenta una gran variedad de plantas suculentas en formas y colores diferentes. Comienza con una selección de flores y luego muestra numerosas fotos de plantas suculentas como cactus, aloe, crassula, echeveria y euphorbias. Explica que aunque las euphorbias parecen cactus, no lo son. El documento concluye presentando más imágenes y nombres de plantas suculentas.
La casa diseñada por Massi Ferrachi para Ibermaison se caracteriza por la simplicidad, elegancia y búsqueda de la belleza en la reducción de elementos. Ubicada en lo alto de una colina en Ibiza, los espacios de la casa respiran una sofisticación despojada gracias a su integración con el paisaje mediterráneo circundante y el uso de formas, volúmenes y materiales minimalistas pero expresivos.
El documento describe los diferentes tiempos verbales en español, incluyendo el modo indicativo, potencial o condicional, subjuntivo e imperativo. Explica cada tiempo verbal con ejemplos de la conjugación de los verbos "cantar" en cada persona.
Monitoring and Evaluation system for PFES: Key findings and policy recommenda...CIFOR-ICRAF
This presentation by Pham Thu Thuy, Karen Bennet, Vu Tan Phuong and Le Ngoc Dung shows the key findings for M&E for Environmental Service, Social Impact, PFES contract and financial flows.
La Generación del 27 agrupa a un grupo de poetas españoles que surgieron en la década de 1920. Fueron influenciados por el Modernismo y las vanguardias artísticas europeas. Cultivaron diversos estilos como el neopopularismo, el gongorismo y el surrealismo. Destacan poetas como Rafael Alberti, Federico García Lorca, Luis Cernuda y Gerardo Diego, quien desarrolló la teoría del creacionismo. La guerra civil marcó el fin de esta generación, con el exilio o la muerte de muchos de
O documento fornece informações sobre a Editora Saber Ltda., incluindo sua diretoria, equipe, contatos e detalhes sobre a publicação da revista Saber Eletrônica. A edição atual celebra o alto número de downloads da edição digital e anuncia eventos relacionados à eletrônica embutida que serão realizados nos próximos meses.
The Design Thinking division at the University of St. Gallen has been successfully helping companies innovate since 2008. They use the human-centered Design Thinking process pioneered by Stanford to understand user needs through prototyping. The iterative process involves defining problems based on research, ideating solutions, prototyping ideas rapidly, and getting user feedback to refine solutions. The division guides students and companies through this process to generate new business opportunities.
This document discusses design prototyping and provides examples of different prototyping methods. It emphasizes that prototyping allows users to experience designs directly through simulations, which helps explore and evaluate designs better while obtaining feedback. Prototypes of varying levels of fidelity can be used at different stages, from early ideation to testing final designs. Experience prototyping in particular simulates integrated touchpoints across time and space. Traditional examples discussed include architecture, products, and interactions, while methods presented involve roleplaying, paper prototyping, and journey mapping.
This document provides an overview of systems thinking concepts for imagineers. It discusses key intentions in knowledge production like predicting nature versus appreciating different perspectives. Various research lenses are presented ranging from reductionism to post-modernism. The document then covers topics like feedback mechanisms, preferred system states, and identifying sweet spots for intervention. It provides examples from game theory to demonstrate social behaviors. The challenges of systems thinking are acknowledged, like breaking out of linear thinking. Overall, the document serves as an introduction to applying systems thinking principles to address complex problems.
Toward A Constraint-Oriented Pragmatist Understanding Of Design CreativityPeter Dalsgaard
Slides from our presentation of the paper Toward A Constraint-Oriented Pragmatist Understanding Of Design Creativity at the International Conference on Design Creativity (ICDC) in Glasgow, September 2012. The paper explores the potentials of pragmatist philosophy to enrich the discourse on design creativity in general and the concept of constraints specifically. We argue that pragmatism can inspire and inform the study of constraints in design creativity by offering a coherent and well-developed frame of understanding how designerly inquiry unfolds as a complex interplay between the designer and the resources at hand in the situation, which may continuously alternate between constraining and enabling roles, or even take on both roles simultaneously.
Civilizing information architecture_final_2013Patricia Colley
The document discusses information architecture and systems design. It notes that all designs reflect an underlying philosophy and advocates for conceptual integrity where all parts of a system reflect the same philosophies. It then discusses how information architecture involves organizing, transforming, and presenting data to provide meaningful context. The goal of information architecture is to advance social development through civilizing complex technologies and systems.
The document discusses definitions of critical and creative thinking. It defines thinking as the ability to form concepts, reconstruct experiences, and organize information to make decisions and solve problems. Critical thinking involves evaluating ideas and information, while creative thinking involves generating new ideas and being innovative. The document also discusses the importance of developing critical and creative thinking skills to solve problems, make decisions, consider different perspectives, and generate new ideas and solutions.
