This resume is for ShinAeYu, who has over 15 years of experience in management, sales, marketing, and business development. She is currently working as a Marketing and Sales Strategist for Design by Alex in Hawaii, where she manages accounts, develops business targets, and coordinates marketing initiatives. Previously she held roles such as an EBusiness Strategist, Construction Services Specialist, Senior Loan Processor, and Loan Officer. ShinAeYu has a Bachelor's degree in Food Science and Human Nutrition from the University of Hawaii at Manoa and is fluent in Korean.

1. ShinAeYu
721 Birch Street #B Honolulu, Hawaii 96814
Telephone: (808) 223-5198  Email: shinae@hawaii.edu
PROFILE  Over 15 years of professional experience in management, and B2B outside sales for
nationally recognized companies with a proven track record of meeting/exceeding quotas,
consistently achieving individual sales goals, and exceptional ability to deliver profitable
solutions that contribute to company growth
 Results-focused and dynamic professional, with experience in directing all aspects of business
development, sales, marketing, and sales processes
 Excellent interpersonal, communication, and writing skills, experienced in working with
different teams and personalities including clients and vendors as well as working on own
initiative
 A determinate manager with outstanding negotiation skills
 Fluent in the spoken and written Korean language
 Superb understanding of technology through the use of Microsoft Office Suite, PowerPoint,
and all internet browsers
RELEVANT
EXPERIENCE
Marketing and Sales Strategist
Design by Alex , Hawaii, 2015- present
 Manage retail accounts in all of Hawaii; project scope and the execution process
 Focus on strategic management, handle the financial budgeting and conduct follow-up with
sales enquiries
 Identify and develop long-term business targets to increase the revenue
 Conduct marketing surveys and focus on current and new product concepts
 Coordinate ,develop, and implement various initiatives to achieve business objectives
 Develop innovative strategic programs to drive sales
EBusiness Strategist
Cyberlink Pacifica, LLC dba Zland Hawaii, 2001-2002
 Provided Ebusiness solutions by consulting various sized businesses through strategic
development and project management for ecommerce and online marketing
 Created/executed presentations to promote product sales for long and short term solutions
 Provided product training for clients to effectively maximize ecommerce profitability
 Developed successful new business strategies and expansion of the product by maintaining
collaboration with internal team members and external contacts
Construction Services Specialist
Horizon Waste Services of Hawaii, 2002 – 2003
 Maintained/managed all areas of Oahu by identifying key opportunities and strategic planning
to drive sale of product service
 Increased growth of sale and customer base by 120% within first three months of employment
 Constant development of sales pipeline - balance cold calls, follow up calls on existing leads,
face to face networking, and forecast revenue based upon contract expiration dates to close
the sale
 Created lasting business relationships through performance and credibility, as well as positive
rapport with people at all levels of responsibility
Senior Loan Processor, Loan Underwriter
First Hawaiian Mortgage 1993-2001, CH Mortgage 2003-2004
 Evaluated financial strengths of individuals and businesses by analyzing pertinent loan
documents to ensure successful closings
 Maintained a constant open channel of communication to assuage all consumer concerns
 Managed/supervised/trained the processing team and loan officers (20-25 employees) on up
to date loan regulations, policies, loan processes, and sales techniques

2.  Prepared detailed reports to present analysis of client creditworthiness to the Bank’s credit
committee
Loan Officer
Nationwide Mortgage, 1990-1993
 Served as the primary liaison between the borrower, the underwriter, and the processing
 Maintained a pipeline of a minimum of 30 loans per/mo constantly exceeding monthly quotas
 Developed new and key relationships by analyzing territory opportunities and applying good
business judgment
 Maintained and secured relationships with all business levels by effectively communicating
and delivering solutions to mitigate competitor threats
EDUCATION University of Hawaii at Manoa, Honolulu, HI
Bachelor of Science Degree: Food Science and Human Nutrition, 3.7 GPA
Leeward Community College, Pearl City, HI
Undergraduate courses, 3.9 GPA
Azusa Pacific University, Azusa, CA
Bachelor of Arts: English, 3.8 GPA
REFERENCE Robin Stueber
Account Executive
Former Employer
(808)722-5843
robin.tsuyako@gmail.com
Chef Mark A. Segobiano, MS, CEC, CCE, CHE
Professor at UH Manoa
(307)752-0349
marksego@hawaii.edu