Cure Briefer's Block
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A super-simple guide to help get your communication needs down in the form of a brilliant brief. If your challenge is coming up with the best brief, these five points could help get your thoughts down quickly and clearly...
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The discussion guide provides 17 questions to facilitate discussion on the key concepts from Daniel Pink's book "To Sell is Human". The questions address Pink's central argument that persuasion skills are now required in most jobs, ways to identify barriers to persuasion, examples of good and bad sales experiences, and how to improve pitching and problem-finding abilities. The questions also prompt reflection on introversion/extraversion, practicing interrogative self-talk, and applying different message framing techniques. The guide aims to help readers discuss and apply Pink's teachings on modern selling and moving others.
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We know from military records going back many decades that a modern army it takes about 15,000 infantry bullets to shoot one enemy soldier.
For snipers, it takes only 1.2 bullets.
That’s a whopping 12,500-fold improvement over the main army’s performance.
What we see here is how the “Ready => Aim => Fire” approach trumps the disturbingly more and more popular “Ready => Fire => Aim” approach.
When marketing managers present their next marketing plans to their executive boards, very often the same happens.
They shoot lots of proverbial bullets, that is, facts, figures, concepts, etc., at their audiences, but more often than not, nothing happens.
Most presentations leave audience members unmoved, and the only movement they make is scurry out of the presentation room and back to their offices to continue their work.
And where does this apathy leave our presenter?
Well, very often she doesn’t get the budget to fully implement her plan. Then at the end of the next fiscal year, the executives may pester her for lacklustre results or even worse.
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The “Ready => Aim => Fire” approach requires a pretty carefully hatched plan for your next presentation.
You also have to make sure to address five presentation shortcomings that leave future budget money on the table.
They are...
1. Fail to talk to their audiences’ reptilian brains
2. Fail to present both afflictions and aspirations
3. Fail to address their audiences’ innate selfishness
4. Fail to present their concepts in concrete terms
5. Fail to draw contrasts between situations and possible outcomes
1. Fail To Talk To Their Audiences’ Reptilian Brains
Most presentations talk to the neocortex, so although audience members nod in agreement, they are not 100% engaged with the presenter.
Full engagement comes from engaging the old reptilian brain that has been with us ever since we climbed down the trees... and before.
Look at it this way.
The neocortex is a pompous gatekeeper. It puts up a big show about its importance, but it’s the reptilian brain that makes all the decisions.
An old Mark Twain quote comes to mind...
“Thunder is good, thunder is impressive; but it is lightning that does the work.”
Imagine that the neocortex plays the thunder loudly, obnoxiously and pretentiously, while, hidden in the background, quietly and unassumingly, just like lightning, the reptilian brain does all the real work.
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We know from military records going back many decades that a modern army it takes about 15,000 infantry bullets to shoot one enemy soldier.
For snipers, it takes only 1.2 bullets.
That’s a whopping 12,500-fold improvement over the main army’s performance.
What we see here is how the “Ready => Aim => Fire” approach trumps the disturbingly more and more popular “Ready => Fire => Aim” approach.
When marketing managers present their next marketing plans to their executive boards, very often the same happens.
They shoot lots of proverbial bullets, that is, facts, figures, concepts, etc., at their audiences, but more often than not, nothing happens.
Most presentations leave audience members unmoved, and the only movement they make is scurry out of the presentation room and back to their offices to continue their work.
And where does this apathy leave our presenter?
Well, very often she doesn’t get the budget to fully implement her plan. Then at the end of the next fiscal year, the executives may pester her for lacklustre results or even worse.
It’s clear that this gunslinger approach of shooting from the hip, like a gun-crazed and trigger-happy psychopath, can’t achieve the desired results, and instead of doing more of the same, we have to...
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The “Ready => Aim => Fire” approach requires a pretty carefully hatched plan for your next presentation.
You also have to make sure to address five presentation shortcomings that leave future budget money on the table.
They are...
1. Fail to talk to their audiences’ reptilian brains
2. Fail to present both afflictions and aspirations
3. Fail to address their audiences’ innate selfishness
4. Fail to present their concepts in concrete terms
5. Fail to draw contrasts between situations and possible outcomes
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Most presentations talk to the neocortex, so although audience members nod in agreement, they are not 100% engaged with the presenter.
Full engagement comes from engaging the old reptilian brain that has been with us ever since we climbed down the trees... and before.
Look at it this way.
The neocortex is a pompous gatekeeper. It puts up a big show about its importance, but it’s the reptilian brain that makes all the decisions.
An old Mark Twain quote comes to mind...
“Thunder is good, thunder is impressive; but it is lightning that does the work.”
Imagine that the neocortex plays the thunder loudly, obnoxiously and pretentiously, while, hidden in the background, quietly and unassumingly, just like lightning, the reptilian brain does all the real work.