This document outlines learnings from experiments with social creativity in a global advertising network. It discusses building business models centered around social dynamics and human connections. An experimental framework is proposed to define cultural problems by arising beliefs, ingrained behaviors, and institutionalized conventions. The document advocates leveraging both dedicated small teams and larger fluid groups through a collaborative network. It also discusses allowing hundreds of ideas early in the process, connecting ideas rather than protecting them, and keeping an open mind during idea curation. The key learnings are to continually experiment and revisit foundational questions.
This document discusses different types of prototypes and their uses. It begins by defining prototypes as ways to identify problems, try out ideas, identify issues, and bring teams together. It then describes different types of prototypes from static to interactive, and their appropriate uses. Key advantages discussed include validating concepts, exploring options quickly, and assessing application flow before production. The document emphasizes that good prototypes put the user first, have appropriate investment, communicate the right level of detail, and are changeable, accessible and help align teams. Overall it promotes prototyping as an important part of the design process.
This set of method cards introduces briefly the design thinking approach. It explains the design process as well as the prototyping phases of design thinking projects.
There basically 2 ways of getting involved with the University of St.Gallen in order to have a design thinking team working for your organization.
1. Design Thinking @ HSG
2. Embedded Design Thinking
Both ways are explained in the set.
For more information visit http://dthsg.com
This document summarizes Chelsey Delaney's workshop on humor-centered design. The workshop discusses how humor can benefit the design process through techniques like word association, improv, and sketch comedy. It also covers how humor can be applied to the final product through principles of framing, symmetry, and expectation effect. The workshop includes exercises where participants ideate app concepts and flows using humor techniques. Overall, the workshop teaches how humor can spur creativity, enhance collaboration, and make products more meaningful and engaging for users.
Models: 11 new models for digital marketingTotal Identity
Marketing changes entirely because of new media and digital technology. In this presentation, 11 new models are presented for digital marketing. Models like Fombrun, Birkigt & Stadler, et cetera are reviewed and new models are proposed.
Anticipated experiences: Early product concept evaluation - Lutz Gegner at HC...Marco Ajovalasit
This document describes the Anticipated eXperience Evaluation (AXE) approach for evaluating early product concepts. AXE uses visual stimuli and interviews to help users imagine using a concept and reveal their expectations, experiences, and values. Attributes of the concept are connected to different dimensions of anticipated user experience. The analytical framework codes data by linking concrete product features to attributes and consequences. Analyzing data through this framework provides insights for improving concepts and understanding user expectations.
CEEDs - Collective Experience of Empathic Data Systems - Dr J Freeman - HCDI ...Marco Ajovalasit
The document describes the CEEDs (Collective Experience of Empathic Data Systems) project. CEEDs is developing a framework to allow people to consciously experience and interact with large datasets through synthetic reality systems. It monitors signals in users' unconscious responses like physiological measurements and behaviors to guide them to interesting areas in data visualizations. The project has 16 research partners across Europe and aims to build systems that leverage implicit and explicit user responses to support discovery and personalized experiences. Potential applications discussed include using CEEDs for neuroscience research, consumer preferences modeling, and informing product design. The document concludes with a workshop challenge to imagine innovative usage scenarios for CEEDs.
The artificiality of natural user interfaces alessio maliziaMarco Ajovalasit
This document discusses natural user interfaces (NUIs) and their artificiality. It begins with background on human-computer interaction moving from command line interfaces to graphical user interfaces to NUIs. It then poses two research questions on creating interfaces that feel natural to users and how to determine if an interface feels natural. The author hypothesizes that personalization can help address natural interaction by adapting to individual users over time. Expected results include determining how personalization of gestures can enable more natural interaction.
When users think about design - Nathan Crilly - HCDI seminar 19 March 2013 Marco Ajovalasit
This document discusses how users think about design when interacting with products and systems. It reviews models of design and communication from literature in various fields. The document considers whether users actually apply knowledge of a designer's intentions when using a product. While some research suggests users do not think of designers, other work finds users consider a designer's perspective when things go wrong to understand how to fix issues. The document poses research questions about what people know about design, when and how this knowledge is used, and what effects it has on user experience.
Future of looking back - Prof. Richard Banks at HCDI seminar 2 October 2012Marco Ajovalasit
This document discusses how digital technologies are changing how people look back on the past and interact with personal memories and legacies. It raises questions about how service providers should consider issues of legacy and managing growing volumes of inheritable media over the long term. It also discusses providing new tools to support reflection on personal data and objects from the past.
Packaging Design and Communication Accessibility - Erik Ciravegna at HCDI se...Marco Ajovalasit
The document discusses packaging design and communication accessibility. It addresses how communication design relates to packaging, not just for aesthetic purposes but to enable users to understand how to operate and interact with the packaging. Effective communication design of packaging can help users identify products, understand their characteristics, and comprehend how to access, use and consume the product contents. However, there are also challenges to consider regarding accessibility, such as ambiguous packaging that could cause confusion, especially for visually impaired users. The document examines opportunities for improving communication through packaging design.
