Alexandra Defreville is a Dutch national with over 9 years of experience in international business development and sales management. She is fluent in French, Dutch, English, and proficient in Spanish and German. She has worked for several companies developing new markets in Europe and Israel through indirect sales channels. Her most recent role was as an independent consultant helping start-ups and small businesses with marketing, sales, and business planning.

1. Alexandra Defreville
IJburglaan 179 Birth Date: 09 December 1972
NL – 1086 ZJ Amsterdam Nationality: Dutch
T: +31-(0)20-785 08 06 Driving Licence: "B"
M: +31-(0)6-26 21 23 92 alexandra.defreville@gmail.com
CAREER OBJECTIVE
To work as an international business development manager in a dynamic and competitive international business environment. To
achieve and surpass sales targets, build strong long-term relationships with customers and partners, and last but not least, to
evolve and gain more expertise in the business development and sales field.
MY PROFILE
Experience in the international scene as sales / business development manager developing new markets through, mostly, indirect
sales channels (distributors, partners, agents, etc.) for more than 9 years, mainly in the Business-to-Business (B-t-B) environment.
Autonomous, thorough, ability to adapt easily in any circumstance, strong team spirit and organized. Fluent in five languages.
PROFESSIONAL EXPERIENCE
Jan. 2010 – March 2011 CBD-International, Uzès, France www.cbd-international.com
Title Consultant / Owner
Company CBD-International is a company that helps projects in making, start-ups as well as small-size
enterprises in their efforts to set-up and export successfully their services and/or products.
Job description Client prospection, development of adapted marketing- and sales-tools, tele-marketing, etc.
Achievements Business Plan (Baggy Book), Lay-out Internet Site (ItsOnlineFashion), Marketing Collateral
(Mac International) and Tele-marketing (WMD Vertrieb).
Jan 2008 – Dec. 2009 Maternity leave - Sabbatical
Jan. 2007 – Dec. 2007 IVEA Technologie sas, Lyon, France www.skinexians.com
Title Export Sales / Business Development Manager
Company IVEA Technology is a manufacturer, since 1991, of vacuum massage devices and low
frequency ultrasound devices. IVEA distributes the devices worldwide.
Job description International business development, account management and strategic marketing
management.
Achievements Commercial trainings; re-activating and strengthening the existing distributors; acquisition of
new distributors, mainly in Europe; participation on international tradeshows.
Jan. 2005 – Dec. 2006 Bordeaux Digital PrintInk Ltd, Yavne, Israel www.c-m-y-k.com
Title Account Manager EMEA
Company Bordeaux Digital PrintInk is a leading manufacturer and distributor of digital inks for
the wide and super-wide digital printing market.
Job description International business development, account management and strategic marketing
management.
Achievements Account management; marketing management, tele-marketing, organization and
participation on tradeshow, events (Fespa Munich, Viscomm Paris, IPEX London, etc). Press
contact for the EMEA countries. Created marketing collateral (i.e. Product Sales Kit,
Company brochure, etc.).
Feb. 2004 – Nov. 2004 Scitex Vision, Brussels, Belgium www.hp.com
Title Business Development Manager EMEA - Packaging
Company Scitex Vision is one of the leading manufacturers of wide format digital printers for essentially
the graphic arts market, textile market and the packaging market. The Company was
recently bought by Hewlett Packard (HP).
Job description Responsible for the sales of the wide format printer for the packaging market.
Achievements Sale and implementation of the first wide format digital printer for the packaging industry in
Germany. Making of the sales and technical manual of the wide format packaging printer;
participation on tradeshows (Drupa, etc.).

2. Feb. 2001 – Dec. 2003 ColorSpan EMEA, Hoofddorp, The Netherlands www.hp.com
Title Account Manager EMEA
Company ColorSpan is a manufacturer of wide format digital inkjet printers and accessories for both
the graphic arts and textile market. The Company was recently bought by Hewlett Packard.
Job description Business development and account management.
Achievements Penetration and establishment of new products (digital textile printers) especially in Turkey,
Italy and France. Organisation and participation on various tradeshows and events (Cebit,
Photokina, Fespa Madrid, etc.). Press contact for Europe. Assisted as a Fespa jury-member
for innovation in textile industry (Organizer: Eurostitch).
Sept. 1994 – Dec. 2000 Student jobs & internships
i-Revolution – Sales manager 80-20 software products (Rotterdam); Mees Pierson -
Internship (Rotterdam); Abdellatif – Freelance translator (Delft); Nederlandse Orde van
Advocaten – Administrative assistant (The Hague); Intermarc – Freelance translator software
games (Nijmegen).
EDUCATION
Sept. 1993 – Aug. 1998 Leiden University, Leiden, The Netherlands
Specialisation: Latin American Studies & Business Studies (Erasmus Rotterdam)
Sept. 1996 – Dec. 1996 Warwick University, Coventry, United Kingdom
Erasmus Programme: Politics & Social Studies
Sept. 1977 – July 1992 European School, Mol, Belgium
French Baccalaureate “C” (Scientific)
SKILLS
Languages Fluent French, Dutch, English
Proficient Spanish, German
Notion Italian
Software Microsoft Office (Professional Edition), Internet, CRM.
Courses Knowledge Game, Warwick University, United Kingdom ‘96.
Company Analysis Course, Honours, Erasmus Rotterdam ’95.
Corporate Orientation Workshop, Leiden University ’94.
EXTRACURRICULAR ACTIVITIES
Oct. 1993 – Aug. 1994 Farfolla, Leiden University, The Netherlands
Co-founder of a cultural society linked to the University of Leiden; the society is still active
today.
HOBBIES
Travel, North-south relations, literature, World history, scuba-diving and Wildlife.