On this website, you find several articles about how to address the reptilian brain effectively.
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Sales stages
The document outlines the 7 stages of the sales process:
1. Prospecting - identifying target customers and collecting their details
2. Preparation - researching customers and setting goals for meetings
3. Rapport - building trust and getting customers to talk about themselves by listening and asking questions
4. Qualification - asking questions to determine customer needs and challenges
5. Presentation - providing an overview of products or services to address customer needs
6. Closing - asking for the sale using different closing techniques
7. Handling objections - clarifying concerns, not getting defensive, and providing positive responses
Intro to the Straight Line Theory + LC Learning Circle
These are the slides that were used for a training held by Justin Conway and Amy Zhang that was destinated to ameliorate the sales and numbers of the AIESEC Victoria Local Committee.
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My personalized Strengths Insights, which explain the unique ways I experience my strengths every day and how my strengths influence one another.
Brand positioning
Brand Positioning and Branding Brand Positioning and BrandingBrand Positioning and BrandingBrand Positioning and BrandingBrand Positioning and BrandingBrand Positioning and BrandingBrand Positioning and BrandingBrand Positioning and BrandingBrand Positioning and BrandingBrand Positioning and BrandingBrand Positioning and BrandingBrand Positioning and BrandingBrand Positioning and BrandingBrand Positioning and BrandingBrand Positioning and BrandingBrand Positioning and Branding Brand Positioning and BrandingBrand Positioning and Branding Brand Positioning and Branding Brand Positioning and Branding Brand Positioning and Branding Brand Positioning and Branding Brand Positioning and Branding Brand Positioning and Branding Brand Positioning and Branding Brand Positioning and Branding Brand Positioning and Branding Brand Positioning and Branding Brand Positioning and Branding Brand Positioning and BrandingBrand Positioning and BrandingBrand Positioning and BrandingBrand Positioning and BrandingBrand Positioning and BrandingBrand Positioning and BrandingBrand Positioning and BrandingBrand Positioning and BrandingBrand Positioning and BrandingBrand Positioning and BrandingBrand Positioning and BrandingBrand Positioning and BrandingBrand Positioning and BrandingBrand Positioning and BrandingBrand Positioning and BrandingBrand Positioning and BrandingBrand Positioning and BrandingBrand Positioning and BrandingBrand Positioning and BrandingBrand Positioning and BrandingBrand Positioning and BrandingBrand Positioning and BrandingBrand Positioning and BrandingBrand Positioning and BrandingBrand Positioning and BrandingBrand Positioning and BrandingBrand Positioning and BrandingBrand Positioning and BrandingBrand Positioning and BrandingBrand Positioning and BrandingBrand Positioning and BrandingBrand Positioning and BrandingBrand Positioning and BrandingBrand Positioning and BrandingBrand Positioning and BrandingBrand Positioning and BrandingBrand Positioning and BrandingBrand Positioning and BrandingBrand Positioning and BrandingBrand Positioning and BrandingBrand Positioning and BrandingBrand Positioning and BrandingBrand Positioning and BrandingBrand Positioning and BrandingBrand Positioning and BrandingBrand Positioning and BrandingBrand Positioning and BrandingBrand Positioning and BrandingBrand Positioning and BrandingBrand Positioning and BrandingBrand Positioning and BrandingBrand Positioning and BrandingBrand Positioning and BrandingBrand Positioning and BrandingBrand Positioning and BrandingBrand Positioning and BrandingBrand Positioning and BrandingBrand Positioning and BrandingBrand Positioning and BrandingBrand Positioning and BrandingBrand Positioning and BrandingBrand Positioning and BrandingBrand Positioning and BrandingBrand Positioning and BrandingBrand Positioning and BrandingBrand Positioning and BrandingBrand Positioning and BrandingBrand Positioning and BrandingBrand Positioning and BrandingBrand Positioning and BrandingBrand Positionin
Manifestation mastermind
Discover How These Loophole Exploiters Are Making
A FULL-TIME INCOME
By MANIPULATING This Sneaky Algorithm...
The Dispositions of Counselling
The MTL Professional Development Programme is a collection of 202 PowerPoint presentations that will provide you with step-by-step summaries of a key management or personal development skill. This presentation is on "The Dispositions of Counselling" and will explain to you what counselling dispositions are and why they are important attributes to have in a counselling relationship.
Horto Chapter talks Exploring the 1-3-9 from Enterprise Design Thinking - T...
In this session, we talked about The Loop, one of the elements that compose the Enterprise Design Thinking by IBM. Here, the summary of our talk!
Asking Questions
The “Course Topics” series from Manage Train Learn and Slide Topics is a collection of over 4000 slides that will help you master a wide range of management and personal development skills. The 202 PowerPoints in this series offer you a complete and in-depth study of each topic. This presentation is on "Asking Questions".