Design_and_competitive_advantage - Claudio Dell'Era at HCDI seminar 30 April ...Marco Ajovalasit
The document discusses design and innovation strategies at MaDe In Lab. It provides an overview of MaDe In Lab, which educates and coaches managers on innovation strategies based on technological and experiential dimensions. It discusses how design can provide competitive advantage when integrated with innovation. It also discusses collaborative strategies, explaining how working with interpreters from different fields can generate radical innovations through new meanings, and how firms can manage relationships with creative resources.
Exploring the ethics of human centred design - Marc Steen at HCDI seminar 27...Marco Ajovalasit
This seminar will explore the ethics of human-centered design (HCD) based on Marc Steen's reflection on several HCD projects. Drawing from three schools of ethics, Steen sees HCD as: 1) a fragile encounter between self and other (Levinas, Derrida); 2) a process of joint inquiry and imagination (Dewey); and 3) requiring virtues like cooperation, curiosity, and care (Aristotle). Steen proposes reflexivity to help practitioners mindfully engage these ethics to better promote participation and empowerment. Finally, future research could study how HCD processes relate to improving people's well-being.
Tablet seat - Peter Vink at HCDI seminar 18 april 2012Marco Ajovalasit
The document discusses research on the influence of laptop and tablet use on seat design. It summarizes 3 experiments: 1) observing posture while using different devices in a car, finding minor differences but neck bending with tablets; 2) testing posture, pressure and preferences in a research chair, finding neck discomfort lowest with self-chosen reclined backrest; 3) observing home TV viewing postures. It concludes that new devices require variable arm support to prevent neck bending with tablets, and that seats should support posture variation and upright key use as well as options for legs off the ground while watching.
Daniela Sangiorgi gave a presentation on design for services. She discussed the evolution of service design from focusing on interactions in the 1990s to incorporating complexity, interactions, and participation today. Sangiorgi presented frameworks mapping different approaches to service design, including interaction/experience design and design for sustainability. She shared case studies and job profiles to illustrate how design contributes in areas like service experiences, policies, transformation, and system development. Sangiorgi argued for further integrating service design with related disciplines and developing hybrid design roles for the future.
HCDI seminar: Patrick Jordan - DESIGN FOR A BETTER LIFE - What Should We Do?Marco Ajovalasit
This document outlines the transformative power of design and the contributions of idealistic outsiders. It discusses how designers bring a creative process, outside perspective, and unique set of skills including understanding people, collaboration, visualization, and prototyping. So far, designers have contributed to fields like business, products, transport, healthcare, and the environment. The document suggests designers could also contribute to fields like the body, death, personal and professional matters, geopolitics, economics, and more through their creative process and unique skills.
HCDI Seminar: Fashion and technology evolution and the design of consumer pro...Marco Ajovalasit
The world of design is becoming increasingly aware of the dynamic nature of the context in which products are created and consumed. Designers must ensure that the products they develop will be relevant to consumers at the time of release and for the duration of the product’s shelf life. Design researchers must ensure that their theory accounts for this rapidly changing environment and its impact on the design of products. This is particularly key for modern consumer products that compete on both aesthetic and technical qualities and are undergoing constant change.
Drawing on the extensive sociological, economic and organisational theories of technology evolution, and the theories of fashion that provide a rich, multi-disciplinary perspectives on the creation and consumption of aesthetic artefacts, this study explores how product categories evolve. It finds that there are several core concepts that are common to the evolution of different product categories. These findings are illustrated through a case study of the evolution of the mobile phone. They aim to promote discussion and further exploration of a complex and under-explored area of design.
Seminar series at the Human Centred Design Institute (HCDI), London
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The document summarizes a research study that used the Taxonomy of Experience (ToE) methodology to understand user experiences with touchscreen mobile phones. The study involved having 12 participants use a Vodafone 541 phone for 5 minutes and analyzing their verbal commentary using the 9-step ToE-SEEing analysis process. This identified key elements of user experience, including needing instructions, comparing to past experiences, freedom of operation, physical cues, and sharing information. The study concluded that ToE-SEEing helps discover experiences and improve design by understanding users before designing.
Exploring human constructions of existential meaning in interactions with d...Marco Ajovalasit
The document discusses methods for analyzing experiences through a taxonomy of experience (ToE) to understand both sub-physical and meta-physical meanings. It involves collecting data about an experience, describing surface-level observations, identifying plural meanings, determining essential meanings, and analyzing both inauthentic, everyday meanings and the essential phenomenal essence of the experience. The process is applied to empirical data about experiences with new mobility vehicles (NMVs) to understand essences like feeling empowered or important. Meta-physical insights from one experience may inform new existential experiences.
