Learn why buyer personas are important and how to create them.

1. WELCOME TO:
..................................................................................................

2. Guess Who?
Buyer Persona Questions to Ask:
Demographics
•Are they married?
•What's their annual household income?
Where do they live?
•Are they male or female?
•How old are they?
•Do they have children?
Company
•In which industry or industries does your
company work?
•What is the size of your company
(revenue, employees)?
Role
•How long have they had this role and
title? Are they an individual contributor,
or do they manage other people?
•Whom do they report to?
•Who reports to them? 2
Education
• What level of education did they complete?
• Which schools did they attend, and what did
they study?
What Does a Typical Day Look Like?
• What time do they get to work and what time
do they leave?
• What kind of car do they drive?
• What do they like to do for fun?
• Who are the people in their life that matter
most?
• What social networks are they on?
Challenges
• What are their biggest challenges?
Goals
• What's their primary goal at work?
Shopping
• What is a recent purchase they made?

3. How to Create
Buyer
Personas
[name]
[demographic]
[goals]

4. A Brief
Introduction
to Buyer
Personas1

5. 5

7. What Are Buyer
Personas?
Buyer personas are semi-fictional representations
of your ideal customers. They are based on real
data about customer demographics and online
behavior, along with educated speculation about
their personal histories, motivations, and concerns.
?

9. How Are Buyer
Personas Created?
Buyer personas are created through research, surveys, and
interviews of your target audience. That includes a mix of
customers – both “good” and “bad” -- prospects, and
those outside of your contact database who might align
with your target audience.
You’ll collect data that is both qualitative and quantitative to
paint a picture of who your ideal customer is, what they
value, and how your solution fits into their daily lives.
?

11. Why Create
Buyer
Personas?2

17. How to
Create Buyer
Personas3

18. EMPATHY