Mindset reset final
Dimensional Design provides marketing quotes and exercises to energize marketing teams. Some key ideas include: differentiation is critical for survival; marketing is a system that needs fuel; be authentic and ask questions to spark curiosity; evaluate your strategy through whiteboarding exercises; and lead the curve through persistence and listening to customers. The document encourages marketing teams to refine what works, innovate, and design with emotion and the customer's context in mind.
Startups are different pt5
Unlike established companies, startups have limited time and resources so they must quickly adapt and test business models to find one that works before running out of money. Customer interviews are important for startups to gather information while conserving resources. It is key to focus interviews on understanding customer behavior and needs rather than discussing potential solutions. Startups should probe for real problems customers currently face and get specifics on how problems impact them rather than hypothetical issues.
Problem Behaviour
This document outlines an 8-step process for dealing with problem behaviors at work. The steps include establishing that a problem exists, meeting with the employee, listening to understand their perspective, empathizing and looking for alternative behaviors, focusing on new behaviors, agreeing on a change plan, supporting the desired behaviors, and documenting progress. The overall approach emphasizes understanding the root causes of issues, gaining cooperation from the employee, and helping them adopt new behaviors through communication, support and accountability.
Problem-Solving
The MTL Professional Development Programme is a collection of 202 PowerPoint presentations that will provide you with step-by-step summaries of a key management or personal development skill. This presentation is on "Problem-Solving" and will show you how to improve your approach to problem-solving and solve more problems successfully.
How to Get People to Respond to Your Recruiting Emails & Messages
When it comes to sourcing and recruiting, it's gotten easier to find people but it's gotten more difficult to get people to respond to emails, InMails, social messages and voicemails. The poor quality and lack of sophistication of most recruiter messaging, along with rampant spamming, certainly hasn't helped. Unfortunately and yet somewhat thankfully, the bar of what people expect to receive from recruiters has been set fairly low, so the opportunity for improvement is massive. The good news is that becoming more effective at getting people to respond to recruiting outreach efforts is relatively easy because marketing & advertising has already blazed the trail - sourcers and recruiters would do well to leverage what effective sales & marketing teams has been doing for decades.
In 2014 and 2015, I spoke at Talent 42, SOSUEU, and LinkedIn Talent Connect conferences on the challenges of getting people - especially "passive," highly recruited talent - to respond to recruiter outreach efforts. The decks I used for the presentations were mostly images, so I decided to add text to the slides so that the core concepts could be understood by anyone whether they attended those conference sessions or not simply by viewing the presentation (I wish more presenters would do this!).
Similar to Cure Briefer's Block (20)
Six things to remember while writing feedback 2020
Six things to remember while writing feedback 2020
Horto Chapter talks Exploring the 1-3-9 from Enterprise Design Thinking - T...
Horto Chapter talks Exploring the 1-3-9 from Enterprise Design Thinking - T...
How to Get People to Respond to Your Recruiting Emails & Messages
How to Get People to Respond to Your Recruiting Emails & Messages
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Call me 9040963354
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Efficient PHP Development Solutions for Dynamic Web Applications
Unlock the full potential of your web projects with our expert PHP development solutions. From robust backend systems to dynamic front-end interfaces, we deliver scalable, secure, and high-performance applications tailored to your needs. Trust our skilled team to transform your ideas into reality with custom PHP programming, ensuring seamless functionality and a superior user experience.
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The Steadfast and Reliable Bull: Taurus Zodiac Sign
Explore the steadfast and reliable nature of the Taurus Zodiac Sign. Discover the personality traits, key dates, and horoscope insights that define the determined and practical Taurus, and learn how their grounded nature makes them the anchor of the zodiac.
Discover the Beauty and Functionality of The Expert Remodeling Service
Unlock your kitchen's true potential with expert remodeling services from O'Brien Group Inc. Transform your space into a functional, modern, and luxurious haven with their experienced professionals. From layout reconfiguration to high-end upgrades, they deliver stunning results tailored to your style and needs. Visit obriengroupinc.com to elevate your kitchen's beauty and functionality today.
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka➒➌➎➏➑➐➋➑➐➐Dpboss Matka Guessing Satta Matka Kalyan Chart Indian Matka
9356872877Sattamatka.satta.matka.satta matka.kalyan weekly chart.kalyan chart.kalyan jodi chart.kalyan penal chart.kalyan today.kalyan open.fix satta.fix fix fix Satta matka nambar.NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...
Nathalie zal delen hoe DEI en ESG een fundamentele rol kunnen spelen in je merkstrategie en je de juiste aansluiting kan creëren met je doelgroep. Door middel van voorbeelden en simpele handvatten toont ze hoe dit in jouw organisatie toegepast kan worden.