Human-centred HCDI Seminar: Approach in Scientific ResearchMarco Ajovalasit
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2) It describes lessons learned from past mistakes of not properly understanding user needs and wants. The best approach is to ask communities what would truly make them happy and apply solutions holistically across the entire production process.
3) The document ends by discussing a broad hospital equipment design brief and challenges of balancing user specificity with broader impacts and knowledge transfer. The presenter thanks the audience for listening and invites questions.
Human-Motorcycle Interaction (HMI): Research issues in motorcycle ergonomics ...Marco Ajovalasit
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International Upcycling Research Network advisory board meeting 4Kyungeun Sung
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HCDI Motivation by Fergus Bisset
1. HCDI SEMINAR - 8TH DECEMBER 2009
Hello and Welcome!
Towards a convergent model of
motivation in the design
[A WORK IN PROGRESS]
Fergus Bisset
design
research
2. HCDI SEMINAR - 8TH DECEMBER 2009
Who am I?
A design researcher in the School of Engineering and
Design, here at Brunel.
3. HCDI SEMINAR - 8TH DECEMBER 2009
What am I doing?
Working with Mark Young on the
Public Engagement Exhibition
http://www.realdesign.org
http://designmuseum.org/exhibitions/2009/2009-ergonomics-real-design
http://news.bbc.co.uk/1/hi/magazine/8363862.stm
4. HCDI SEMINAR - 8TH DECEMBER 2009
And in my spare time!
Completing a MPhil in Design Research in the School of
Engineering and Design exploring:
‘Intrinsically Motivating Design’
5. HCDI SEMINAR - 8TH DECEMBER 2009
What is design research?
“to seek to make explicit the ideas and methods that are
otherwise implicit in design practice, design education
and design studies.”
(Carnegie Mellon University, 2007)
6. HCDI SEMINAR - 8TH DECEMBER 2009
Which in practice means...
“The development of a concept map, or framework that
seeks to visualise the role of motivation within the
design and use of products, systems and services.”
7. HCDI SEMINAR - 8TH DECEMBER 2009
Why motivation?
“Motivation is the energisation and direction of human
behaviour”
(Reeve, 2005)
10. HCDI SEMINAR - 8TH DECEMBER 2009
Why motivation?
As designers how can we better understand the
energisation and direction of users?
Or encourage users to understand what energises and
directs themselves?
11. HCDI SEMINAR - 8TH DECEMBER 2009
What energises and
The Slide Heading directs this behaviour?
The Slide Content
12. HCDI SEMINAR - 8TH DECEMBER 2009
Is it different from
The Slide Heading what energises & directs this behaviour?
The Slide Content
13. HCDI SEMINAR - 8TH DECEMBER 2009
This insight will hopefully will enable designers...
To design more motivating and engaging products,
systems and services for everyone.
But how does this relate to the aims of design research?
19. HCDI SEMINAR - 8TH DECEMBER 2009
Suri-IDEO Design Synthesis Model
http://www.dubberly.com/articles/interactions-the-analysis-synthesis-bridge-model.html
20. of frames + metaphors
drawing on a repertoire
with experience + values
hrough conversations
These models suggest a tidy, linear structure a feedback loop. Several levels of loops may be nested:
d it frames the situation—or selects a metaphor to explain it—
onsiders experience and values.
ch must then be shared with other people.
ection begins as a conversation with oneself.
beginning middle end - a listing of assumptions and a first approximation of a solution
- a primary process for refining the solution
Simple sequences sound manageable, even predictable. - a process for agreeing on the goal of the primary process
They promise tasks we can schedule and budget. That makes - a process for improving the process of agreeing on the goal
HCDI SEMINAR - 8 DECEMBERThis “boot-strapping” process (Engelbart, 1962) is a sign of
2009 TH
them appealing to people who run organizations and worry about
minimizing uncertainty and risk. But the creative process resists
planning; it’s not a recipe, script, or formula. (How could it be?) learning systems and organizations (Argyis + Schön, 1978).
In practice, the process is messy, iterative, and recursive.
Concept Mapping...
The creative process is not just iterative; it’s also recursive.
Framed as a sequence, it’s a plan for achieving a goal It plays out “in the large” and “in the small”—in defining the
ready aim fire broadest goals and concepts and refining the smallest details.
It branches like a tree, and each choice has ramifications,
Yet a first shot doesn’t always hit the target. Achieving a goal which may not be known in advance. Recursion also suggests
may require a few tries; it may require iteration. Iteration is a a procedure that “calls” or includes itself. Many engineers
looping process, using feedback from earlier attempts to define the design process as a recursive function:
converge on a goal. Iteration enables participants to calibrate, discover define design develop deploy
correct mistakes, build on accidents, add and remove detail,
and improve skills through practice. The creative process involves many conversations—about
goals and actions to achieve them—conversations with
The creative process is less like a line and more like a loop: co-creators and colleagues, conversations with oneself.
observe reflect make observe reflect make ... The participants and their language, experience, and values
affect the conversations.
