Kristina Maria Krogh Hansen is a Danish business developer and marketing consultant seeking a strategic marketing position. She has 10 years of experience developing marketing strategies, managing projects, and conducting market research and analysis. She holds a Master's degree in international marketing and management and has worked in industries including pharmaceuticals, FMCG, and business services. Her resume outlines qualifications, skills, work history, education, and activities demonstrating her strategic and analytical abilities.

1. Kristina Maria Krogh Hansen
Danish & born 12.12.1983
31bis rue de l’Argenterie, 34000 Montpellier, France ▪ +33(0)6 1756 0143 ▪ kristinakrogh@hotmail.com
LinkedIn Profile: Kristina Maria Krogh Hansen
SHORT TERM CAREER OBJECTIVE
A position within strategic marketing in a global company, managing a product line or a brand, contributing with my
professional experience and personal skills, being an organized and proactive person, and above all a facilitator.
HIGHLIGHT OF QUALIFICATIONS LAGUAGE SKILLS & IT COMPETENCES
 Marketing & Sales Strategy  English (negotiation), French (conversation),
 Marketing Campaign Management German and Swedish (basic skills)
 Promotional Materials Development  Microsoft Office & CMS (frequent user)
 Product Portfolio Management  Databases (Orbis, Kompass, Nielsen, OECD,
 CRM & Distribution Channel Management Danmarks Statistk)
PROFESSIONAL EXPERIENCE
Business Developer at OriBase Pharma, Montpellier, France May 2010- present
My main responsibilities are within strategic marketing., creating a link between the company’s strategy, marketing,
and sales functions for the entire product and service portfolio. Reference: Mr. Aziz Yasri, President & CEO.
I have developed and managed the following projects:
 Global Marketing Platform (brochures, posters, new web site, emailing, press releases, etc.)
 Global Market Studies
 Pricing Strategy and Sales forecast & monitoring system
 CRM System and Prospecting Strategy
Strategic Marketing Consultant (Freelance) Sept-Nov 2009
Project in FMCG industry: Turn-around case start-up company. Market & industry studies, market sizing, market
segmentation, strategy formulation, marketing planning.
 Strategic recommendations for market re-entering & positioning
 Customer profiling and target market definition
Student Assistant at DI – DI Service, Copenhagen, Denmark 2008-2009
I was responsible for statistics and industry analyses, membership offerings, web design and communication, and
event planning. Reference: Former Managing Director, Mr. Frank Bill.
 Published industry analysis: “Service-industrien 2009” (ISBN 978-87-7353-797-8)
 Project “DI Bazar” (networking and business relations between DI members)
 Improved web communication (increased no. of visitors on web sites)
EDUCATION
International Marketing & Management, Master Degree, Copenhagen Business School, Denmark 2007-2009
International business activities in the context of an emerging economy, focus on branding and distribution strategies.
During my master thesis, I specialized in international market & industry analysis as a basis for strategic decision
making. Reference: Former Chief of Logistics & Sales at GB Products, Mr. Simon Zylber.
 Overall Results: GPA 10,6 (7 scale)
 Master thesis, B2B case “A Multilevel Approach to Strategic Decision Making”: 12
 Research Products, GB Products case “Brand Diversification in the Luxury Industry”: 12
 Business Project, Fritz Hansen “Brand Image & Distribution Strategy”: 12

2. Exchange Student, HEC Montreal, Canada Fall 2006
Courses: International Trade, Intercultural Management, HRM, Small Business Management.
 Business Projects: International Market Entry; Organizing Resources; Industry Analysis & Positioning
HA International, Economics & Business Administration, Bachelor Degree, Aarhus School of Business 2004-2007
Option English & French.
 Overall Results: GPA 8,6 (13 scale)
 Research project for Toyota: “Customer satisfaction in sales & after sales service”, grade 11
Linguistic Student, option Mathematics, Herning Gymnasium, Denmark 1999-2002
 Overall Results: GPA 8,3, Math grade of 11 (13 scale)
 English (level A, graded 9), Math (level B, graded 11)
ADDITIONAL EXPERIENCE
Vice President, C3 students Zealand, Denmark (Voluntary) 2008-2009
Responsible for the division’s daily operations in cooperation with the President, execution of the organization’s
strategy, synergy effects between units. Reference: Former National President, Ms. Rebecca Hjortegaard Hansen.
 Action plan for the entire division to restructure operations to align with overall strategy
 Implementation of “C3 CV” for all 6 regional divisions (CV enclosure for members only)
Business Relations Manager, C3 students Zealand, Denmark (Voluntary) Feb-Aug 2008
Responsible for planning of business lectures, corporate presentations, and networking in cooperation with Danish-
based companies. Reference: Former Coordinator, Mr. Kenneth Wagner.
 3 contracts signed with Danish companies
 Development of new business concept in the form of modular products and services
Event Planner; C3 Studerende Zealand, Denmark (Voluntary) 2007-2008
Responsible for planning & execution of events, contacting & negotiation with partners and sponsors, post-analyses.
Reference: Former National President, Mrs. Kiri Weimann.
 Events: “Kvinde – Kend din karriere”, “Udnyt dit kropssprog”, and events for acquiring new members
EXTRA CURRICULAR AVTIVITIES
Business Case Competition, participant in“Doing Business in China”, C3 Studerende (now Djøf) March-April 2009
Scope: In cooperation w/Novozymes & Boston Consulting Group. 12 days in China & 24-hour case solving.
Reference: DBI Unit, Mr. Paw Linneman Larsen.
 Improved analytical skills & increased knowledge on the biotech industry & the Chinese market.
Training Course, C3 Academy, Copenhagen, Denmark 2008-2009
”Acquiring members”,”Time Management”, ”Presentation skills” and ”Networking”.
Reference: Project Leader, Mrs. Mette Foli.
 Improved personal management
 Business networking skills
MBTI profile: ENTJ (Tested in January 2009/April 2011)
ENTJs direct their energy towards the outer world of actions and spoken words. They organize and structure the world
according to logical principles, tending to control life - organizing systems and people to meet task oriented goals and
trying to improve the way things are done.