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Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women Magazine
In this article, we will dive into the extraordinary life of Ellen Burstyn, where the curtains rise on a story that's far more attractive than any script.
State of D2C in India: A Logistics Update
The report *State of D2C in India: A Logistics Update* talks about the evolving dynamics of the d2C landscape with a particular focus on how brands navigate the complexities of logistics. Third Party Logistics enablers emerge indispensable partners in facilitating the growth journey of D2C brands, offering cost-effective solutions tailored to their specific needs. As D2C brands continue to expand, they encounter heightened operational complexities with logistics standing out as a significant challenge. Logistics not only represents a substantial cost component for the brands but also directly influences the customer experience. Establishing efficient logistics operations while keeping costs low is therefore a crucial objective for brands. The report highlights how 3PLs are meeting the rising demands of D2C brands, supporting their expansion both online and offline, and paving the way for sustainable, scalable growth in this fast-paced market.
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Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...
50 million companies worldwide leverage WhatsApp as a key marketing channel. You may have considered adding it to your marketing mix, or probably already driving impressive conversions with WhatsApp.
But wait. What happens when you fully integrate your WhatsApp campaigns with HubSpot?
That's exactly what we explored in this session.
We take a look at everything that you need to know in order to deploy effective WhatsApp marketing strategies, and integrate it with your buyer journey in HubSpot. From technical requirements to innovative campaign strategies, to advanced campaign reporting - we discuss all that and more, to leverage WhatsApp for maximum impact. Check out more details about the event here https://events.hubspot.com/events/details/hubspot-new-delhi-presents-unlocking-whatsapp-marketing-with-hubspot-integrating-messaging-into-your-marketing-strategy/
AI Transformation Playbook: Thinking AI-First for Your Business
I dive into how businesses can stay competitive by integrating AI into their core processes. From identifying the right approach to building collaborative teams and recognizing common pitfalls, this guide has got you covered. AI transformation is a journey, and this playbook is here to help you navigate it successfully.
Presentation by Herman Kienhuis (Curiosity VC) on Investing in AI for ABS Alu...
Presentation by Herman Kienhuis (Curiosity VC) on developments in AI, the venture capital investment landscape and Curiosity VC's approach to investing, at the alumni event of Amsterdam Business School (University of Amsterdam) on June 13, 2024 in Amsterdam.
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Enhancing Adoption of AI in Agri-food: Introduction
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“Enhancing Adoption of AI in Agri-food: a Path Forward”, 18 June 2024
The Most Inspiring Entrepreneurs to Follow in 2024.pdf
In a world where the potential of youth innovation remains vastly untouched, there emerges a guiding light in the form of Norm Goldstein, the Founder and CEO of EduNetwork Partners. His dedication to this cause has earned him recognition as a Congressional Leadership Award recipient.
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Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women Magazine
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1 Circular 003_2023 ISO 27001_2022 Transition Arrangments v3.pdf
1 Circular 003_2023 ISO 27001_2022 Transition Arrangments v3.pdf
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Presentation by Herman Kienhuis (Curiosity VC) on Investing in AI for ABS Alu...
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Enhancing Adoption of AI in Agri-food: Introduction
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Cure Briefer's Block
- 1. 5 Ways to Beat Briefer's Block If your challenge is coming up with the best brief, these five points could help get your thoughts down quickly and clearly... CREATIVE CLARITYFORYOU
- 2. Use the Power of the Five Provocations CREATIVE CLARITYFORYOU There's something about stripping your communication challenge down to the basics that helps free the flow. Think of the following as creative keys to help you unlock the block...
- 3. Who is it For? 1. CREATIVE CLARITYFORYOU Identify your target audience. Break them up if there are more than one. Give them each three characteristics. That's a great start.
- 4. 2. Why Should They? CREATIVE CLARITYFORYOU You want people to engage, respond, react, or change their attitude or behaviour in some way. Why should they? Don't say why it's important to you, think about what's in it for them.
- 5. 3. When Do You Need It? CREATIVE CLARITYFORYOU Timing is everything when it comes to working out what's urgent and what's important. Do you need to communicate everything now, or can you break up the messaging into bite sized chunks to be consumed over time?
- 6. 4. How Will You Know? CREATIVE CLARITYFORYOU How are you going to measure the impact of your communication? What goals and objectives are you looking to achieve? How will you collect and collate evidence that your comm succeeded?
- 7. 5. Where Will You Go? CREATIVE CLARITYFORYOU What channels are you going to use to get your message across? Where does your audience hang out? How do they like to consume information? Are you sure? How else could you reach them?
- 8. Was This Helpful? CREATIVE CLARITYFORYOU It was fun putting this together, but that's not the point. Please let us know if it helped you clarify your creative brief. You can mail nick@creativeclarity.co.za