The process need not begin with observing; it may begin
with any step. Boundaries between the steps are not rigid. Conversations about wicked problems especially benefit from—
Each activity continues throughout the process, e.g., and may require—a variety of views. Some of these views
making also involves reflecting and observing. form a habit of engaging (or observing, reflecting, and making)
observe reflect make observe reflect make often called “design thinking.” It might be thought of more
observe reflect make observe reflect make accurately as a set of lenses on design conversations
observe reflect make observe reflect make or creative conversations. These lenses provide perspective
beyond the immediate focus of the conversation or process:
If the goal is clear—if we have agreed on how we define a - attention - understanding - searching
problem, as in a math problem—then solutions may be implied. - openness - integration - envisioning
And we know when to stop. If the goal is less clear, deciding
when to stop requires judgment. The quality of the conversations is largely responsible for
the outcome of the process. The quality of the resulting product
But some problems are “wicked” (Rittel, 1969). Their definition reflects the quality of the creative process—and the curiosity
depends on point of view; participants can always broaden and determination of the participants.
or deepen their understanding and improve their solutions.
to understand
For such problems, starting and stopping are arbitrary and
“By showing everything—the forest and the trees—in a single view,
external to the process. It ends only when we “run out of time,
money, or patience” (energy, will, or gumption).
what people want
how culture is evolving
exp to integrate
The
concepttory
lor maps help people create mental models and clarify
The goal
Ge main is to b
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by building consensus
e re f g sha
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The main ry re
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ting om d
+ m e up esire
At goal task earc
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era h aki d
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ew ear d t n m ers
ly c ch he t is to refl
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a
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ted y al e n g p g. ins
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r “d obs
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tion
.
def ights
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bes w c
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s cri initi + c
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“We create concept maps to share understanding” + m + su ia + + ep
ode stor es goa hypo ts
ls ies ls the
ses
http://www.dubberly.com/concept-maps
implement
illuminate
incubate
prepare
iterate
rve e
se
k
ess
Some steps essential to the creative In the middle, the process as sequence Once an idea has been hatched and refined,
b
process lie outside its core. may take a detour and iterate in a loop.
a it must still make its way into the world.
Communicating the idea to others
enn
tion
o
Accepting responsibility for the task Many creative people have said and building consensus for adoption
and preparing tend to be one-time, that their best ideas came (illumination) are part of the innovation process
upfront tasks. after putting aside a problem and
m but may lie outside the core creative process.
es
letting it incubate.
ltur
p
n
Passing on responsibility to others—
rnin cu
leaving a legacy—
ho
lea le +
ss
exp ginin
tte
min gy
ima
lne
g
is the final step in the larger process.
g + peop
lain g
t + ener
ireframes
dfu
to
ing the fu
eni er
spe n +
wh ture
list oth
a
tak rking
h re ssio
wit
at i
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env
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to s
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ith
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igh
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”
ean it t
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ers self
.
in t cl ls
n
oth one
ves ith
vol ion w
h
ly in at
21. HCDI SEMINAR - 8TH DECEMBER 2009
Concept Mapping...
To help visualise my background research and develop a
intrinsic motivation heuristic
Indicating its relationship with established models of
the design and use of products, systems and services.
22. HCDI SEMINAR - 8TH DECEMBER 2009
Concept Mapping...
Put another way...
A framework to help illustrate and communicate the
otherwise ‘intangible’ value of intrinsic motivation.
23. INDIVIDUAL
“Explaining human
behavior in
all its complexity is a
di cult task. It can be
approached at many
levels,
from concern with
physiological processes
at one extreme to
concentration
on social institutions at
the other.”
(Ajzen, 1991)
SOCIETY
24. PHYSICAL
AUTONOMY SENSATION
“Social and personality psychologists
have tended to focus on...the fully
functioning individual whose
processing of available information
mediates the e ects of biological and
RELATEDNESS environmental factors on behavior.”
(Ajzen, 1991) COGNITION
INTRINSIC EXTRINSIC
‘NEEDS’ ‘DEMANDS’
ORGANISATION
COMPETENCE
SOCIETY
25. PHYSICAL
AUTONOMY SENSATION
Indeed designers too have tended to
focus on these same fully functioning
individuals “whose processing of
available information mediates the
RELATEDNESS e ects of biological and environmental
factors on behavior.” COGNITION
INTRINSIC EXTRINSIC
‘NEEDS’ ‘DEMANDS’
ORGANISATION
COMPETENCE
SOCIETY
26. PHYSICAL
AUTONOMY
Product
SENSATION
Design
Interaction
Design
RELATEDNESS
COGNITION
INTRINSIC EXTRINSIC
‘NEEDS’
Social / Service /
‘DEMANDS’
Participatory
Design
ORGANISATION
COMPETENCE
SOCIETY
27. PHYSICAL
AUTONOMY SENSATION
Ergonomists, long proponents of
‘human centred design’ and who seek
to “understand and support the role of
the human in complex socio-technical
systems” have also adopted this model:
RELATEDNESS
COGNITIVE
INTRINSIC EXTRINSIC
‘NEEDS’ ‘DEMANDS’
ORGANISATIONAL
COMPETENCE
SOCIETY
(IEA, 2009)
28. PHYSICAL
AUTONOMY SENSORY
And even design disciplines that have
specialised in or grown up in support
of more ‘universal’ approaches such as
Inclusive Design, have also adopted
this ‘extrinsic perspective’.
RELATEDNESS
COGNITIVE
INTRINSIC EXTRINSIC
‘NEEDS’ ‘DEMANDS’
COMPETENCE ORGANISATION
SOCIETY
(Coleman, 2007)
29. PHYSICAL
AUTONOMY SENSORY
The exception to this might well be the
Scandinavian Participatory Perspective
RELATEDNESS
COGNITIVE
INTRINSIC EXTRINSIC
‘NEEDS’ ‘DEMANDS’
COMPETENCE ORGANISATION
SOCIETY
Scandinavian Participatory Approaches (Ehn, 1988 in Holmlid, 2009)
30. Design-Led
Generative
Design Research
Critical Design
Cultural
Design + Emotion Generative
Probes
Tools
User-Centered
Design Participatory
Expert Mindset Design Participatory Mindset
“users” seen as subjects “users” seen as partners
Contexual
(reactive informers) (active co-creators)
Inquiry
Usability
Testing Lead-User “Scandinavian”
Innovation Methods
Human Factors
+ Ergonomics
Applied
Ethnography
Research-Led
An Evolving Map of Design Practice and Research (Sanders, 2008)
http://www.dubberly.com/articles/an-evolving-map-of-design-practice-and-design-research.html
31. PHYSICAL
Physiological Needs
AUTONOMY SENSORY
Safety
In my research I’m interested in
building an integrated framework that
incorporates these ways of thinking.
As the old saying goes if you want to
RELATEDNESS Belonging
increase participation and cooperation,
build bridges, not more islands. COGNITIVE
INTRINSIC EXTRINSIC
‘NEEDS’ ‘DEMANDS’
Esteem Needs
COMPETENCE Self Actualisation ORGANISATION
SOCIETY
Maslow’s Hierarchy of Needs
(Maslow, 1943)
32. HCDI SEMINAR - 8TH DECEMBER 2009
Perhaps its little wonder...
“the study of crippled, stunted, immature, and
unhealthy specimens can yield only a cripple psychology
and a cripple philosophy.”
(Maslow, 1954)
33. HCDI SEMINAR - 8TH DECEMBER 2009
The Slide Heading
The Slide Content
34. HCDI SEMINAR - 8TH DECEMBER 2009
Types of Systems
http://www.dubberly.com/articles/what-is-interaction.html
35. PHYSICAL
AUTONOMY SENSORY
SELF
ACTUALISATION PHYSIOLOGY
SOCIAL
RECOGNITION
RELATEDNESS
COGNITIVE
INTRINSIC EXTRINSIC
SAFETY
‘NEEDS’ ‘DEMANDS’
SOCIAL
RELATIONS
COMPETENCE ORGANISATION
SOCIETY
Closed Loop Model of Human Needs (Trendbüro, 2007)
http://www.slideshare.net/TrendBuero/identity-management-manifesto-presentation
36. PHYSICAL
AUTONOMY SENSORY
SELF
ACTUALISATION/
PHYSIOLOGY CREATIVITY
SOCIAL
RECOGNITION
RELATEDNESS
COGNITIVE
INTRINSIC EXTRINSIC
SAFETY
‘NEEDS’ ‘DEMANDS’
SOCIAL
RELATIONS
COMPETENCE ORGANISATION
SOCIETY
Closed Loop Model of Human Needs (Trendbüro, 2007)
http://www.slideshare.net/TrendBuero/identity-management-manifesto-presentation
37. HCDI SEMINAR - 8TH DECEMBER 2009
Types of Systems
http://www.dubberly.com/articles/what-is-interaction.html
38. PHYSICAL
AUTONOMY SENSORY
Hedonism
RELATEDNESS “Approach and Avoidance”
COGNITIVE
INTRINSIC “Pinball User” EXTRINSIC
‘NEEDS’ ‘DEMANDS’
COMPETENCE ORGANISATION
SOCIETY
Motivation as Self Interest - (Thrasymachus, 4BC)
39. PHYSICAL
AUTONOMY SENSORY
Motivation as a Judgement
“people will do the right thing as
RELATEDNESS long as they could agree what it is”
COGNITIVE
INTRINSIC EXTRINSIC
‘NEEDS’ ‘DEMANDS’
COMPETENCE ORGANISATION
SOCIETY
(Socrates, 4BC)
41. HCDI SEMINAR - 8TH DECEMBER 2009
Types of Systems
http://www.dubberly.com/articles/what-is-interaction.html
42. PHYSICAL
AUTONOMY SENSORY
Concept of Causality
RELATEDNESS
COGNITIVE
INTRINSIC EXTRINSIC
‘NEEDS’ ‘DEMANDS’
COMPETENCE ORGANISATION
SOCIETY
Kant - (Kant, 1647)
43. HCDI SEMINAR - 8TH DECEMBER 2009
Types of Systems
http://www.dubberly.com/articles/what-is-interaction.html
44. PHYSICAL
AUTONOMY SENSORY
(Self Re ection, Independence,
Empowerment)
RELATEDNESS
COGNITIVE
INTRINSIC EXTRINSIC
‘NEEDS’ ‘DEMANDS’
COMPETENCE ORGANISATION
SOCIETY
Self Determination Theory (Deci and Ryan, 1985, 2000, 2004)
45. PHYSICAL
AUTONOMY SENSORY
(Socialisation, Care and Concern
for and from others)
RELATEDNESS
COGNITIVE
INTRINSIC EXTRINSIC
‘NEEDS’ ‘DEMANDS’
COMPETENCE ORGANISATION
SOCIETY
Self Determination Theory (Deci and Ryan, 1985, 2000, 2004)
46. PHYSICAL
AUTONOMY SENSORY
RELATEDNESS
COGNITIVE
INTRINSIC EXTRINSIC
‘NEEDS’ ‘DEMANDS’
(Feelings of e cacy, self control
and accomplishment)
ORGANISATION
COMPETENCE
SOCIETY
Self Determination Theory (Deci and Ryan, 1985, 2000, 2004)
47. HCDI SEMINAR - 8TH DECEMBER 2009
What energises and
The Slide Heading directs this behaviour?
The Slide Content
48. HCDI SEMINAR - 8TH DECEMBER 2009
Is it different from
The Slide Heading what energises & directs this behaviour?
The Slide Content
49. PHYSICAL
AUTONOMY SENSORY
In my research I’m interested in
building an integrated framework that
incorporates established ways of
thinking and exposes the intrinsic
facets of human behaviour within
them.
RELATEDNESS
As the old saying goes if you want to COGNITIVE
INTRINSIC increase understanding, build bridges, EXTRINSIC
‘NEEDS’ not more islands. ‘DEMANDS’
COMPETENCE ORGANISATION
SOCIETY
50. HCDI SEMINAR - 8TH DECEMBER 2009
Proof if that...
“If you want new ideas, read old books.”
Ivan Pavlov
58. HCDI SEMINAR - 8TH DECEMBER 2009
So how have I been using this?
To make things more:
- useful?
- usable?
- sociable?
by consequence...
- more sustainable?
- more intrinsically motivating
- possess more ‘intrinsic’ value
59. HCDI SEMINAR - 8TH DECEMBER 2009
Physiological Blueprinting
In the same way athlete’s monitor their physiology to
sustain their performance -
I’ve been exploring how this understanding of
physiology could be integrated into to the design of
public services...
60.
61. HCDI SEMINAR - 8TH DECEMBER 2009
The data...
Can this sort of data then be embedded in service
blueprints and customer journey maps to indicate not
only the actions and (extrinsic) system processes
but also the user (intrinsic) regulatory and affective
responses throughout the customer journey.
62. HCDI SEMINAR - 8TH DECEMBER 2009
An example of a service blueprint...
http://www.flickr.com/photos/brandonschauer/3363169836/sizes/o/
63. HCDI SEMINAR - 8TH DECEMBER 2009
An example of a service blueprint...
PHYSICAL
AUTONOMY Useful? SENSORY
Usable?
RELATEDNESS
COGNITIVE
INTRINSIC EXTRINSIC
‘NEEDS’ ‘DEMANDS’
Sociable?
COMPETENCE ORGANISATION
SOCIETY
http://www.flickr.com/photos/brandonschauer/3363169836/sizes/o/
64. Correct side-dish prepared
meals pushed late in order
Chef agitated and other
HCDI SEMINAR - 8TH DECEMBER 2009
to re-do side-dish.
failure in kitchen
Great work on this by Andy Polaine at Luzern...
Communication
Meal Prepared
Role 3
Cook
Media-
Touchpoint
Role 4
Manager
Media-
Touchpoint
+
Fail Line
–
+
Emotions
–
+
Costs
–
http://www.service-design-network.org/sites/default/files/media/Andy%20Polaine.pdf
+
65. HCDI SEMINAR - 8TH DECEMBER 2009
My trip to Sainsburys supermarket
66. HCDI SEMINAR - 8TH DECEMBER 2009
Can also be mapped like this:
or
s ical
Phy poral
Tem ess of t
c n
Pro geme
a
Eng
er
stom
Cu ns
Act
/
io
ra ctiv
ity
INT
ERA
CT ION Service Blueprints
Inte EO
F
LIN
ge
O nsta
/
ble
Visi acts IB ILIT
Y
f VIS
Arte EO
F
LIN
sta ge
Back N
ACTIO
/ ible INTER
I nvis ns ERN
AL
io INT
Act EO
F
LIN
ort
S upp sses
ce
Pro
67. And in the case of this research...
HCDI SEMINAR - 8TH DECEMBER 2009
Looking at a user’s
physiological response...
68. And in the case of this research...
HCDI SEMINAR - 8TH DECEMBER 2009
Autonomous Nervous Regulation....
HF LF
HF
LF
LF HF
69. HCDI SEMINAR - 8TH DECEMBER 2009
Underlying physiological basis of motivation...
This is definitely at the ‘intuitive’ end of of the design
research spectrum at the moment...
And it is an attempt to map the underlying (regulatory)
motivational processes of the user as they interact with
services.
But the framework can also act as a lens to analyse
more established products and services...
71. HCDI SEMINAR - 8TH DECEMBER 2009
The Slide Heading
The Slide Content
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How could the exhibition be made more motivating and engaging?
PHYSICAL
AUTONOMY Useful? SENSORY
Usable?
RELATEDNESS
COGNITIVE
INTRINSIC EXTRINSIC
‘NEEDS’ ‘DEMANDS’
Sociable?
COMPETENCE ORGANISATION
SOCIETY
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Is an exhibition the best way to engage people with Ergonomics?
How about an Ergonomics app?
“foursquare for Ergonomics engagement?”
- a mobile app that alerted you to everyday examples of
Ergonomics?
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If you want to find out more about...
Adding game theory (and social connectedness) to
everyday life
http://www.mobilemonday.nl/talks/dennis-crowley-foursquare/
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http://www.horsepowergame.com/hpc2/#game
http://www.tellart.com/#horsepower-challenge
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350 million members (3rd biggest global population)
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So to summarise...
Motivation is a dynamic (reciprocal) process that is at
the root of all human behaviour.
Thus as designers if we seek to change behaviour we are
dealing with motivation, whether we embrace it or not.
89. Motivational Design Personas with Internally Regulated and Empowered States v0.1
HCDI SEMINAR - 8 DECEMBER 2009
TH
by Fergus Bisset (2009), based on work by Ryan and Deci (2000)
This diagram is intended as a tool to help visualise the role of
Everyone is motivated to some extent... motivation in determining stakeholders attitudes towards and
empowerment within a product or service environment.
“I love doing this
“I’m only doing “I’d feel guilty if I “I think it’s “Doing this is a
“I don’t know and and being
this because I didn’t do this important to do really important
I don’t care...” immersed in the
have to...” properly...” this because...” to me...”
process...”
Why?
How?
“I really like
“Decisions are “Someone else “I can go ask the “I’ll help you “Helping people is helping people to
nothing to do with makes the person who makes even though it’s a really important...” enjoy the
me...” decisions...” the decisions...” problem with the
experience as
system...”
much as I do...”
Amotivation Extrinsic Motivation Intrinsic Motivation
Stakeholders View of the Service
Systematic Empathetic
Stakeholders Engagement Within the Service
Analytic Synthetic
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So to summarise...
Motivation research (and the world) has moved on a lot
since Maslow.
And the opportunities for integrating elements of
motivational design are increasing exponentially with
new technologies and sensors...
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But it is a work in progress...
PHYSICAL
AUTONOMY Product SENSORY
Design
Interaction
RELATEDNESS Design
COGNITIVE
INTRINSIC EXTRINSIC
‘NEEDS’ Social / ‘DEMANDS’
Participatory
Design
COMPETENCE ORGANISATION
SOCIETY
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Thank you very much!
What do you think?
email: fergus.bisset@brunel.ac.uk
blog: http://www.fergusbisset.com/blog
design twitter: http://twitter.com/fergusbisset
research friendfeed: http://friendfeed.com/ferg
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Further Relevant Links...
My Blog
http://www.fergusbisset.com/blog
Motivational Design - From an Italian Research Group
http://www.slideshare.net/Gian/mode-motivational-design-motivational-
hooks-2290190
Social Usability - From an Italian Research Group
http://www.slideshare.net/Gian/social-usability-mode